What Moccamaster USA does

Moccamaster USA (Technivorm-Moccamaster USA Inc.) is the US sales, marketing, and customer-service subsidiary of Dutch family-owned Technivorm, founded in 1964 by Gerard Clement Smit in Amerongen, Netherlands. The company retails a line of premium, handmade-in-the-Netherlands drip coffee brewers (KBGV Select, KB, KBT, KBTS, KBGT, Cup-One, and the larger-capacity CDT Grand for cafés and small offices) plus the KM5 burr grinder, accessories, filters, cleaning supplies, replacement parts, refurbished units, and a recently launched line of Moccamaster-branded coffee beans. The core technology is a custom copper boiling element paired with a pump-free, boiling-action water path that holds the brew between 196°F and 205°F, hitting the SCA/ECBC Golden Cup standard (18-22% TDS yield over a 4-6 minute saturation) and backed by a 5-year warranty with a stated lifetime repair commitment.

Moccamaster USA makes money almost entirely through one-time hardware sales, with brewers priced between $260 (Cup-One) and $389 (KBGV Select in premium colors), the KM5 grinder at $349, and accessories ranging from roughly $7 to $99. It goes to market primarily through its Shopify-hosted DTC site us.moccamaster.com, supplemented by a vetted 'Become a Retailer' wholesale program for brick-and-mortar partners; the company has no app, no public API, no subscription tier, and no software revenue line. Customer service runs on Zendesk, and demand-generation is content-led (Brewing 101, Grinder 101, a coffee-science blog, customer reviews, and email welcome flows).

The end customers are individual coffee enthusiasts, value-conscious consumers trading away daily coffee-shop spend, and a smaller segment of small offices and cafés, with no named enterprise or institutional accounts. Moccamaster USA is a small US team (11-50 employees, HQ at 16490 SW 72nd Ave, Portland, Oregon) operating as the exclusive US distribution arm of the Technivorm factory; the parent controls product, IP, and brand direction, while the US entity executes sales, support, and channel build-out.

Name

Moccamaster USA

Legal name

Technivorm-Moccamaster USA Inc.

Website

https://us.moccamaster.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Moccamaster USA is the US retail arm of Dutch manufacturer Technivorm, selling handmade-in-the-Netherlands SCA/ECBC-certified drip coffee brewers, the KM5 burr grinder, accessories, replacement parts, and branded coffee beans to individual coffee enthusiasts and small offices primarily through its Shopify DTC site and a retailer partner network.

Ownership category

akta.pro rank

Product category

Coffee Brewing Equipment

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080), Electric Housewares & Fans (3634)

akta.pro primary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Drip coffee brewers
• Coffee grinding equipment
• Specialty coffee equipment
• Thermal carafe brewers
• Coffee brewing accessories

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Coffee Brewer Sales: Primary revenue stream from selling premium drip coffee makers including KBGV Select, KB, KBT, KBTS, KBGT, and Cup-One models. Prices range from $260 to $389 depending on model and color.
2. Burr Grinder Sales: Revenue from KM5 Burr Grinder sales at $349.00 in three color options (Polished Silver, Matte Black, Matte White).
3. Accessories and Consumables: Sales of coffee accessories including filters ($8.00-$12.95), cleaning products ($6.99-$11.95), co-branded mugs and tumblers ($29.99-$37.00), coffee canisters ($44.00), and other brewing accessories ($3.95-$99.00).
4. Replacement Parts: Revenue from selling replacement parts for all Moccamaster models. The company maintains replacement parts availability and offers repair services for the life of the brewer.
5. Refurbished Products: Sales of factory-refurbished Moccamaster brewers at discounted prices, extending product lifecycle and providing more affordable entry points.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Moccamaster USA sells premium handmade drip coffee brewers (glass and thermal carafe models), the KM5 burr grinder, and a range of accessories including filters, cleaning products, replacement parts, carafes, and co-branded mugs and canisters. All brewers are SCA and ECBC certified to meet the Golden Cup standard, featuring copper boiling elements for precise 196-205°F temperature control and pump-free designs.

