What Millers does

Millers Inc. (DBA Millers Insulation) is a second-generation, family- and women-owned insulation contractor founded in 1985 by Joe Miller in Albuquerque, New Mexico, and currently co-owned by his daughters Desiree Miller (President) and Jeannine Miller Barreras (Vice President). The company installs residential and commercial insulation across central and northern New Mexico with a workforce of approximately 30 employees, including four dedicated residential sales representatives covering defined territories, one commercial estimator, and certified field installation crews.

The company's core offerings span residential and commercial insulation services, delivered via four primary product lines: fiberglass batt insulation, blown-in fiberglass and cellulose insulation, open- and closed-cell spray foam (Icynene-certified), and radiant barriers. Adjacent services include air sealing, firestopping (Hilti-certified), and sealant applications. The technical stack is mechanical rather than digital, anchored by Owens Corning CEE, RESNET, Icynene, and Hilti certifications, with thermal imaging used for diagnostics. Millers holds exclusive Owens Corning CEE Limited Lifetime Warranty rights as the only CEE-certified contractor in New Mexico.

Millers operates a direct field-sales model with no franchise or dealer network, generating project-based revenue from one-time installations. Pricing is not publicly disclosed; customers receive free on-site estimates, can finance through GreenSky or Service Financing Company, and may receive rebates of up to $1,000 via New Mexico Gas Company and PNM programs (which Millers administers on the customer's behalf). The customer base is horizontally segmented across residential homeowners, commercial property owners (warehouses, hotels, schools, hospitals, government buildings), and new-construction builders, with a referral program and SEO-driven content marketing supplementing the direct sales force.

Name

Millers

Legal name

Millers Inc.

Website

https://millersinsulation.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Millers is a second-generation, women-owned insulation contractor based in Albuquerque, New Mexico, installing residential and commercial insulation (fiberglass, spray foam, cellulose, radiant barriers, air sealing, firestopping) across central and northern New Mexico via direct field sales, serving homeowners, builders, and commercial property owners since 1985.

Ownership category

akta.pro rank

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Residential Insulation Installation: One-time service revenue from installing insulation in existing homes and new residential construction. Services include attic insulation, wall insulation, blown-in fiberglass, spray foam, radiant barriers, and air sealing.
2. Commercial Insulation Installation: Project-based revenue from insulating commercial buildings including warehouses, office buildings, retail spaces, restaurants, hotels, and industrial facilities. Services include batt, blown-in, vinyl-covered, thermal, spray foam, firestopping, and sealant applications.
3. Financing Partnerships: Partnerships with GreenSky and Service Financing LLC provide consumer financing for insulation projects, enabling customers to spread costs over time rather than paying upfront.
4. Energy Rebate Assistance: Company handles all energy rebate paperwork and filing on behalf of customers through New Mexico Gas Company and PNM programs, helping homeowners access up to $1,000 in rebates.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Millers is a full-service insulation contractor that installs residential and commercial insulation in existing and new-construction properties across central and northern New Mexico. The company supplies and installs batt, blown-in fiberglass and cellulose, spray foam (open- and closed-cell), radiant barriers, vinyl-covered insulation, air sealing, firestopping, and sealant systems, complemented by energy rebate paperwork assistance and consumer financing facilitation.

Product overview

Millers is a full-service insulation company offering a unified portfolio of residential and commercial insulation services. The core offering consists of Residential Insulation Services and Commercial Insulation Services, supported by specialized Attic Insulation Retrofit Services for existing homes. The product lineup includes various insulation types—batt, blown-in (fiberglass/cellulose), spray foam, radiant barriers, vinyl-covered, and rigid insulation—along with complementary air sealing, firestopping, and sealant services. Energy Rebates and Financing is a support module that helps customers offset project costs through utility rebates and financing partnerships. All products are delivered by Owens Corning Certified Energy Experts with warranties backed by industry-leading manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Insulation Services Comprehensive insulation services for existing homes and new construction, including attic insulation, wall insulation, blown-in fiberglass, spray foam, radiant barriers, and air sealing solutions tailored for New Mexico's climate, delivered to residential homeowners.
• Commercial Insulation Services Full range of commercial insulation solutions including batt, blown-in, vinyl-covered, thermal, spray foam, firestopping, and sealant services for warehouses, office buildings, retail spaces, restaurants, hotels, government buildings, schools, hospitals, and industrial facilities throughout New Mexico.
• Attic Insulation Retrofit Services Specialized upgrade, replacement, or supplementation of existing attic insulation to improve energy performance, featuring blown-in fiberglass installation with comprehensive inspection and air sealing for residential homeowners with existing homes.
• Commercial Firestopping Services Professional commercial service sealing wall and floor penetrations with certified fire barrier materials (Hilti Firestop systems) to prevent spread of fire, smoke, and toxic gases, ensuring code compliance and building integrity for commercial property owners and general contractors.
• Commercial Sealant Services Weather-resistant sealant application for joints, facades, windows, and concrete surfaces preventing water intrusion, air leaks, and structural damage for commercial properties.
• Energy Rebates and Financing Assistance Assistance program helping homeowners access utility rebates (up to $1,000 from New Mexico Gas Company), federal tax credits, and flexible financing options through GreenSky and Service Finance to offset the upfront cost of insulation projects.

