Bakeology

What Bakeology does

Bakeology is a US-based direct-to-consumer better-for-you snack company founded in 2013 that sells gluten-free, vegan, kosher, and Non-GMO Project Verified cookie bites. Its sole product line — Cookie Bites — is offered in four flavors (Chocolate Chip, Vanilla Chai, Snickerdoodle, and Lemon), packaged exclusively in 5 oz bag 3-packs priced at $21.99 per unit. Operations are run from a Malibu headquarters with a Las Vegas facility at 7175 S Belcastro St, Suite 101 that supports order fulfillment and local pickup. Target customers are health-conscious consumers and families seeking allergen-friendly, clean-label snacks for everyday use, lunchboxes, and gifting.

The company's technology stack is a standard Shopify storefront with cart, customer accounts, and order management — no proprietary platform, custom engineering, or AI capabilities are disclosed. Distribution is single-country (United States) and dual-channel, combining the Shopify DTC storefront with an adjacent wholesale channel. Marketing is executed organically across Facebook, Instagram, Pinterest, an email newsletter, and a recipes blog, with no disclosed paid acquisition infrastructure, marketing automation, or CRM systems beyond Shopify defaults.

Bakeology is privately held under the legal entity BBDS L.L.C. with no disclosed institutional investors, parent company, or funding rounds. Co-founder Sasha Crescentini is the only identified executive, and the company employs 11-50 people. Revenue mechanics are straightforward unit pricing on the DTC side and bulk transaction fees through wholesale, with no subscription, marketplace, or licensing components.

Name

Bakeology

Legal name

Bakeology

Website

https://bakeology.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bakeology is a US-based direct-to-consumer snack company founded in 2013 that sells gluten-free, vegan, kosher, and Non-GMO Project Verified cookie bites in four flavors through a Shopify storefront and a wholesale channel, targeting health-conscious consumers and families.

Ownership category

akta.pro rank

Product category

Better-for-you packaged cookies

NAICS

Bread and Bakery Product Manufacturing (31181)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Gluten-free cookies
• Vegan snacks
• Better-for-you snacks
• Non-GMO cookies
• Plant-based baked goods

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct-to-Consumer E-commerce: Bakeology sells cookie bite products directly to consumers through their Shopify e-commerce storefront at bakeology.co. Customers purchase products online with shipping to their location or local pickup.
2. Wholesale Distribution: Bakeology operates a wholesale channel, selling products in bulk to retailers and other businesses through their dedicated wholesale shop page.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bakeology manufactures and sells gluten-free, vegan, Non-GMO Project Verified cookie bites under a single product line offered in four flavors: Chocolate Chip, Vanilla Chai, Snickerdoodle, and Lemon. Each product is sold as a 3-pack of 5 oz bags for $21.99 via the company's Shopify e-commerce storefront, with wholesale distribution to retailers and local pickup in Las Vegas as additional channels.

Product overview

Bakeology is a better-for-you cookie company offering a single product line of Cookie Bites in four flavors: Chocolate Chip, Vanilla Chai, Snickerdoodle, and Lemon. All products are certified gluten-free, kosher, and Non-GMO Verified. The company positions its offerings around everyday snacking, lunchboxes, and gifting use cases, emphasizing their plant-based, dairy-free, and no artificial ingredients formulation. Products are sold exclusively in 5 oz bag 3-packs through the company's Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Chip Cookie Bites

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hu Kitchen: Hu (Hu Kitchen) produces paleo-friendly, grain-free cookies and chocolate snacks with clean-label positioning — overlapping Bakeology on premium clean-ingredient credentials, DTC channel, and natural/specialty retail distribution.
• Partake Foods: Partake Foods produces allergen-friendly, gluten-free, and vegan cookies and baking mixes, sharing Bakeology's dietary-restriction positioning, DTC-plus-retail model, and crunchy cookie format.
• MadeGood: MadeGood makes school-safe, allergen-free, and organic granola bars, cookies, and crackers — a direct better-for-you snack peer to Bakeology with overlapping certifications (Non-GMO, gluten-free) and family/lunchbox use cases.
• Bobo's: Bobo's makes oat-based baked bars and baked goods positioned around whole-food, better-for-you snacking — comparable to Bakeology on clean-label credentials, family snacking occasions, and DTC-plus-retail distribution.
• Simple Mills: Simple Mills makes better-for-you crackers, cookies, and baking mixes positioned around gluten-free, plant-based, and clean-label credentials — directly overlapping Bakeology's Cookie Bites on certifications, target consumer, and retail/wholesale go-to-market.
• Baked by Melissa: Baked by Melissa sells bite-size, premium-positioned cookies through DTC and retail, sharing Bakeology's bite-format, gift/occasion positioning, and small-format premium price points.

Emerging players

• SmartSweets: SmartSweets makes low-sugar better-for-you candies and gummies — adjacent to Bakeology in the better-for-you sweets/snacking category with overlapping health-conscious consumer targeting and DTC-led growth.
• BetterBody Foods: BetterBody Foods produces better-for-you pantry and snack ingredients (oils, sweeteners, baking) with natural-foods retail distribution — adjacent peer to Bakeology in clean-label, better-for-you baking/snacking.

Broad incumbents

• Mary's Gone Crackers: Mary's Gone Crackers is an established gluten-free, organic better-for-you snack brand with broad grocery distribution — comparable to Bakeology through gluten-free credentials and natural-foods retail channel presence.
• Enjoy Life Foods: Enjoy Life Foods is an established allergen-free snack brand (cookies, bars, chips) with broad grocery distribution; comparable to Bakeology via gluten-free/allergen-free positioning though at a much larger incumbent scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bakeologysnacks
• Instagraminstagram.com/bakeology
• Pinterestpinterest.com/bakeology
• Xx.com/bakeology

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakeology