What Gift & Home Trade Association does

The Gift & Home Trade Association (GHTA) is a national nonprofit trade association founded in 2000 and headquartered at 2550 Sandy Plains Road, Suite 225, Box 214, Marietta, GA. It exclusively serves the U.S. gift and home industry across four constituent segments — vendors/importers/brands, multi-line sales agencies, independent retailers (ranging from SMB boutiques to multi-location operators), and industry affiliates/service providers. The organization runs a tiered membership program ($450 to $1,000 per year, scaled by employee headcount), an annual conference (GHTA Conference 2026 in Savannah, GA, October 4–7 at $975/registrant), monthly educational webinars, and recurring market meet-and-greet events at the Atlanta, Dallas, and Las Vegas wholesale markets. Governance is delivered through a board of directors (Chair RaeLee Walton, President Chuck Fraelich, plus VP, Treasurer, Secretary, Parliamentarian, and a roughly 10-person board) and specialized committees including the Retailers Advisory Committee (30+ named retailers), Diversity + Inclusion, Education, Advocacy, and Sponsorship. A 2026-launched Code of Ethics and the Chad Corzine Award codify the association's standards-setting role. Operating headcount is approximately 5 employees, with an Association Coordinator handling day-to-day member and committee communications.

Revenue is generated from two recurring streams: (1) annual membership dues paid by companies (vendors, agencies, retailers, affiliates), and (2) corporate sponsorships structured across a six-tier ladder (Platinum $15,000+, Gold $8,000+, Silver $5,000+, Bronze $3,000+, Affiliate $1,500+, First Time $500). Visible 2026 Platinum sponsors are ANDMORE (operating 30+ U.S. wholesale markets, 350,000 annual attendees), Dallas Market Center (a 5-million-square-foot B2B campus serving customers in all 50 states and 85 countries), and WizCommerce (an AI-driven B2B wholesale platform). Gold sponsors include nora fleming, Rifle Paper Co., MarketTime, and The Claxton Collective. An affinity partnership with the Gift Associates Interchange Network (GAIN) layers credit-data services onto the membership offering at a >70% discount. All membership, sponsorship, and conference transactions are processed direct — through the Marietta office, the giftandhome.org website, and JotForm registration forms. There are no resellers, intermediaries, or international offices.

The technology stack is intentionally minimal and operationally adequate rather than differentiated: a Squarespace-hosted public website serves as the primary digital presence; JotForm powers membership and conference registration; a members-only portal hosts white papers and webinar recordings; and direct email/ newsletter communications drive ongoing engagement. GHTA does not maintain a mobile application, public API, SDK, or proprietary software product, and does not operate any AI/ML systems of its own. Distribution is wholly direct across three channels: office-based sales, the website, and event-based engagement at the major U.S. gift and home markets.

Name

Gift & Home Trade Association

Legal name

Gift and Home Trade Association

Website

https://giftandhome.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Gift & Home Trade Association (GHTA) is a national nonprofit trade association founded in 2000 that connects U.S. vendors, sales agencies, retailers, and industry affiliates in the gift and home industry through tiered membership, an annual conference, monthly webinars, and networking events at major wholesale markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: GHTA generates revenue primarily through annual membership dues across four tiers ($450–$1,000 per year), providing access to webinars, events, the annual conference, and the members-only hub.
2. Sponsorships: GHTA earns revenue through corporate sponsorships at multiple tiers: Platinum ($15,000+), Gold ($8,000+), Silver ($5,000+), Bronze ($3,000+), Affiliate ($1,500+), and First Time ($500).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Gift & Home Trade Association is a national nonprofit trade association that sells tiered annual memberships ($450–$1,000/year) to companies across the gift and home industry, plus an annual conference, monthly educational webinars, and a members-only resource hub. It also sells corporate sponsorships across six tiers ($500–$15,000+) and operates in-person networking meet-and-greets at major U.S. wholesale markets.

Product overview

The Gift & Home Trade Association (GHTA) is a national nonprofit trade organization, not a technology product company. It provides membership-based services including tiered membership (Tier 1-4), an annual conference, monthly educational webinars, and a Members Only portal with resources. The organization connects vendors, sales agencies, retailers, and industry partners through events, education, and networking. Additionally, GHTA offers GAIN membership discounts as an affiliated benefit. There is no software platform, application, or API product offered.

