Kum & Go

What Kum & Go does

Kum & Go is a convenience store and fuel retail chain founded in 1959 and headquartered in Des Moines, Iowa. At the time of its 2023 acquisition by Maverik, Kum & Go operated approximately 1,000 stores, making it one of the largest convenience retailers in the U.S. Midwest. Following the acquisition, Maverik has been systematically rebranding the former Kum & Go locations, and the combined entity now operates 800+ locations across 20 states as the largest independent fuel marketer in the Intermountain West.

The business operates three core revenue streams: fuel sales (the primary revenue driver, marketed through branded retail forecourts), convenience store merchandise (snacks, beverages, and packaged goods), and prepared food under the BonFire sub-brand, which includes smoked brisket burritos, personal pizza, breakfast sandwiches, and structured $4–$7 meal deals. The technology layer consists of a conventional loyalty and payments stack: the Adventure Club loyalty program, a premium Nitro Card tier offering enhanced fuel discounts and in-store rewards, the Maverik rewards mobile app supporting mobile pay and digital punch cards, SMS marketing through a text club, and bean-to-cup coffee equipment in-store.

The go-to-market is direct-to-consumer through company-owned physical retail locations, with a secondary fleet/commercial channel served by Adventure Club Professional. Revenue is purely transactional — fuel and merchandise sales at the point of sale — with loyalty-based pricing differentiation rather than subscription or contracted revenue. Customer segments are individual consumers (primary) and commercial fleet operators (secondary). The company is privately held, operates 1,001–5,000 employees, and has no disclosed revenue figure in the available data.

Name

Kum & Go

Website

https://kumandgo.com

Company type

Private

Founded year

1959

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Kum & Go is a Des Moines-based convenience store and fuel retailer founded in 1959, operating approximately 1,000 locations before its 2023 acquisition by Maverik. The combined Maverik entity now runs 800+ stores across 20 states as the largest independent fuel marketer in the Intermountain West.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Convenience Stores (5412), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Travel & Transit Value Convenience (Fuel-Adjoining, Stations, Airports) (CRAEAJAC)

Keywords

• Convenience retail
• Fuel marketing
• Loyalty programs
• Prepared food service
• Fleet fueling

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fuel Sales: Fuel marketing and sales through 800+ convenience store locations across 20 states, serving individual consumers and fleet customers
2. Convenience Store Merchandise: Snacks, drinks, and convenience items sold through retail locations
3. Prepared Food (BonFire): Fresh-made food offerings including smoked brisket burritos, pizza, breakfast sandwiches, and meal deals ranging from $4-$7

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kum & Go operates convenience stores and fuel stations across 20 states, selling gasoline, snacks, beverages, and BonFire-brand prepared foods. The retailer is anchored by the Adventure Club loyalty program (with a Nitro premium tier) that delivers per-gallon fuel discounts, free sign-up food items, trail points, and sweepstakes entries to members.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventure Club Loyalty Program Free-enrollment loyalty program offering 2 cents off per gallon on fuel, a free XL fountain drink and free BonFire burrito at sign-up, digital punch cards, trail points on in-store and fuel purchases, exclusive weekly deals, and automatic sweepstakes entries for everyday consumers shopping at Maverik-operated (formerly Kum & Go) stores.
• Adventure Club Professional Fleet/commercial fueling rewards program offering dedicated savings, rewards, and account features to professional drivers and commercial fleet operators served by Maverik-operated (formerly Kum & Go) locations.
• Fuel Sales Retail gasoline sales by the gallon at the fuel pumps of the chain's 800+ convenience store locations across 20 states, serving both individual consumers and fleet customers.
• BonFire Prepared Food In-store fresh-made prepared food line under the BonFire brand, featuring smoked brisket burritos, pizza, breakfast sandwiches, and other hot items targeted at travelers and local consumers seeking quick meal options.
• Maverik Coffee In-store bean-to-cup coffee offering ranging from bold hot roasts to iced drinks with flavored syrups and creamers, available at Maverik-operated (formerly Kum & Go) convenience stores.
• Meal Deals Value-priced bundled food combos ($4 Meal Deal with hot dog, chips, and Pepsi; $5 Meal Deal with breakfast sandwich and Red Bulls; $6 Meal Deal with personal pizza or slices and Coke) available in-store with rotating items every Monday.
• Convenience Store Merchandise Retail sale of snacks, beverages, packaged food, and everyday convenience items at the chain's 800+ retail locations across 20 states, targeted at on-the-go consumers.
• Maverik Gear Brand apparel and merchandise (e.g., outdoor t-shirts) sold through the Maverik online storefront at shop.maverik.com, extending the convenience-store brand into adventure/outdoor lifestyle gear.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pilot Flying J: Large travel-center and convenience operator owned by Berkshire Hathaway, with strong fleet and loyalty programs. Direct peer given combined fuel + convenience + food offering, fleet focus (similar to Adventure Club Professional), and Intermountain / Western U.S. presence.
• Wawa: Mid-Atlantic and expanding convenience-store chain known for proprietary fresh food, coffee, and integrated fuel. Direct peer given differentiated prepared-food offering, loyalty program, and C-store/fuel co-located model comparable to BonFire and Adventure Club.
• Casey's General Stores: Operates a large network of company-owned convenience stores across the Midwest and beyond, with comparable fuel, prepared food (pizza, donuts), and in-store merchandise offerings. Direct peer given overlapping product mix, similar store format, and a public-market valuation benchmark.
• Love's Travel Stops: Family-owned travel-center and convenience chain with a heavy fleet/commercial customer mix across the U.S. Direct peer given fuel + convenience + foodservice model and overlapping commercial/loyalty program approach.
• RaceTrac: Privately held, Atlanta-based convenience-store and fuel operator with stores across the Southeast and expanding into the Midwest/West. Direct peer given similar private, fuel-led convenience-store model and overlapping growth geography.
• Sheetz: Privately held convenience-store and fuel chain operating across the Mid-Atlantic and Midwest with a strong made-to-order food program and loyalty app. Direct peer given fuel + custom-foodservice + loyalty model similar to Maverik / Kum & Go.
• QuikTrip: Privately held convenience-store and fuel retailer operating across the Midwest, South, and parts of the West. Direct peer given similar fuel-led convenience format, strong private-label food programs, and overlapping regional footprint with Kum & Go / Maverik.

Broad incumbents

• 7-Eleven: World's largest convenience-store chain, franchised and company-operated, with extensive fuel partnerships. Broad incumbent with overlapping C-store + fuel model, broader geographic reach, and significantly deeper capital base.
• Maverik: Parent company following the 2023 acquisition of Kum & Go and the largest independent fuel marketer in the Intermountain West. Broad incumbent given its role as the consolidated operator of the combined 800+ store footprint that now includes former Kum & Go locations.
• Couche-Tard / Circle K: Global convenience-store and fuel retailer operating the Circle K banner. Broad incumbent given overlapping fuel + convenience store offerings across geographies and significantly larger overall scale than Kum & Go / Maverik.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kumandgo
• Facebookfacebook.com/kumandgo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kum & Go