LeadMaster
LeadMaster Solutions Group is a privately held Roswell, Georgia-based software company that delivers cloud CRM, ERP, and AI-enabled business applications built on the Odoo open-source platform to small and medium businesses across 10+ industry verticals including insurance, healthcare, real estate, and manufacturing.
- Company typePrivate
- Founded1998
- HeadquartersRoswell, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LeadMaster does
LeadMaster Solutions Group is a privately held software company founded in 1998 and headquartered in Roswell, Georgia. Operating as a certified Odoo North America Premier Partner, the company delivers a portfolio of cloud-based CRM, ERP, and AI-enabled business applications targeted at small and medium businesses across more than ten verticals, including insurance, mortgage, healthcare, call centers, real estate, manufacturing, education, finance, and marketing/advertising. Its product family spans the core LeadMaster CRM, SuiteMaster (an Odoo Enterprise Edition-based ERP), Thryv (a Lead-to-Cash platform for service businesses), RithomIQ and HelloLeo AI (AI and MCP-integrated ERP tools), RADMaster and AppMaster (no-code development platforms), and supporting modules including Smart Queue, Xtreme-Reports, CRM-Xpress, and a mobile app. The company claims customers across five continents and team members distributed globally, though North America remains the operational base.
The platform is built on the open-source Odoo architecture and exposes a public API with integrations to VoIP providers (RingCentral, Nextiva, Vonage, Ooma, Skype), DocuSign, WooCommerce, Zapier, PieSync, Google Calendar, Outlook, and Google Ads. LeadMaster generates revenue through per-user or per-application monthly subscriptions — $25/user/month for core CRM, $50/user/month for the AI tier, $200/app/month for Odoo Enterprise hosting — alongside professional services revenue from consulting partners who resell and white-label the platform, and implementation/training services. Go-to-market is sales-led with a 14-day free trial, direct online sales, and a partner program, supplemented by content marketing, webinars, and social channels. The company is self-sustaining with no disclosed external funding rounds.
LeadMaster firmographics
Firmographics- Name
- LeadMaster
- Legal name
- LeadMaster Solutions Group
- Website
- https://leadmaster.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadMaster Solutions Group is a privately held Roswell, Georgia-based software company that delivers cloud CRM, ERP, and AI-enabled business applications built on the Odoo open-source platform to small and medium businesses across 10+ industry verticals including insurance, healthcare, real estate, and manufacturing.
- Ownership category
- akta.pro rank
LeadMaster industry classification
Industry- Product category
- CRM and ERP Business Management Software
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)
- akta.pro secondary industries
- ERP Managed Services & AMS (Application Management) (BPAEAGAB), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), CRM Managed Services & Support (BPAEAGAD), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where LeadMaster is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadMaster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (Per User/App): Monthly subscription fees charged per user or per application. Pricing tiers range from $25/user/month for core CRM to $50/user/month for AI-powered solutions. Odoo Enterprise at $25/month. No annual contracts required - month-to-month billing.
- Partner/Consulting Services: Revenue from consulting partners who resell, implement, and support LeadMaster solutions. Partners generate recurring revenue through services and white-label arrangements.
- Implementation and Training: Consulting services for system implementation, customization, and training to ensure successful deployment of CRM and ERP solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LeadMaster CRM - Starting at $25/User/Month |
| Subscription | Monthly | HelloLeo AI - $50/User/Month |
| Subscription | Monthly | Odoo Free Community - $200/App/Month |
| Subscription | Monthly | Odoo Enterprise - $25/Month |
| Subscription | Monthly | SuiteMaster |
| Subscription | Monthly | Thryv |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
LeadMaster product offering
Product offeringCore offering
LeadMaster Solutions Group sells cloud-based CRM, ERP, and AI-powered business management software to small and mid-market businesses, anchored by its LeadMaster CRM (lead management, marketing automation, pipeline tracking, call center, help desk) and SuiteMaster/RithomIQ ERP offerings built on Odoo open-source architecture. The company also resells the Thryv Lead-to-Cash platform for service businesses, offers no-code application development tools (AppMaster, RADMaster), and delivers AI capabilities through HelloLeo AI with MCP integration for autonomous decision-making, all sold primarily via per-user monthly subscriptions and partner-led white-label deployments.
