Auction Systems
Auction Systems, Inc. provides auction and fundraising event management software — primarily its Auction! V4 desktop and cloud platforms — to over 4,000 non-profit organizations, schools, religious groups, and service clubs across North America.
- Company typePrivate
- Founded1996
- HeadquartersColorado Springs, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Auction Systems does
Auction Systems, Inc. is a privately held Colorado Springs, Colorado-based software company founded in 1996 that builds auction and fundraising event management software for non-profit organizations. Its flagship product, Auction! V4, is delivered as a Windows desktop application (perpetual license, single-user or network edition) and a browser-based cloud edition, with a modular product family that includes Auction! Online (stand-alone online auctions), Auction! Events (mobile bidding at in-person events), EventPay! (integrated credit card processing via CardPointe/CardConnect and IDTech VivoPay 3300 hardware), Online Reservations! (stand-alone ticket sales and donations), and Event! (a simplified edition for banquets and tournaments). The company has served over 4,000 charities and non-profit organizations and reports that customers raise between $10,000 and $500,000+ per event using the software.
The business model is a hybrid of low-friction perpetual desktop licenses, recurring Cloud subscriptions, premium feature add-ons ($100 initial plus annual technical support), $10/month statement fees for EventPay!, and per-transaction payment processing. Go-to-market is direct: website-driven self-service with free demo downloads, product selection guides, and phone-based consultative sales (888-282-8470), supported by a US-based technical support team with evening and weekend coverage. Customer segments are primarily vertical non-profits — schools (K-12, universities, Catholic schools), religious organizations, service clubs (Rotary, Lions), hospitals, and foundations — with Online Reservations! extending availability to for-profit organizations. The product is end-of-life (final release 4.1.116) with no further enhancements planned, and the company is privately held by founder/management with no disclosed external investors, funding rounds, or acquisitions. Barbara Crane serves as CEO.
Auction Systems firmographics
Firmographics- Name
- Auction Systems
- Legal name
- Auction Systems, Inc.
- Website
- https://auctionsystems.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auction Systems, Inc. provides auction and fundraising event management software — primarily its Auction! V4 desktop and cloud platforms — to over 4,000 non-profit organizations, schools, religious groups, and service clubs across North America.
- Ownership category
- akta.pro rank
Where Auction Systems is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Auction Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses (Desktop): One-time perpetual license purchase for Auction! V4 Desktop (Single User or Network editions). Includes first year of technical support. Annual license key renewal required for continued use (free for core software). Technical support renewal optional unless premium features or cloud add-on is used.
- Cloud Subscriptions: Subscription-based cloud access available as standalone product (with 12 user-months included) or as add-on to existing V4 Desktop license. User-months can be purchased in blocks of 6, 12, or 18. Requires maintained technical support.
- Premium Features Add-on: Premium features including credit card processing integration, mobile bidding bridge, and online auction bridge require annual support renewal. Initial premium feature capability purchase is $100. Features unlock menus for credit card processing and mobile bidding in Data Exchange task area.
- Online Reservations Subscription: Stand-alone subscription product for online ticket sales and donations. Includes upfront subscription fee for setup and account maintenance. Credit card processor charges percentage per transaction. Available for both non-profit and for-profit organizations.
- EventPay! Processing: Integrated credit card processing with $10/month statement fee (can be suspended during inactive periods). Initial purchase of premium feature capability for $100. IDTech VivoPay 3300 card swipers purchased separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Auction! V4 Single User - One-time perpetual license for small to medium events |
| One time/ perpetual license | Annual | Auction! V4 Network - One-time perpetual license for large events with team collaboration |
| Subscription | Annual | Auction! Cloud - Subscription-based cloud access |
| Subscription | Annual | Premium Features - Add-on for credit card processing and mobile/online bidding |
| Subscription | Annual | Online Reservations - Stand-alone online ticket and donation platform |
| Transaction based/ take rate | Monthly | EventPay! - Integrated credit card processing |
| One time/ perpetual license | Annual | Event! - Simplified software for non-auction events |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Auction Systems product offering
Product offeringCore offering
Auction Systems develops and sells auction and fundraising event management software for nonprofit organizations. The flagship product Auction! V4 is offered as a Windows desktop application (Single User or Network edition) and a cloud-based browser version, with complementary offerings for online auctions, mobile bidding, integrated credit card processing, and online ticket/donation sales. The software enables charities, schools, religious organizations, and other nonprofits to manage silent auctions, live auctions, bid boards, galas, banquets, and tournaments from planning through checkout and reporting.
Product overview
Auction Systems offers Auction! V4 as its flagship software platform for nonprofit auction and fundraising event management, delivered in three deployment options: Auction! Desktop (PC-based software), Auction! Cloud (browser-based hosted version), and standalone online/mobile components. The product suite also includes Event! (a simplified version for non-auction events like banquets and tournaments), EventPay! (integrated credit card processing), and Online Reservations! (standalone ticket/donation sales platform). Premium Features add-on enables connectivity between desktop software and mobile/online auction components. The company has served over 4,000 charities and nonprofit organizations since 1996.
Differentiator
Problem solved
Functional benefit
Brands
- Auction! Desktop: PC-based single user or network edition in-person event management solution. One-time purchase with renewable license and technical support.
- Auction! Cloud
- Auction! Online
- Auction! Events
- Event!
- EventPay!
