House of Morrison

What House of Morrison does

House of Morrison (also branded as HoM) is a privately held, family-owned luxury home furnishings manufacturer founded in 2017 and headquartered in Santa Ana, California. The company designs, makes, and retails handcrafted upholstered and solid wood furniture across six product collections (Forme, Madrone, Avant, Novel, Abode, and the HoM Manufacturing line), with sofas priced from approximately $7,095 to $9,395, beds from $5,995 to $6,645, and coffee tables from $5,200 to $14,600. Production is concentrated at a Southern California manufacturing facility operated by a team of second and third generation artisan craftsmen who individually select and finish wood planks; made-to-order pieces carry 12-16 week lead times, while accessories such as candles, bookstands, and cutting boards ship from in-stock inventory.

The business operates a hybrid distribution model combining a registered trade program for interior designers (with application-based access, trade pricing, and a dedicated account contact), a direct-to-consumer e-commerce storefront at houseofmorrison.com offering worldwide shipping, and a private-appointment showroom at 2101 S Hathaway Street, Santa Ana. Customers configure pieces across five fabric grades, a curated top-grain leather collection, three wood species (oak, walnut, and reclaimed) with multiple stain options, and four cushion fill types (Trillium, 90/10 down, 80/20 down, and tight seat/back). Adjacent category revenue is supported through collaborations, including an Amber Lewis x Loloi Rugs assortment and several artist partnerships.

Revenue is not publicly disclosed. The company is bootstrapped with no venture or institutional funding, 1-10 employees, and no identified parent or subsidiary structure. Its core customer segments are trade professionals (interior designers as the primary channel) and individual direct consumers (secondary), served through the e-commerce site and showroom appointments. Marketing is limited to organic social (Facebook, Pinterest, Instagram), an email newsletter, and a Squarespace-hosted blog, with no disclosed paid acquisition or sales operations at scale.

Name

House of Morrison

Legal name

House of Morrison

Website

https://houseofmorrison.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Morrison is a family-owned luxury furniture manufacturer based in Santa Ana, California, designing and retailing handcrafted, made-to-order upholstered and solid wood furniture to interior designers through a trade program and to consumers via e-commerce and a showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Luxury Furniture Sales: One-time sales of handcrafted luxury furniture including sofas, sectionals, chairs, beds, dining tables, consoles, coffee tables, benches, and stools. Products are made to order with 12-16 week lead times. The company also sells in-stock items including decor, candles, cutting boards, and samples.
2. Trade Program Sales: B2B sales to approved trade professionals (interior designers, etc.) through a registered trade program with access to trade pricing and dedicated support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

House of Morrison designs, handcrafts, and retails luxury home and interior furnishings, including customizable upholstered furniture (sofas, sectionals, beds, chairs) and solid wood pieces (coffee tables, dining tables, consoles, nightstands, benches). Production is made-to-order at its Southern California facility using 100% solid wood, top-grain leather, and performance fabrics, with 12–16 week lead times. The company sells through a registered Trade Program for designers, its own e-commerce site, in-person showroom appointments, and accessories such as candles, bookstands, and cutting boards.

Product overview

House of Morrison is a luxury furniture manufacturer offering a unified product portfolio of customizable upholstered furniture and wood pieces. The core offerings span six named collections (Forme, Madrone, Avant, Novel, Abode) plus the main HoM Manufacturing line, featuring sofas (Claude, Maeve, Forest, Dalton, Dune, Hampton), beds (Lennox, Adley, Morrow, Rowe, Hilton, Rosa), coffee tables (Delta, Torino, Dutton, Ridge, Tate), chairs (Jones Swivel, various accent chairs), dining tables and chairs, consoles, benches, and nightstands. Customization options are central to the offering: customers choose from five grades of fabrics (linen and performance blends), top-grain leathers, three wood species with multiple stain options, and four cushion fill types. Accessories include candles, bookstands, cutting boards, and sample kits. The company operates on a made-to-order model for manufacturing pieces (12-16 week lead time) with a trade program for design professionals, and maintains a showroom in Santa Ana, California. All manufacturing occurs in Southern California by skilled craftsmen.