Product overview
LeadMaster Solutions Group offers a portfolio of integrated business software solutions spanning CRM, ERP, and AI-powered business applications. The core product family includes LeadMaster CRM (cloud-based customer relationship management with lead management, marketing automation, and pipeline tracking), SuiteMaster (Odoo Enterprise Edition-based ERP with AI capabilities and modular architecture), Thryv (Lead to Cash solution for service businesses with CRM, scheduling, payments, and reputation management), RithomIQ (next-generation Odoo-based ERP with agentic AI), and Odoo Free Community (open-source ERP platform). Additional offerings include AppMaster and RADMaster no-code development platforms, HelloLeo AI (AI assistant with MCP integration), and specialized modules like Smart Queue for intelligent lead routing, Xtreme-Reports for advanced analytics, Lead-Xpress for mobile CRM access, and CRM-Xpress for simplified user experience. The company also provides integration tools including an Outlook plugin, Google Calendar sync, and VoIP integrations with RingCentral, Nextiva, Vonage, and others. LeadMaster serves diverse industries including insurance, mortgage, healthcare, call centers, manufacturing, education, real estate, and marketing/advertising, with operations based in Roswell, Georgia.
Differentiator
Problem solved
Functional benefit
Brands
- SuiteMaster: Odoo Enterprise Edition ERP solution - modern ERP built for business growth with modular, scalable applications including CRM, Sales, Marketing Automation, Accounting, Inventory, HRMS and more.
- RithomIQ
- HelloLeo AI
- LeadMaster CRM
- QuickMaster
- RADMaster
Products and services
- LeadMaster CRM Cloud-based CRM platform for small and mid-market businesses offering lead management, sales tracking, marketing automation, pipeline management, call center operations, help desk case management, and email marketing.
- SuiteMaster Modern ERP system built on Odoo Enterprise Edition with modular, snap-on architecture spanning CRM, sales, marketing automation, accounting, inventory, HRMS, manufacturing, warehouse management, project management, point of sale, and purchase management.
- Thryv Complete Lead-to-Cash business management platform for service-based companies, powering 45,000+ businesses globally with CRM, scheduling, appointments, payments, reputation management, marketing automation, and social media management.
- RithomIQ Next-generation ERP solution leveraging Odoo architecture with Agentic AI and Model Context Protocol (MCP) integration, connecting ERP to real-time data for smarter, autonomous decision-making.
- Odoo Free Community Free open-source Odoo Community Edition with visual application development, unlimited users, enterprise-ready infrastructure, robust automation, and limitless integration options, with paid hosting and support at $200 per application per month.
- AppMaster No-code/low-code application development platform enabling users to build custom business applications without programming, with built-in localization capabilities.
- RADMaster No-code platform providing API development tools for integrating external services such as Google Ads with RADMaster/LeadMaster-based database applications for rapid development and connectivity.
- QuickMaster Quick and easy CRM solution designed for fast deployment and adoption, part of the LeadMaster product family for businesses needing rapid CRM setup.
- LeadMaster API Public developer API enabling programmers to build custom integrations, extensions, and applications connecting to the LeadMaster CRM platform, with MCP support and Zapier compatibility.
Quantifiable outcome
- Businesses using integrated software see average 29% increase in sales over those that do not
- +3 more outcomes
Companies that use LeadMaster
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles4 records
LeadMaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature6 records
LeadMaster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OdoocoreCertified Odoo North America Premier Partner. LeadMaster provides Odoo ERP consulting, implementation, customization, and hosting services. Deep expertise in Odoo's modular architecture with technical expertise and project staffing for successful ERP implementations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
LeadMaster competitors and assessment
Company assessmentDirect peers
- Odoo: Odoo is the underlying open-source ERP/CRM platform on which LeadMaster's SuiteMaster and RithomIQ products are built. LeadMaster is a certified Odoo Premier Partner, making Odoo both the technology foundation and a direct competitor for end-customer relationships.
- Zoho CRM: Zoho CRM offers affordable, customizable CRM with lead management, pipeline tracking, and sales automation at SMB-friendly price points comparable to LeadMaster's $25/user/month tier, targeting the same underserved SMB segment.
