Williamson County Association of Realtors

What Williamson County Association of Realtors does

Williamson County Association of REALTORS (WCAR) is a private, nonprofit trade association founded in 1962 and headquartered at 1646 Westgate Circle, Suite 104, Brentwood, Tennessee. The organization is chartered by the National Association of REALTORS (NAR) and affiliated with Tennessee REALTORS, operating under a mandatory tri-level membership structure in which every member belongs simultaneously to WCAR, the state association, and NAR. WCAR serves licensed real estate practitioners and a secondary ecosystem of affiliate businesses (lenders, mortgage brokers, title companies, inspectors, contractors, photographers, home warranty providers) operating in Williamson County and the broader Middle Tennessee market.

WCAR's core product surface consists of (1) a member portal (wcartnportal.ramcoams.net) for dues, CE tracking, and event registration; (2) a continuing education catalog including TREC Core, Code of Ethics, Fair Housing, Contracts 101, and elective courses delivered in-person at the Brentwood classroom and via Zoom livestream; (3) designation and certification programs spanning ABR, CRS, CRB, GRI, RENE, SRS, SRES, and WCAR's proprietary Esteemed REALTOR Institute (ERI); (4) supporting services including monthly market statistics reporting, the REALTOR Good Works Foundation Benevolent Fund (up to $2,500 per member per 12 months), Williamson County Specialist Program, RPAC political advocacy, and a board store with same-day delivery. Technology is delivered entirely through third-party integrations — Sentrilock (lockboxes), Realtracs (MLS), Transaction Desk (forms), Mosaik (client experience), RPR (property analytics), CEBroker (CE credit tracking), and Zoom (livestream) — with no proprietary platform or AI/ML capability disclosed.

The revenue model is a portfolio of recurring subscriptions and unit-priced services: REALTOR membership dues of $606 annually (of which $285 is local, $201 is NAR national, and $120 is Tennessee REALTORS state), affiliate memberships at $310 annually (up to 5 seats), non-member CE course fees of $35-$70, and tiered event sponsorships ranging from $250 to $8,000. Distribution is direct-to-consumer through the member portal, phone-based membership services, in-person classes, and livestream delivery. WCAR is governed by an elected Board of Directors and led by CEO Bo Patten with a small professional staff (1-10 employees), and has no venture capital, private equity, or public ownership.

Name

Williamson County Association of Realtors

Legal name

Williamson County Association of Realtors

Website

https://wcartn.org

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

Williamson County Association of REALTORS (WCAR) is a 1962-founded, NAR-chartered nonprofit trade association in Brentwood, Tennessee, serving Williamson County real estate practitioners and affiliate businesses with membership, continuing education, designations, MLS/lockbox access, advocacy, and community programs.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Association Compliance, Governance & Board Support Services (BPAJAHAN)

akta.pro secondary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Real estate trade association
• REALTOR membership services
• Continuing education
• Legislative advocacy
• Professional standards

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. REALTOR Membership Dues: Annual membership dues of $606 comprising WCAR local dues ($285), NAR national dues ($201), and Tennessee REALTORS state dues ($120). Includes access to all local, state, and national member benefits including education, advocacy, networking, and professional tools.
2. Affiliate Membership Dues: Annual affiliate membership at $310 for businesses that work with or receive referrals from REALTORS including lenders, mortgage brokers, title companies, inspectors, contractors, and other real estate service providers.
3. Continuing Education Courses: WCAR offers CE courses including TREC Core, Code of Ethics, Fair Housing, Contracts 101, and various professional development courses. Members receive complimentary access to many courses while non-members pay course fees ranging from $35-$70.
4. Sponsorship Revenue: Various sponsorship opportunities at events including Broker Summit ($1,000-$2,500), Elevate & Celebrate gala ($250-$8,000), Tech Summit ($500), Professional Development course sponsorships ($500-$5,000), and Annual Member Luncheon ($1,000-$2,500).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WCAR is a nonprofit trade association that provides tri-level REALTOR and Affiliate membership services to real estate professionals in Williamson County, Tennessee. It sells annual memberships, continuing education and designation programs, lockbox and MLS access tools, and offers government affairs advocacy, professional standards dispute resolution, and RPAC political engagement on behalf of its members.

