Baby Scene

What Baby Scene does

Baby Scene (legally Babyscene, LLC) operates a single pre and postnatal wellness studio in Tampa, Florida, offering elective and diagnostic ultrasound imaging, prenatal and postnatal massage, acupuncture, yoga, and a small boutique of pregnancy-themed merchandise. The studio is equipped with a GE Voluson E8 BT13 ultrasound system supporting 2D/3D/4D/5D HD Live imaging, displayed on a 65-inch 4K Ultra HD TV in a viewing room that accommodates 10-12 people and supports live video feed for remote family members via FaceTime or Zoom. Service delivery is enabled by a team of approximately 10 sonographers (including RDMS-certified specialists, an MD, and an RDMS-MFM), four massage therapists/acupuncturists, two yoga instructors, and a six-person executive team led by co-founders Doug Bauer (CFO) and Valorie Bauer (CEO).

The business is fundamentally direct-to-consumer and appointment-based, with no enterprise contracts or insurance billing in evidence. Pricing is structured as unit-priced sessions paid in advance, ranging from $18 single yoga classes to a $368 60-minute diagnostic fetal anatomy ultrasound, alongside bundled multi-visit packages such as the $298 Peace of Mind package (5 ultrasounds) and $348 Massage Bundle of Joy. Additional revenue streams include gift cards, boutique merchandise (heartbeat plush animals, apparel), and event-based offerings such as private yoga "Girls Night Out" sessions and FIT4MOM Tampa Bay co-branded fitness classes.

The go-to-market is concentrated in the Tampa Bay area and relies on local digital channels: a 5.0-rated Google profile with 383 reviews, Instagram and Facebook presences (@babyscene1), email/booking-driven communications through Vagaro, and earned media including WFLA features and a Mayor Jane Castor studio visit. Diagnostic ultrasound services (nuchal translucency, biophysical profile, fetal growth, IVF monitoring) extend the company's surface beyond elective keepsake imaging into clinically adjacent workflows, while complementary wellness services and boutique products anchor an integrated pregnancy-journey customer experience.

Name

Baby Scene

Legal name

Babyscene, LLC

Website

https://babyscene.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Baby Scene is a Tampa, Florida pre and postnatal wellness studio offering 2D/3D/4D/5D HD Live ultrasounds, prenatal and postnatal massage, acupuncture, and yoga to expecting mothers, families, and new parents on a direct-to-consumer, appointment-based basis.

Ownership category

akta.pro rank

Product category

Prenatal Wellness Services

NAICS

Family Planning Centers (621410)

akta.pro primary industry

Baby Shower & Gender Reveal Services (HSACACAB)

Keywords

• Prenatal ultrasound services
• 3D 4D ultrasound studio
• Prenatal massage therapy
• Postnatal yoga classes
• Fertility acupuncture services

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ultrasound Services: One-time fee elective ultrasound services including 2D sneak peeks, 3D/4D/5D HD sessions, diagnostic ultrasounds, gender DNA testing, and heartbeat recordings. Packages range from $42 basic heartbeat sessions to $368 diagnostic anatomy ultrasounds.
2. Massage Therapy Services: Prenatal and postnatal massage services ranging from $128-$178 for custom sessions, with add-ons for stretch therapy, cupping, scalp massage. Also includes lymphatic massage and bundled packages.
3. Acupuncture Services: Fertility acupuncture and general acupuncture sessions ranging from $108-$148 per session, with bundled packages available.
4. Yoga Classes: Prenatal and postnatal yoga classes at $18 per session or $75 for 5-class package. Private sessions available at $100 for 75 minutes.
5. Boutique Products: Sells heartbeat plush animals (My Baby's Heartbeat Bear), swaddles, hats, t-shirts, bracelets, onesies, rattles, and "I Love Tampa" book. 20% discount on boutique purchases with ultrasound or massage packages.
6. Gift Cards: Gift cards available for ultrasound, massage, yoga, boutique items, and heartbeat plush animals. Sold online or in-studio.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Baby Scene is a pre and postnatal wellness studio in Tampa, FL that provides elective and diagnostic ultrasound imaging (2D, 3D, 4D, and 5D HD Live), prenatal and postnatal massage therapy, fertility and general acupuncture, prenatal/postnatal yoga classes, and a boutique selling baby keepsakes and merchandise. Services are delivered in-person at a single studio location to expecting mothers, new parents, and their families.

