Ashlar Projects

What Ashlar Projects does

Ashlar Projects is a Dallas, Texas-based, full-service branding and marketing agency founded in 2014 by Brooke Hollis Hortenstine and Missy Wyszynski. The firm operates as a private, independently held professional services business with WBE and SBE certifications, employing 1-10 people and serving clients across all 50 US states. Its service offering is organized into four integrated pillars: Branding Services (naming, logo design, messaging, collateral, signage, wayfinding), Digital Services (custom WordPress website design and development, photography, videography, social media management, email marketing), Experience Design Services (customer journey, product launch plans, interior design collaboration), and Marketing Services (advertising campaigns, event planning, public relations, sales center design).

The firm's go-to-market is a B2B professional services motion targeting enterprise and mid-market clients primarily in real estate development, hospitality, and luxury lifestyle verticals. Customers include Crescent Real Estate, Green Brick Partners, Trinsic Residential Group, Granite Properties, HALL Group, Stillwater Capital, PMB Capital, Bedford Lodging, and Campbell Custom Homes, among others. Pricing is custom and quote-based, with multi-year contract cadence and project-based engagements covering everything from logo creation through full brand identity systems, websites, and ongoing social media management. Demand generation is primarily organic, driven by a portfolio-driven website, Instagram, Facebook, LinkedIn presence, and a dedicated new inquiry form.

Revenue mechanics rely on per-project professional services fees rather than recurring software or product revenue. The technology foundation is conventional — WordPress plus custom front-end development — with no disclosed proprietary platform, AI/ML capabilities, APIs, or integrations. Geographic reach is coast-to-coast across the United States, with no international footprint disclosed.

Name

Ashlar Projects

Legal name

Ashlar Projects

Website

https://ashlarprojects.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Ashlar Projects is a Dallas-based full-service branding and marketing agency founded in 2014, serving real estate developers, hospitality operators, and luxury lifestyle brands across the United States with integrated branding, digital, experience, and marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding and Creative Services: Project-based professional services including logo creation, messaging, brand vision development, stationery design, brochures, marketing kits, signage, and wayfinding. Services are customized per client engagement.
2. Website Design and Development: Custom web design and development services creating engaging digital experiences for brands. Includes photography, videography, and social media content creation.
3. Marketing and Advertising Services: Advertising campaigns, marketing plans, event planning, public relations, and sales center design for real estate and hospitality projects.
4. Experience Design Services: Customer journey development, product/project launch plans, interactive brand experiences, commercial development consultation, and interior design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ashlar Projects is a full-service branding and marketing agency providing engaging creative design, strategy, and storytelling for brands, companies, people, projects, and developments. The firm delivers four integrated service pillars — Branding, Digital, Experience Design, and Marketing — covering naming, logo creation, messaging, custom website design, social media, signage, wayfinding, photography, videography, PR, and event planning. Founded in 2014 by Brooke Hollis Hortenstine and Missy Wyszynski, the agency is WBE and SBE certified and headquartered in Dallas, TX, serving real estate, hospitality, luxury, and lifestyle clients coast-to-coast.