Product overview

The Williamson County Association of REALTORS operates as a trade association offering a comprehensive suite of services to real estate professionals. The core offerings include a member portal for managing membership and payments, real estate education and CE courses (in-person and livestream via Zoom), and professional designation programs (ABR, CRS, CRB, GRI, RENE, SRS, SRES, and WCAR's own ERI). Supporting services include market statistics reporting, the REALTOR Good Works Foundation benevolent fund, Williamson County Specialist Program for local expertise, RPAC political advocacy, Board Store for signs and materials with same-day delivery, New Member Orientation Program, Celebration of Excellence awards gala, YPN networking group, and REALTOR safety programming. The association integrates with Realtracs MLS, RPR property reports, Mosaik client platform, Transaction Desk, and CEBroker for CE tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR Membership
• Affiliate Membership
• Continuing Education and Designation Programs

Quantifiable outcome

• TREC requirements met: 16 hours CE (6 Core + 10 Elective) every 2 years
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• The Barn at Sycamore FarmsminorOthers · 10 February 2026Venue partner for the 2026 Broker Summit event hosted collaboratively with MTAR.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerWCAR is a local trade association chartered by NAR. This tri-level membership structure provides every WCAR member access to comprehensive local, state, and national benefits. NAR provides the Code of Ethics framework, national advocacy, member benefits programs (Dell, FedEx, Avis, Budget, Hertz discounts), and professional standards support.
• Tennessee REALTORScoreStrategic or Co-development PartnerState-level association partnership providing Tennessee-specific advocacy, education standards, and professional development. Members receive $120 of their dues allocated to state-level membership supporting legislative efforts and state-specific resources.
• SentrilockcoreTechnology or IntegrationSentrilock provides lockbox systems and technology support available through WCAR office. Members access Sentrilock products and services as part of their professional tools.
• RealtracscoreTechnology or IntegrationRealtracs is the MLS platform providing property data and Multiple Listing Service access for WCAR members. The organization has received grants from Realtracs Solutions for the REALTOR Good Works Foundation.
• DellminorGTM or Marketing PartnerNAR member benefit providing discounts on laptops, desktops, monitors, and accessories for WCAR members.
• FedExminorGTM or Marketing PartnerNAR member benefit offering up to 26% off Express, 12% off Ground, and 20% off international services for WCAR members.
• Avis, Budget, and HertzminorGTM or Marketing PartnerNAR member benefit providing up to 25% off base rental rates at participating rental locations.
• Brentwood Krav MagaminorGTM or Marketing PartnerREALTOR Safety partnership offering discounted pricing for WCAR members at $99 down (includes uniform) and $159/month compared to regular $199 down + $70 uniform + $179/month.
• Middle Tennessee Association of REALTORS (MTAR)coreStrategic or Co-development PartnerCollaboration on Broker Summit, a collaborative full-day event specifically for brokers in the Middle Tennessee region.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• National Association of REALTORS: The national trade body that charters WCAR and through which WCAR members receive Code of Ethics, advocacy, and benefit programs. Operates one level up in the same three-tier REALTOR association structure.
• Tennessee REALTORS: State-level REALTOR trade association and WCAR's direct partner in the tri-level membership structure. Provides state advocacy, education standards, and absorbs $120 of every WCAR member's annual dues.
• California Association of REALTORS: Largest U.S. state REALTOR trade association; demonstrates how a scaled-up version of the same NAR-chartered trade association model operates at state level.

Direct peers

• Middle Tennessee Association of REALTORS (MTAR): Direct regional peer REALTOR association overlapping Middle Tennessee; WCAR already co-hosts the Broker Summit with MTAR, indicating both competition and collaboration in serving the same agent base.
• Greater Nashville REALTORS: Tennessee regional REALTOR association serving Nashville-area agents with overlapping territory to WCAR's Williamson County footprint; competes for agent memberships in adjacent counties.

Regional players

• Sumner County Association of REALTORS: Neighboring Tennessee county-level REALTOR association serving Sumner County agents; structurally identical to WCAR at sub-county level and a comparable single-county operating model.
• Knoxville Area Association of REALTORS: Tennessee regional REALTOR association covering the Knoxville metro; comparable scale and member-services model but serving a different Tennessee geography.
• Memphis Area Association of REALTORS: Tennessee regional REALTOR association covering the Memphis metro; comparable trade association services, education programming, and MLS access model to WCAR.
• Chattanooga Area Association of REALTORS: Tennessee regional REALTOR association serving Chattanooga and surrounding counties; comparable structure and member-services portfolio, but in a separate Tennessee market.

Others

• Realtracs: Regional MLS platform that WCAR integrates with to provide MLS access to members; ecosystem infrastructure provider rather than a competitor, and a grant source for the WCAR Good Works Foundation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/WCAR_TN

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williamson County Association of Realtors