What Ink & Roses does

Ink & Roses is a New York-based, privately held, women-owned marketing communications firm founded in 2004 that delivers integrated PR, media relations, creative services, and social media programs to clients in beauty and grooming, consumer health and wellness, parenting, lifestyle, and corporate communications. The firm positions itself as an agency partner and extension of its clients' internal marketing teams, serving a mix of Fortune 50 enterprises (including the Johnson & Johnson ecosystem brands such as Aveeno, Rogaine, Acuvue, and Tylenol, alongside clients like Mustela, Korres, Origins, Wet Brush, Ricola, and CareCredit) and startup brands. The company is certified as a Women's Business Enterprise (WBE) through WBENC and is led by a leadership team with both agency and in-house experience.

The firm's offering is organized into six service pillars: Strategic PR Services (corporate and consumer), Promotional Programs, Media Relations, Creative Services, Social Media & Digital Marketing, and Additional Marketing Support (affiliate programs, branding counsel, competitive analysis, market research, and surveys). Delivery leverages paid, earned, shared, and owned media to construct 360-degree marketing programs targeting media, key opinion leaders, influencers, retailers, and consumers. No proprietary technology platform, software product, AI/ML capability, or patent portfolio is disclosed in the source material.

Revenue is generated through professional services fees on a project-based or retainer basis, with all client delivery performed directly and no intermediary distribution channels. The firm employs 11-50 people, operates from a single NYC office (917.226.8006), and uses a sales-led go-to-market motion targeting brand marketing and communications buyers via direct relationships and industry networks. Recognized awards include the Effie Award (2015), Graphic Design USA American Graphic Design Awards (2016 and 2017), and the James E Burke Marketing Award.

Name

Ink & Roses

Legal name

Ink & Roses

Website

https://inkandroses.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Ink & Roses is a New York-based, women-owned, full-service marketing communications firm delivering integrated PR, media relations, creative services, and social media programs for beauty, consumer health, wellness, lifestyle, and corporate brands from Fortune 50 enterprises to startups.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Marketing Communications Services: INK & ROSES generates revenue through professional services fees for marketing communications programs. Services include strategic PR, creative services, social media & digital marketing, promotional programs, and media relations for beauty, consumer health, wellness, parenting, lifestyle, and corporate communications clients. Revenue is derived from client engagements as an agency partner.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ink & Roses is a full-service marketing communications agency that delivers integrated PR, media relations, creative, social/digital marketing, and promotional programs for beauty and grooming, consumer health and wellness, parenting, lifestyle, and corporate communications clients. The firm operates as an extension of the client's internal marketing team, building 360-degree marketing programs that engage media, influencers, retailers, and consumers.

Product overview

INK & ROSES is a full-service marketing communications firm offering integrated PR and marketing services as a unified agency offering. The core product is comprehensive communications programming organized around six main service pillars: Strategic PR Services (corporate and consumer), Promotional Programs, Media Relations, Creative Services, Social Media & Digital Marketing, and Additional Marketing Support. The firm leverages paid, earned, shared and owned media to deliver 360-degree marketing programs targeting media, key opinion leaders, influencers, retailers and consumers. Services span beauty and grooming, consumer health and wellness, parenting, lifestyle, and corporate communications categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic PR Services: Corporate & Consumer Core PR services including cause-related campaigns, communications audits, celebrity and influencer campaigns, crisis communication counsel, employee engagement programs, executive positioning, measurement and analytics, message development, spokesperson sourcing, and strategic partnerships. Designed for beauty, health, wellness, lifestyle, and corporate clients.
• Promotional Programs Consumer and key opinion leader education, film and TV integration, in-store events, pop-ups and activations, product placement, radio and podcast promotions, sampling campaigns, trade partnerships, and trade show support for brand clients.
• Media Relations Comprehensive media relations services including desksides, R&D days and roadshows, editor and influencer deliveries, editorial services, media training, national and regional consumer and trade PR, podcast placement, print, broadcast and digital media relations, product launch events, satellite media tours, B-roll packages, multi-media news releases and radio news releases.
• Creative Services Creative deliverables including brand journalism, consumer and media activations, content creation, corporate identity, corporate fact sheets and presentations, creative deliveries, infographics, pop-ups and experiential activations, press events, print collateral, press kits and toolkits, video content and production, and websites.
• Social Media & Digital Marketing Digital and social media services including asset creation, audits, content strategy, content calendars, influencer campaigns and UGC, programs across Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter/X and YouTube, website copy, and webinars.
• Additional Marketing Support Supplementary marketing services including affiliate programs, branding counsel, competitive analysis, grassroots marketing, market research, and surveys and research.

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Weber Shandwick: Global communications network with deep beauty, healthcare, and consumer marketing practices. Comparable in serving Fortune 500 beauty/health clients, but as a broad incumbent offering integrated communications at global scale.
• Edelman: Largest independent global PR firm with dedicated beauty, health, and lifestyle practices. Comparable as a competitor in the same enterprise RFPs, but operates as a broad incumbent with global scale that Ink & Roses cannot match.

Direct peers

• HL Group: NYC-based PR and marketing agency focused on beauty, fashion, and lifestyle brands. Closely comparable to Ink & Roses in vertical focus on beauty and consumer lifestyle, with similar mid-sized team and integrated communications offering.
• 5W Public Relations: Full-service PR agency with a strong beauty, lifestyle, and consumer products practice. Directly comparable in vertical mix (beauty and consumer health), B2B professional services model, and enterprise client roster.
• Behrman Communications: NYC PR agency focused on lifestyle, beauty, and consumer brands. Comparable as a mid-sized boutique agency with a beauty/lifestyle specialty and integrated communications offering targeting similar consumer verticals.
• Brandstyle Communications: Beauty, lifestyle, and consumer PR agency with integrated services. Comparable in vertical mix and full-service offering including media relations, influencer marketing, and brand communications.
• JPR Communications: Boutique PR agency focused on beauty, wellness, and lifestyle brands. Comparable as a beauty-specialized boutique agency offering strategic communications, media relations, and influencer services to mid-market and emerging brands.
• Lippe Taylor: NYC PR and integrated marketing agency specializing in beauty, wellness, and consumer lifestyle. Highly comparable in niche beauty/wellness positioning, integrated communications services, and enterprise-to-startup client mix.
• Marina Maher Communications (MMC): PR and communications agency with deep beauty, health, and consumer expertise. Comparable in vertical specialization (beauty and health), integrated earned/owned media offerings, and Fortune 500 enterprise client base.
• M Booth: Creative PR and communications agency with significant health and beauty practice. Comparable in integrated earned-media and influencer offerings, enterprise client base, and category expertise in beauty and consumer health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inkandroses
• LinkedInlinkedin.com/company/ink-&-roses-pr
• Instagraminstagram.com/inkandroses
• Xx.com/inkandroses

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ink & Roses