Go Up! Agency (G.U.A)

What Go Up! Agency (G.U.A) does

Go Up! Agency (GUA), operating as PT. GOUP AGENCY INDONESIA, is an Indonesia-based digital marketing agency founded in early 2023 by Abdullah Mansyur, Ricky Wirawan, and M. Fadhli Dzil Ikram. The firm sells professional services — not software — covering business consultation, logo design, website and landing page development, CRM implementation, organic and paid social media management (Instagram, Facebook, TikTok), SEO, SEM, and marketplace optimization across Shopee, Tokopedia, and Lazada. It targets Indonesian businesses ranging from UMKM (micro, small, and medium enterprises) up to large enterprises across verticals including culinary, education, pet services, consumer snacks, health, and technology.

The business model is professional services revenue earned through customized project or retainer fees, with the go-to-market executed sales-led via free WhatsApp-based business consultations ("Ngobrol Aja Dulu") that convert into bespoke engagements. Pricing is explicitly flexible and adapted to client scale and budget, and the agency positions itself as a "Growing Partner" focused on measurable client business outcomes rather than on service delivery alone. Documented client outcomes include a 372% sales lift for snack brand SukaNyemil within two months of Shopee optimization and first-week lead generation for pet services brand Halopewt through Meta Ads.

Operationally, GUA runs with no disclosed external funding, no software product, no proprietary AI/ML capabilities, and no app or API surface — delivery rests on a certified human team (founders hold RevoU Digital Marketing certifications) executing campaigns on third-party advertising and marketplace platforms. The company markets itself organically across Instagram, Facebook, TikTok, and LinkedIn, and supports acquisition through a content marketing blog and direct WhatsApp contact. The current evidence base supports a small, early-stage professional services firm in expansion mode rather than a scaled agency.

Name

Go Up! Agency (G.U.A)

Legal name

PT. GOUP AGENCY INDONESIA

Website

https://goupagency.id

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Go Up! Agency (GUA) is an Indonesia-based digital marketing agency founded in 2023 that sells professional services — SEO, SEM, social media, web/landing pages, CRM, and marketplace optimization — to Indonesian SMB and enterprise clients via WhatsApp-led consultative sales.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Social media management
• Search engine optimization
• Marketplace optimization
• Brand identity design

Headquarters

HQ city

Not specified

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: GUA offers comprehensive digital marketing services including business consultation, logo creation, website/landing page development, CRM implementation, social media management (organic and ads), SEO, and SEM. Revenue is generated through professional service fees tailored to client needs and scale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Go Up! Agency (GUA) is a digital marketing agency that delivers an integrated suite of professional services including business consultation, logo creation, website/landing page development, CRM implementation, organic and paid social media management (Instagram, Facebook, TikTok), SEO, SEM, and marketplace optimization for Shopee, Tokopedia, and Lazada. Services are customized to client needs and delivered by a certified (RevoU) professional team targeting Indonesian businesses from UMKM to large enterprises.

Product overview

Go Up! Agency (G.U.A) is a digital marketing agency structured as a service-based offering rather than a software product. The agency provides an integrated suite of digital marketing services including: business consulting, logo design, website/landing page creation, CRM services, organic social media management, social media advertising (Facebook/Meta Ads), SEO, SEM, and marketplace optimization (Shopee, Tokopedia, Lazada). The services are designed to work together as a comprehensive digital marketing solution focused on business growth, with flexible pricing and services that adapt to client needs across micro, small, medium, and large business scales.

Differentiator

Problem solved

Functional benefit

Products and services

• Konsultasi Bisnis (Business Consultation) Strategic business consulting service that helps clients define their business concept, branding, business goals, and target audience. The initial consultation is offered free of charge to prospective clients.
• Pembuatan Logo (Logo Design) Professional logo design service that creates unique, memorable, versatile, and durable brand identities aligned with the client's company vision and mission.
• Pembuatan Website/Landing Page Website and landing page development service with marketing-focused design. Landing pages are designed for specific campaigns, product launches, or conversion goals with focused calls to action.
• CRM (Customer Relationship Management) Customer relationship management service that helps businesses manage and optimize their interactions with customers and leads.
• Handling Social Media Organic Organic social media management service for Instagram, Facebook, and TikTok, designed to build engagement and brand presence for clients.
• Handling Social Media Ads Paid social media advertising service on Facebook/Meta Ads and Instagram Ads, designed to drive leads, traffic, and conversions for clients.
• SEO (Search Engine Optimization) Search engine optimization service that improves organic visibility and rankings in search engines for marketplace and website products.
• SEM (Search Engine Marketing) Search engine marketing service that includes Google Ads and marketplace advertising to drive paid traffic and conversions.
• Optimasi Marketplace (Marketplace Optimization) Marketplace optimization service for Shopee, Tokopedia, and Lazada, including store updates, product photos, pricing, ratings management, and SEM/SEO optimization to increase sales performance. Uses a proprietary 6-step approach.
• Facebook/Meta Ads Management Facebook and Meta Ads campaign management service including objective setting, audience targeting, budget optimization, A/B testing, and day-to-day performance optimization.