Differentiator

Problem solved

Functional benefit

Products and services

• Forme Collection Curated signature collection featuring the Marin Console, Claude Sofa, Jones Swivel Chair, Porto Console, Hampton Slipcover Sofa, Adley Bed, and Ansel Nightstand, with sectionals available for select pieces.
• Madrone Collection Wood-focused collection featuring the Marin Console, Claude Sofa, Jones Swivel Chair, Torino Coffee Table, Norwood Console, Delta Coffee Table, Rowe Bed, Grove Nightstand, Aris Hammer Bench, Lawson Accent Chair, Jura Dining Table, Castle Dining Chair, Morrow Bed, Siena Side Table, and Bowman Console.
• Avant Collection Modern collection featuring the Dune Sofa, Tate Nesting Coffee Table, Leigh Chair, Nera Console, Rhodes Accent Chair, Billow Chair, Alpine Dining Chair, Thea Dining Table, Nori Stool, Haven Sectional, Arden Settee, Cora Bed, Mika Nightstand, Davie Bed, and Laurel Nightstand.
• Novel Collection Contemporary collection featuring the Dutton Coffee Table, Leon Swivel Chair, Kaplan Sofa, Tobin Swivel Chair, Vera Sofa, Ridge Coffee Table, Paxton Bed, Rivi Nightstand, Dahlia Bed, Mayra Nightstand, and Hayes Console.
• Abode Collection Curated collection featuring the Oslo Chair, Monaco Coffee Table, Solana Sofa, Ryder Coffee Table, Palazzo Console, Cove Stool, Napa Console, Oliver Chair, Montara Dining Chair, Faro Dining Table, Eden Bed, Amelie Nightstand, Sonoma Bed, and Dove Bookstand.
• Marin Console Handcrafted console blending timeless craftsmanship with modern detail, featuring a metal front for depth and texture. Made from solid wood with customizable finishes, available in lengths from 60 to 102 inches.
• Jones Swivel Chair Swivel chair combining soft sculptural lines with a refined silhouette and a distinctive wood accent at the back. Dimensions: 35L x 38D x 31H inches, Seat Height 18 inches, COM: 9 yards.
• Claude Sofa Sofa offering relaxed sophistication with tailored lines, plush comfort, and distinctive leather flap arm detailing. Fully customizable in size (72–108 inches), fill, and fabric.
• Hampton Slipcover Sofa Clean, comfortable silhouette with generous seating and tailored slipcover design made for everyday living. Priced at $9,395, with fill options including Trillium, 90/10, and 80/20.
• Maeve Sofa Soft, rounded silhouette with a deep seat and supportive back cushions, designed for inviting everyday living spaces. Priced at $8,775.
• Forest Sofa Customizable sofa available in sizes 72 to 108 inches, with COM ranging from 16 to 21 yards depending on size. Priced at $7,690.
• Dalton Sofa Tailored sofa available in lengths 84 to 108 inches. Priced at $7,095.
• Dune Sofa Modern sofa with structured silhouette, soft rounded armrests, plush comfort, and a subtly tufted backrest with distinctive wood and leather strap detail. Priced at $9,360.
• Lennox Bed Soft, streamlined silhouette with gently rounded edges and a low modern profile. Platform bed with a 1-inch bunkie board, available in Queen, King, and Cal King. Priced at $5,995.
• Adley Bed Clean upholstered frame with a softly rounded headboard and structured modern silhouette, available in Queen, King, and Cal King. Priced at $6,140.
• Morrow Bed Streamlined silhouette with a gently rounded headboard and tailored upholstery. Fully customizable dimensions, finishes, and details, available in Queen, King, and Cal King.
• Rowe Bed Timeless craftsmanship with modern design, streamlined silhouette, tailored headboard, and subtle leather detailing. Fully customizable. Priced at $6,645.
• Hilton Bed Platform bed with a 14-inch platform height and 17-inch side rail height, designed for up to a 14-inch mattress. Available in Queen, King, and Cal King.
• Rosa Slip Cover Bed Slip cover bed with a removable cover for easy cleaning, available in Queen, King, and Cal King. Priced at $6,180.
• Torino Coffee Table Three-piece nesting coffee table combining sculptural form with versatility. Handcrafted from 100% solid wood with customizable finishes. Dimensions: 60L x 30D x 18H inches. Priced at $5,200.
• Delta Coffee Table and Ottomans Nesting coffee table design with ottomans. Length options of 54 or 66 inches, ottoman diameter 18 inches and height 18 inches. Priced at $6,560.
• Ridge Coffee Table Modern coffee table with generous proportions. Dimensions: 67L x 43D x 16H inches. Priced at $14,600.
• Dutton Coffee Table Large coffee table available in 66 or 75 inch lengths and 40 inch depth. Priced at $9,750.
• Tate Nesting Coffee Table Modern sculptural design with two overlapping upholstered circular forms on a wooden base. Available in Large (48-inch diameter) and Small (36-inch diameter, 13-inch height). COM: 12 yards.
• Trade Program Registered trade program for interior designers and trade professionals providing access to premium furniture collections, trade pricing, dedicated account support, and resource materials. Application and approval required for access.
• HoM Sample Kit Complete sample kit including Fabric, Leather, and Wood Finishes swatches for material selection consultation across the full House of Morrison catalog.
• HoM Candles Luxury home candles including HoM Spring Clean Cotton Black, HoM Winter Brandied Pear Black, and HoM Fall Fig & Amber Black.
• HoM Bookstands Designer bookstands including the Dove Bookstand (White), Bowtie Bookstand (White and Black), and Perch Bookstand.
• HoM Cutting Boards Handcrafted solid wood cutting boards in three sizes: 24-inch, 36-inch, and 48-inch.
• HoM Sofa Cufflinks Decorative sofa accessories sold as part of the HoM Exclusives collection.
• Showroom Private Appointments Private appointments at the Santa Ana showroom at 2101 S Hathaway Street for in-person shopping and sit tests, scheduled via [email protected].