- Online Reservations!
Products and services
- Auction! Desktop PC-based single user or network edition in-person event management software for auction fundraising events. Sold as a one-time perpetual license with renewable annual license key. Supports silent, live, and Bid Board auctions, banquet management, and golf tournaments with customizable documents and reports.
- Auction! Cloud Cloud-based hosted environment providing full Auction! V4 functionality through a browser on Windows and Mac computers. Available as standalone subscription with 12 user-months included or as an add-on to V4 desktop license. Enables team collaboration with simultaneous access.
- Auction! Online (A! Online) Custom branded online auction platform for standalone online auctions. Bidders self-register and bid online during configurable time periods. Results can be imported back into Auction! desktop software.
- Auction! Events (A! Events) Mobile bidding platform enabling guests to bid on auction items using cell phones, tablets, or computers during in-person events. Pre-registration by the organization controls who can bid.
- Event! Simplified version of Auction! V4 for managing banquets and tournaments without auction components. Includes ticket sales, reservations, table assignments, and up to 10 retail items. Available as single user or network edition with merge capability.
- EventPay! Integrated credit card processing application that captures guest credit cards at event check-in via IDTech VivoPay 3300 swipers for Quick Checkout at event end. One-click batch charging after event with encrypted card data.
- Online Reservations! Standalone online ticket sales, donation, and advertising sales platform. Creates branded shopping cart pages for credit card purchases with mobile-responsive pages, without requiring Auction! software.
- Premium Features Add-on capability for Auction! V4 enabling credit card processing integration, mobile bidding bridge (A! Events), and online auction bridge (A! Online) connectivity. Requires active technical support maintenance.
Quantifiable outcome
- Organizations raise anywhere from $10,000 to half a million dollars or more per event
- +1 more outcomes
Companies that use Auction Systems
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Auction Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Auction Systems partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Auction Systems competitors and assessment
Company assessmentDirect peers
- GalaBid: GalaBid provides online silent auction and mobile bidding software for charity galas and fundraising events, serving the same non-profit segment as Auction Systems.
- Silent Auction Pro: Silent Auction Pro provides online and mobile bidding software tailored to non-profit fundraising events, directly competing with Auction Systems' Auction! Online and Auction! Events modules in the same customer segment.
- Greater Giving: Greater Giving offers event management, mobile bidding and credit card processing software for non-profit galas and auctions, competing head-to-head with Auction Systems across desktop, online and payment workflows.
- Auctria: Auctria is a cloud-based auction and fundraising event management platform for non-profits, directly comparable to Auction! Cloud and Auction! Online in functionality and target customer.
- ClickBid: ClickBid provides online and mobile bidding auction software for non-profit fundraising events, directly comparable to Auction Systems' Auction! Events and Auction! Online offerings.
- OneCause: OneCause (formerly BidPal) is a direct competitor offering auction, mobile bidding and online fundraising software for non-profits. It overlaps directly with Auction Systems' desktop/cloud/online auction and EventPay!-like checkout functionality.
Emerging players
- Givebutter: Givebutter is a modern, venture-backed fundraising platform for non-profits that has expanded into auctions and events, representing an emerging competitive threat that bundles auctions into a broader donation/P2P suite.
- Funraise: Funraise is a non-profit fundraising platform with online auction and event capabilities, increasingly competing with single-purpose auction tools by offering integrated donation, CRM and event functionality.
Others
- Eventbrite: Eventbrite is a generalist event ticketing and registration platform used by many non-profits; it overlaps with Auction Systems' Online Reservations! ticketing component but does not specialize in auction bidding workflows.
Broad incumbents
- Bonterra (Network for Good / GiveRiver): Bonterra is a large non-profit software suite encompassing donation processing, CRM and event/auction functionality, representing a broad incumbent that competes by bundling auctions into a wider giving platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Auction Systems social profiles
Digital presenceAuction Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auction Systems leadership team
Management profileNumber of profiles
Profiles1 record
Auction Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auction Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auction Systems
What does Auction Systems do?
Auction Systems develops and sells auction and fundraising event management software for nonprofit organizations. The flagship product Auction! V4 is offered as a Windows desktop application (Single User or Network edition) and a cloud-based browser version, with complementary offerings for online auctions, mobile bidding, integrated credit card processing, and online ticket/donation sales. The software enables charities, schools, religious organizations, and other nonprofits to manage silent auctions, live auctions, bid boards, galas, banquets, and tournaments from planning through checkout and reporting.
Is Auction Systems a public or private company?
Auction Systems is a private company. It is classified as management employee owned and is currently operating.
When was Auction Systems founded?
Auction Systems was founded in 1996. It employs 11 to 50 people.
Where is Auction Systems based?
Auction Systems is headquartered in Colorado Springs, United States, in the North America region.
How does Auction Systems make money?
Five revenue lines are on record. Software Licenses (Desktop) is the primary driver. The others are cloud Subscriptions, premium Features Add-on, online Reservations Subscription and eventPay! Processing.
Who are Auction Systems's main competitors?
Direct peers on record are GalaBid, Silent Auction Pro, Greater Giving, Auctria, ClickBid and OneCause. Emerging players are Givebutter and Funraise. Eventbrite is listed as an others. Bonterra (Network for Good / GiveRiver) is listed as a broad incumbent.
Does Auction Systems have an API?
No public API is recorded for Auction Systems.