Brainjolt

Name

Brainjolt

Legal name

Centerfield Social Commerce, LLC

Website

https://brainjoltmedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Media Publishing

NAICS

Motion Picture and Video Industries (5121), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Digital media advertising
• Content publishing
• Brand partnerships
• Social media content
• Audience engagement

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising: Monetization through 1.5 billion monthly ad impressions across their 32 owned media brands and platforms. Revenue generated from display advertising, native content, and programmatic ad placements.
2. Brand Partnerships and Sponsored Content: Partner with brands to reach their engaged audience of millions of weekly visitors. Offers media kit and partnership opportunities for brands seeking access to their consumer demographic.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Brainjolt operates as a digital media company that creates and distributes entertaining content (quizzes, stories, shopping lists, life hacks, cleaning transformations, fashion reviews, and parenting humor) through 32 owned and operated media brands across Snapchat, TikTok, Facebook, Instagram, YouTube, and Twitter. The company combines data science and market automation with creative content production to reach hundreds of millions of consumers monthly, and monetizes this audience primarily through digital advertising and brand partnership/sponsored content deals with advertisers.

Product overview

Brainjolt operates as a media company managing a portfolio of 32 owned and operated content brands across social media platforms, reaching hundreds of millions of people monthly. The company combines data science and market automation with creative content production. Their brands include entertainment properties like House of Boujee (luxury fashion/lifestyle), Squeaky Clean (cleaning/home improvement), Quick Questions (news literacy), What I Got (fashion reviews), Today Years Old (life hacks), and Bad Parenting Moments (parenting humor). These brands collectively generate 40 million visitors per month, 1.5 billion ad impressions monthly, and maintain 70 million followers across platforms.

Differentiator

Problem solved

Functional benefit

Brands

• House of Boujee: Covering boujee luxury clothing brands, how to be boujee on a budget, comedy about high end living, style trends, and fashion content.
• Squeaky Clean
• Quick Questions
• What I Got
• Today Years Old
• Bad Parenting Moments

Products and services

• House of Boujee A content brand covering boujee luxury fashion, style trends, budget-friendly luxury tips, aspirational lifestyle content including GRWMs, outfit ideas, and comedy about high-end living. Targeted at style-conscious consumers.
• Squeaky Clean A cleaning and home improvement-focused content show featuring transformation content where dirt and grime are cleaned to reveal sparkles and shine. Targeted at home and DIY enthusiasts.
• Quick Questions A pop-culture and news literacy show that answers questions people may be too nervous to ask publicly, making complex topics accessible. Targeted at general consumers seeking entertainment and learning.
• What I Got An e-commerce review and fashion-focused show covering try-on hauls, online shopping fails, and brand reviews with a focus on affordable fashion. Targeted at fashion-conscious shoppers.
• Today Years Old A life-hacks and tips show covering trending tricks and hacks that make viewers realize they've been doing things wrong. Distributed on Snapchat and TikTok.
• Bad Parenting Moments A parenting humor and community content brand featuring relatable 'good parents gone bad' moments. Distributed across Snapchat, TikTok, Facebook, YouTube, and Twitter.
• Brand Partnerships and Advertising Program A direct partnership program offering brands advertising placements, sponsored content, and audience access across Brainjolt's portfolio of 32 media brands reaching 40 million monthly visitors and generating 1.5 billion monthly ad impressions. Targeted at brand marketers and advertisers.

Quantifiable outcome

• 40 million monthly visitors
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BuzzFeed: Digital media company built around viral content (quizzes, listicles, video) distributed primarily on social platforms and monetized via advertising — the closest direct analog to Brainjolt's content-and-ads model.
• Group Nine Media: Multi-brand digital media company (NowThis, The Dodo, Seeker, Thrillist) distributing social-first video and editorial content — a portfolio play that closely mirrors Brainjolt's 32-brand structure.
• Team Whistle: Social-sports and entertainment publisher producing short-form video for Snapchat, TikTok, and YouTube — comparable in production model, platform mix, and advertiser base.
• Literally Media: Owns viral-content brands such as Cheezburger and Know Your Meme built on quizzes, memes, and shareable entertainment — overlapping with Brainjolt's quiz/viral content formats.
• Jellysmack: Operates and licenses creator-led content brands across multiple social platforms (TikTok, YouTube, Facebook), using data-driven optimization to maximize reach and ad revenue — directly comparable to Brainjolt's multi-brand, multi-platform playbook.
• NowThis: Social-first digital media brand producing short-form video content distributed across Snapchat, TikTok, Instagram, and YouTube, monetized through branded content and advertising — a comparable short-form, platform-distributed model.
• Jukin Media: Viral-video licensing and owned-and-operated content brand operator monetizing user-generated and original video across digital and TV channels — analogous to Brainjolt in operating entertainment IP at scale.

Broad incumbents

• Vox Media: Larger, multi-brand digital media company (Vox, The Verge, Eater, SB Nation) operating editorial franchises across platforms — broader and more premium than Brainjolt but overlapping in the digital-content-monetization model.
• Chicken Soup for the Soul Entertainment: Publicly-traded roll-up of digital media brands (Crackle, Redbox, Popcornflix) and streaming/video networks — illustrates the consolidator/acquirer landscape relevant to Brainjolt's portfolio model.
• Red Arrow Studios (ProSiebenSat.1): International multi-brand content producer and distributor — relevant comparator for portfolio-based digital content businesses that monetize across ad-supported and platform-distributed channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainjolt