McKinney Repertory Theater

What McKinney Repertory Theater does

McKinney Repertory Theatre (MRT) is a 501(c)(3) nonprofit community theatre founded in January 2003, operating out of the historic Courtroom Theater at the McKinney Performing Arts Center (MPAC) in downtown McKinney, Texas. Its core product is a four-production Mainstage Season of plays and musicals each year, powered entirely by volunteers who fill all roles — acting, directing, design, stage management, production, marketing, and ushering. The organization has produced 22 seasons to date, with the 23rd Season scheduled to begin in fall 2026 following renovations to MPAC. During the renovation period, MRT is staging special events such as the Golden Age Radio Revue (July 25, 2026) at partner venue Chestnut Square Heritage Village.

MRT's product surface extends beyond mainstage productions to include an inaugural Youth Pilot Program (Seussical JR., Summer 2026) for grades 1-12 at $250 per student, a Serenity High School theatre arts enrichment series for students in recovery from substance abuse, the McKinney New Works Festival and Schulte Prize for Young Playwrights, the MRT Insider's Club membership program (with voting rights on season shows and board eligibility), and a structured Director's Circle and tiered corporate sponsorship program. Revenue is generated through ticket sales, recurring memberships processed via Zeffy, PayPal-based tax-deductible donations, sponsor advertising in programs and social media, and youth program tuition. MRT holds no patents, operates no proprietary technology platform, and relies on commodity third-party tools (JotForm, Voly, SignUpGenius, PayPal, reCAPTCHA) for operations.

MRT is governed by a Board of Directors led by Executive Director Davina Gazo Stampfel and Board President Dale G. Gutt, with a headcount of 1-10 (no paid staff disclosed; operations are volunteer-driven). It is supported by grants from the McKinney Community Development Corporation (MCDC) and the McKinney Arts Commission (MAC), alongside sponsorships from local McKinney businesses. The 2025 season drew approximately 5,000 attendees across three productions, and the organization has been recognized as Best Theatre in McKinney (2018, 2022) and Best Entertainment, Performing Arts & Theater by Community Votes 2024.

Name

McKinney Repertory Theater

Legal name

McKinney Repertory Theatre

Website

https://mckinneyrep.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

McKinney Repertory Theatre is a 501(c)(3) volunteer-driven nonprofit community theatre founded in 2003 in McKinney, Texas, producing four mainstage plays/musicals per season at the McKinney Performing Arts Center and serving general community audiences, local youth, and recovery students through productions, memberships, and educational outreach.

Ownership category

akta.pro rank

Product category

Community Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Community & Amateur Theatre (MPAGABAD)

akta.pro secondary industries

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Theater, Musicals & Performing Arts (THAJAFAB), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Community theater productions
• Live performing arts
• Youth theater education
• Nonprofit community theatre
• Volunteer performing arts

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from season tickets and individual show tickets for live theatre performances.
2. Memberships: MRT Insider's Club membership with benefits including special gatherings and ticket discounts. Members and season ticket holders can vote on shows and participate in committees.
3. Donations: Tax-deductible donations to the 501(c)(3) nonprofit organization, including one-time or recurring donations, sponsoring a show, or contributing in-kind.
4. Sponsorships and Program Advertising: Season sponsorship with advertising in programs and social media recognition. Director's Circle sponsors receive benefits similar to season ticket holders plus increased exposure.
5. Youth Program Tuition: Tuition-based youth theatre program (Seussical JR.) at $250 per student with scholarships available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

McKinney Repertory Theatre produces live community theatre—four plays or musicals per season—performed at the historic Courtroom Theater inside the McKinney Performing Arts Center (MPAC), with all production roles filled by volunteers. It also operates supporting programs including a tuition-based Youth Pilot Program, a theatre enrichment series for Serenity High School recovery students, the McKinney New Works Festival and Schulte Prize for Young Playwrights, and the MRT Insider's Club membership, funded through ticket sales, memberships, donations, sponsorships, and grants.

Product overview

McKinney Repertory Theatre (MRT) is a nonprofit community theatre founded in January 2003 as a 501(c)(3) organization, performing at the historic Courtroom Theater at MPAC in downtown McKinney. Its core product is the Mainstage Season, producing four plays or musicals per year, powered entirely by volunteers. Supporting products include the Youth Pilot Program (launching with Seussical JR. in Summer 2026), the Serenity High School Theatre Enrichment Series educational outreach, the New Works Festival and Schulte Prize for Young Playwrights, and the MRT Insider's Club membership program. MRT also operates a volunteer program spanning all production disciplines, managed through third-party tools including SignUpGenius, Voly, and JotForm. Donations and memberships are processed via PayPal and Zeffy respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Season Productions Four plays or musicals produced per season and performed at the historic Courtroom Theater inside the McKinney Performing Arts Center (MPAC). All production roles—cast, crew, directors, designers, stage managers, ushers—are filled by community volunteers. Tickets are sold through the MPAC box office and online channels.
• Youth Pilot Program Tuition-based youth theatre program for students in grades 1-12 (ages 7-18). Inaugural production 'Seussical JR.' performs August 6-8, 2026 at the Church Street Auditorium. Tuition is $250 per student with partial scholarships available; enrollment is limited to 50 students. Directed by DeAnna Stone.
• MRT Insider's Club Membership Recurring membership program offering season tickets (which automatically confer membership), MRT Friend and MRT Member tiers via Zeffy. Benefits include special gatherings, ticket discounts, voting rights on upcoming season shows, eligibility to participate in committees, and the ability to run for MRT's Board of Directors.

