Zoom Room

What Zoom Room does

Zoom Room is a privately held indoor dog training gym franchise founded in 2007 by Mark Van Wye in Culver City, California, operating 60+ independently owned and operated locations across 22+ U.S. states. The company delivers a positive reinforcement training methodology — borrowed from early childhood education gamification principles — within climate-controlled indoor facilities equipped with full agility courses, professional training floors, structured curricula, and on-site retail shops. Its core offering centers on small-group classes (typically 6-8 dogs) in obedience, agility, puppy socialization, scent work, tricks, enrichment, and therapy dog preparation, augmented by supervised playgroups, private gym sessions, dog parties, and the Agility League competitive program.

The company generates revenue through two distinct but interlinked mechanisms. At the franchise level, Zoom Room sells franchise rights at an investment of $302,000-$465,000 per unit, collects ongoing royalties and marketing fees, and provides training, curriculum, and brand support. At the consumer level, franchisees monetize via monthly memberships ($149-$399/month), multi-month class passes ($175-$799 across 3-, 4-, and 8-month durations), private sessions ($85-$129 single, $295-$540 multi-pass), retail products (trainer-approved gear, all-natural treats including the proprietary Cadaver Bar and Doggy Donuts), dog parties ($250-$400), and gift certificates ($5-$500). Mature stores reportedly generate over $600,000 in annual sales at a 29.6% net margin. Recent strategic additions include the Fi wearable GPS and activity tracking partnership (rolled out from late 2025 through 2026) and an in-development 'Clear for Dogs' certification program. Leadership was refreshed in 2026 with the appointments of former Petco CEO Ron Coughlin as Chairman, former Petco CSO Soumik Chatterjee as CFO, Jackie Mendes as SVP of Franchise Development, and Darris Cooper as Director of Training and Socialization, in support of a stated plan to reach 125 locations by 2027 and 550 locations by 2030.

Name

Zoom Room

Legal name

Zoom Room Franchising, LLC

Website

https://zoomroom.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Zoom Room is a privately held indoor dog training gym franchise operating 60+ locations across 22+ U.S. states, offering positive reinforcement group classes, supervised socialization, and curated retail to dog owners, and monetizing via franchise royalties and recurring consumer memberships.

Ownership category

akta.pro rank

Product category

Pet training services

NAICS

Pet Care (except Veterinary) Services (81291), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

akta.pro secondary industries

Small-Group / Structured Dog Daycare (HSANAFAD), Enrichment-Focused Dog Daycare (HSANAFAF)

Keywords

• Dog training services
• Pet socialization programs
• Canine obedience classes
• Pet franchise platform
• Positive reinforcement training

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices49 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Group Training Classes: Ongoing group classes in obedience, agility, puppy training, scent work, tricks, and enrichment. Customers purchase class credits or monthly memberships and attend on a flexible schedule.
2. Monthly Memberships: Recurring monthly membership plans (typically $149-$399/month) that provide access to a set number of group classes per month with automatic renewal.
3. Class Passes: Multi-month class pass packages (3-month, 4-month, 8-month options) that allow attendance at a set number of classes over a defined period, with prices ranging from $175-$699.
4. Private Training Sessions: One-on-one personalized instruction sessions for dogs needing extra support or specific behavior challenges. Single sessions and multi-session passes available.
5. Retail Products: Sale of trainer-approved gear, all-natural treats and chews, eco-friendly toys, puzzles, collars, leashes, harnesses, grooming tools, and supplements at physical location shops.
6. Gift Certificates: Gift certificates available in amounts from $5-$500 that can be redeemed for training classes, private sessions, gym rentals, parties, and retail purchases.
7. Dog Parties and Events: Private party bookings for birthdays, adoption anniversaries, and other celebrations, including options for mini agility or tricks lessons and themed events like Doggy Disco.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Zoom Room is a franchise system of indoor dog training gyms where pet owners train alongside their dogs using positive reinforcement and gamification methods adapted from early childhood education. Each franchised gym delivers small-group classes in obedience, agility, puppy training, scent work, tricks, therapy dog preparation, and urban herding, supplemented by supervised socialization (playgroups, Agility League, dog parties), on-site retail of trainer-approved gear and treats, and gift certificates. The franchise also licenses the brand and operating playbook to entrepreneurs as a B2B offering.

