Inner Bliss Yoga Studio

What Inner Bliss Yoga Studio does

Inner Bliss Yoga Studio is a community yoga instruction business founded in 2002 by Tammy Lyons and headquartered in the Cleveland, Ohio suburbs. It operates two physical studios—Rocky River (19537 Lake Road) and Westlake (30311 Clemens Road)—both open seven days a week, and delivers daily vinyasa, hot, warm, restorative, and Yin yoga classes. Its underlying technology platform consists of a MindBody-integrated booking system, a proprietary mobile app launched in 2022 for community engagement and class access, live streaming from the studio locations, and a subscription-based "Yoga on Demand" video library, giving the company both physical and digital distribution. The studio also runs a multi-day "Experience" wellness program (e.g., CLEANSE with Green Farm Juicery) at $119/student.

The business mixes recurring and transactional revenue streams: drop-in classes ($22), 90-minute special classes ($25), specialty workshops ($30), new-student packages (3 for $39), a Yoga on Demand subscription, gift cards, retail apparel and merchandise, and destination retreats to locations including Portugal and Baja Mexico (with Kimpton Mas Olas Resort and Spa and Bagshaw Travel). Targeted customer segments include general wellness seekers, runners and athletes, families/children, and corporate wellness clients, with named enterprise contracts as official yoga provider for the Cleveland Indians/Guardians and the Columbus Clippers plus a Cleveland Marathon community partnership.

The company is founder-owned with no disclosed outside investors, no funding rounds, and no M&A activity. Sub-brands include "Blissful Books" (a monthly book club) and the "Inner Bliss App." Leadership comprises Founder/Owner Tammy Lyons, Vice President Michelle Hunt (promoted from Operations Manager in 2017), on-site Manager Michelle Bilski, and studio leads at each location. The studio celebrated its 23rd year of operation in February 2025.

Name

Inner Bliss Yoga Studio

Legal name

Inner Bliss Yoga Studio

Website

https://innerblissyogastudio.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Inner Bliss Yoga Studio is a community yoga instruction business founded in 2002 operating two Ohio studios (Rocky River and Westlake) and offering in-person classes, live streaming, an on-demand subscription, retreats, and workshops to Cleveland-area consumers plus corporate wellness clients.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Sound Meditation & Sound Bath Sessions (HSADAJAD)

Keywords

• Yoga studio services
• Vinyasa yoga classes
• Yoga retreats
• Online yoga subscription
• Wellness workshops

Headquarters

HQ city

Rocky River

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Studio Classes: Drop-in classes and class packages for in-person yoga instruction at Rocky River and Westlake studio locations
2. Special Events & Workshops: Fee-based workshops, special classes, and events including restorative sessions, sound healing, and themed yoga experiences
3. Yoga on Demand Subscription: Monthly subscription for on-demand access to pre-recorded yoga classes
4. Destination Retreats: Travel-based wellness retreats to international destinations including Portugal, Mexico, and Caribbean resorts
5. Retail Boutique: Sale of yoga merchandise, apparel, mats, and wellness products at studio locations
6. Gift Cards: Gift card sales for classes and services

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Inner Bliss Yoga Studio operates two physical yoga studios in Rocky River and Westlake, Ohio, offering daily in-person classes across multiple styles (vinyasa, hot flow, restorative, Yin, power yoga) seven days a week. The core service is augmented by live-streamed classes, an on-demand subscription video library, the Inner Bliss mobile app, workshops, destination retreats, and community programming such as a run club and book club.

Product overview

Inner Bliss Yoga Studio is a yoga studio offering a multi-channel wellness platform with in-studio classes at two Ohio locations (Rocky River and Westlake) as well as virtual offerings including live streaming and on-demand subscription services. The core offering consists of in-person vinyasa yoga classes, complemented by online streaming classes and a Yoga on Demand subscription service. Additional offerings include the Inner Bliss App for community engagement, Sound Healing Private Sessions, the Blissful Books Book Club, destination retreats (Portugal, Baja Mexico), a Run Club, Kids Yoga Classes, and various workshops and special events throughout the year.

