Crescent Health

What Crescent Health does

Crescent Health is a privately held health and wellness company founded in 2020 and headquartered in San Francisco, California. The company offers data-driven sleep coaching and programmes aimed at consumers seeking structured support for sleep improvement, and is led by co-founder Joshua Collin. The firm operates a consumer-facing web presence at crescent.co.

Public information on Crescent Health's product architecture, technology stack, and coaching methodology is limited. The "data-driven" framing suggests analytics-based personalization of coaching content, but no proprietary technology, AI/ML capabilities, mobile applications, integrations, or platform details are disclosed in the available source material. The firm does not list certifications, patents, trademarks, partnerships, or named customers.

Crescent Health operates as a for-profit private company with a team of 1–10 employees. The firm's revenue model, pricing structure, customer acquisition approach, and unit economics are not disclosed. The available funding record shows a single early-stage engagement in 2022 with Diverse Angels, Gaingels, and On Deck; no capital raised under that engagement is reported. Crescent Health appears to be a very early-stage, minimally capitalized operator with limited public operating data, and the bulk of the input supplied under this name references a separate, unrelated enterprise (BetterUp), which has been disregarded for this analysis.

Name

Crescent Health

Legal name

BetterUp Inc.

Website

https://crescent.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Crescent Health is a privately held San Francisco-based health and wellness company founded in 2020 that offers data-driven sleep coaching and programmes to consumers, operating with a small team of 1–10 employees.

Ownership category

akta.pro rank

Product category

Sleep Wellness Coaching

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000)

akta.pro primary industry

Sleep Health Coaching (HSADAGAE)

Keywords

• Sleep coaching
• Wellness programmes
• Behavioral health
• Data-driven wellness
• Sleep analytics

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Enterprise Coaching Platform Subscription: Subscription-based access to BetterUp's integrated coaching platform encompassing live coaching sessions, AI coaching, and performance intelligence capabilities deployed across organizations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Crescent Health is a health and wellness company that offers data-driven sleep coaching and structured wellness programmes. The company focuses on translating sleep-related data into personalized coaching interventions for individual users seeking to improve their sleep and overall wellbeing. Its core deliverable is the sleep coaching programme itself, supported by data-informed methodologies rather than standalone hardware or enterprise software.

Product overview

BetterUp is a unified Human Transformation Platform that combines live, personalized coaching from human coaches with always-on AI coaching. The platform is organized into four integrated product lines: BetterUp Lead targets critical talent and executives for leadership development; BetterUp Manage serves people leaders and managers for execution effectiveness; BetterUp Grow provides AI coaching to the entire workforce for skill development; and BetterUp Ready builds organizational resilience and adaptability at scale. The platform connects people investment to business metrics through performance intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• BetterUp Lead: Leadership development coaching for critical talent
• BetterUp Manage
• BetterUp Grow
• BetterUp Ready
• Human Transformation Platform

Products and services

• Sleep coaching and wellness programmes Data-driven sleep coaching and structured wellness programmes designed for individual consumers seeking to improve their sleep and overall wellbeing through personalized coaching interventions.

Quantifiable outcome

• 21% increase in workforce efficiency
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators11 records

Expansion highlights1 record

Broad incumbents

• Whoop: Wearable subscription focused on sleep, recovery, and strain with built-in coaching content. Comparable on data-driven sleep and recovery, but Crescent is coaching-only (no hardware).
• BetterUp: Enterprise human + AI coaching platform that overlaps with Crescent Health's coaching angle but at far greater scale and across broader workforce topics (leadership, manager effectiveness, resilience) rather than sleep specifically. Comparable as a coaching-as-a-service business model targeting measurable outcomes.
• Noom: Data-driven behavior change coaching platform with a similar coaching + tech + outcomes orientation, focused on weight/metabolic health but architecturally comparable to a sleep coaching offering.

Direct peers

• Calm: Consumer sleep/meditation app with Sleep Stories and coaching-adjacent content, sold via subscription and B2B. Comparable as a sleep-and-wellness consumer subscription product, though more content-led than coaching-led.
• Big Health (Sleepio): Digital therapeutics company offering Sleepio, a clinically validated sleep improvement program sold to employers, payers, and health systems. Most directly comparable to Crescent Health in product (sleep coaching) and B2B distribution model, with the added dimension of clinical evidence.
• Rise Science: Data-driven sleep and recovery coaching app for athletes and high performers, using personal telemetry to personalize recommendations. Closest peer to Crescent Health's "data-driven coaching" framing for sleep.
• Headspace: Consumer and B2B mental health and sleep platform offering guided content, meditation, and sleep tools via subscription. Closest peer in business model (DTC + enterprise) and product surface area (sleep is a major vertical).

Emerging players

• Lyra Health: Mental health benefits platform sold to employers that includes sleep-related therapy and coaching. Comparable as a B2B channel for sleep-adjacent coaching, though broader in scope.
• Eight Sleep: Smart sleep technology (Pod) with subscription software layer including coaching-style sleep optimization. Comparable in the data-driven sleep optimization space with premium pricing; Crescent is software-only.
• Oura: Smart ring that generates sleep data and increasingly offers insights, content, and coaching subscriptions. Comparable as a sleep-data + coaching ecosystem; Crescent Health could be a complementary software layer or competitor depending on positioning.

Market position

Competitive moat1 record

Key risks5 records

Customer concentration

• Xx.com/joincrescentco
• LinkedInlinkedin.com/company/crescenthealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescent Health