Product overview

Moccamaster USA offers a portfolio of premium pour-over style drip coffee brewers handmade in the Netherlands. The core product line includes the KBGV Select (glass carafe with automatic drip-stop and volume selector), KB (glass carafe with manual drip-stop), KBT and KBGT (thermal carafe models), KBTS (smaller thermal carafe), Cup-One (single-serve brewer), and CDT Grand (large-capacity for commercial use). The KM5 Burr Grinder complements the brewers for fresh-ground coffee. All brewers feature copper boiling elements for precise temperature control (196-205°F brewing, 175-185°F holding), SCA/ECBC certification for Golden Cup standard compliance, and a 5-year warranty. Accessories include filters, cleaning products, mugs, canisters, and replacement carafes. The company was founded in 1964 by Gerard Clement Smit as Technivorm, with the first Moccamaster brewer introduced in 1969.

Differentiator

Problem solved

Functional benefit

Products and services

• Moccamaster KBGV (KBGV Select) Premium SCA/ECBC certified drip coffee brewer with automatic drip-stop brew basket and volume selector switch, allowing selection between half or full carafe brewing. Features copper boiling element (1475W), holds coffee at 175-185°F. Handmade in the Netherlands. 1.25L/40oz/10 cups capacity. Available in 23 colors. Priced at $369.00 for standard colors and $389.00 for premium colors.
• Moccamaster KB Manual drip-stop glass carafe coffee brewer with manual-adjust stop on brew basket for controlling brewing speed. Features copper boiling element (1400W) for brewing at 196-205°F. 1.25L/40oz/10 cups capacity. Hi-lo hotplate switch for holding temperature between 175-185°F. Available in Brushed Silver. Priced at $339.00.
• Moccamaster KBT Manual-adjust drip-stop thermal carafe brewer with borosilicate glass-lined stainless steel carafe that retains heat and keeps coffee hot longer. Dimensions: 15.25" H x 11.50" W x 6.75" D. 1400W. Available in Polished Silver, Black, Stone Grey.
• Moccamaster KBTS Smaller-capacity manual-adjust drip-stop brewer with double-walled stainless steel thermal carafe. 1L/32oz/8 cups capacity. Dimensions: 13" H x 11.5" W x 6.75" D. Includes Brew-Thru Lid and Travel Lid. Coffee stays hot up to an hour. Available in Polished Silver.
• Moccamaster KBGT Automatic drip-stop thermal carafe brewer with borosilicate glass-lined stainless steel carafe. Automatic brew basket stop when removing carafe. Dimensions: 16" H x 11.5" W x 6.75" D. Auto power off 12 minutes after brewing. 1.25L capacity. Available in Polished Silver, Black, Stone Grey, Off-White.
• Moccamaster KM5 Burr Grinder Burr coffee grinder with hopper capacity of 8.8 oz coffee beans. Glass grounds container holds approximately 100g of ground coffee. Features grind-thru and storage lid. Crafted from high-quality durable materials sourced within Europe. ECBC-approved grind setting is 5 (range 4-6). Burrs last up to 550 lbs of coffee (~10 years). Available in Polished Silver, Matte Black, Matte White.
• Moccamaster CDT Grand Larger-capacity thermal carafe model designed for cafes, small offices, and home entertaining. Features commercial flat-bottom brew basket. 1.8L/60 oz capacity.
• Moccamaster Coffee Making Accessories Range of coffee brewing accessories including co-branded canisters with AirScape, travel mugs and tumblers with MiiR and Klean Kanteen, stainless steel filter holders, scoops, standalone hotplates, and branded merchandise.
• Moccamaster Filters and Cleaning Products Coffee filters and maintenance products including #4 and Cup-One paper filters, Grand coffee filters, cleaning and filter bundles, and branded cleaning powders (CleanCaf, Dezcal, BioCaf) and grinder cleaner (Grindz) for maintaining Moccamaster brewers and grinders.
• Moccamaster Replacement Carafes and Parts Replacement carafes (glass and thermal) and replacement parts for all Moccamaster brewer models. The company maintains replacement parts availability and offers repair services for the life of the brewer.
• Moccamaster Coffee Coffee beans available for purchase, including Eclipse (2oz to 5lbs), Augusta's Organic Breakfast (12oz to 5lbs, whole bean or ground for various brewing methods), and Belly Warmer (12oz to 5lbs).