Product overview

Ashlar Projects is a full-service branding and marketing agency providing engaging creative design, strategy, and storytelling for brands, companies, people, projects, and developments. The company operates as a service-based agency rather than a software product company, offering four integrated service pillars: Branding Services (naming, logos, messaging, stationery, signage), Digital Services (website design/development, photography, videography, social media, email marketing), Experience Design Services (customer journey, launch plans, interactive experiences), and Marketing Services (advertising campaigns, PR, event planning, sales center design). Founded in 2014 and headquartered in Dallas, TX, the agency specializes in real estate, hospitality, luxury, and lifestyle sectors with coast-to-coast clients. The agency is WBE and SBE certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Comprehensive branding solutions including company and project naming, logo creation, messaging and copywriting, brand vision development, stationery design, brochures, pitch books, marketing kits, map and floor plans, site plans, and signage. Designed for real estate developers, hospitality brands, and luxury lifestyle companies seeking cohesive brand identity.
• Custom Website Design & Development Custom and expressive websites fashioned around messaging and goals, built to be engaging, effortless to navigate, and captivating to end-users, developed using WordPress and modern web technologies for brand storytelling.
• Experience Design Services Strategic experience design including customer journey development, product and project launch plans, interactive brand experiences, commercial development consultation, and interior design collaboration.
• Marketing Services Marketing execution services covering advertising campaigns, marketing plans, event planning, public relations, and marketing and sales center design.
• Social Media Design & Management Social media design and ongoing management services including content creation, campaigns, and brand presence across platforms.
• Collateral & Print Design Design and production of branded collateral materials including brochures, stationery suites, marketing kits, business cards, and commemorative items.
• Signage & Wayfinding Design of wayfinding systems, builder signage, billboards, and environmental graphics for real estate developments and commercial properties.
• Photography & Videography Professional photography and videography services for properties, events, and marketing materials.
• Public Relations Public relations services including opening PR strategy, media relations, and brand positioning for hospitality and real estate clients.
• Project Naming & Brand Naming Strategic naming services for companies, projects, hotels, and developments.

Quantifiable outcome

• Full-service branding and marketing capabilities from A to Z for striking creative options
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pentagram: Largest independent design partnership in the world, organized as a multi-partner studio offering identity, environmental, and digital design. Pentagram competes with Ashlar Projects in the same brand identity and storytelling space, particularly for real estate and hospitality clients, but operates at dramatically larger scale.
• Red Antler: Brooklyn-based brand identity and design firm known for launching and repositioning consumer, hospitality, and lifestyle brands. Red Antler is directly comparable to Ashlar Projects in scope (branding + digital + strategy) and in its heavy weighting toward hospitality and aspirational consumer categories.
• Anomaly: Independent creative agency offering brand strategy, advertising, content, and digital experience design. Anomaly mirrors Ashlar Projects' full-service independent creative model and competes for the same enterprise clients seeking brand-led storytelling, though at far larger scale.
• Carbone Smolan Agency: NYC-based branding, interior design, and digital agency that integrates brand identity with environmental and experiential design. Carbone Smolan directly competes with Ashlar Projects' experience design pillar and real estate / hospitality brand work, with a similar boutique, founder-led model.
• The Tombras Group: Independently owned, full-service creative agency offering advertising, brand strategy, digital, and social media services. Tombras mirrors Ashlar Projects' integrated four-pillar service model and similarly targets mid-market and enterprise clients across verticals.
• Doe Anderson: Mid-size independent creative and advertising agency providing branding, creative, and integrated marketing to enterprise clients. Doe Anderson is comparable to Ashlar Projects as a similarly sized full-service independent with a comparable mix of regional and national accounts.

Broad incumbents

• Siegel+Gale: Global brand strategy consultancy specializing in brand positioning, identity design, and customer experience. Siegel+Gale is comparable to Ashlar Projects' brand identity and strategy work but serves much larger enterprise clients and operates across many more verticals.
• Interbrand: Global brand consultancy offering strategy, naming, visual identity, and brand management. Interbrand is a broad incumbent in the same brand identity and strategy space as Ashlar Projects but with vastly larger scale, broader industry coverage, and global delivery.
• Landor & Fitch: Global brand consultancy providing strategy, naming, identity design, and brand experience services across industries. Landor & Fitch competes with Ashlar Projects in the brand identity design space but operates at much broader scale and serves Fortune 500 clients globally.

Regional players

• Moroch: Dallas-headquartered marketing and advertising agency serving regional and national brands across multiple verticals. Moroch is a direct regional competitor to Ashlar Projects given shared geography, similar mid-market/enterprise client profile, and overlapping branding and digital capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ashlarprojects
• LinkedInlinkedin.com/company/ashlar-projects
• Instagraminstagram.com/ashlarprojects
• Xx.com/ashlarprojects

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashlar Projects