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Amber Lewis x Loloi RugsminorGTM or Marketing PartnerCollaborative collection featuring rugs designed by Amber Lewis in partnership with Loloi. The collection includes area rugs and wall art pieces sold through House of Morrison's platform as part of their home furnishings offering.
• Alena KuznetsovaminorOthersUkrainian artist whose original artwork pieces are sold through House of Morrison with all proceeds contributed to Red Cross Ukraine as humanitarian support during the conflict in Ukraine.
• Dorothy ShainminorOthersArtist featuring original artwork pieces through House of Morrison's platform as part of their art and decor collection.
• Holly AddiminorOthersArtist collaboration featuring original artwork pieces through House of Morrison's platform as part of their art and decor collection.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maiden Home: Luxury DTC custom furniture company offering sofas, sectionals, and chairs with made-to-order manufacturing in the United States. Shares the same premium pricing, customization model, and direct-to-consumer plus trade positioning as House of Morrison, making it the closest direct competitor.
• Interior Define: DTC furniture company specializing in customizable sofas, sectionals, chairs, and beds with multiple fabric and configuration options. Comparable to House of Morrison through its deep customization model and direct-to-consumer e-commerce approach.
• Benchmade Modern: DTC custom furniture company offering American-made sofas, sectionals, and chairs with extensive customization options. Comparable to House of Morrison through its made-to-order premium positioning and quality-focused manufacturing.
• McGee & Co: Premium home furnishings brand from Studio McGee with a strong trade program for interior designers and direct-to-consumer sales. Directly comparable to House of Morrison through its dual trade+DTC channel strategy and premium furniture positioning.
• Article: Modern DTC furniture company offering contemporary sofas, sectionals, dining, and bedroom furniture at accessible price points. Comparable to House of Morrison through its direct-to-consumer model and broad category coverage, though it operates at a lower price tier and with quicker lead times.
• Joybird: DTC furniture company specializing in customizable mid-century modern furniture with multiple fabric and finish options. Comparable to House of Morrison through its customization-driven model and direct-to-consumer e-commerce.
• Castlery: Modern DTC furniture brand offering contemporary sofas, dining, and bedroom furniture with premium positioning. Comparable to House of Morrison through its direct-to-consumer model and category breadth across living, dining, and bedroom.

Broad incumbents

• Room & Board: Established high-end furniture retailer offering made-to-order American-made furniture across living, dining, and bedroom. Comparable to House of Morrison through its quality and customization focus, but operates as a broader incumbent with multiple showrooms and a longer history.
• RH: Broad luxury furniture and home furnishings retailer with vast selection and gallery showrooms nationwide. Comparable to House of Morrison through its luxury positioning and home furnishings breadth, though it operates at significantly larger scale and across many categories.
• Serena & Lily: Premium home furnishings brand with a coastal-inspired design aesthetic, sold through DTC e-commerce and select showrooms. Comparable to House of Morrison through its premium positioning, designer-friendly trade program, and direct-to-consumer plus showroom distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShopHouseofMorrison
• Instagraminstagram.com/house_of_morrison
• Pinterestpinterest.com/house_of_morrison/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Morrison