Friss
FRISS is a Netherlands-based SaaS provider of AI-driven fraud, risk, and compliance analytics for P&C insurers. Its Trust Automation platform covers underwriting, claims, SIU investigations, KYC compliance, and digital media forensics across 300+ implementations in 45+ countries.
- Company typePrivate
- Founded2006
- HeadquartersUtrecht, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Friss does
FRISS (FRISS Fraudebestrijding B.V.) is a Dutch SaaS company founded in 2006 and headquartered in Utrecht, Netherlands, with a North American headquarters in Mason, Ohio. It sells a "Trust Automation" platform to property-and-casualty (P&C) insurance carriers and a handful of adjacent financial-services customers (leasing providers, mortgage banks, industry associations). The platform evaluates every underwriting submission, policy renewal, and claim in real time for fraud and risk, and routes flagged cases to special investigation units (SIUs). Five integrated modules — Underwriting Analytics, Claims Analytics, Enterprise Investigations (augmented by the 2022 Polonious acquisition), KYC Compliance, and Media Check — share a common scoring engine, the proprietary FRISS Score, and a hybrid model that combines AI/ML predictive scoring with hundreds of expert knowledge-based rules, network analytics, text mining, and external data enrichment.
Underlying technology includes real-time AI scoring for Straight-Through Processing at underwriting (Guidewire, Duck Creek, Sapiens integrations), AI-driven claims fraud detection with text mining on adjuster reports, OCR for ACORD ingestion, and a multimodal digital-media forensics pipeline (image, PDF, metadata, deepfake detection). FRISS has 300+ implementations across more than 45 countries and is ISO/IEC 27001 certified, GDPR-compliant, and certified as a B Corporation. It raised a €15M Series A in 2017, a $65M Series B led by Accel-KKR in July 2021, and a strategic investment from Guidewire in November 2021.
FRISS's business model is multi-year enterprise SaaS subscriptions (quote-based, with no public pricing) supplemented by one-time implementation/integration services. Go-to-market is enterprise field sales plus inside sales, supported by an API/developer self-serve layer (docs.dev.frisscloud.com), co-marketing with core-system partners (Microsoft, Guidewire, Duck Creek, Sapiens, Munich Re, Verisk), and a country-level consortium platform model (e.g., Malta Insurance Fraud Platform). Customers include UNIQA, IAG NZ, Santalucia, Folksam, Aegon, HDI, TD Insurance, SGI Canada, and FCCI Insurance Group. In January 2025, co-founder Jeroen Morrenhof moved to Executive Chair and Mireille Dyrberg was appointed CEO.
Friss firmographics
Firmographics- Name
- Friss
- Legal name
- FRISS Fraudebestrijding B.V.
- Website
- https://friss.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FRISS is a Netherlands-based SaaS provider of AI-driven fraud, risk, and compliance analytics for P&C insurers. Its Trust Automation platform covers underwriting, claims, SIU investigations, KYC compliance, and digital media forensics across 300+ implementations in 45+ countries.
- Ownership category
- akta.pro rank
Friss industry classification
Industry- Product category
- Insurance Fraud Detection & Risk Analytics Software
- NAICS
- Claims Adjusting (524291), Insurance Carriers (5241)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
- akta.pro secondary industries
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Claims Management & Digital FNOL Platforms (FSAGAGAC)
Keywords
Where Friss is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Friss business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions: Recurring SaaS revenue from licensing the Trust Automation Platform (Underwriting Analytics, Claims Analytics, Enterprise Investigations, KYC Compliance, Media Check) to P&C insurers and adjacent customers (leasing, mortgage banking). Customer examples show implementations paid as multi-year SaaS contracts, e.g., 'enabled move towards SaaS/digital processes in a secure and automated way' (UNIQA), 'within two months... no major internal adjustments' (InShared).
