Brodeur
Brodeur Partners is a global strategic communications agency providing integrated PR, digital, creative, and behavioral science-driven services to enterprise clients across Technology, Healthcare, Higher Education, Financial Services, Space, Consumer, Government, and Nonprofit verticals; the firm is an Omnicom subsidiary and recently launched its Brodeur Relevance AI platform for AI search visibility optimization.
- Company typePrivate
- Founded1985
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Brodeur does
Brodeur Partners is a global strategic communications agency founded in 1985 by John Brodeur and headquartered at 535 Boylston Street in Boston, Massachusetts. The firm was acquired by Omnicom Group Inc. (NYSE: OMC) in 1993 and today operates as a subsidiary with US offices in Phoenix, New York, and Washington D.C., plus Brodeur Global affiliate offices in the United Kingdom, South Korea, and Brazil. Brodeur serves enterprise and mid-market clients across eight dedicated vertical practices—Technology, Space, Healthcare, Higher Education, Financial Services, Government, Consumer, and Nonprofits/Foundations—with named clients that include TSMC, Avnet, LexisNexis, Hankook Tire, SMU Cox School of Business, FM Global, Albemarle, UMass Chan Medical School, the American Society of Nephrology, and Kendal at Home. The firm markets itself as differentiated from conventional PR agencies by focusing on behavior change rather than mind change.
Brodeur firmographics
Firmographics- Name
- Brodeur
- Legal name
- Brodeur Partners
- Website
- https://brodeur.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brodeur Partners is a global strategic communications agency providing integrated PR, digital, creative, and behavioral science-driven services to enterprise clients across Technology, Healthcare, Higher Education, Financial Services, Space, Consumer, Government, and Nonprofit verticals; the firm is an Omnicom subsidiary and recently launched its Brodeur Relevance AI platform for AI search visibility optimization.
- Ownership category
- akta.pro rank
Brodeur industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where Brodeur is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Brodeur business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Communications Consulting: Full-service integrated communications agency providing strategic planning, research, media relations, digital and social media, content creation, brand development, and creative execution services.
- AI Visibility Services: Brodeur Relevance AI services including visibility audits, platform optimization, strategic content strategy, and ongoing monitoring and improvement services for AI-powered search environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainer and project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Brodeur product offering
Product offeringCore offering
Brodeur Partners is a full-service integrated strategic communications agency providing strategic planning, media relations, digital and social media, content creation, brand development, creative execution, crisis management, research, and change management services to enterprise and mid-market clients. The firm differentiates through its proprietary Relevance methodology built on behavioral science and a decade of research, and through its Brodeur Relevance AI suite (launched June 2025) for AI visibility optimization across generative search platforms. The agency serves eight primary industry verticals: Consumer, Financial Services, Government, Healthcare, Higher Education, Nonprofits and Foundations, Space/Aerospace, and Technology.
Product overview
Brodeur Partners is a full-service integrated communications agency founded in 1985, differentiated by its proprietary Relevance Methodology (behavioral science-driven framework focused on changing behavior, not just minds) and the Relevance AI suite launched June 2025. The product portfolio includes: (1) Relevance Methodology - core strategic platform built on 10+ years of behavioral science research; (2) Relevance AI - AI-powered visibility suite with audit, optimization, content strategy, and monitoring capabilities for AI search environments; (3) Relevance Lab - internal research workshop for brand resonance testing; and (4) eight industry-specific practice areas (Technology, Space, Healthcare, Financial Services, Government, Consumer, Higher Education, Nonprofits) offering services including thought leadership, strategic messaging, media relations, integrated content, crisis management, creative studio, influencer engagement, internal communications, and change management.
Differentiator
Problem solved
Functional benefit
Brands
- Relevance AI: AI visibility and optimization services platform launched in June 2025 to help clients manage, monitor and improve their presence in AI-powered search and discovery environments
- Relevance Methodology
- Relevance Lab
Products and services
- Brodeur Relevance AI Proprietary AI-powered suite that measures, monitors, and improves brand visibility in AI-powered search and discovery environments including ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Overviews. Includes AI Visibility Audit, Platform Optimization, Strategic Content Strategy, and Ongoing Monitoring and Improvement capabilities.
- Relevance Methodology Proprietary behavioral science-driven strategy development framework focused on changing behavior (what people do) rather than just changing minds (how people think). Works through four communications pathways: thinking, sensations, communities, and values.
- Relevance Lab Sensory creative workshop applying the principles of Relevance to help clients connect the dots about what makes their brand resonate with an audience.
- Space Practice First dedicated Space practice in the US offering product launch strategy and strategic storytelling for aerospace innovators including satellite providers and advanced technology firms.
- Strategic Communications Services - Technology Vertical Specialized communications services for technology companies including thought leadership, technical messaging, and media engagement for enterprise and startup technology clients.
- Strategic Communications Services - Higher Education Vertical Largest higher education practice in the nation serving 50+ schools and universities with campaign creation, donor engagement, rebranding, and recruitment initiatives.
