The Hungry Heart

What The Hungry Heart does

The Hungry Heart, LLC is a US-based, privately held micro-business that has operated since 1996 from Laguna Niguel, California, providing an online emotional eating help program to individual consumers. The company serves adults struggling with emotional overeating, binge eating, compulsive overeating, and yo-yo dieting through a single core product, The Hungry Heart Program, which uses a cognitive/behavioral approach focused on making slow, steady changes in thinking rather than diet or exercise regimens. The program is delivered entirely online through the company website (thehungryheart.org) in a self-serve format, supplemented by a free video training module and SEO-oriented blog content (e.g., '5 Signs of Emotional Eating,' '10 Practical Tips on How to Stop Binge Eating').

The product is content-based rather than technology-based: no proprietary technology, AI capabilities, mobile application, API, or integrations are disclosed. Distribution is exclusively direct-to-consumer through the company's own website, with testimonials and word-of-mouth serving as the primary social proof mechanism. Revenue is generated through program enrollment on a recurring subscription basis, though specific pricing tiers are not publicly disclosed.

The business operates with 1-10 employees, no institutional funding, no documented partnerships, and no parent company. Two founders, Lauren Grant (Founder & President) and Linda Hill (Owner), lead the company. The addressable market is the global digital wellness and weight-management consumer segment, accessed purely online with no geographic restrictions.

Name

The Hungry Heart

Legal name

The Hungry Heart, LLC

Website

https://thehungryheart.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hungry Heart, founded in 1996, is a privately held US micro-business that delivers an online cognitive/behavioral program to individual consumers struggling with emotional overeating, binge eating, and yo-yo dieting, distributed globally through its website on a subscription basis.

Ownership category

akta.pro rank

Product category

Behavioral Health & Wellness Self-Help

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHSADAFAM

Eating Disorder Recovery Nutrition Support

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHLAFACAK

Eating Disorder Treatment Programs

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Emotional eating program
• Online wellness coaching
• Behavioral health support
• Weight management program
• Self-help subscription

Headquarters

HQ city

Laguna Niguel

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Program Enrollment: The company generates revenue through enrollment in The Hungry Heart Program, an emotional eating help online program. The program teaches clients to make changes in thinking to address emotional overeating, binging, and yo-yo dieting. Specific pricing tiers are not publicly disclosed on the website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Hungry Heart is an online program that helps individuals overcome emotional eating. It has been operating since 1996 and is positioned by its founders as the leading online program for emotional eating help for over 15 years. The offering is delivered directly to individual consumers via the company website, with structured content and tools addressing food and emotional issues.

Product overview

The Hungry Heart offers a single unified program called The Hungry Heart Program — an online emotional eating help platform that has been operating since 1996. The core program is complemented by a free video training module. The program helps clients overcome emotional overeating, yo-yo dieting, binging, and food abuse through slow, steady cognitive and behavioral changes rather than quick diet fixes.

Differentiator

Problem solved

Functional benefit

Brands

• The Hungry Heart Program: Online emotional eating help program offering support for emotional overeating, compulsive overeating, binging, and yo-yo dieting

Quantifiable outcome

• Thousands of clients have broken free from emotional overeating, yo-yo dieting, binging, and unhealthy eating habits

Named customers3 records

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Noom: Large, well-funded digital weight-management platform with a behavioral/psychology-led curriculum. Directly comparable to The Hungry Heart on customer segment (emotional eating, weight loss) and online subscription delivery, but operates at far greater scale and with proprietary technology.
• Weight Watchers (WW): Established incumbent in the consumer weight-management category with digital subscription offerings. Comparable on customer segment and subscription model, but broader in scope (calorie/points system) and less focused on emotional root causes.
• Jenny Craig: Established weight-loss brand combining coaching with meal plans, now offering digital programs. Comparable on consumer weight-loss positioning and coaching-based delivery, though diet-centric rather than psychology-centric.

Direct peers

• Bright Line Eating: Online subscription program that targets food addiction, binge eating, and emotional overeating through a psychology/brain-science approach. Closely comparable in product, target customer, and delivery model, though backed by a published author with broader marketing reach.
• Brain over Binge: Online course-based program targeting binge eating and emotional eating through cognitive/psychological techniques. Closely comparable in product format (online self-paced curriculum), target persona, and psychology-first positioning.
• The Center for Eating Disorders: Outpatient treatment provider for binge eating, compulsive overeating, and emotional eating disorders. Comparable on the core problem addressed (emotional/compulsive eating), though clinical in delivery and far more expensive than an online subscription program.
• The Gabriel Method: Online program targeting emotional eating and weight loss through mind-body and psychological techniques. Comparable in product format (online self-paced program), target customer, and emphasis on root-cause rather than diet-only approaches.

Others

• Overeaters Anonymous: Free, peer-led 12-step fellowship for compulsive overeaters and those with disordered eating. Comparable on target population and problem addressed, but operates as a free mutual-support community rather than a paid subscription program.
• Food Addicts in Recovery Anonymous: Free 12-step fellowship for people experiencing food addiction, binge eating, and compulsive overeating. Comparable on target population and emotional-eating focus, but operates as a free nonprofit rather than a paid subscription.

Emerging players

• BetterHelp: Large online therapy marketplace that addresses emotional and behavioral issues, including those tied to eating. Comparable on online delivery and behavioral-health framing, though broader in scope and clinically staffed.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thehungryheart
• Facebookfacebook.com/TheHungryHeart
• LinkedInlinkedin.com/company/the-hungry-heart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hungry Heart