Sinclair Social

What Sinclair Social does

Sinclair Social is a New York City-based digital marketing agency specializing in social media audience growth, storytelling, and campaign optimization for socially-conscious enterprises and nonprofits. Founded in 2019 by Ayme Sinclair, the company delivers three interconnected service pillars: (1) Social Media Growth & Engagement Services that build followings of active, real fans by leveraging expertise in third-party platform algorithms; (2) Audience Discovery & Storytelling Services that locate target demographics and craft platform-specific messaging; and (3) Social Media Campaign Optimization Services that convert followers into measurable business outcomes such as website traffic, product sales, or event attendance. The firm's core technology stack is built around major consumer social platforms (Instagram, Facebook, Twitter) supplemented by multimedia capabilities including live streaming and 360-degree video production, delivered by a CTO whose prior experience includes digital solution development for NBC, Intel, and NASCAR.

The business operates on a subscription/retainer model with three monthly pricing tiers — $2,000–$5,000, $5,000–$10,000, and $10,000+ — based on client social media budget, signaling a sales-led go-to-market targeting enterprise and nonprofit buyers. The customer portfolio is split between Fortune 500 enterprises with social-impact mandates (Marriott, NFL Players Association, GE Capital, Architectural Digest) and nonprofit organizations focused on human rights, water access, and social impact (Robert F. Kennedy Human Rights, Mindmeet, Face Africa). Documented case-study outcomes include 10 million impressions in two months, growth from 1,000 to 50,000 followers in eight months for Face Africa, and 14% engagement rates for the Sail Sweet Caroline sailing team.

The company is founder-led, privately held, and bootstrapped, with no disclosed institutional funding of meaningful size. A team of five — CEO/Founder Ayme Sinclair, CTO Ian Busching, Strategic Account Manager Pauline Egan, Executive Assistant Kaitlyn Biancaniello, and Marketing Assistant Francesco Monti — carries combined experience of over 30 years working with premier brands. Operations are anchored to a single NYC headquarters (114 E 25th Street) with no disclosed remote delivery infrastructure, international expansion, or productized software offerings beyond the agency service suite.

Name

Sinclair Social

Legal name

Sinclair Social

Website

https://sinclairsocial.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sinclair Social is a New York City-based digital marketing agency specializing in social media audience growth, storytelling, and campaign optimization for socially-conscious Fortune 500 enterprises and nonprofit organizations on a monthly retainer model.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Paid Social Media Buying (BPAFABAD), Social Media Community Management & Response (BPAAABAJ)

Keywords

• Social media marketing
• Audience growth services
• Digital marketing agency
• Content strategy services
• Campaign management services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Agency Services: Digital agency providing social media marketing services including audience growth, content strategy, and campaign management. Services are offered at three pricing tiers based on monthly budget, suggesting a subscription or retainer-based model for ongoing client engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sinclair Social is a New York City digital agency that provides managed social media marketing services to enterprises and nonprofits. Its three core offerings are: (1) Social Media Growth & Engagement Services to build audiences of real, active followers, (2) Audience Discovery & Storytelling Services to locate target demographics and craft platform-specific messaging, and (3) Social Media Campaign Optimization Services to convert followers into business outcomes such as website traffic, product sales, or event attendance. Services are delivered on monthly subscription/retainer engagements at three pricing tiers.

Product overview

Sinclair Social is a digital/social media agency that offers a unified suite of services rather than a modular software platform. The company provides three interconnected service pillars: (1) Social Media Growth & Engagement Services to build audiences of active followers, (2) Audience Discovery & Storytelling Services to locate target demographics and craft platform-specific messaging, and (3) Social Media Campaign Optimization Services to drive measurable business outcomes like traffic and sales. These services are delivered as consultancy and managed campaigns rather than licensed products or SaaS modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Growth & Engagement Services Managed service that grows a client's social media following beyond vanity metrics by developing real fans who engage with content, leveraging expertise in social media platform algorithms to drive authentic engagement that supports business objectives.
• Audience Discovery & Storytelling Services Research-driven service that locates target audiences on social media platforms and crafts platform-specific messaging strategies so the brand story resonates organically with the intended demographic.
• Social Media Campaign Optimization Services Conversion-focused service that builds and optimizes campaigns to convert followers into specific business outcomes such as website traffic, product sales, or event attendance.

Quantifiable outcome

• 10 million impressions in 2 months for Face Africa charity gala campaign
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VaynerMedia: VaynerMedia is a global social media-first digital agency built around Gary Vaynerchuk's personal brand, offering social strategy, content, and paid social services to enterprise clients—directly comparable in service mix and founder-led marketing model to Sinclair Social.
• LYFE Marketing: LYFE Marketing is a social media marketing agency providing content creation, audience growth, and ad management to small and mid-sized businesses on a monthly retainer basis—closely matching Sinclair Social's subscription tier model and channel focus.
• Sculpt: Sculpt is a B2B social media marketing agency focused on LinkedIn, Twitter, and Facebook content and strategy for SaaS and professional services brands—comparable in service scope (organic social, audience growth, content) to Sinclair Social.
• SocialSEO: SocialSEO combines social media marketing with SEO and paid social services for mid-market and enterprise clients, operating on retainer engagements that mirror Sinclair Social's tiered monthly pricing and Fortune 500 customer profile.
• MuteSix: MuteSix is a performance-focused digital marketing agency specializing in paid social, social media creative, and campaign optimization—directly overlapping Sinclair Social's "campaign optimization" service pillar and audience-growth offerings.
• Thrive Internet Marketing Agency: Thrive Agency is a full-service digital marketing firm offering social media management, content, and paid social as recurring retainers to SMB and enterprise clients—comparable in service breadth and recurring revenue model.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency providing paid social, social media management, and creative services with a strong audit and analytics emphasis—aligning with Sinclair Social's audience-discovery and conversion focus.
• Power Digital Marketing: Power Digital Marketing is a tech-enabled performance marketing agency covering social media, paid social, content, and influencer services—comparable in cross-channel social capabilities and enterprise-grade client mix.

Broad incumbents

• Tinuiti: Tinuiti is a large independent performance marketing agency covering paid social, social media, and broader digital channels—represents the scaled incumbent tier Sinclair Social competes against for enterprise social mandates.
• R/GA: R/GA is a global digital agency offering social, content, brand, and technology services to Fortune 500 clients—comparable in serving the same enterprise roster as Sinclair Social but at materially greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SinclairSocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinclair Social