What Circulate Digital does

Circulate Digital Limited is a privately held, UK-registered search marketing agency that delivers integrated organic-growth services to SaaS, B2B, and eCommerce brands. The firm organizes its offering around a proprietary '7 Pillars of Search Domination' framework covering Technical SEO, Data Insights, Google Search, AI Search, Social Search, Authority Building (Digital PR), and Conversion Rate Optimization, supplemented by sector-specific practices (SaaS SEO, B2B SEO, eCommerce SEO), platform-specific practices (WordPress, Shopify), and supporting services such as Content SEO/Copywriting, Website Migration, and a free SEO audit used as a lead-generation tool.

Underlying capabilities span technical SEO analytics, schema/structured-data implementation, CRO tooling (heatmaps, session recordings, scroll tracking), and Generative Engine Optimization for AI answer engines (ChatGPT, Google SGE, Perplexity). Custom-named deliverables such as a 70+ Point Technical SEO Audit and a BigDatSuite reporting dashboard are positioned as the agency's reusable technical IP.

The business operates on a sales-led B2B GTM. Revenue is generated primarily through monthly retainer subscriptions (SEO-only retainers from £3,000/month, with combined SEO and paid-search engagements ranging up to £100,000/month), supplemented by project-based fees for website migrations and content production. Services are delivered exclusively through direct client engagement with bespoke account management and custom reporting; there are no reseller, affiliate, or marketplace channels. The company is headquartered in Sheffield with a registered address in Manchester and operates additional offices in Leeds, Derby, New York, Chicago, Toronto, Melbourne, and Barcelona, serving enterprise, mid-market, and startup clients across energy, healthcare, retail/eCommerce, technology, and government.

Name

Circulate Digital

Legal name

Circulate Digital Limited

Website

https://circulatedigital.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Circulate Digital is a privately held, UK-registered search marketing agency delivering integrated SEO, AI Search optimization, Digital PR, and CRO services to SaaS, B2B, and eCommerce brands via monthly retainers and project engagements across the UK, US, Canada, Australia, and Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. SEO Services Retainers: Monthly retainer-based engagements providing ongoing SEO services including technical SEO, content optimization, and authority building. Most clients invest between £3,000 and £100,000 per month across SEO and paid search, with SEO-only retainers starting from £3,000.
2. Website Migration Services: Project-based services for website migrations including platform transitions, domain changes, and structural redesigns. Typically 4-12 week engagements.
3. Content and Copywriting Services: SEO-optimized content creation including blog posts, product descriptions, ad copy, and page content. Delivered as part of integrated SEO campaigns or standalone projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Circulate Digital is a dedicated search marketing agency that delivers SEO, AI Search optimization (GEO/AEO), Conversion Rate Optimization (CRO), and Digital PR services to SaaS, B2B, and eCommerce brands. Its offering is structured around a proprietary "7 Pillars of Search Domination" framework spanning Technical SEO, Data Insights, Google Search, AI Search, Social Search, Authority Building, and Conversion, provided as monthly retainers and project-based engagements.