Differentiator

Problem solved

Functional benefit

Products and services

• GHTA Membership

Named customers38 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• ANDMOREflagshipGTM or Marketing PartnerANDMORE is a Platinum Sponsor of GHTA ($15,000+). It is a B2B market company offering physical markets at unprecedented scale combined with digital tools, hosting over 30 unique Markets that attract 350,000 attendees annually to venues in Atlanta, High Point, Las Vegas, and around the country.
• Dallas Market CenterflagshipGTM or Marketing PartnerDallas Market Center is a Platinum Sponsor of GHTA ($15,000+). It is a global B2B trade center and the leading wholesale marketplace in North America, with a five-million square foot campus near downtown Dallas serving nearly 200,000 customers from all 50 states and 85 countries.
• nora flemingcoreGTM or Marketing Partnernora fleming is a Gold Sponsor of GHTA ($8,000+). Founded in 2004 in Illinois, the company creates neutral platters with interchangeable colorful minis for gifting and home décor, sold through retailers and directly to consumers.
• Rifle Paper Co.coreGTM or Marketing PartnerRifle Paper Co. is a Gold Sponsor of GHTA ($8,000+). Launched in 2009 by husband-wife team Nathan and Anna Bond, it is a stationery, home, and gifts brand based in Winter Park, Florida, known for hand-painted illustrations on paper goods, accessories, and home décor.
• WizCommerceflagshipGTM or Marketing PartnerWizCommerce is a Platinum Sponsor of GHTA ($15,000+). It is an AI commerce platform built to modernize wholesale sales for brands in the gift, home décor, and lifestyle industries, offering B2B ecommerce, order management, and AI-powered automation.
• The Claxton CollectivecoreGTM or Marketing PartnerThe Claxton Collective is a Gold Sponsor of GHTA ($8,000+). It empowers wholesale gift and lifestyle brands to scale with clarity and discipline, aligning leadership, sales strategy, and operational structure.
• MarketTimecoreGTM or Marketing PartnerMarketTime is a Gold Sponsor of GHTA ($8,000+). It is a leading B2B commerce solutions provider in North America, specializing in wholesale order writing and B2B e-commerce, offering a unified platform for wholesalers, sales agencies, and retail buyers.
• Creative (Creative Co-op)minorGTM or Marketing PartnerCreative Co-op is a Bronze Sponsor of GHTA ($3,000+). It is a gift and home brand partner.
• EvergreenminorGTM or Marketing PartnerEvergreen is a Bronze Sponsor of GHTA ($3,000+).
• VerdeminorGTM or Marketing PartnerVerde is a Bronze Sponsor of GHTA ($3,000+).
• DEMDACOminorGTM or Marketing PartnerDEMDACO is a Bronze Sponsor of GHTA ($3,000+). It is a gift and home brand.
• IVyminorGTM or Marketing PartnerIVy is a Bronze Sponsor of GHTA ($3,000+).
• SincereminorGTM or Marketing PartnerSincere (Sincere Surroundings) is a Bronze Sponsor of GHTA ($3,000+). It is a gift and home industry brand.
• EnescominorGTM or Marketing PartnerEnesco is a Bronze Sponsor of GHTA ($3,000+). It is a gift and home brand known for collectibles and décor.
• The Boutique HubminorGTM or Marketing PartnerThe Boutique Hub is an Affiliate Sponsor of GHTA ($1,500+). It connects boutique retailers with brands in the gift and home space.
• Gib Carson & Assoc.minorGTM or Marketing PartnerGib Carson & Assoc. is an Affiliate Sponsor of GHTA ($1,500+).
• Sales ProducersminorGTM or Marketing PartnerSales Producers is an Affiliate Sponsor of GHTA ($1,500+).
• HKminorGTM or Marketing PartnerHK is an Affiliate Sponsor of GHTA ($1,500+).
• CORE ElementsminorGTM or Marketing PartnerCORE Elements is an Affiliate Sponsor of GHTA ($1,500+).
• JGHIminorGTM or Marketing PartnerJGHI is an Affiliate Sponsor of GHTA ($1,500+).
• Gift Associates Interchange Network (GAIN)minorOthersGAIN is a member-driven association of more than 200 credit professionals in the giftware, greeting card, home décor, specialty foods, toys, and related industries. GHTA members save over 70% on GAIN membership. GAIN's objective is to provide credit data, share ideas, and offer education to support informed decision-making while avoiding credit risks. GAIN is serviced by ABC-Amega, who has been managing credit interchange groups for over 55 years.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Candle Association: Trade association for candle manufacturers and suppliers — overlaps with GHTA's vendor constituency in the gift/home retail channel, including shared retail customers and trade show presence.
• Association for Creative Industries (AFCI): Trade association serving the creative products/hobby industry with membership tiers, educational programming, and an annual convention — same member model (manufacturers, retailers, sales reps) as GHTA in a closely related vertical.
• American Home Furnishings Alliance (AHFA): Trade association for the home furnishings industry representing manufacturers, importers, and retailers — overlaps with GHTA's gift and home constituency, particularly vendors and importers operating in adjacent home categories.
• American Pet Products Association (APPA): Operates a membership organization and the Global Pet Expo for the pet products industry — analogous business model to GHTA with membership, sponsorships, and a flagship trade event serving manufacturers, reps, and retailers.
• Museum Store Association: Trade association for museum gift shop retailers and vendors — shares GHTA's gift retail member base, tiered membership structure, and annual conference model.
• Outdoor Industry Association: Trade association serving outdoor brands, retailers, and suppliers with membership, advocacy, and research — operates an analogous membership + event model to GHTA in a specialty retail vertical.
• International Housewares Association (IHA): National trade association for the housewares industry with membership, education, and the Inspired Home Show — directly analogous to GHTA's model of membership, webinars, and an annual conference serving vendors, sales reps, and retailers.
• Greeting Card Association: National trade association for the greeting card industry — sits squarely inside the gift/home ecosystem that GHTA serves and represents a directly adjacent category membership organization.
• American Specialty Toy Retailing Association (ASTRA): National trade association for specialty toy retailers with membership, education, and an annual conference — shares GHTA's SMB retailer focus, tiered membership structure, and event-driven member engagement.

Broad incumbents

• National Retail Federation (NRF): Largest US retail trade association representing the entire retail industry rather than a vertical — substantially broader in scope than GHTA but operates the same association model (membership, advocacy, annual conference/expo).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gift-home-trade-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gift & Home Trade Association