FloristWare
FloristWare is a privately held, bootstrapped vertical-SaaS company that builds a cross-platform (Windows/macOS) point-of-sale and shop-management system for SMB retail florists across the US and Canada, sold as a subscription without contracts and integrated with Flower Shop Network, Shopify, Clover, and OnFleet.
- Company typePrivate
- Founded2010
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FloristWare does
FloristWare is a privately held, bootstrapped software company that builds a vertical-specific point-of-sale and shop-management system for retail florists in North America. Founded around 2002 (some sources cite 2010) and operating out of Wilmington, United States with a 1-10 person team led by founder and senior developer Mark Anderson, the firm sells a true on-premise, cross-platform (Microsoft Windows and macOS) application — explicitly not a browser-based app — that covers order entry, production tracking, delivery management with route optimization, mobile delivery confirmations, customer relationship management, recurring subscriptions, consignment sales, multi-tier loyalty programs, and a true General-Journal-based accounting module with a dedicated reporting handoff for florist-focused accounting firm Crockett Myers. Its go-to-market is hybrid: direct sales by phone (888.531.3012) combined with website-driven product-led evaluation (feature pages, pricing, demos, case studies, an extensive blog and a floral-industry resource guide), supported through SEO targeting queries from retail florists evaluating POS replacements. The company monetizes via three monthly/annual SaaS tiers ($149/$1,499 Basic, $199/$1,999 Advanced, $500/$5,000 Enterprise) plus add-on modules for SMS messaging, dedicated SMS numbers, and additional stations — sold with no contracts and no commitments — into hundreds of SMB retail florist customers across the US and Canada, and positions itself explicitly as the independent, lower-cost alternative to wire-service POS systems.
FloristWare firmographics
Firmographics- Name
- FloristWare
- Legal name
- FloristWare Inc.
- Website
- https://floristware.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FloristWare is a privately held, bootstrapped vertical-SaaS company that builds a cross-platform (Windows/macOS) point-of-sale and shop-management system for SMB retail florists across the US and Canada, sold as a subscription without contracts and integrated with Flower Shop Network, Shopify, Clover, and OnFleet.
- Ownership category
- akta.pro rank
FloristWare industry classification
Industry- Product category
- Floral POS and shop management software
- NAICS
- Software Publishers (5132)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where FloristWare is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FloristWare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription - Basic Plan: Monthly or annual subscription at $149/month or $1499/year. Includes 25 active users, 5,000 active products, and core features including delivery mapping, FSN integration, gift cards, reporting, and mobile delivery app.
- Software Subscription - Advanced Plan: Monthly or annual subscription at $199/month or $1999/year. Includes 50 active users, 10,000 active products, advanced features, 250 SMS texts/month, and all Basic features with enhanced capabilities.
- Software Subscription - Enterprise Plan: Monthly or annual subscription at $500/month or $5000/year. Includes 500 active users, 25,000 active products, 2500 SMS texts/month. For extremely high volume shops with multiple locations.
- Add-on: Additional SMS Text Messages: 500 messages: $29/month or $299/year; 1000 messages: $49/month or $499/year; 2000 messages: $89/month or $899/year; 5000 messages: $149/month or $1,499/year.
- Add-on: Dedicated SMS Number: Local SMS number with custom voice/text auto-responders: $9/month or $99/year. Toll-free SMS number: $19/month or $199/year.
- Add-on: Additional Stations: Additional stations for $49/month or $499/year. Overload stations available for peak periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - Most Affordable |
| Subscription | Monthly | Advanced Plan - Best Value/Most Popular |
| Subscription | Monthly | Enterprise Plan - Extremely High Volume Shops |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
FloristWare product offering
Product offeringCore offering
FloristWare sells a vertical SaaS POS and shop management platform purpose-built for retail florists, sold via three monthly/annual subscription tiers. The software runs natively on both Microsoft Windows and macOS and covers the full retail florist workflow: order entry and production tracking, multiple orders per sale with split tender, gift cards, points/loyalty, consignment sales, subscriptions and standing orders, sales tax compliance for US and Canada, employee timeclock, true general-journal accounting, delivery mapping and route optimization, a web-based mobile delivery app with real-time SMS/email confirmations, and 60+ reports. It also integrates with Flower Shop Network, Shopify, GravityFree, Clover, Global Payments, Authorize.net, OnFleet, QuickBooks, and Mailchimp, and exposes an e-commerce API for custom floral websites.