- Implementation & Integration Services: One-time professional services revenue from onboarding, configuration and core-system integration work (e.g., Guidewire, Duck Creek, Sapiens). Implementation timelines cited include ~4 months per country (UNIQA across 15 countries), 5 months across 10 lines of business (Santalucia), and 6 months (Seguros El Roble).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based SaaS — no public price list; pricing negotiated via 'Get a demo' / 'Let's talk' contact flow |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Friss product offering
Product offeringCore offering
Friss provides a SaaS Trust Automation Platform for P&C insurance carriers that screens every policy request, renewal and claim in real time for fraud, risk and compliance. The platform bundles five modules — Underwriting Analytics, Claims Analytics, Enterprise Investigations (SIU), KYC Compliance, and Media Check — and uses hybrid AI predictive models plus knowledge-based rules to score risk, flag fraud, and route suspicious cases. It is delivered via API-first integrations with insurance core systems (Guidewire, Duck Creek, Sapiens and others).
Product overview
FRISS offers a single SaaS "Trust Automation" platform for P&C insurers plus five integrated modules: FRISS Underwriting Analytics (risk assessment at underwriting), FRISS Claims Analytics (fraud detection at claims), FRISS Enterprise Investigations (SIU case management, enhanced by the acquired Polonious Insurance Investigations platform), FRISS KYC Compliance (AML/CDD/KYC/PEP screening) and FRISS Media Check (digital media forensics). Together, these modules share the same AI-driven scoring engine and external data integrations to evaluate the trustworthiness of every underwriting submission, policy renewal and claim in real time, and route suspicious cases to investigation and compliance teams.
Differentiator
Problem solved
Functional benefit
Brands
- FRISS Underwriting Analytics: Risk assessment and straight-through underwriting solution for P&C insurance carriers, with real-time analytics and integrations into Guidewire, Sapiens, Duck Creek and other core systems.
- FRISS Claims Analytics
- FRISS Enterprise Investigations
- FRISS Compliance Screening
- FRISS Media Check
- FRISS Trust Automation Platform
Products and services
- FRISS Trust Automation Platform Unified SaaS platform for P&C insurers that evaluates the trustworthiness of every policy request, renewal and claim in real time and flags high risks of misrepresentation or fraud; combines Underwriting Analytics, Claims Analytics, Enterprise Investigations, KYC Compliance, and Media Check on a single AI-driven scoring engine with external data enrichment.
- FRISS Underwriting Analytics AI-powered risk assessment and screening solution for personal and commercial lines underwriting; enables Straight-Through Processing, cuts underwriting processing time, and integrates with Guidewire, Sapiens, and Duck Creek core systems.
- FRISS Claims Analytics AI-powered insurance fraud detection software that automatically detects suspicious claims, reveals networks and discovers hidden patterns; real-time scoring, 75% reduction in false positives, ~66% decrease in claims handling time, integrated with core claims systems.
- FRISS Enterprise Investigations Low-code/no-code SIU case management platform providing structured fact-building, confidential knowledge sharing, dashboards and analytics for special investigators; claims a 300% increase in case volumes with the same headcount.
- FRISS KYC Compliance Compliance screening module for AML, CDD, KYC and Politically Exposed Persons (PEP) checks with continuous daily sanction/PEP list monitoring, beneficial-owner identification and full audit trail.
- FRISS Media Check Digital media forensics module that spots tampered, reused or AI-generated images and PDF documents inside the claims workflow, including duplicate image detection, metadata extraction, manipulation detection, and AI deepfake detection across .jpg, .jpeg, .png, .gif, .tiff, .bmp and .pdf files.
Quantifiable outcome
- UNIQA achieved $21M total fraud savings in the first 2 years across 15 countries; fraud savings per investigator rose from $550,000 to $2 million.
- +13 more outcomes
Companies that use Friss
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles3 records
Friss technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability12 records
Feature8 records
Friss partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered solution partner, acquired entity — strategic capacity expansion, flagship cloud platform partner, strategic data and product partner, major reinsurance go-to-market partner, core insurance platform partner, data provider partner and implementation partner.
- Novum-RGIsolution partnerFRISS and Novum-RGI celebrated a successful collaboration in October 2024; solution also listed on FRISS partners page.
- ForMotivsolution partnerForMotiv and FRISS partnered June 21, 2024 to enhance fraud detection and risk mitigation in insurance.
