Smart InsurTech
Smart InsurTech is a Berlin-based SaaS company that provides an automated competitive analysis tool enabling insurance companies to independently benchmark and evaluate their tariffs against the market.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Smart InsurTech does
Smart InsurTech is a Germany-based, privately held SaaS company founded in 2016, headquartered in Berlin, with 501–1,000 employees. The company builds software for the insurance industry, and its core product is an Automated Competitive Analysis Tool that enables insurance companies (Versicherer) to independently benchmark their tariffs against the competitive landscape in a structured, data-driven manner. The product is positioned as a self-service solution, removing the need for lengthy internal coordination or external consulting support, and is delivered via a product-led growth motion targeting enterprise insurance carriers.
The underlying technology focuses on automated competitive pricing analysis for insurance products, with the platform's differentiator described as a novel method architecture for tariff evaluation. The company operates a single core product line and reports no public API or SDK, no integrations catalog, and no certifications. Revenue is generated through SaaS subscriptions on a recurring basis, with pricing not publicly disclosed and a self-service distribution channel that allows insurers to access the platform directly. Customer targeting is vertical-specific: insurance companies seeking to benchmark pricing efficiently within the German and broader regional market.
The business is operationally active, evidenced by a June 2026 product launch announcement. Notable data gaps include: no disclosed funding rounds, no investor or ownership information, no named customers or revenue figures, no management team biographies beyond a CEO reference, and no disclosed AI/ML capabilities or technology stack beyond "automated competitive analysis." A discrepancy exists between the firm's high-level short description (software for insurance brokers) and the more detailed product documentation (software for insurance carriers/Versicherer); the product-level data is treated as primary for this assessment.
Smart InsurTech firmographics
Firmographics- Name
- Smart InsurTech
- Website
- https://smartinsurtech.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Smart InsurTech is a Berlin-based SaaS company that provides an automated competitive analysis tool enabling insurance companies to independently benchmark and evaluate their tariffs against the market.
- Ownership category
- akta.pro rank
Smart InsurTech industry classification
Industry- Product category
- Insurance Technology Software (InsurTech — Competitive Pricing Intelligence)
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
- akta.pro secondary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
Keywords
Where Smart InsurTech is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Smart InsurTech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Self-service platform provided to insurance companies for competitive analysis, likely delivered as a subscription-based solution
Go-to-market motion1 record
Distribution channels1 record
Smart InsurTech product offering
Product offeringCore offering
Smart InsurTech sells an Automated Competitive Analysis Tool delivered as a self-service software platform to insurance companies. The product enables insurers to independently evaluate and benchmark their own tariffs against competitors in a structured, data-driven manner, eliminating the lengthy internal coordination processes typically required for pricing comparisons.
Product overview
Smart InsurTech offers a single core product: an automated competitive analysis tool designed for insurance companies. This self-service solution enables insurers to independently evaluate and benchmark their tariffs against competitors in a structured, data-driven manner.
Differentiator
Problem solved
Functional benefit
Products and services
- Automated Competitive Analysis Tool A self-service software solution for insurance companies (Versicherer) that automates competitive analysis of insurance tariffs, allowing insurers to independently benchmark their pricing against the competitive landscape in a structured, data-driven way and eliminating lengthy internal coordination processes.
Companies that use Smart InsurTech
Customer profileSegments1 record
Ideal customer profiles1 record
Smart InsurTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Smart InsurTech partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights3 records
Smart InsurTech competitors and assessment
Company assessmentDirect peers
- Earnix: Earnix is an AI-driven rating and pricing analytics platform for insurers, providing demand modeling, price optimization, and competitive benchmarking. It is the closest direct competitor to Smart InsurTech's automated competitive analysis tool, targeting the same insurer pricing teams.
- Kalepa: Kalepa offers an AI underwriting platform for commercial insurers that ingests market data to support pricing and risk decisions. It overlaps with Smart InsurTech on the data-driven pricing/underwriting analytics layer for insurance carriers.
- Cytora: Cytora is a commercial insurance data and analytics platform that transforms public and market data into risk and pricing intelligence for carriers. It is comparable to Smart InsurTech on the structured, data-driven competitive and market intelligence layer for insurers.
- Shift Technology: Shift Technology provides AI-driven decisioning for insurance, spanning fraud detection, claims, and underwriting. While broader than Smart InsurTech's tariff benchmarking focus, it competes for the same insurer analytics budget and addresses similar data-driven decisioning workflows.
- FRISS: FRISS delivers fraud, risk, and underwriting analytics for P&C insurers. It is comparable to Smart InsurTech as a vertical SaaS analytics provider serving carrier underwriting and pricing teams.
- Omni:us: Omni:us provides AI document intelligence for insurance claims and underwriting workflows. It overlaps with Smart InsurTech as a Berlin-based insurtech serving insurance carriers with structured, data-driven analytics tools.
Broad incumbents
- Duck Creek Technologies: Duck Creek is an established core insurance SaaS suite including policy administration, billing, and rating. It is comparable to Smart InsurTech as a broader incumbent whose rating/analytics modules compete with standalone pricing analytics tools at larger carriers.
- Sapiens International: Sapiens is a global insurance software vendor offering core systems, rating, and analytics. It overlaps with Smart InsurTech on the insurer pricing/rating analytics layer but as part of a much broader portfolio sold to enterprise insurers.
Regional players
- Tia Technology: Tia Technology is a German/DACH-focused insurance core platform providing policy administration, claims, and rating. It is a regional peer sharing the same German primary-insurance market focus as Smart InsurTech.
- msg life: msg life is a German insurance software vendor serving life and health insurers with core systems, product configuration, and rating tools. It is comparable to Smart InsurTech as a DACH-headquartered vendor addressing insurer pricing and product configuration workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Smart InsurTech social profiles
Digital presenceSmart InsurTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart InsurTech leadership team
Management profileNumber of profiles
Profiles2 records
Smart InsurTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart InsurTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart InsurTech
What does Smart InsurTech do?
Smart InsurTech sells an Automated Competitive Analysis Tool delivered as a self-service software platform to insurance companies. The product enables insurers to independently evaluate and benchmark their own tariffs against competitors in a structured, data-driven manner, eliminating the lengthy internal coordination processes typically required for pricing comparisons.
When was Smart InsurTech founded?
Smart InsurTech was founded in 2016. It employs 501 to 1,000 people.
Where is Smart InsurTech based?
Smart InsurTech is headquartered in Berlin, Germany, in the Europe region.
How does Smart InsurTech make money?
One revenue line is on record: saaS Subscription.
Who are Smart InsurTech's main competitors?
Direct peers on record are Earnix, Kalepa, Cytora, Shift Technology, FRISS and Omni:us. Broad incumbents are Duck Creek Technologies and Sapiens International. Regional players are Tia Technology and msg life.
Does Smart InsurTech have an API?
No public API is recorded for Smart InsurTech.
What industry is Smart InsurTech in?
Smart InsurTech's product category is Insurance Technology Software (InsurTech — Competitive Pricing Intelligence). Its primary akta.pro industry code is FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization), with a secondary code of FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS). Its NAICS code is 5242 and its SIC code is 7372.