AmericasMart Atlanta

What AmericasMart Atlanta does

AmericasMart Atlanta, operated by IMC Manager, LLC under the ANDMORE parent brand, is the nation's largest permanent wholesale gift, home, and lifestyle trade mart. Founded in 1958 and headquartered at 240 Peachtree Street NW in downtown Atlanta, it runs the Atlanta Market twice yearly (January and July) across three interconnected buildings totaling 51 floors, hosting 1,000+ permanent showrooms, 3,000+ temporary First Finds exhibitors organized into 30+ tradeshow neighborhoods, and an aggregate 8,000+ brands. The attendee base spans all 50 U.S. states and 60+ countries, drawn from gift shop owners, independent and multi-store home retailers, interior designers, hospitality buyers, florists, event planners, and purchasing companies, with attendance restricted to verified trade buyers.

The mart's underlying technology layer centers on the ANDMORE Markets App (Scan & Go QR code for badge pickup, GPS turn-by-turn navigation, search and discovery, and showroom visit organization), a free Digital Showroom platform that lets exhibitors publish year-round product catalogs, an Exhibitor Portal for logistics and staff management, a Lead Retrieval system for booth lead capture, and the proprietary AmericasMart Logistics freight and warehousing service. Dedicated buyer outreach is run through an in-house call center contacting 50,000+ buyers per market, supplemented by 400K+ emails per marketing cycle, social channels, and listings across 30+ trade publications.

AmericasMart monetizes through four primary streams: recurring permanent showroom rental fees, transaction-based temporary booth fees for First Finds exhibitors, advertising and sponsorship packages across trade publications, Market Magazine, Buyer's Guide, social, and campus placements, and modest $50 registration fees for non-exhibiting manufacturers, sales representatives, and guests (trade buyers attend free). Distribution is direct sales to exhibitors combined with event-driven and omni-channel buyer acquisition, supported by alliance partnerships with industry associations (ASID, GHTA, ASTRA, ICFA, AIFD, WithIt, Museum Store Association) and buying groups (FMG, HTI Buying Group).

Name

AmericasMart Atlanta

Legal name

IMC Manager, LLC

Website

https://atlantamarket.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

AmericasMart Atlanta operates the nation's largest permanent wholesale gift, home, and lifestyle trade mart, running the twice-yearly Atlanta Market across 51 floors and three buildings with 8,000+ brands serving qualified trade buyers from all 50 states and 60+ countries.

Ownership category

akta.pro rank

Product category

Wholesale Trade Show and Trade Mart Operations

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Wholesale trade shows
• Gift and home decor
• Trade mart leasing
• Buyer exhibitor marketplace
• Wholesale sourcing events

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Exhibitor Fees - Permanent Showrooms: Permanent showroom rental fees from over 1,000 showrooms across three buildings. Showrooms range from single-line to multi-line configurations.
2. Exhibitor Fees - Temporary Exhibits: Booth rental fees from 3,000+ First Finds temporary exhibitors across all categories of gift, decor and lifestyle products.
3. Advertising & Sponsorships: Paid marketing opportunities for exhibitors including advertising in trade publications, Market Magazine, Buyer's Guide, social media, event sponsorships, and brand placement across campus.
4. Registration Fees: Fees charged to non-exhibiting manufacturers ($50), sales representatives not registered under exhibiting company ($50), and market guests ($50 per person, up to 2 guests).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

AmericasMart Atlanta operates a wholesale trade mart and marketplace that hosts the Atlanta Market, a twice-yearly trade show (January and July) for the gift, home, and lifestyle industries. The campus comprises 3 buildings with 51 floors, housing 1,000+ permanent showrooms and 3,000+ temporary exhibitor booths representing 8,000+ brands. The fundamental offering is physical and digital B2B marketplace infrastructure that connects wholesale exhibitors with qualified trade buyers for product sourcing, ordering, and replenishment.

Product overview

AmericasMart Atlanta operates the Atlanta Market platform — a twice-yearly wholesale trade show event (January and July) combining a physical marketplace with digital tools. The core product is the Atlanta Market trade show featuring permanent showrooms (1,000+), the First Finds temporary exhibits (3,000+ exhibitors), and specialty neighborhoods like The Gardens. Digital offerings include the ANDMORE Markets App for attendee navigation with QR badge pickup, the Digital Showroom for exhibitor product catalogs, and the Exhibitor Portal for managing show presence. The Lead Retrieval service helps exhibitors capture buyer information. Product categories span gift, home décor, seasonal/holiday, outdoor/garden, tabletop, and gourmet. The platform draws attendees from all 50 states and 60+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• The Gardens: A neighborhood in Building 2, Floor 9 featuring outdoor and garden gift exhibitors, spanning over 50,000 square feet of open-air showroom space.
• First Finds

Products and services

• Atlanta Market (January) Twice-yearly wholesale trade show (January edition) bringing together 8,000+ brands across gift, home, and lifestyle categories for wholesale buyers from all 50 U.S. states and 60+ countries. Includes 1,000+ permanent showrooms and 3,000+ temporary exhibitor booths across 3 buildings and 51 floors.
• Atlanta Market (July) Twice-yearly wholesale trade show (July edition) providing a second annual market window for gift, home, and lifestyle product sourcing, with the same brand/showroom infrastructure as the January market.
• Permanent Showroom Leasing Leasing of 1,000+ permanent showrooms on the AmericasMart campus to wholesale brands and manufacturers, providing year-round physical presence in the Atlanta wholesale marketplace.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core.