- Polonious Insurance Investigationsacquired entity — strategic capacity expansionFRISS completed the acquisition of Polonious Insurance Investigations on March 7, 2022 to enhance fraud, risk and compliance solutions for P&C insurers globally and expand workflow automation for SIU customers.
- Microsoftflagship cloud platform partnerFRISS is a Microsoft ISV Partner of the Year 2025 (announced November 18, 2025). Microsoft (via Microsoft B.V., EEA) is listed as an approved sub-processor in FRISS's privacy notice.
- Veriskstrategic data and product partnerCo-develops digital media fraud combat capabilities; Verisk Claims UK joined forces with FRISS on July 10, 2025 to combat digital media fraud. Shane Riedman (VP/GM at Verisk) authored the foreword for FRISS's Insurance Fraud Insights 2024.
- Munich Remajor reinsurance go-to-market partnerMunich Re recommended the FRISS solution to Seguros El Roble, supporting FRISS's entry into Latin America, Spain and Portugal. Listed on FRISS Partners page.
- Duck Creek Technologiescore insurance platform partnerTechnology/integration partner with FRISS's Underwriting Analytics (see 'Putting the I in AI: FRISS & Duck Creek' ebook); integrated core-systems relationship for P&C insurers.
- Sapienscore insurance platform partnerListed core systems integration partner supporting seamless underwriting and claims workflows.
- Keylanecore insurance platform partnerCore insurance systems integration partner per FRISS partners page.
- Tietoevrycore insurance platform partnerCore insurance systems integration partner per FRISS partners page.
- Sistrancore insurance platform partnerCore insurance systems integration partner per FRISS partners page.
- Fadatasolution partnerAnnounced a solution partnership with FRISS on November 28, 2024 to revolutionize risk management and fraud detection.
- Creditreformdata provider partnerExternal data source partner for KYC / compliance and risk screening workflows.
- Creditsafedata provider partnerExternal data source partner for compliance and risk screening workflows.
- Carfaxdata provider partnerVehicle-history data source integrated into FRISS risk and fraud analytics for auto insurance workflows.
- Vinaclesdata provider partnerVehicle-history data source integrated into FRISS for auto insurance workflows.
- Eviiddata provider partnerData capture / evidence-collection partner supporting FRISS claim evidence verification.
- Altaresdata provider partnerBusiness data source partner used in KYC and corporate risk enrichment.
- Web-IQdata provider partnerOnline / open-source intelligence partner used by FRISS for investigative screening (e.g., Beequip case study).
- CCSdata provider partnerCompliance / corporate data source partner integrated into FRISS workflows.
- Sisnet360data provider partnerInsurance data network / source partner supporting fraud detection analytics.
- Detect Systemdata provider partnerDetection / data intelligence partner integrated into FRISS risk scoring.
- Legenticdata provider partnerAsset / fraud-intelligence partner integrated into FRISS claims and investigations workflows.
- Omniussolution partnerSolution partner listed on FRISS partners page for insurance data and integrations.
- Info4Cdata provider partnerCompliance / corporate data source partner integrated into FRISS workflows.
- Diligentdata provider partnerGovernance / data partner integrated into FRISS compliance and risk workflows.
- MSG Insuritimplementation partnerInsurance IT consulting/implementation partner supporting FRISS deployments.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Friss competitors and assessment
Company assessmentBroad incumbents
- Verisk Analytics: Established insurance data, analytics, and claims solutions provider; a FRISS partner on digital media fraud (Verisk Claims UK, July 2025). Comparable across claims analytics, fraud detection, and SIU enablement, but at a much larger portfolio scale.
- LexisNexis Risk Solutions: Large-scale provider of data, analytics, and risk decisioning for insurance, financial services, and compliance. Overlaps with FRISS on KYC/AML, identity verification, and claims fraud analytics at the broader portfolio level.
- FICO: Global analytics and decisioning company whose FICO Platform and fraud solutions overlap with FRISS's predictive scoring, fraud analytics, and compliance use cases across insurance and adjacent financial services.