Quantifiable outcome

• Customer satisfaction score of 96 out of 100 in Consumer Reports drip coffee maker rankings
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AirScapeminorOEM/ Whitelabel/ Licensing PartnerCo-branded Moccamaster x AirScape Classic Coffee Canister ($44.00). The partnership provides branded coffee storage solutions complementing the Moccamaster brewing ecosystem.
• MiiRminorOEM/ Whitelabel/ Licensing PartnerCo-branded MiiR travel mugs and tumblers including MiiR 12oz Mug ($29.99) and MiiR 16oz 360 Traveler ($35.00). Partnership extends Moccamaster brand into beverage accessories.
• Klean KanteenminorOEM/ Whitelabel/ Licensing PartnerCo-branded Moccamaster Klean Kanteen TKWide 20oz Coffee Tumbler ($37.00) in Matte White and Matte Black colors. Partnership provides branded travel tumbler options.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the Moccamaster USA online store. Handles payment processing, order management, and website hosting.
• ZendeskcoreTechnology or IntegrationCustomer support platform used for help desk operations, ticket management, and customer service inquiries.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• De'Longhi: De'Longhi is a major global small-appliance manufacturer with a deep coffee equipment lineup (espresso, drip, grinders) that competes with Moccamaster on premium home brewers while also serving the broader mass-market appliance customer.
• Cuisinart: Cuisinart is a broad kitchen-appliance incumbent with a wide range of drip coffee makers across mass-market and premium price points, overlapping with Moccamaster on drip coffee makers but at a broader scale and lower average price point.
• Breville: Breville is a major premium kitchen-appliance brand whose drip coffee makers (e.g., Precision Brewer) compete with Moccamaster at the $200-$500 price band, while also offering espresso machines, grinders, and other categories. It is a broader incumbent with significantly more scale and marketing reach.

Emerging players

• Fellow Products: Fellow is a design-forward premium coffee equipment brand (Ottos grinder, Stagg EKG kettle, Aiden brewer) that overlaps with Moccamaster on grinders and competes for the same design-conscious coffee enthusiast buyer, but with a younger, more tech-enabled product portfolio.
• Oxo Brew: Oxo Brew is a sub-brand of OXO that offers drip coffee makers, grinders, and pour-over accessories at mid-premium price points, competing with Moccamaster for the design-conscious home coffee buyer.
• Ratio Coffee: Ratio is a premium coffee brewer brand (Ratio Six, Ratio Eight) that competes head-to-head with Moccamaster in the SCA-certified home brewer category, with similar price points ($400-$600) and a focus on the design-conscious home barista segment.

Direct peers

• Bonavita: Bonavita is the most direct competitor to Moccamaster in SCA-certified premium drip coffee makers, with comparable price points ($150-$300) and a similar positioning around certified pour-over quality at home. Both brands target the same coffee-enthusiast segment with thermal and glass carafe brewers.
• Chemex: Chemex is an iconic pour-over coffee maker brand serving the same home coffee enthusiast segment as Moccamaster, though it focuses on manual pour-over rather than automatic drip. It is a direct peer in target customer and premium positioning.
• Hario: Hario is a Japanese coffee equipment manufacturer whose V60 pour-over and grinders serve the same home specialty coffee audience as Moccamaster, with a comparable premium positioning and broad accessory catalog.

Others

• Technivorm (parent): Technivorm is the Dutch parent company of Moccamaster USA and the manufacturer of all Moccamaster brewers; it operates the same brand globally and is therefore the corporate parent rather than a market competitor, but its brand presence and product line are identical to Moccamaster USA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moccamasterusa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moccamaster USA