Product overview
FloristWare is a comprehensive floral POS and shop management software system designed specifically for retail florists. The core platform offers order management, inventory control, customer relationship management, florist-specific accounting, delivery management, and extensive reporting capabilities. The system is offered in three pricing tiers (Basic at $149/month, Advanced at $199/month, and Enterprise at $500/month) and supports both Windows and macOS operating systems with true cross-platform compatibility. Key add-on modules include a Mobile Floral Delivery App for driver route optimization and real-time delivery confirmations, Gift Cards with full GL accounting, Points/Loyalty Program, Employee Timeclock, Printer Automation, Subscription & Standing Order Management, SMS Text Messaging, and Consignment Sales tracking. The platform integrates with multiple ecommerce platforms (Shopify, Flower Shop Network, GravityFree), payment processors (Clover, Global Payments, Authorize.net), delivery management (OnFleet), marketing tools (Mailchimp), and accounting software (QuickBooks).
Differentiator
Problem solved
Functional benefit
Products and services
- FloristWare POS and Shop Management System A vertical cross-platform (Windows/macOS) POS and shop management application built exclusively for retail florists, covering order entry, production tracking, delivery management, true general-journal accounting, gift cards, points/loyalty, consignment sales, subscriptions/standing orders, employee timeclock, sales tax compliance, and 60+ reports, with integrations for Flower Shop Network, Shopify, GravityFree, Clover, Global Payments, Authorize.net, OnFleet, QuickBooks, and Mailchimp.
- Mobile Floral Delivery App A web-based mobile delivery app for florist drivers that helps them reach destinations faster, capture signatures, photos and notes, and trigger real-time delivery confirmations via SMS or email. It is accessed via a link with no install or updates required, and integrates with FloristWare delivery route optimization; retailers running 100+ deliveries per day can extend the capability via the OnFleet integration.
Quantifiable outcome
- FloralStrategies process helps florists increase average order values by at least 20%
- +3 more outcomes
Companies that use FloristWare
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
FloristWare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature16 records
FloristWare partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Flower Shop NetworkcoreFloristWare was the first POS to integrate with Flower Shop Network over 10 years ago. Allows FSN member florists to send/receive florist-to-florist relay orders and retrieve ecommerce orders directly into FloristWare.
- ShopifycoreFloristWare integrates with Shopify allowing florists with Shopify websites to retrieve online orders directly into FloristWare for production, delivery management, and reporting.
- GravityFreecoreGravityFree FlowerManager websites connect to FloristWare for ecommerce order retrieval. FloristWare clients retrieve hundreds of GravityFree orders weekly.
- ClovercoreFull integration with Clover payment platform. Clover Connect offers excellent rates, tap/chip/PIN/Apple Pay support, and surcharging capability. Dedicated rep Mary Kate available.
- FloralStrategiescoreFloristWare is designed to implement the FloralStrategies order process (by Tim Huckabee) that helps florists increase order values by at least 20%. Software guides florists through the proven process.
- Crockett MyerscoreCrockett Myers (led by Derrick Myers, CPA, CFA) is the leading accounting firm for florists. FloristWare includes a dedicated Crockett Myers Accounting Report that sends them all needed reports with just a few clicks.
- PlasticPrintersminorRecommended physical gift card supplier with track record of excellent service, high quality, and reasonable prices.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
FloristWare competitors and assessment
Company assessmentEmerging players
- BloomNation: Online floral marketplace that connects consumers with local florists and provides florists with order management tools. Overlaps with FloristWare's ecommerce-order-retrieval value prop from the consumer/marketplace side.