Product overview

Baby Scene is a pre and postnatal wellness studio offering a comprehensive suite of services centered around pregnancy and early motherhood. The core offering includes ultrasound imaging services (2D, 3D, 4D, and 5D HD Live), which are enhanced by add-on packages such as the SneakPeek Early Gender DNA Test, Heartbeat Session, and various diagnostic ultrasound options (IVF & Fertility, Nuchal Translucency, Fetal Anatomy, Biophysical Profile, Fetal Growth). The wellness services include Pre & Postnatal Massage with various modalities (Custom Massage, Labor of Love Massage, Belly Facial, Lymphatic Massage, Stretch Therapy), Acupuncture (Fertility, Initial Consultation, Follow-up Sessions), and Yoga (Prenatal, Postnatal, Mama & Me, Private Sessions). Additional offerings include the Boutique with merchandise, Gift Cards, and specialty products like My Baby's Heartbeat Bear and the I Love Tampa book. The company also offers bundled packages (Peace of Mind Package, Joyful Journey Package, Massage Bundle of Joy) that combine multiple services for savings.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultrasound Imaging Services
• SneakPeek Snap Early Gender DNA Test
• Prenatal & Postnatal Massage Therapy
• Acupuncture Services
• Yoga Classes
• Baby Scene Boutique Products
• Gift Cards

Quantifiable outcome

• 99.9% accurate gender DNA test using SneakPeek Clinical starting at 6 weeks pregnancy
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FIT4MOM Tampa BaycoreGTM or Marketing PartnerBaby Scene in partnership with FIT4MOM Tampa Bay offers additional fitness classes at Baby Scene's studio and throughout Tampa Bay area. FIT4MOM is the nation's leading prenatal and postnatal fitness program. Baby Scene clients can claim a free class through FIT4MOM Tampa Bay, and FIT4MOM members are welcome at Baby Scene classes.
• SneakPeek Clinical by Gateway GenomicscoreTechnology or IntegrationBaby Scene offers SneakPeek Clinical Early Gender DNA Test by Gateway Genomics - the only clinically proven early gender DNA test with 99.9% accuracy starting at 6 weeks pregnancy. Test uses non-invasive prenatal testing (NIPT) to detect male Y chromosomes. Trusted by over 500,000 moms and obstetricians.
• GE Healthcare (Voluson E8 BT13)coreTechnology or IntegrationBaby Scene uses GE Voluson E8 BT13 ultrasound system - top of the line equipment for 2D/3D/4D/5D HD Live imaging. The equipment enables premium quality imaging displayed on 65-inch 4K TV for family viewing.
• VagarocoreTechnology or IntegrationVagaro is the business operating software platform used by Baby Scene for online booking, scheduling, and point-of-sale. Customer data is shared with Vagaro for transaction processing and service delivery.
• Yoga SceneminorStrategic or Co-development PartnerYoga Scene instructors find their space at Baby Scene through the Yoga Scene platform (yoga-scene.com). Patti Calderoni, Chief Yoga Officer at Baby Scene, founded Academic Adventures in Yoga company.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Peek A Baby: UK-based elective ultrasound studio chain specializing in 4D baby scans, gender reveals, and keepsake packages; directly comparable business model to Baby Scene.
• Stork Vision Prenatal Imaging: US-based franchise network of 3D/4D prenatal ultrasound studios; competes with Baby Scene on the elective keepsake ultrasound value proposition across multiple US markets.
• FIT4MOM: Nation's leading pre/postnatal fitness franchise and an active partner of Baby Scene in Tampa; offers prenatal and postnatal fitness classes that overlap with Baby Scene's yoga segment.
• Window to the Womb: UK-based chain of elective 3D/4D ultrasound studios offering keepsake scans, gender reveal packages, and similar family-viewing experiences; the closest direct peer to Baby Scene's hero service.

Broad incumbents

• Maven Clinic: Virtual women's and family health platform covering preconception, pregnancy, postpartum, and pediatric care; overlaps with Baby Scene's fertility and prenatal support segments, but delivered virtually and at much broader scale.

Others

• Clearblue: Leading pregnancy and ovulation test brand; adjacent rather than direct, but represents the pregnancy-detection and planning products that often precede a customer reaching an elective ultrasound studio.
• BabyCenter: Global pregnancy and parenting content platform with a large expecting-mom user base; not a service competitor but a key channel for customer acquisition and an indirect benchmark for the same target audience.
• The Bump: Pregnancy and parenting media brand owned by The Knot Worldwide; reaches the same expecting-mother audience as Baby Scene and is a useful benchmark for content-led acquisition.

Emerging players

• Expectful: Mental wellness app focused on pregnancy and postpartum with meditation, yoga, and sleep content; competes for the same prenatal wellness wallet share, but in a digital format.
• Glow: Reproductive health platform spanning fertility tracking, conception, and pregnancy; adjacent to Baby Scene's fertility acupuncture and IVF monitoring ultrasound services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/babyscene1
• Instagraminstagram.com/babyscene1
• LinkedInlinkedin.com/company/baby-scene

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baby Scene