Product overview

Circulate Digital is a search marketing agency offering a unified service portfolio built around 7 pillars of search domination: Technical SEO, Data Insights, Google Search, AI Search, Social Search, Authority Building, and Conversion (CRO). The company provides sector-specific services (SaaS SEO, B2B SEO, eCommerce SEO) and platform-specific services (WordPress SEO, Shopify SEO), along with supporting offerings including Content SEO/Copywriting, Website Migration, a Free SEO Audit, and a podcast called 'Born to be Found'. The portfolio operates as an integrated service offering rather than a software platform, where each pillar can be engaged independently or as part of a comprehensive search strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical SEO Technical SEO expertise to maximize website reach in organic search through improved crawling and indexation of high-quality content. Includes website migrations, site speed optimization, crawlability improvements, and Core Web Vitals enhancements.
• Data Insights Audience targeting and analysis service that defines exactly who a brand's search presence is built for. Includes brand immersion, ICP definition, search intent mapping, and strategy alignment to attract high-value visitors who convert.
• Google Search (SEO) Traditional SEO services that drive qualified traffic from Google. Covers technical SEO, content optimization, on-page SEO, trust and authority building, and international SEO across all markets.
• AI Search (GEO/AEO) AI SEO / Generative Engine Optimization (GEO) service that positions brands inside ChatGPT, Google SGE, Perplexity, and other AI answer engines. Structures content for AI models to recognize, trust, and recommend brands at the research stage.
• Social Search Social Search Optimization (SSO) service that applies SEO principles to social platforms (TikTok, Instagram, YouTube, LinkedIn, Pinterest). Optimizes profiles, content, hashtags, and video metadata for discoverability.
• Authority Building (Digital PR) Digital PR and authority building service that earns authoritative media coverage, quality backlinks, and brand mentions to directly support SEO growth and long-term brand value.
• Conversion (CRO) Conversion Rate Optimization service that analyses behaviour, removes friction, and tightens funnels. Uses heatmaps, scroll tracking, session recordings, and UX audits to improve conversions and ROI.
• SaaS SEO SEO services tailored for SaaS brands, focusing on long buyer cycles, lead quality, multi-step funnels, and conversion optimization. Includes international SEO and AI-driven search optimization.
• B2B SEO B2B-focused SEO services that connect brands with decision-makers through trust-building content, commercially-focused keyword strategies, and multi-person buying group frameworks.
• eCommerce SEO SEO services for online retailers that combine technical optimization, engaging content, and data-led insights. Works with Shopify, Magento, WooCommerce, BigCommerce, and custom platforms.
• Website Migration SEO-focused website migration service that protects rankings and traffic during platform, domain, or structural changes. Includes pre-migration audit, redirect mapping, content planning, and post-launch monitoring. Typically 4-12 week engagements.
• Content SEO / Copywriting SEO-optimized copywriting services including blog posts, ad copy, product descriptions, and persuasive content that drives conversions. Includes discovery, keyword research, strategy development, and editing.
• Free SEO Audit & 12-Month Forecast Free 12-month SEO forecast and growth strategy providing a data-led view of potential traffic, revenue, and search visibility. Includes discovery consultation and a complete search visibility audit across all 7 pillars.

Quantifiable outcome

• 250% increase in lead volume for Vortexa
• +10 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Croud: UK-headquartered global digital marketing agency offering SEO, paid media, and content services. Broader portfolio with overlapping SEO capability for enterprise clients.
• Hallam: UK multi-award-winning digital marketing agency offering SEO, content, and paid media services to B2B brands. Comparable in UK market positioning and customer base, with a broader service portfolio.
• Jellyfish: Global digital marketing agency with significant SEO, content, and digital transformation capabilities. Overlaps with Circulate in B2B/enterprise SEO delivery but operates at significantly larger scale.

Direct peers

• NP Digital: Global digital marketing agency founded by Neil Patel with strong SEO and AI search expertise. Comparable in SEO-led service mix, content thought leadership, and emphasis on AI-era search optimization.
• Blue Array: UK-based SEO consultancy specializing in technical SEO, content, and digital PR for enterprise and B2B brands. Closely comparable in offering mix, methodology depth, and enterprise client focus.
• Vertical Leap: UK-based SEO agency providing search marketing, content, and digital PR services. Directly comparable in agency model, sector focus, and UK market presence.
• Go Up: UK SEO agency offering technical SEO, content, and digital PR services to B2B and eCommerce brands. Direct competitor with similar service portfolio and customer segments.
• Fat Joe: UK-origin SEO and link building agency providing outsourced SEO services to agencies and B2B brands. Highly comparable business model, target customer base, and delivery approach to Circulate Digital.
• Reboot Online: UK SEO and digital PR agency with a similar integrated SEO + content + authority building offering. Comparable in scale, model, and target customers.
• Siege Media: US-based SEO content and digital PR agency serving enterprise and eCommerce brands. Comparable in content-led SEO model and conversion-driven outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/circulatesocial
• Facebookfacebook.com/circulatedigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circulate Digital