FeedForward

What FeedForward does

FeedForward is a London-based private AI company founded in 2017. Public firmographics describe it as an artificial intelligence company with 1-10 employees, while the detailed source material associates the company with an Audio AI product brand, Figaro, operated under parent company Tuned Global; the legal name listed in filings is 'Figaro and Tuned Global.' The source data explicitly notes that the precise mapping between FeedForward (the analyzed entity) and the Figaro product/Tuned Global parent is not established, so this description reflects what the available evidence supports about the underlying AI product and platform.

The product surface is an audio intelligence platform delivered through modular APIs spanning five capabilities: Audio Search (searching music by reference audio with no metadata dependency), Related Tracks (grouping tracks by sonic similarity for discovery and playlisting), Auto Tagging (automated genre, vocal and language tagging), Text Search (natural-language music queries), and VoiceID (vocal-attribution identification used for artist soundalike and deep-fake detection). The platform exposes self-service developer onboarding through developer.figaro.ai, processes audio as both input and output, and is positioned as 'just send audio, we do the rest.' No AI/ML research publications, patents, proprietary model names, training-pipeline details, or senior AI hires are disclosed in the available data.

The go-to-market is API-first, targeting B2B music libraries and platforms as the primary segment, with consumer music apps and developer-builders as secondary personas. Pricing is not publicly disclosed; contact-based enterprise inquiries and self-service developer signup are the visible commercial channels. Revenue figures are not disclosed; one angel funding round from Angel Academe is recorded in July 2022 with amount undisclosed. Distribution is global in scope but no specific geographies, named customers, partnerships, awards, certifications, M&A, or leadership details are present in the source material.

Name

FeedForward

Legal name

Figaro and Tuned Global

Website

https://feedforwardai.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

FeedForward is a London-based private AI company (founded 2017, 1-10 employees) whose associated product is an API-first audio intelligence platform for music, offering sonic search, automated tagging, natural-language music queries, and voice/artist identification (including deep-fake detection) to B2B music libraries, consumer music apps, and developers.

Ownership category

akta.pro rank

Product category

Audio Intelligence APIs

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Music Recognition, Lyrics & Metadata Platforms (MPAIADAK)

akta.pro secondary industry

AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

Keywords

• Audio intelligence APIs
• Music AI software
• Audio search technology
• Music tagging services
• Developer audio APIs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. API Services: Audio Intelligence APIs provided as a service to developers and B2B music platforms. The revenue model is not explicitly disclosed but appears to be API usage-based or subscription-based service for audio AI capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

FeedForward offers a suite of Audio AI modules delivered as APIs for developers and B2B music platforms. The product — marketed under the Figaro brand by Tuned Global — enables customers to send audio files and receive intelligence such as sonic search results, similarity-based track groupings, automatic genre/vocal/language tags, natural language search matches, and artist vocal attribution (VoiceID), without needing pre-existing metadata.

Product overview

Figaro is an Audio Intelligence platform consisting of five integrated API modules offered by Tuned Global. The platform provides a modular architecture where developers can access individual capabilities including Audio Search (searching music by reference audio), Related Tracks (grouping by sonic similarity), Auto Tagging (automated genre/vocal/language tagging), Text Search (natural language music queries), and VoiceID (vocal attribution identification). All modules share a unified 'send audio, get intelligence' approach, enabling seamless integration into B2B music libraries and consumer music applications.

Differentiator

Problem solved

Functional benefit

Brands

• Figaro Audio AI: Audio AI modules for developers providing Audio Intelligence APIs for seamless integration, including Audio Search, Related Tracks, Auto Tagging, Text Search, and VoiceID capabilities.

Products and services

• Audio Search

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• ACRCloud: Provides audio recognition and content identification APIs including music fingerprinting, custom sound detection, and broadcast monitoring. Direct overlap with Figaro's Audio Search and VoiceID modules for B2B audio intelligence.
• Musiio: AI-powered music cataloging, tagging, and similarity APIs targeting music platforms and labels. Closely comparable to Figaro's Auto Tagging and Related Tracks modules before its acquisition by SoundCloud.
• Cyanite: AI music tagging, similarity search, and recommendation engine delivered as APIs to music libraries and sync platforms. Directly comparable to Figaro's tag and recommendation capabilities.
• Audioshake: Audio AI platform offering music source separation, transcription, and instrument/stem analysis via API. Overlaps with Figaro's audio-intelligence-for-music positioning for rights and catalog use cases.

Broad incumbents

• Gracenote: Industry-standard music metadata, identification, and discovery data provider owned by Nielsen. Competes broadly across music tagging and recognition but serves larger platforms with comprehensive metadata rather than audio-only intelligence.
• Musixmatch: Largest lyrics and music metadata platform, also offering music identification and discovery data to platforms. Comparable in metadata and discovery; broader scope and consumer-facing lyrics focus versus Figaro's pure audio AI angle.
• Shazam: Apple-owned music recognition app with industry-leading audio fingerprinting at consumer scale. Indirect overlap: demonstrates the audio-recognition category but does not offer B2B catalog APIs comparable to Figaro's modules.
• SoundHound AI: Public audio and voice AI company offering speech recognition and sound-understanding APIs across verticals. Overlaps technically with Figaro's audio AI stack, but is broader, voice-centric, and substantially larger.

Others

• MusicBrainz: Open-source music metadata database widely used for catalog enrichment and verification. Complementary rather than directly competitive; overlaps with Figaro's metadata-verification use case but lacks audio AI.
• AudioMack: Music streaming and discovery platform for independent artists that has invested in catalog-tagging and recommendation features. Adjacent customer persona for Figaro's B2B APIs rather than a direct competitor.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/figaro-audio-ai
• Xx.com/feedforwardai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FeedForward