Broad incumbents
- Square: General-purpose SMB POS and payments platform widely used by small retailers including florists. Competes on breadth, ecosystem, and pricing rather than florist-specific workflows.
- Shopify POS: Unified ecommerce and POS platform. Already an integration partner of FloristWare, but Shopify's continued investment in retail POS could compete more directly for florist technology budgets.
- Lightspeed Commerce: Multi-vertical retail POS and ecommerce platform serving specialty retailers. A broad incumbent whose omnichannel capabilities overlap with FloristWare's order-management and ecommerce-integration value.
- Clover (Fiserv): POS and payments platform used by many SMBs. While FloristWare integrates with Clover rather than competes head-on, Clover's app marketplace and lower-cost terminals create indirect competition for florist wallets.
Direct peers
- Lovingly: Floral commerce platform offering florists website builders, marketing tools, and POS-adjacent technology. Directly comparable to FloristWare as a tech vendor serving retail florists with subscription-based software and ecommerce integrations.
- BloomNet: FTD's wire-service POS and order-relay platform for florists. The wire-service incumbent that FloristWare explicitly positions against; offers similar POS functionality plus florist-to-florist order relay.
- Teleflora: Major floral wire service with its own POS system for member florists. A direct competitor FloristWare targets when courting wire-service defectors with no-contract, independent positioning.
- Flower Shop Network: Floral network and directory with technology offerings for member florists including ecommerce and order-relay. Also an integration partner of FloristWare, making it a partial peer/partner hybrid.
- eZ-Florist: Floral-specific POS and shop management software serving retail florists with similar feature breadth (order management, delivery, accounting). A direct horizontal competitor in the niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FloristWare social profiles
Digital presenceFloristWare financial estimates
Financial estimateRevenue estimate
Valuation estimate
FloristWare leadership team
Management profileNumber of profiles
Profiles1 record
FloristWare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FloristWare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FloristWare
What does FloristWare do?
FloristWare sells a vertical SaaS POS and shop management platform purpose-built for retail florists, sold via three monthly/annual subscription tiers. The software runs natively on both Microsoft Windows and macOS and covers the full retail florist workflow: order entry and production tracking, multiple orders per sale with split tender, gift cards, points/loyalty, consignment sales, subscriptions and standing orders, sales tax compliance for US and Canada, employee timeclock, true general-journal accounting, delivery mapping and route optimization, a web-based mobile delivery app with real-time SMS/email confirmations, and 60+ reports. It also integrates with Flower Shop Network, Shopify, GravityFree, Clover, Global Payments, Authorize.net, OnFleet, QuickBooks, and Mailchimp, and exposes an e-commerce API for custom floral websites.
Is FloristWare a public or private company?
FloristWare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FloristWare founded?
FloristWare was founded in 2010. It employs 1 to 10 people.
Where is FloristWare based?
FloristWare is headquartered in Wilmington, United States, in the North America region.
How does FloristWare make money?
Six revenue lines are on record. Software Subscription - Basic Plan is the primary driver. The others are software Subscription - Advanced Plan, software Subscription - Enterprise Plan, add-on: Additional SMS Text Messages, add-on: Dedicated SMS Number and add-on: Additional Stations.
Who are FloristWare's main competitors?
BloomNation is listed as an emerging player. Broad incumbents are Square, Shopify POS, Lightspeed Commerce and Clover (Fiserv). Direct peers are Lovingly, BloomNet, Teleflora, Flower Shop Network and eZ-Florist.
Does FloristWare have an API?
Yes. FloristWare provides an ecommerce API for integration with custom floral websites. This API allows web developers to integrate their websites with FloristWare so that orders placed on the website flow directly into the POS system. The integration enables custom website owners to have orders automatically sent to FloristWare for production, delivery management, and reporting. Developer documentation is at www.floristware.com/features/website-integration.
What industry is FloristWare in?
FloristWare's product category is Floral POS and shop management software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 5734.