Differentiator

Problem solved

Functional benefit

Brands

• Blissful Books: A book club offering organized by the studio, featuring monthly discussions on spiritual and self-development books.
• Inner Bliss App

Products and services

• In-Studio Yoga Classes In-person yoga classes offered at two studio locations in Rocky River and Westlake, Ohio, operating 7 days a week with various yoga styles including vinyasa, hot flow, restorative, and Yin yoga. Targeted at local adults and families seeking in-person yoga instruction.
• Streaming Classes (Live) Live yoga classes streamed in real-time, allowing students to participate remotely from home or on-the-go. Targeted at existing students and remote yoga practitioners who want real-time virtual classes.
• Yoga on Demand Subscription-based on-demand yoga video library allowing members to practice yoga anytime with pre-recorded classes. Targeted at remote users and existing students who want flexible at-home practice.
• Inner Bliss Yoga Studio App Mobile application that enhances the yoga studio experience and provides connection to the Inner Bliss community, supporting in-studio, streaming, and on-demand access. Targeted at existing students and community members.
• Sound Healing Private Sessions One-on-one sound healing sessions offered at the studio for personalized therapeutic experiences. Targeted at individual wellness seekers interested in complementary therapeutic practices.
• Workshops and Events In-depth yoga-related offerings including special classes, workshops, retreats, and community events such as Run Club, Kids Yoga, and themed yoga sessions. Targeted at the broader Inner Bliss community and local wellness seekers.
• Yoga Retreats Destination yoga retreats including trips to Portugal, Baja Mexico, and other international resorts (e.g., Kimpton Mas Olas, Palmaia, Miraval), featuring daily yoga practices and wellness experiences. Targeted at yoga students seeking immersive travel-based wellness experiences.
• Run Club Free running club meeting at Rocky River Reservation, led by yoga teacher Mark Bailey, supporting runners of all levels with community and movement. Targeted at runners and endurance athletes in the Cleveland area.
• Kids Yoga Classes Yoga classes designed for children featuring playful poses, breathing exercises, and creative activities in age-appropriate formats. Targeted at children and families seeking structured kids' wellness programming.
• Blissful Books Book Club Monthly book club discussion groups held at the studio focusing on wellness, self-improvement, and mindfulness literature, led by Katie Brown and Jackie Quinn. Targeted at Inner Bliss community members interested in monthly wellness-focused reading and discussion.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bagshaw TravelcoreStrategic or Co-development PartnerTravel agency partner for destination wellness retreats to international locations including Portugal and Baja Mexico. Manages retreat logistics including accommodations, transportation, and itinerary coordination while Inner Bliss provides yoga programming.
• Kimpton Mas Olas Resort and SpacoreStrategic or Co-development PartnerLuxury resort venue in Baja California Sur, Mexico hosting Inner Bliss wellness retreats. Adults-only property featuring 25,000 sq. ft. spa, oceanfront views, and wellness amenities.
• Green Farm JuiceryminorStrategic or Co-development PartnerLocal juicery partnership for Experience CLEANSE wellness programs, providing fresh juice and nutritional support for multi-day cleansing programs.
• Cleveland MarathonminorOthersCommunity partnership supporting marathon runners with yoga classes and recovery sessions during Cleveland Marathon race weekend.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Glo (YogaGlo): Subscription-based on-demand yoga and meditation platform featuring classes from world-class teachers. Closest pure-play competitor to Inner Bliss's Yoga on Demand subscription product.
• Alo Yoga (Alo Moves): Lifestyle yoga apparel brand that has expanded into instructor-led digital content through Alo Moves. Comparable mix of branded yoga content, community programming, and wellness positioning.
• Wanderlust: Yoga-focused festival and events company that also produces destination retreats and digital content. Comparable on the experiential and retreat side of Inner Bliss's offering.

Direct peers

• CorePower Yoga: Large national yoga studio chain offering heated vinyasa classes plus on-demand digital content. Most directly comparable operator in terms of class format, multiple-location footprint, and digital subscription model.
• Modo Yoga: International network of community-rooted yoga studios operating on a sustainable, hot yoga-forward model. Comparable mix of in-person classes, teacher training, retreats, and digital content.
• YogaSix: Fast-growing franchise yoga studio concept focused on beginner-friendly heated classes. Direct competitor in the multi-location yoga studio space with similar class-pack and membership pricing.

Broad incumbents

• Life Time Fitness: National premium fitness club operator that offers group yoga classes, digital workouts, and wellness services within a broader athletic, family, and lifestyle platform. Broad incumbent that overlaps on class offerings and digital delivery.
• Peloton: Connected fitness platform with a large yoga, meditation, and strength library available via subscription. Indirect but highly relevant competitor for the Yoga on Demand subscription product.
• Equinox: Premium fitness club operator with proprietary yoga, Pilates, and group class programming across studios in major US cities. Comparable on premium positioning and digital class content via Variis/Equinox+ at scale.

Regional players

• Miraval (Hyatt): Destination wellness resort brand operating resort-based yoga, meditation, and spa retreats. Comparable to Inner Bliss's destination retreat programming, but at much larger scale as an established branded hospitality operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/InnerBlissYoga1

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inner Bliss Yoga Studio