Quantifiable outcome

• 20% average reduction in heating and cooling bills
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Owens CorningcoreTechnology or IntegrationPremier partnership with Owens Corning as Certified Energy Expert. This elite certification authorizes Millers to offer the Owens Corning CEE Limited Lifetime Warranty on products and installation. The partnership provides access to industry-leading insulation products, extensive training, and technical support.
• New Mexico Gas CompanycoreGTM or Marketing PartnerUtility partnership enabling Millers to help customers access energy efficiency rebates of up to $1,000 for insulation installations. Company handles all rebate paperwork and filing on behalf of customers. Rebate programs run April 1, 2024 through March 31, 2025.
• PNM (PNM Rebates)coreGTM or Marketing PartnerUtility partnership through PNM Check-up program enabling customers to qualify for additional rebates and discounts on insulation upgrades. Millers guides customers through the process of accessing available energy efficiency incentives.
• Insulation Contractors Association of America (ICAA)minorStrategic or Co-development PartnerTrade association membership with regular meetings to learn about insulation industry developments and best practices across the country.
• Insulate AmericaminorStrategic or Co-development PartnerNational insulation contractor network providing resources, training, and industry insights through regular meetings with other contractors nationwide.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Installed Building Products: NYSE-listed national insulation installer with a comparable portfolio of residential and commercial batt, blown-in, spray foam, and air-sealing services. Closest large-scale comparable for Millers' core installation business model, though at materially greater scale and geographic reach.
• TopBuild: NYSE-listed leader in insulation distribution and installation services for residential and commercial builders. Operates the TruTeam installer network, which directly parallels Millers' residential and commercial insulation service offering across multiple product types.
• Service Partners: National distributor and installer of insulation, fireproofing, and weatherization products serving both residential and commercial customers. Provides a directly comparable insulation-installation service model with broader product and geographic footprint.
• USA Insulation: National franchise network specializing in residential insulation retrofits including spray foam, blown-in, and air sealing. Closely comparable to Millers' residential retrofit motion and customer segment, with franchise-driven geographic coverage.
• Dr. Energy Saver: National network of home energy-efficiency contractors focused on insulation, air sealing, and weatherization upgrades. Mirrors Millers' residential energy-efficiency value proposition with utility-rebate-aligned offerings for homeowners.
• Apple Insulation: Regional insulation contractor serving residential and commercial customers with batt, blown-in, and spray foam offerings. Closely mirrors Millers' mid-sized regional service model and project-based revenue approach.

Broad incumbents

• Home Depot Installation Services: National home-improvement retailer that connects homeowners to insulation and air-sealing installation contractors. Competes with Millers for residential retrofit demand through its installer marketplace, though without Millers' deep local-brand presence in New Mexico.
• Lowe's Installation Services: Major national home-improvement retailer offering matched installer programs for insulation and home-performance upgrades. Overlaps with Millers' residential customer base as an alternative procurement channel, particularly for homeowners seeking a single home-improvement vendor.

Others

• GreenFiber: National manufacturer of cellulose insulation that Millers uses as one of its installed product categories. Relevant as a material supplier and as an indicator of how upstream insulation producers compete with installer-led distribution models.
• Icynene (Huntsman Building Solutions): Leading spray-foam insulation manufacturer and Millers' spray-foam technology partner. Useful as an ecosystem comparator since it both supplies Millers and competes for end-customer mindshare in the premium spray-foam segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcgaW1xW0F7ji8qLXI6lVWw
• Facebookfacebook.com/millersinc424
• LinkedInlinkedin.com/company/millers-insulation

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millers