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Beat

Full company profile

uuid0008go7

Namestring
Beat
Websiteurl
thebeat.co
Company typeenum
Private
Founded yearint
2011
Short descriptiontext

Beat is an Athens-based, private ride-hailing company founded in 2011 that connects passengers with nearby available drivers in real time through its mobile platform, operating with 501–1,000 employees in the Greek market.

Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersAthens, Greece
HQ citystring
Athens
HQ countrystring
Greece
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
ride hailing app, taxi booking platform, on-demand transportation, ride sharing service, mobility marketplace
Industry4 codes
1Ride-Hailing & Taxi Aggregation Platforms
CodeBPAMAIAEPrimaryYes
2Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis)
CodeTLAFAIADPrimaryNo
3On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces)
CodeTLAFAIAAPrimaryNo
4Ridesharing & Taxi Dispatch Platforms
CodeBPAMAHAAPrimaryNo
NAICS code1 code
  • Taxi and Ridesharing Services485310
Product category
Ride-Hailing / On-Demand Mobility
Social media profiles3 records
Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Beat operates a real-time ride-hailing marketplace that connects thousands of passengers with nearby available drivers via a mobile application. The platform facilitates on-demand urban transportation by matching riders to drivers based on proximity, with payments and trip management handled in-app. Its core service is consumer ride booking and driver dispatch.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1Beat passenger ride-hailing app
CategoryConsumer ride-hailing
Description

Mobile application that lets individual urban passengers request, track, and pay for on-demand rides, matching them in real time with the nearest available independent driver on the Beat platform.

2Beat driver partner platform
CategoryDriver supply / marketplace operations
Description

Driver-facing service that distributes ride requests to independent drivers in real time based on proximity, enabling them to accept fares, navigate to pickups, and earn income through the Beat marketplace.

No data
Peers10 records
1Careem
TypeRegional player
Description

Middle East and North Africa ride-hailing super-app (now owned by Uber). Comparable on ride-hailing core, regional concentration, and multi-service expansion strategy.

2Ola
TypeRegional player
Description

India-headquartered ride-hailing platform with international operations. Comparable on the passenger-driver matching core, though primarily serving a different geographic market.

3Gett
TypeDirect peer
Description

Global ground transportation platform originally focused on taxi-hailing. Closely comparable to Beat's on-demand passenger-to-driver matching model with enterprise and consumer segments.

4Lyft
TypeBroad incumbent
Description

North American ride-hailing incumbent with comparable passenger-driver matching marketplace model. Broad incumbent with overlapping core technology and customer use cases.

5Bolt
TypeDirect peer
Description

European-headquartered ride-hailing and mobility platform operating across dozens of countries. Direct peer with overlapping product, target customers, and competing head-to-head in European urban markets.

6Via
TypeDirect peer
Description

On-demand shared ride and transit technology platform with dynamic passenger matching. Comparable to Beat on real-time dispatch and pooled ride algorithms, with similar enterprise and municipal partners.

7Curb
TypeDirect peer
Description

North American taxi-hailing app connecting riders with licensed taxi drivers via smartphone dispatch. Closely comparable to Beat's original licensed-taxi dispatch model with similar driver supply structure.

8FREE NOW
TypeDirect peer
Description

European multi-mobility platform (formerly mytaxi/Hailo) offering taxi and ride-hailing services across major EU cities. Directly comparable to Beat in core product, customer base, and European taxi/multi-mobility positioning.

9Cabify
TypeDirect peer
Description

Spanish-origin ride-hailing platform operating across Latin America and Southern Europe. Directly comparable to Beat on geography (LatAm/Southern EU overlap), product, and B2C/B2B passenger mobility mix.

10Uber
TypeBroad incumbent
Description

Global ride-hailing incumbent with overlapping passenger mobility offerings across Europe. A broader incumbent operating rideshare, delivery, and freight — comparable on the passenger mobility core.

Market position
Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Beat

Ride-Hailing / On-Demand Mobilitythebeat.co

Beat is an Athens-based, private ride-hailing company founded in 2011 that connects passengers with nearby available drivers in real time through its mobile platform, operating with 501–1,000 employees in the Greek market.

Beat firmographics

Firmographics
Name
Beat
Website
https://thebeat.co
Company type
Private
Founded year
2011
Headcount range
501–1,000 employees
Short description
Beat is an Athens-based, private ride-hailing company founded in 2011 that connects passengers with nearby available drivers in real time through its mobile platform, operating with 501–1,000 employees in the Greek market.
Ownership category
akta.pro rank

Beat industry classification

Industry
Product category
Ride-Hailing / On-Demand Mobility
NAICS
Taxi and Ridesharing Services (485310)
akta.pro primary industry
Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)
akta.pro secondary industries
Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces) (TLAFAIAA), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)

Keywords

  • Ride hailing app
  • Taxi booking platform
  • On-demand transportation
  • Ride sharing service
  • Mobility marketplace

Where Beat is headquartered

Location

Headquarters

HQ city
Athens
HQ country
Greece
HQ region
Europe

Markets served

Beat business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Beat product offering

Product offering

Core offering

Beat operates a real-time ride-hailing marketplace that connects thousands of passengers with nearby available drivers via a mobile application. The platform facilitates on-demand urban transportation by matching riders to drivers based on proximity, with payments and trip management handled in-app. Its core service is consumer ride booking and driver dispatch.