• Ace HardwarecoreStrategic or Co-development PartnerAce Hardware has 5,000+ stores internationally with most independently owned & operated. AmericasMart partners with Ace as part of industry network serving home and gift retailers.
• American Institute of Floral Designer (AIFD)coreStrategic or Co-development PartnerNon-profit organization advancing the art of professional floral design through education, service and leadership. Represents floral industry's leading professionals dedicated to highest standards of professional floral design.
• American Society of Interior Designers (ASID)coreStrategic or Co-development PartnerOrganization for interior designers, students, manufacturers and suppliers with 13,500 design members. AmericasMart serves as resource for ASID members seeking wholesale products.
• American Specialty Toy Retailing Association (ASTRA)coreStrategic or Co-development PartnerInternational not-for-profit trade organization serving specialty toy industry with more than 1,800 independent retailers, manufacturers, and sales representatives.
• Furniture Marketing Group (FMG)coreChannel Partner/ Reseller/ DistributorPremier home furnishings network and buying group of independent retail furniture dealers. Represents over 1,050 storefronts with cumulative annual sales approaching $5 billion across U.S. and Canada.
• Gift and Home Trade Association (GHTA)coreStrategic or Co-development PartnerNon-profit professional trade association for gift and home industry formed in 2000. Creates national forum connecting industry leaders in pursuit of ideas, innovations, and best practices.
• International Casual Furnishings Association (ICFA)coreStrategic or Co-development PartnerRepresents manufacturers, retailers, sales representatives and designers of outdoor furnishings plus suppliers. Supports and promotes growth of outdoor and casual furnishings industry through education, networking and development.
• Hospital Gift Shops (Lilly Stamets)coreStrategic or Co-development PartnerNetwork of 6,000+ healthcare and hospital facilities operating 3,500+ healthcare retail shops. AmericasMart serves as buying destination for hospital gift shop buyers.
• Museum Store AssociationcoreStrategic or Co-development PartnerCommunity of nonprofit retail professionals with over 1,200 institutions and vendors worldwide. Includes over 700 museums and cultural institutions and 450 wholesale vendor members.
• WithIt – Women's Leadership Development NetworkcoreStrategic or Co-development PartnerDedicated to encouraging and developing leadership, mentoring, education and networking opportunities for professional women in home and furnishings industries. 650 members across U.S. and Canada.
• HTI Buying GroupcoreChannel Partner/ Reseller/ DistributorHas proudly supported independent brick-and-mortar kitchenware retailers since 1998. Has 130 members operating over 140 brick and mortar independent locations across U.S. and Canada.
• Fair Trade Federation (FTF)coreStrategic or Co-development PartnerTrade association of U.S. and Canadian fair trade businesses where each business decision is made with well-being of artisans and farmers in mind.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Las Vegas Market: Sister market operated by ANDMORE; twice-yearly B2B wholesale trade show for gift, home, and lifestyle in Las Vegas. Directly comparable in business model, cadence, and exhibitor base to Atlanta Market.
• The Inspired Home Show: Major housewares-focused B2B trade show (formerly International Home + Housewares Show). Overlaps with Atlanta Market's housewares and tabletop categories for retail buyers.
• High Point Market: Semiannual wholesale home furnishings trade show in High Point, NC, also operated by ANDMORE. Closest direct competitor and sister property serving overlapping exhibitor and buyer segments in furniture and home.
• Dallas Market Center: Wholesale trade mart hosting multiple B2B markets across gift, home, apparel, and lifestyle categories. Comparable in scale, business model, and buyer mix, though concentrated in Texas.
• Ambiente: Frankfurt-based global consumer goods trade fair covering gift, home, and lifestyle. Comparable trade-show scale and B2B wholesale marketplace model with international attendee reach.
• NY NOW: Twice-yearly wholesale gift, home, and lifestyle trade show in New York. Direct competitor for the same indie retailer and boutique buyer base that Atlanta Market serves.
• ASD Market Week: Las Vegas-based B2B trade show serving consumer goods and gift retailers. Targets a similar independent retailer buyer base with overlapping product categories to Atlanta Market.
• Maison & Objet: Paris-based semiannual B2B trade show for design, gift, and lifestyle. International peer with comparable exhibitor/buyer profile in premium home and gift categories.

Emerging players

• Faire: Digital B2B wholesale marketplace connecting independent retailers with gift, home, and lifestyle brands. Does not operate a physical mart but increasingly competes for the same buyer-exhibitor relationships that drive Atlanta Market attendance.

Regional players

• Canton Fair (China Import and Export Fair): China's largest B2B trade fair with broad consumer goods coverage including gift and home. Comparable wholesale marketplace structure and exhibitor scale, though serving primarily Asia-based sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/americasmartatl
• Instagraminstagram.com/americasmartatl
• LinkedInlinkedin.com/company/americasmart-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmericasMart Atlanta