- Duck Creek Technologies: Core insurance platform vendor and FRISS integration partner (Duck Creek Policy, Claims, Insights). Comparable as the underlying system FRISS integrates into; potentially competitive if Duck Creek extends native AI fraud capabilities into its core platform.
- CCC Intelligent Solutions: Cloud, AI, and analytics SaaS provider serving P&C insurers, with deep claims workflow and auto-insurance footprint. Adjacent in claims automation, fraud detection, and ecosystem data exchange that overlaps with FRISS Claims Analytics and Media Check.
- SAS Institute (Fraud & Security Intelligence): Enterprise analytics platform with deep insurance fraud detection, AML, and SIU offerings. Comparable on hybrid AI + rules architecture and large-insurance deployments, though typically at larger enterprise scale and broader scope.
Direct peers
- Shift Technology: AI-native fraud detection platform for the global insurance industry, covering claims, underwriting, and SIU workflows. Most directly comparable to FRISS Claims Analytics and Enterprise Investigations in product, customer base (P&C and life carriers), and AI architecture.
- NICE Actimize: Enterprise financial crime, AML, KYC, and fraud detection platform widely deployed at banks and insurers. Closely comparable to FRISS Compliance Screening and claims fraud analytics for financial-services customers.
- BAE Systems Applied Intelligence (NetReveal): Long-standing fraud detection, financial crime, and risk analytics vendor serving insurance and banking. Competes with FRISS in claims fraud detection and SIU case management for enterprise insurers.
Emerging players
- Trustfull: Digital identity and fraud risk-scoring API used by insurers and financial institutions during onboarding. Comparable to FRISS Underwriting Analytics and Compliance Screening at the digital onboarding / KYC layer, though smaller and narrower in scope.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Friss social profiles
Digital presenceFriss compliance and trust
Trust signalCompliance3 records
Friss financial estimates
Financial estimateRevenue estimate
Valuation estimate
Friss leadership team
Management profileNumber of profiles
Profiles7 records
Friss subsidiaries and ownership
Company hierarchySubsidiaries1 record
Friss funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Friss M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Friss
What does Friss do?
Friss provides a SaaS Trust Automation Platform for P&C insurance carriers that screens every policy request, renewal and claim in real time for fraud, risk and compliance. The platform bundles five modules — Underwriting Analytics, Claims Analytics, Enterprise Investigations (SIU), KYC Compliance, and Media Check — and uses hybrid AI predictive models plus knowledge-based rules to score risk, flag fraud, and route suspicious cases. It is delivered via API-first integrations with insurance core systems (Guidewire, Duck Creek, Sapiens and others).
Is Friss a public or private company?
Friss is a private company. It is classified as venture growth investor backed and is currently operating.
When was Friss founded?
Friss was founded in 2006. It employs 101 to 250 people.
Where is Friss based?
Friss is headquartered in Utrecht, Netherlands, in the Europe region.
How does Friss make money?
Two revenue lines are on record. SaaS Subscriptions are the primary driver. The others are implementation & Integration Services.
Who are Friss's main competitors?
Broad incumbents on record are Verisk Analytics, LexisNexis Risk Solutions, FICO, Duck Creek Technologies, CCC Intelligent Solutions and SAS Institute (Fraud & Security Intelligence). Direct peers are Shift Technology, NICE Actimize and BAE Systems Applied Intelligence (NetReveal). Trustfull is listed as an emerging player.
Does Friss have an API?
Yes. FRISS provides a developer-facing API (docs.dev.frisscloud.com) that enables integration of its Trust Automation platform into insurers' core systems. The Underwriting Analytics product integrates seamlessly into Guidewire, Sapiens, Duck Creek, and other core systems via API/connectors. The RISK Verzekeringen platform exposes an "API layer" enabling partner integrations. FRISS Exchanges data with core claims systems and enriches it with third-party data in real time. Developer documentation is at docs.dev.frisscloud.com.
What industry is Friss in?
Friss's product category is Insurance Fraud Detection & Risk Analytics Software. Its primary akta.pro industry code is FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization), with a secondary code of FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS). Its NAICS code is 524291 and its SIC code is 6411.