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Chestnut Square Heritage VillagecoreStrategic or Co-development PartnerCo-presenting partner for the Golden Age Radio Revue production. Host venue for performances and collaborative cultural event.
• Bigfrog FriscominorGTM or Marketing Partner2026 Season Partner and sponsor of MRT.
• GallominorGTM or Marketing Partner2026 Season Partner and sponsor of MRT.
• Tupps BreweryminorGTM or Marketing Partner2026 Season Partner and sponsor of MRT.
• H-E-B McKinneyminorGTM or Marketing Partner2026 Vintage Voices on the Veranda Concert Sponsor.
• Cizzle EntertainmentminorGTM or Marketing PartnerSpecial thanks sponsor for MRT.
• Azure WeddingsminorGTM or Marketing Partner25-26 Silver Star Sponsor.
• The Body Shop TXminorGTM or Marketing Partner25-26 Bronze Star Sponsor.
• Valliance BankminorGTM or Marketing Partner25-26 Bronze Star Sponsor.
• ZenBusinessminorGTM or Marketing Partner25-26 Rising Star Sponsor.
• Dial 1 PlumbingminorGTM or Marketing Partner25-26 Rising Star Sponsor.
• Serenity High SchoolcoreStrategic or Co-development PartnerMRT piloting a theatre arts enrichment series at Serenity High School, serving students in recovery through creative storytelling and movement.
• Downtown Dining SponsorsminorGTM or Marketing PartnerLocal restaurants including Cocktail Creamery, FILTER(ED) Craft Coffee, Mary's Mountain Cookies, Mitzi's Sonoma, and The Canine Cookie Company that support MRT by directing diners to their establishments.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• WaterTower Theatre: Professional regional theatre in Addison, TX (near McKinney) producing a mainstage season of plays and musicals. Comparable to MRT as a North Texas theatre company, though WaterTower operates paid professional staff and a larger venue — a useful comparable for scale ambitions.
• Texas Shakespeare Festival: Long-running Texas summer theatre festival producing Shakespeare and classical works. Comparable to MRT in producing live theatrical performances for Texas audiences, but operates at a much larger scale and with a seasonal-festival model.

Broad incumbents

• Dallas Theater Center: The largest nonprofit theatre in North Texas, producing a multi-show season from classics to new works. Comparable to MRT as a community-serving theatre company in the same metro, but operating at substantially greater scale and with paid professional talent.

Direct peers

• Allen Contemporary Theatre: Volunteer-driven community theatre in Allen, TX (adjacent to McKinney) producing a multi-show season. Closest direct peer to MRT — same volunteer-based community theatre model serving the same North Texas suburban demographic.
• Plano Children's Theatre: Community youth-and-family theatre in Plano, TX offering youth and mainstage productions, including theatre education programming. Highly comparable to MRT's emerging youth theatre and family-focused programming in the same North Texas corridor.
• Frisco Community Theatre: Community theatre based in Frisco, TX producing a mainstage season with volunteer participation. Direct peer to MRT — same model (volunteer-driven community theatre) in a neighboring North Texas suburb with similar demographic profile.

Emerging players

• Stomping Ground Comedy Theater & Training Center: North Texas-based community comedy and improv venue offering both performances and theatre-arts training. Comparable to MRT on the education/outreach dimension (theatre training) and as a smaller-scale community performing-arts venue.
• Junior Players (Dallas): North Texas nonprofit providing theatre-arts education and programming for young people, including underserved populations. Comparable to MRT's Youth Pilot Program and Serenity High School outreach on the educational-theatre-for-youth dimension.

Others

• McKinney Performing Arts Center (MPAC): The municipal venue where MRT stages all mainseason productions. While not a competitor, MPAC is the operational and physical infrastructure upon which MRT depends — a critical partner/landlord relationship.
• Chestnut Square Heritage Village: Heritage site in McKinney hosting cultural events and now co-presenting MRT's Golden Age Radio Revue. While not a theatre competitor, it functions as a complementary venue partner in MRT's community programming mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mckinney-repertory-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKinney Repertory Theater