Quantifiable outcome

• SukaNyemil achieved 372% sales increase in July 2023 and 171% in August 2023 following Shopee optimization by GUA
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SukaNyemilcoreOthers · 1 June 2023SukaNyemil is a snack/cemilan brand that engaged GUA for Shopee marketplace optimization in June 2023. Achieved 372% sales increase in July 2023 and 171% in August 2023. Represents GUA's primary case study demonstrating marketplace optimization expertise.
• MieSteakminorOthers · 1 January 2023MieSteak is a culinary/food & beverage business that partnered with GUA for digital marketing services. Testimonial indicates satisfaction with GUA's ability to handle culinary businesses effectively.
• Inspira AcademyminorOthers · 1 January 2023Inspira Academy is an education platform that partnered with GUA for digital marketing services. Testimonial mentions having GUA felt like having an internal digital marketing team.
• HalopewtcoreOthers · 1 January 2023Halopewt is a pet services business that achieved a project competition victory through GUA's Facebook/Meta Ads services. Generated leads within the first week of campaigns. Represents a case study for GUA's pet services vertical expertise.
• ZifamminorOthers · 1 January 2023Zifam partnered with GUA to improve digital presence. GUA demonstrated responsibility, creativity, and transparency throughout the partnership, successfully increasing brand visibility.
• TextekminorOthers · 1 January 2023Textek is a technology company that collaborated with GUA for digital marketing, achieving rapid results and new breakthroughs. Testimonial highlights GUA's specific expertise and on-point work quality.

Scale indicators3 records

Recent moves6 records

Direct peers

• Inventure: Indonesia-based digital agency offering SEO, performance marketing, social media, and creative services. Competes head-to-head with GUA for the same pool of Indonesian SMB and enterprise digital marketing budgets.
• Lemon Digital Indonesia: Indonesia-focused digital marketing agency providing social media, performance ads, SEO/SEM, and creative services to local brands. Closely comparable service mix and Indonesian UMKM/enterprise target segment.
• MarkPlus Inc. Indonesian marketing and consulting firm offering integrated marketing, branding, and digital services to Indonesian SMB and enterprise clients. Highly comparable to GUA in geography, target market, and full-service marketing model, but with a much longer operating history and broader portfolio.
• Mediate Indonesia: Indonesian digital performance marketing agency specializing in paid media, social, and e-commerce/marketplace optimization. Direct overlap with GUA's marketplace (Shopee/Tokopedia) and Meta Ads capabilities.
• Gushcloud Indonesia: Indonesia-focused influencer and digital marketing agency combining creator partnerships with social/performance marketing. Comparable in serving Indonesian brands seeking digital growth, with an added influencer-marketing angle.

Broad incumbents

• Hakuhodo Indonesia: Part of the Hakuhodo DY network, offering integrated advertising, digital, and media services in Indonesia. Overlaps with GUA on digital creative and performance services, primarily serving mid-market and enterprise clients.
• VML Indonesia: Global agency network providing brand, digital experience, and commerce services with Indonesian operations. Comparable in digital marketing and commerce/marketplace capability but at significantly larger scale and broader portfolio.
• Dentsu Creative Indonesia: Global network agency with full-service advertising, digital, and media buying capabilities operating in Indonesia. Overlaps with GUA on SEO/SEM/social but serves larger enterprise clients and offers broader strategic services.
• Ogilvy Indonesia: Global creative and digital agency network with strong Indonesian presence serving enterprise clients. Competes for the same digital marketing budgets as GUA but at a larger scale and with broader geographic and category reach.

Emerging players

• ToffeeDev: Indonesia-based digital agency offering web development, digital marketing, and SEO/SEM services to local SMBs. Comparable as a smaller, emerging Indonesian digital agency targeting a similar UMKM audience with overlapping service capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/goupagency.id
• LinkedInlinkedin.com/company/go-up-agency-g-u-a
• Instagraminstagram.com/goupagency.id
• TikToktiktok.com/@goupagency.id

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Up! Agency (G.U.A)