Differentiator

Problem solved

Functional benefit

Products and services

  • Beat passenger ride-hailing app Mobile application that lets individual urban passengers request, track, and pay for on-demand rides, matching them in real time with the nearest available independent driver on the Beat platform.
  • Beat driver partner platform Driver-facing service that distributes ride requests to independent drivers in real time based on proximity, enabling them to accept fares, navigate to pickups, and earn income through the Beat marketplace.

Companies that use Beat

Customer profile

Ideal customer profiles2 records

Beat technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Beat competitors and assessment

Company assessment

Regional players

  • Careem: Middle East and North Africa ride-hailing super-app (now owned by Uber). Comparable on ride-hailing core, regional concentration, and multi-service expansion strategy.
  • Ola: India-headquartered ride-hailing platform with international operations. Comparable on the passenger-driver matching core, though primarily serving a different geographic market.

Direct peers

  • Gett: Global ground transportation platform originally focused on taxi-hailing. Closely comparable to Beat's on-demand passenger-to-driver matching model with enterprise and consumer segments.
  • Bolt: European-headquartered ride-hailing and mobility platform operating across dozens of countries. Direct peer with overlapping product, target customers, and competing head-to-head in European urban markets.
  • Via: On-demand shared ride and transit technology platform with dynamic passenger matching. Comparable to Beat on real-time dispatch and pooled ride algorithms, with similar enterprise and municipal partners.
  • Curb: North American taxi-hailing app connecting riders with licensed taxi drivers via smartphone dispatch. Closely comparable to Beat's original licensed-taxi dispatch model with similar driver supply structure.
  • FREE NOW: European multi-mobility platform (formerly mytaxi/Hailo) offering taxi and ride-hailing services across major EU cities. Directly comparable to Beat in core product, customer base, and European taxi/multi-mobility positioning.
  • Cabify: Spanish-origin ride-hailing platform operating across Latin America and Southern Europe. Directly comparable to Beat on geography (LatAm/Southern EU overlap), product, and B2C/B2B passenger mobility mix.

Broad incumbents

  • Lyft: North American ride-hailing incumbent with comparable passenger-driver matching marketplace model. Broad incumbent with overlapping core technology and customer use cases.
  • Uber: Global ride-hailing incumbent with overlapping passenger mobility offerings across Europe. A broader incumbent operating rideshare, delivery, and freight — comparable on the passenger mobility core.

Market position

Customer concentration

Beat social profiles

Digital presence

Beat financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Beat leadership team

Management profile

Number of profiles

Profiles2 records

Beat funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Beat M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beat

What does Beat do?

Beat operates a real-time ride-hailing marketplace that connects thousands of passengers with nearby available drivers via a mobile application. The platform facilitates on-demand urban transportation by matching riders to drivers based on proximity, with payments and trip management handled in-app. Its core service is consumer ride booking and driver dispatch.

When was Beat founded?

Beat was founded in 2011. It employs 501 to 1,000 people.

Where is Beat based?

Beat is headquartered in Athens, Greece, in the Europe region.

Who are Beat's main competitors?

Regional players on record are Careem and Ola. Direct peers are Gett, Bolt, Via, Curb, FREE NOW and Cabify. Broad incumbents are Lyft and Uber.

Does Beat have an API?

No public API is recorded for Beat.

What industry is Beat in?

Beat's product category is Ride-Hailing / On-Demand Mobility. Its primary akta.pro industry code is BPAMAIAE, Ride-Hailing & Taxi Aggregation Platforms, with a secondary code of TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis). Its NAICS code is 485310.

