HOMI AI

What HOMI AI does

HOMI AI is an early-stage generative AI company that builds and operates the Oowa platform, an AI-powered image and video editing product designed to capture creative intent — emotion, atmosphere, and intention — rather than relying solely on text prompts. Core capabilities include Reference Generation, Drag & Drop editing, and Drawing to Create features, applied to image and video modalities via computer vision and generative AI techniques. The company was founded in 2024 by co-founders Jaden Cho and Taeyun Kim, with primary operations in Seoul, South Korea and an additional presence claimed in Silicon Valley, USA.

HOMI AI monetizes (or intends to monetize) through a SaaS subscription model for the Oowa platform, though pricing is not publicly disclosed and the product is currently accessible via a free trial. The go-to-market motion is product-led growth: individual creative professionals and digital content creators can self-serve sign up at oowa.ai and try the tools directly, while a parallel enterprise motion is signaled through a collaboration with Danal, a Korean mobile telecommunications company, to integrate HOMI AI's technology into mobile video services.

The company is venture-backed at the seed stage, having raised approximately $2.5M from Hustle Fund and other Silicon Valley VCs in 2025, supplemented by non-dilutive inflows from Korean government programs including the Ministry of SMEs and Startups and the TIPS Program. Strategic recognition includes selection as Lead Organization for Korea's Global TIPS National R&D Program and acceptance into the AIDC-HPC Supercomputing Support Program 2025 with access to NVIDIA H100 GPUs. The company markets itself with the tagline "Beyond Prompts into Precision," reflecting its positioning around intent-driven visual generation rather than prompt-only workflows.

Name

HOMI AI

Legal name

HOMI AI

Website

https://homilabs.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

HOMI AI builds the Oowa generative AI platform for image and video editing, focused on capturing creative intent beyond prompts. Founded in 2024, it serves creative professionals and content creators via a self-serve product, with operations based in Seoul, South Korea.

Ownership category

akta.pro rank

Product category

Generative AI Creative Software

NAICS

Information (51)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)

Keywords

• Generative AI models
• AI image editing
• AI video editing
• Visual content creation
• Creative AI tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: AI-powered image and video editing platform offered via subscription, likely tiered pricing for individuals and teams

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HOMI AI develops generative AI models for visual content creation and editing. Its flagship product, Oowa, is an AI-powered image and video editing platform aimed at creative professionals, content creators, and enterprise media teams. The company combines image and video generation/editing capabilities within a single creator-focused interface.

Product overview

HOMI AI operates as a single unified product platform under the Oowa brand, which is an AI-powered image and video editing platform. The platform offers advanced creative tools including reference generation, drag-and-drop functionality, and drawing-to-create capabilities, enabling users to generate and edit images and videos with precision that captures creative intent, emotion, and atmosphere beyond simple prompt-based generation.

Differentiator

Problem solved

Functional benefit

Products and services

• Oowa

Quantifiable outcome

• Revolutionizing creative workflows with innovative AI technology

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and strategic.

• NVIDIAcoreTechnology or IntegrationTechnology partner providing access to AIDC-HPC Supercomputing Support Program with NVIDIA H100 GPUs for AI training and inference workloads. Critical infrastructure partnership for AI development capabilities.
• DanalstrategicStrategic or Co-development PartnerKorean mobile telecommunications company exploring AI video service collaboration with HOMI AI. The partnership aims to integrate HOMI AI's technology into Danal's mobile video services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Adobe (Firefly / Creative Cloud): Adobe's Firefly generative AI is integrated across Photoshop, Premiere, and Express for image and video generation/editing — overlaps with HOMI AI's offering as part of a much broader creative software suite targeting the same professional designer/editor market.
• Canva (Magic Studio): Canva's Magic Studio embeds generative AI image and video creation into its broad design platform used by SMBs and individual creators — overlapping with HOMI AI's target segment but as one feature within a much larger design suite.
• OpenAI (DALL·E / Sora): OpenAI offers DALL·E for image generation and Sora for text-to-video, providing generative visual AI capabilities accessible to developers and creators — a broad incumbent competing with HOMI AI's core generative AI modalities through API and consumer products.

Direct peers

• Leonardo AI: Leonardo AI provides generative image and video creation tools with fine-grained control features for creators and creative teams — directly comparable to HOMI AI on product functionality and SMB/creator target segment.
• Stability AI: Stability AI develops foundation models for image, video, and multimodal generation (Stable Diffusion, Stable Video), offering creator-facing APIs and tools — comparable to HOMI AI on generative visual AI core technology and horizontal creator target market.
• Pika Labs: Pika Labs builds generative AI video creation and editing tools for creators, with emphasis on intuitive creative control — comparable to HOMI AI in product (AI video editing) and go-to-market (PLG to creators).
• Runway: Runway is a leading generative AI platform for video and image creation/editing, offering text-to-video and creative control tools targeting professional creators and studios — directly comparable to HOMI AI's Oowa platform in product category and target user.
• Krea AI: Krea AI offers real-time generative image and video tools with sketch-based and reference-driven inputs for designers and creators — closely matches HOMI AI's drawing-to-create and reference generation features and target users.
• Luma AI: Luma AI develops generative video models (Dream Machine) and tools for high-fidelity video creation targeting creative professionals — comparable to HOMI AI on generative video technology and pro-creator customer segment.
• Midjourney: Midjourney is a generative image AI platform used by creative professionals, focused on high-quality visual output and intuitive prompt-driven workflows — a direct competitor to HOMI AI's creative-pro-targeted image generation offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/homiai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOMI AI