- Pipedrive: Pipedrive is a sales-focused CRM platform targeting SMBs with pipeline management and lead tracking, directly overlapping LeadMaster CRM's core feature set and price-sensitive SMB buyer profile.
- Keap (Infusionsoft): Keap (formerly Infusionsoft) provides CRM and marketing automation for small businesses, combining lead capture, email marketing, and sales pipeline features that closely parallel LeadMaster CRM's positioning for SMB customers.
- Thryv: Thryv is an all-in-one business management platform for service businesses (CRM, scheduling, payments, reputation), and LeadMaster is a Thryv partner/reseller - they share the same SMB service-business target market and overlapping product surface.
- Insightly: Insightly is a CRM and project management platform for small and mid-sized businesses, offering pipeline management, lead routing, and integrations comparable to LeadMaster CRM's SMB-focused feature set.
- Apptivo: Apptivo is an affordable cloud CRM suite for SMBs with lead management, pipeline tracking, and a broad apps ecosystem at price points directly comparable to LeadMaster's subscription tiers.
Broad incumbents
- HubSpot: HubSpot is a broad incumbent CRM and marketing automation platform serving SMB and mid-market customers with similar lead management, marketing automation, and pipeline management features as LeadMaster CRM. Competes for the same SMB buyer with vastly larger brand and product breadth.
- Salesforce: Salesforce is the dominant cloud CRM incumbent serving businesses of all sizes with Sales Cloud, marketing automation, and increasingly AI-driven features (Einstein). LeadMaster's AI roadmap via RithomIQ competes with Salesforce's AI investments at the SMB tier.
- Freshworks CRM: Freshworks CRM (Freshsales) is a modern cloud CRM serving SMB and mid-market with sales automation, AI-assisted deal scoring, and integrated customer communication, competing head-on with LeadMaster for affordable CRM budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LeadMaster social profiles
Digital presenceLeadMaster compliance and trust
Trust signalCompliance2 records
LeadMaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadMaster leadership team
Management profileNumber of profiles
Profiles3 records
LeadMaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadMaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadMaster
What does LeadMaster do?
LeadMaster Solutions Group sells cloud-based CRM, ERP, and AI-powered business management software to small and mid-market businesses, anchored by its LeadMaster CRM (lead management, marketing automation, pipeline tracking, call center, help desk) and SuiteMaster/RithomIQ ERP offerings built on Odoo open-source architecture. The company also resells the Thryv Lead-to-Cash platform for service businesses, offers no-code application development tools (AppMaster, RADMaster), and delivers AI capabilities through HelloLeo AI with MCP integration for autonomous decision-making, all sold primarily via per-user monthly subscriptions and partner-led white-label deployments.
Is LeadMaster a public or private company?
LeadMaster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeadMaster founded?
LeadMaster was founded in 1998. It employs 11 to 50 people.
Where is LeadMaster based?
LeadMaster is headquartered in Roswell, United States, in the North America region.
How does LeadMaster make money?
Three revenue lines are on record. Software Subscription (Per User/App) is the primary driver. The others are partner/Consulting Services and implementation and Training.
Who are LeadMaster's main competitors?
Direct peers on record are Odoo, Zoho CRM, Pipedrive, Keap (Infusionsoft), Thryv, Insightly and Apptivo. Broad incumbents are HubSpot, Salesforce and Freshworks CRM.
Does LeadMaster have an API?
Yes. LeadMaster offers an API for developers and programmers to build integrations and custom extensions. The API is documented at https://leadmaster.com/welcome-leadmaster-developers/. Supports integration with Google Ads via RADMaster's No Code platform API development tools. Also supports Zapier integration for connecting to external applications. Developer documentation is at leadmaster.com/welcome-leadmaster-developers.
What industry is LeadMaster in?
LeadMaster's product category is CRM and ERP Business Management Software. Its primary akta.pro industry code is BPAEAAAE, ERP/CRM/HRIS Implementation & Integration, with a secondary code of BPAEAGAB, ERP Managed Services & AMS (Application Management). Its NAICS code is 51321 and its SIC code is 7372.