What Reboot Online does

Reboot Online Marketing Ltd is a privately held, bootstrapped search marketing agency founded in 2012 and headquartered in London (727–729 High Road, N12 0BP), with a regional US office in Sunnyvale, CA. The firm delivers SEO, Digital PR, and emerging AI-era services — specifically GEO (Generative Engine Optimisation) for AI-search platforms (ChatGPT, Perplexity, Claude, Gemini) and AiPR®, a proprietary earned media methodology for AI citation optimization. Supporting offerings include Resource and Data Pages (RDPs), Hyper-Relevancy Projects (HRP™), Content Marketing, Local SEO, and Training & Consultancy. Its technology stack includes the proprietary Relevancy Rating™ tool, which uses NLP, entity analysis, vector embeddings, and deterministic AI classification to score backlink relevance from 0–100, plus an in-house PhD-level data team that produces FOI-driven and statistical campaign assets.

The agency operates on a primarily retainer-based commercial model, with Digital PR retainers starting at £3,500/month and guaranteed minimum link KPIs, supplemented by productized Hyper-Relevancy Project campaigns from £7,500 and structured 12-week training programmes. It claims an 80+ team operating fully remote under a 4-day work week, serving enterprise organisations and mid-market brands across verticals including Finance/Insurance, Travel, E-commerce, SaaS, Healthcare, iGaming, and Charities. Notable customers disclosed include uSwitch, Just Eat, China Airlines, eToro, Alan Boswell Group, Tripadvisor, Forbes, Resume.io, Adzuna, OnBuy.com, 2K, and Confused.com. Cumulative client outcomes reported include 48,000+ backlinks earned and 30,000+ coverage placements, with the firm holding three registered trademarks (AiPR®, Relevancy Rating™, HRP™) and recognition from UKDEA, GSA, and PRmoment awards in 2025–2026.

Name

Reboot Online

Legal name

Reboot Online Marketing Ltd

Website

https://rebootonline.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Reboot Online is a UK-based, bootstrapped search marketing agency founded in 2012 that delivers SEO, Digital PR, GEO, and AiPR® services to enterprise and mid-market brands globally via monthly retainers, supported by proprietary AI-powered tools.

Ownership category

akta.pro rank

Product category

Search Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Search engine optimization
• Digital PR services
• Link building
• Generative engine optimization
• Content marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital PR Retainers: Monthly retainer-based Digital PR services with guaranteed minimum link KPIs. Investment scales based on link outcomes, team seniority, industry/market, and PhD-level data team involvement.
2. Hyper-Relevancy Projects: One-off bespoke campaign starting from £7,500 per project. Creates data-led, evergreen content assets that earn relevant, high-authority backlinks over time.
3. Campaign-based Digital PR: One-off campaigns for specific trial arrangements. Most Digital PR activity is run on monthly retainer basis.
4. Training & Consultancy: 12-week structured programmes across SEO, GEO, and Digital PR; in-person Re-Boot Camp events; and self-paced online courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Reboot Online is an award-winning search marketing agency that delivers SEO, GEO (Generative Engine Optimisation), Digital PR, and content services to improve organic visibility on Google and AI platforms. The agency operates on monthly retainers with guaranteed minimum link KPIs, earns authoritative backlinks through data-led PR campaigns, and helps brands build AI citations across ChatGPT, Perplexity, Claude, and Gemini.

Product overview

Reboot Online is an award-winning search marketing agency offering a comprehensive suite of organic search services built around SEO, GEO (Generative Engine Optimisation), Digital PR, and proprietary methodologies. The core offering spans technical and strategic SEO, AI visibility optimization through GEO and AiPR®, data-led Digital PR campaigns, and Hyper-Relevancy Projects for passive link building. Supporting services include Resource and Data Pages, Training and Consultancy, Local SEO, and Content Marketing. Key proprietary tools include the Relevancy Rating™ tool for measuring backlink relevance and the AiPR® methodology for AI citation optimization. The agency operates primarily on a monthly retainer model with guaranteed minimum link KPIs, and has earned over 48,000 backlinks for clients globally.

Differentiator

Problem solved

Functional benefit

Brands

• AiPR®: A proprietary methodology for improving how AI systems retrieve, interpret, and cite brand information, incorporating context-wrapped formats and attribution-ready assets.
• Hyper-Relevancy Projects (HRP™)
• Relevancy Rating™

Products and services

• SEO

Quantifiable outcome

• +194.72% increase in LLM referral traffic for property insurance provider
• +9 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Croud: UK-based performance and digital marketing agency offering SEO, Digital PR, content, and paid media services to enterprise clients. Directly comparable to Reboot in service mix (especially Digital PR/SEO), target customer profile, and UK HQ location.
• The SEO Works: UK SEO agency delivering technical SEO, link building, content marketing, and Digital PR. Directly comparable as a UK-headquartered mid-sized SEO specialist competing for the same enterprise and mid-market retainers as Reboot.
• Blue Array SEO: UK-based SEO consultancy offering technical and strategic SEO services to enterprise clients. Comparable as a UK SEO specialist agency competing in the same enterprise segment with retainer-based engagements.
• Search Laboratory: UK-headquartered digital marketing agency with SEO, PPC, and Digital PR services across global markets. Comparable in service portfolio (especially SEO and international Digital PR) and enterprise client targeting.
• Click Consult: UK digital marketing agency offering SEO, PPC, Digital PR, and content services. Comparable as a UK SEO/Digital PR agency competing for retail, finance, and travel enterprise clients similar to Reboot's customer mix.
• Builtvisible: UK-based SEO and digital PR agency serving enterprise brands. Comparable in service offering (especially content-led SEO and earned media) and UK/EU client base.
• Murray Creative (formerly Bulldog Digital Media): UK Digital PR and SEO agency with strong emphasis on earned media and link building campaigns. Directly comparable to Reboot as a UK Digital PR specialist serving similarly regulated and competitive verticals.

Broad incumbents

• Jellyfish (Brandtech Group): Global digital marketing agency within the Brandtech Group offering SEO, paid media, content, and creative services to enterprise clients. Comparable as a broader incumbent competing for the same enterprise SEO/Digital PR budgets but at significantly larger scale.

Others

• Semrush: Leading SEO SaaS platform offering keyword research, backlink analytics, and content tools. Comparable adjacent technology provider - both serve SEO practitioners with tooling/data, though Reboot is an agency and Semrush is a vendor in the ecosystem.
• Ahrefs: SEO software platform providing backlink analysis, keyword research, and content tools. Comparable as an SEO tooling/data provider in the same category ecosystem as Reboot's proprietary Relevance Rating™ tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/Rebootonline
• YouTubeyoutube.com/channel/UCNUm5-estSVT5mN957ZGv3Q
• Facebookfacebook.com/rebootdigitalpr
• LinkedInlinkedin.com/company/reboot-online-seo-and-web-marketing
• Instagraminstagram.com/rebootonline_

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reboot Online