Product overview

Zoom Room is an indoor dog training gym franchise offering a unified platform centered on positive reinforcement training and controlled socialization. The core product is the indoor training gym facility — a climate-controlled, distraction-rich environment where dog-and-owner teams attend group classes together. Group Training Classes form the backbone of the offering, spanning puppy, obedience, agility, tricks, scent work, enrichment, therapy dog preparation, and urban herding — all delivered in a flexible gym-membership model. Socialization Services (playgroups, private gym sessions, dog parties, Agility League, rescue partnerships) extend the offering beyond training into community-building and real-world confidence. The Retail Shop (featuring the proprietary Cadaver Bar, Doggy Donuts, and trainer-approved gear) supports the training experience at each location. Gift Certificates serve as a gifting product. The franchise model itself operates as a platform for independent operators, with investment requirements between $302,000 and $465,000 per location and a stated goal of 550 locations by 2030.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Training Classes Small-group (typically 6-8 dogs per class) skills-based classes spanning puppy preschool, obedience, agility, tricks, scent work, enrichment, puppy training+, therapy dog preparation, and urban herding, delivered in a flexible gym-membership model where clients attend on their own schedule.
• Private Training Sessions One-on-one personalized instruction sessions for dogs needing extra support or specific behavior challenges, available as single sessions ($85-$129) or multi-session passes ($295-$540 for 4-8 sessions over 2-4 months).
• Socialization Services Structured off-leash socialization including supervised playgroups (grouped by age, size, and play style), private gym sessions (30-minute solo off-leash access), dog birthday and adoption anniversary parties ($250-$400), corporate and social events, and the Agility League (six-week competitive agility seasons with trophies), plus rescue partnerships and adoption event hosting.
• Retail Shop In-location retail of trainer-approved dog supplies including all-natural treats and chews (the proprietary "Cadaver Bar" featuring body parts and natural chews), freshly baked Doggy Donuts, eco-friendly toys and puzzles, collars, leashes, harnesses, grooming tools, supplements, and solution-oriented training gear, available exclusively at Zoom Room locations.
• Gift Certificates Gift certificates redeemable at the issuing Zoom Room location for training classes, private sessions, gym rentals, parties, and retail purchases, purchased online in denominations from $5 to $500 with personalized messaging.
• Puppy Training in 7 Easy Steps (Book) Authored book by Zoom Room founder Mark Van Wye, the #1 best-selling dog training book in America for five consecutive years; used as a marketing and credibility asset for the brand and franchise.
• Zoom Room Franchise Franchise license offering enabling entrepreneurs to own and operate a Zoom Room indoor dog training gym under the brand, with investment ranging from $302,000 to $465,000 per unit and a stated national expansion plan targeting 550 locations by 2030.

Quantifiable outcome

• Mature stores average over $600,000 in annual sales with 29.6% net profit margin
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• FicoreTechnology or Integration · 18 December 2025Partnership with smart pet technology company Fi to integrate real-time GPS and activity tracking into dog training programs at select locations nationwide. New clients receive free Fi Mini GPS Tracker (a $99 value) plus six months of complimentary Fi service after activation fee. Starting 2026, select locations feature in-gym activity leaderboards and nationwide challenges. This marks the first time a national dog training franchise has integrated wearable technology into its curriculum.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Petco (training services): Major pet retailer with in-store group training classes at lower price points than Zoom Room. Significant competitor for entry-level dog training customers and the source of Zoom Room's new Chairman (Ron Coughlin) and CFO (Soumik Chatterjee).
• Pet Supplies Plus: Largest pet specialty franchise in the US with 400+ stores offering pet supplies, grooming, and in-store training services. Represents broader competition for pet owner spend, including overlap with Zoom Room's retail product offerings.
• PetSmart (training services): Largest North American pet retailer offering in-store group training classes and PetsHotel boarding. Competes with Zoom Room for training customers through widespread national store footprint and lower price positioning.
• Best Friends Pet Care: National pet care services provider with daycare, boarding, grooming, and training across 50+ locations. The source of Zoom Room's new Director of Training Darris Cooper, and a broader competitor in pet care services with overlapping service categories.

Regional players

• Healthy Spot: West Coast premium pet retail, daycare, and grooming chain with multiple California locations. Overlaps with Zoom Room in the California market and competes for premium pet owner wallet share, particularly in LA.
• Bark Avenue Daycamp: Regional dog daycare and boarding provider in the Northeast US with multiple locations. Comparable service mix of daycare, boarding, and playgroups though Zoom Room differentiates with training-first positioning and national franchise presence.

Direct peers

• Dog Training Elite: National dog training franchise with in-home and facility-based training programs. Direct competitor in the dog training services category, particularly for obedience and behavior modification services that overlap with Zoom Room's curriculum.
• Dogtopia: Largest dog daycare franchise in North America with 200+ locations offering daycare, boarding, and spa services. Closest comparable franchise model in the pet services category, though Zoom Room differentiates via training-first positioning versus Dogtopia's daycare-first model.
• Camp Bow Wow: Premier dog daycare and boarding franchise with 200+ locations across North America. Comparable franchise structure and pet services target market, though Camp Bow Wow focuses on daycare/boarding rather than training as the core service.
• Hounds Town USA: Dog daycare, boarding, and grooming franchise with 50+ locations nationally. Similar scale and franchise model to Zoom Room, competing for franchisee investment dollars and end-customer wallet share in the pet services category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zoomroom
• Facebookfacebook.com/ZoomRoom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoom Room