- Strategic Communications Services - Healthcare Vertical Healthcare communications including trust-building, thought leadership, patient storytelling, public health initiatives, and crisis readiness for hospitals, medical schools, pharma, biotech, and wellness organizations.
- Strategic Communications Services - Financial Services Vertical Financial sector communications with deep research into financial decision-making and four distinct investor types, serving institutions, asset managers, insurers, and fintech innovators.
- Strategic Communications Services - Government Vertical Government communications including policy leadership, community engagement, and plain-language messaging. Approved government contractor with extensive agency experience.
- Strategic Communications Services - Consumer Vertical Consumer brand campaigns blending data-driven insights with bold storytelling, including brand storytelling, influencer strategy, community building, and experiential events.
- Strategic Communications Services - Nonprofits and Foundations Vertical Outcome-based branding and positioning for nonprofits including donor engagement, media visibility, fundraising campaigns, and patient/beneficiary storytelling.
Quantifiable outcome
- Ad spend return more than triple industry average for SMU Cox campaign
- +4 more outcomes
Companies that use Brodeur
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
Brodeur technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Brodeur partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights5 records
Brodeur competitors and assessment
Company assessmentDirect peers
- Weber Shandwick: Global communications agency owned by Interpublic Group, competing head-to-head in technology, healthcare, and public affairs. Highly relevant peer given similar integrated communications model and enterprise client focus.
- Ogilvy PR: Public relations arm of Ogilvy (WPP-owned), offering brand communications, corporate reputation, and digital strategy. Comparable as an integrated creative-plus-comms agency serving similar enterprise verticals.
- Hill+Knowlton: Global public relations and communications firm (under WPP) with strong public affairs and crisis communications practices. Directly comparable in offering and enterprise/government client mix.
- Ketchum: Major global PR and communications firm under the Omnicom umbrella, offering strategic communications, public affairs, and brand marketing services. Comparable in B2B and consumer work and shares Brodeur's enterprise DNA; senior talent (e.g., Lauren Levinson) has moved between the two.
- Edelman: Largest independent global communications firm with deep B2B technology, healthcare, and consumer practices. Closest independent comparator in scope, methodology-led thinking, and enterprise client base.
- FleishmanHillard: Global communications and public relations agency also owned by Omnicom Group, serving similar enterprise and public-sector clients across technology, healthcare, and consumer verticals. Most direct comparable given shared parent, similar service portfolio, and overlapping client roster.
- Racepoint Global: B2B technology-focused communications agency with deep enterprise and emerging-tech expertise. Closely comparable to Brodeur's technology vertical focus and methodology-driven approach.
- Ruder Finn: Independent global communications firm with strong healthcare, technology, and public affairs practices. Comparable mid-to-large agency profile and integrated communications model.
- MSL Group (Publicis): Publicis-owned global public relations and integrated communications network, serving enterprise clients across consumer, healthcare, technology, and public affairs. Comparable holding-company-owned global PR peer.
- Burson (BCW merged with Burson-Marsteller): Large global communications firm (WPP-owned post-BCW merger) competing in corporate reputation, public affairs, and technology PR. Comparable scale and service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Brodeur social profiles
Digital presenceBrodeur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brodeur leadership team
Management profileNumber of profiles
Profiles16 records
Brodeur subsidiaries and ownership
Company hierarchySubsidiaries1 record
Brodeur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brodeur M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brodeur
What does Brodeur do?
Brodeur Partners is a full-service integrated strategic communications agency providing strategic planning, media relations, digital and social media, content creation, brand development, creative execution, crisis management, research, and change management services to enterprise and mid-market clients. The firm differentiates through its proprietary Relevance methodology built on behavioral science and a decade of research, and through its Brodeur Relevance AI suite (launched June 2025) for AI visibility optimization across generative search platforms. The agency serves eight primary industry verticals: Consumer, Financial Services, Government, Healthcare, Higher Education, Nonprofits and Foundations, Space/Aerospace, and Technology.
Is Brodeur a public or private company?
Brodeur is a private company. It is classified as corporate owned and is currently operating.
When was Brodeur founded?
Brodeur was founded in 1985. It employs 51 to 100 people.
Where is Brodeur based?
Brodeur is headquartered in Boston, United States, in the North America region.
How does Brodeur make money?
Two revenue lines are on record. Strategic Communications Consulting is the primary driver. The others are AI Visibility Services.
Who are Brodeur's main competitors?
Direct peers on record are Weber Shandwick, Ogilvy PR, Hill+Knowlton, Ketchum, Edelman, FleishmanHillard, Racepoint Global, Ruder Finn, MSL Group (Publicis) and Burson (BCW merged with Burson-Marsteller).
Does Brodeur have an API?
No public API is recorded for Brodeur.
What industry is Brodeur in?
Brodeur's product category is Public Relations Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 541810 and its SIC code is 8742.