Noble People
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Noble People firmographics
Firmographics- Name
- Noble People
- Legal name
- Noble People
- Website
- https://noblepeople.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Noble People is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Noble People business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Media Planning and Buying Services: Noble People charges for their team's time and expertise in media planning, strategy, and buying services rather than taking commissions on client budgets. Services include holistic strategy, communications planning, connections planning, media strategy, budget setting, channel allocation, audience analysis, geographic prioritization, full-funnel media planning, creative collaboration, cross-channel buying, holistic measurement, analytics, reporting, and optimization.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Noble People product offering
Product offeringCore offering
Noble People is an independent media agency providing holistic media strategy, communications and connections planning, full-funnel media planning, cross-channel buying (TV, CTV, digital, social, OOH, cinema), and analytics/measurement/optimization services to enterprise and growth brands. The agency also operates specialized offerings including Noble People Outdoor (senior-led OOH strategy, planning, and buying) and proprietary tools such as Wild Cards (brand problem-solving), Budget Balancer (AI-powered budget allocation with virtual CFO pitch practice), and Play (interactive audience experiences). Services are sold on a retainer/fee-for-service basis charging for senior team time rather than media budget commissions.
Product overview
Noble People is an independent media agency offering a portfolio of services centered around holistic strategy, media planning and buying, and analytics. Their core services include communications strategy, connections planning, media strategy, budget setting, channel allocation, audience analysis, geographic prioritization, brand strategy and positioning, full-funnel media planning, creative collaboration, cross-channel buying, holistic measurement, and analytics with optimization. The agency complements its core offerings with specialized tools including Play (interactive experiences), Wild Cards (brand problem-solving tool), Budget Balancer (AI-powered budget allocation tool), and Noble People Outdoor (full-service outdoor media services).
Differentiator
Problem solved
Functional benefit
Products and services
- Media Planning and Buying Services
Quantifiable outcome
- 98% of Zip BNPL transactions are repaid in full - supported by Zip's brand platform campaign developed with Noble People
Companies that use Noble People
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
Noble People technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Noble People partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- EnginecoreNoble People partnered with Engine (travel booking and management platform) on the 'Road to DAYTONA' campaign - a business travel campaign involving 200 mph pit stops and split-second decision-making activations.
- ZipcoreNoble People partnered with Zip (buy-now-pay-later company) and Majority Agency to develop the 'In You We Trust' brand platform and national campaign 'You Trust Me?' running February-June 2026 across TV, CTV, and digital platforms. The campaign responds to increased BNPL scrutiny by emphasizing customer trust and financial autonomy.
- Belle TireminorAutomotive services chain Belle Tire partnered with Noble People as agency of record for media services.
- Mike's Hot HoneycoreNoble People provided media support for Mike's Hot Honey's first national ad campaign 'Drizzle the Mike's' including TV, cinema, digital, social media advertising and influencer activations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Noble People competitors and assessment
Company assessmentDirect peers
- Walton Isaacson: Independent creative+media agency with a senior-led, challenger-brand focus, often competing for the same type of non-obvious thinking RFPs that Noble People targets.
- Mediahub: Independent media agency (MullenLowe) focused on global media planning and buying for challenger brands, comparable in service mix and client profile to Noble People.
- Canvas Worldwide: Independent full-funnel media agency offering media planning and buying for challenger and growth brands, very similar positioning to Noble People's enterprise and challenger-brand segments.
- The Media Kitchen: Independent media agency with a similar senior-led, services-focused model. Noble People's Managing Director of Client Services (Matt) came directly from The Media Kitchen, illustrating the direct talent and operating-model overlap.
Broad incumbents
- Horizon Media: Largest U.S.-based independent media agency; competes for the same enterprise media planning and buying RFPs but at much larger scale with broader capabilities.
- Hearts & Science: Omnicom's data-led media agency network, directly comparable in the full-funnel, analytics-heavy media planning and buying services Noble People offers.
- Mindshare: WPP-owned global media agency network competing for enterprise media planning and buying engagements alongside Noble People in the U.S. market.
- PHD USA: Omnicom's global media agency network offering full-service media planning and buying; a frequent competitor of Noble People on enterprise pitches requiring global scale.
- Mediabrands (IPG Mediabrands): IPG's media holding company housing multiple media agency networks; a major incumbent competitor in the same enterprise media planning space.
- OMD USA: One of the largest global media agency networks within Omnicom; competes for the largest enterprise media AOR assignments that Noble People also targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Noble People social profiles
Digital presenceNoble People financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noble People leadership team
Management profileNumber of profiles
Profiles11 records
Noble People funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noble People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noble People
What does Noble People do?
Noble People is an independent media agency providing holistic media strategy, communications and connections planning, full-funnel media planning, cross-channel buying (TV, CTV, digital, social, OOH, cinema), and analytics/measurement/optimization services to enterprise and growth brands. The agency also operates specialized offerings including Noble People Outdoor (senior-led OOH strategy, planning, and buying) and proprietary tools such as Wild Cards (brand problem-solving), Budget Balancer (AI-powered budget allocation with virtual CFO pitch practice), and Play (interactive audience experiences). Services are sold on a retainer/fee-for-service basis charging for senior team time rather than media budget commissions.
Is Noble People a public or private company?
Noble People is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noble People founded?
Noble People was founded in 2016. It employs 11 to 50 people.
Where is Noble People based?
Noble People is headquartered in New York, United States, in the North America region.
How does Noble People make money?
One revenue line is on record: media Planning and Buying Services.
Who are Noble People's main competitors?
Direct peers on record are Walton Isaacson, Mediahub, Canvas Worldwide and The Media Kitchen. Broad incumbents are Horizon Media, Hearts & Science, Mindshare, PHD USA, Mediabrands (IPG Mediabrands) and OMD USA.
Does Noble People have an API?
No public API is recorded for Noble People.