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Live signals
HivemqRevolutionizing Automotive Connectivity: MQTT Solutions in Ride-Sharing - Beat Case StudyBeat, a Latin American ride-hailing service owned by the FREE NOW joint venture of BMW and Daimler, implemented HiveMQ's MQTT platform to replace its proprietary messaging system and improve real-time connectivity. The adoption resulted in a 66% reduction in driver support tickets and a 400% improvement in session duration, enabling stable communication for over 700,000 drivers across multiple countries.IadbGenerating Income through Ride-hailing Apps: What are the Preferences of Beat Drivers?The IDB Group's Laboratory of Digital Social Security partnered with the mobility platform Beat to conduct a survey of over 4,500 drivers in Chile, Colombia, Mexico, and Peru regarding their income generation and financial health. The results indicate that while drivers have the intention to save, the majority report low financial resilience, highlighting a need for new social security products. This data serves as a basis for designing insurance solutions to improve social security inclusion for gig workers in Latin America.PR NewswireBeat appoints experienced ride-hailing leader, Andrew Pinnington, as its new CEOBeat, a Latin American ride-hailing app and part of the FREE NOW group (the BMW-Daimler joint venture), has appointed Andrew Pinnington as its new CEO to lead the company's continued expansion across the region. Pinnington brings over 30 years of experience, having previously served as CEO of mytaxi where he scaled the business from 9 to 19 countries and grew revenues more than 8x over two years, and most recently as CEO of UK pet supplies subscription business itch. Marc Berg, who served as interim CEO while leading FREE NOW, is returning to his primary role as Pinnington takes over.PR NewswireBeat apoyará con vacunación a domicilio y viajes con descuento, en alianza con Municipalidades de Puente Alto y La PintanaBeat, a urban mobility company, announced a partnership with the municipalities of Puente Alto and La Pintana in Chile to support the National COVID-19 Vaccination Plan, beginning May 10, 2021. The initiative deployed 2 cars per commune to transport medical personnel to vaccinate homebound individuals with reduced mobility, while offering 1,000 peso discounts on return rides from vaccination centers to residents. Over 1,000 people had already benefited from the program, which targets thousands of residents in these quarantined communes experiencing high COVID-19 case numbers.PR NewswireBeat Invests In A Greener Future: The First And Largest Private All Electric Fleet In LATAMBeat, the fastest-growing ride-hailing app in Latin America, has launched Beat Tesla service in Mexico City, representing the first and largest private all-electric fleet of Tesla Model 3 cars in the region. The premium service offers zero-carbon-emission rides with real-time monitoring, in-car entertainment, and specially trained drivers for tech-savvy passengers seeking luxury transportation. The company, part of the FREE NOW group (BMW and Daimler joint venture), views this launch as a core element of its corporate strategy to promote sustainable mobility and fight climate change through electrified urban transportation.PR NewswireBeat celebra su primer año en MéxicoBeat, a mobility app and subsidiary of the FREE NOW group (BMW and Daimler joint venture), celebrated its first year operating in Mexico, having become the third most-used mobility app within three months of launch and expanded to 11 cities nationwide. The company reported double-digit annual growth in 2019, with a 44% increase in passengers and a 22% increase in registered drivers over the last six months, who collectively completed more than 23.6 million trip hours.PR NewswireCon gran ilusión, los mejores conductores de Beat, vivieron uno de los partidos de básquetbol más esperados del añoBeat, a ride-hailing application in Latin America, organized an appreciation event for its top drivers, who attended professional basketball games at Arena Ciudad de México on December 12 and 14, 2019. Ángel Candela and Alejandro Espino were named "Most Valuable Driver" for their longevity, high passenger ratings, and low cancellation rates, while Mario Núñez and four others received the "Rookie of the Year" award for their high acceptance rates and trip completion during a specified period. Beat, founded in 2011 and now part of the FREE NOW joint mobility group of BMW and Daimler, stated it will continue honoring drivers under its "Beat Cares" philosophy.PR NewswireUriel, de emprendedor a héroe detrás del volante, gracias a BeatBeat, a mobility application owned by BMW and Daimler, highlighted driver Uriel Díaz as part of its 'Beat Cares' initiative to recognize dedicated drivers. The article details how driving for Beat enabled Díaz to generate capital for his printing business while improving his work-life balance and family time.PR NewswireBeat quiere inspirar a la gente para alcanzar sus metas con su nueva campaña "Muévelo"Beat, the fastest-growing mobility app in Latin America, announced the debut of its first global campaign called "Muévelo," created by DAVID Buenos Aires and featuring the song "I Like to Move It," with the campaign already launched in Peru, Chile, and Colombia before expanding to Mexico. The campaign aims to inspire people to take action and move toward their goals by depicting characters using the Beat app to reach their destinations and pursue their dreams. Beat, founded in 2011 and now part of the FREE NOW mobility group jointly owned by BMW and Daimler, operates across Greece, Peru, Chile, Colombia, and Mexico with plans to expand further in Latin America.PR NewswireBeat inspira a sus conductores a que nos compartan cómo han alcanzado sus sueñosBeat, a ride-hailing mobility app operating in Latin America, shared success stories of its drivers in Mexico who earn approximately 10,000 pesos monthly working part-time shifts of 4 to 6 hours. The testimonials feature a university student, a single mother running a jewelry business, and an office worker who use the platform's flexible scheduling to supplement their income. The article promotes Beat's commitment to driver welfare while noting the company operates in Greece, Peru, Chile, Colombia, and Mexico as part of the FREE NOW joint venture (BMW and Daimler).