Tharanco Group

What Tharanco Group does

Tharanco Group Inc. is a privately held US apparel holding company founded in 1988 by Haresh and Tanuja Tharani as The Resource Club Ltd. (RCL) and headquartered in New York, with a warehouse and distribution facility in Secaucus, New Jersey. The company operates nine divisions managing 29 brands spanning women's apparel (Joseph A, One A, Scarlett, Perceptions, RXB, Living Planet, Ronni Nicole), menswear (Nick Graham), golf-inspired sportswear (Greg Norman Collection, Dunning Golf, Tourney), and outdoor footwear and apparel (Hi-Tec).

The business generates revenue through three mechanisms: wholesale apparel sales of branded and licensed labels to major US department stores (Macy's, Bloomingdales, JCPenney, Belk, SteinMart, Lord & Taylor, Boscovs, Stage Stores); brand licensing and management including the Hi-Tec North American apparel license and international licensing of the Greg Norman Collection through Lifestyles Brands LLC; private label design and manufacturing for retailers (including the John Bartlett collection for Bon-Ton); and direct-to-consumer sales via 13 Greg Norman Collection outlet stores operated under Tharanco Retail LLC and brand-owned e-commerce sites. Core capabilities center on in-house design and sourcing, relationship-driven retailer partnerships, and golf industry marketing via sponsorships of the PGA, LPGA, Ryder Cup, and Solheim Cup.

The company is controlled by founders Haresh Tharani (Chairman and CEO) and Tanuja Tharani, with operating leadership including Michael Setola as President and CEO of Tharanco Lifestyles LLC, Scott Kane as CFO of Tharanco Group Inc. (since a 2015 reorganization), and Manu Mirchandani as EVP. Operational footprint spans North America and Europe with expansion history marked by the 2017 acquisitions of the Nick Graham stake and the Hi-Tec apparel license, the 2011 launch of the outlet store subsidiary, and the 2009 formation of the Tharanco Lifestyles entity around the Greg Norman Collection.

Name

Tharanco Group

Legal name

Tharanco Group Inc.

Website

https://tharancogroup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Footwear Manufacturing (31621), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140), Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Golf Footwear & Apparel Retail (CRAMACAH)

akta.pro secondary industries

Outdoor & Hiking Footwear (CRAAACAD), Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear) (IMAOAIAB), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

Keywords

• Apparel manufacturing
• Private label apparel
• Licensed fashion brands
• Golf sportswear
• Women's contemporary apparel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Licensing and Management: Tharanco Group licenses and manages multiple apparel brands including Greg Norman Collection, Dunning Golf, and other proprietary labels. The company provides brand management, licensing consultation, and markets and produces private brand products for direct retailers.
2. Private Label Manufacturing: The company creates customized private label products for retailers using in-house design and sourcing capabilities.
3. Retail Outlet Store Operations: Tharanco operates Greg Norman Collection outlet stores throughout the US, selling directly to consumers at outlet pricing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Tharanco Group designs, sources, manufactures, and distributes apparel and footwear across 29 owned or managed brands spanning women's fashion, men's menswear, golf-inspired sportswear, and outdoor footwear. The company operates nine divisions that produce private label apparel for major retailers, license and manage branded portfolios (e.g., Greg Norman Collection, Bill Blass, Hi-Tec), and sell directly through brand e-commerce sites and proprietary outlet stores.

Product overview

Tharanco Group is a diversified apparel company operating eleven distinct brands across multiple market segments including women's fashion, men's menswear, golf apparel, and outdoor lifestyle. The portfolio includes Joseph A and One A (sweaters and knitwear); Scarlett, Perceptions, RXB, Ronni Nicole, and Living Planet (women's dresses and lifestyle apparel); Greg Norman Collection and Dunning Golf (golf-inspired sportswear); Hi-Tec (outdoor footwear and apparel); and Nick Graham (menswear). The company operates with nine operating divisions managing twenty-nine brands, bridging the gap from better brands to designer brands through differentiated product assortments and label designations.

Differentiator

Problem solved

Functional benefit

Brands

• Joseph A. Modern polished separates curated for both the modern traditional customer and fashion conscious customer.
• One A
• Scarlett
• Perceptions New York
• RXB
• Living Planet
• Ronni Nicole
• Greg Norman Collection
• Hi-Tec
• Nick Graham
• Dunning Golf
• Tourney

Products and services

• Joseph A Modern polished separates and wardrobe builders for women, ranging from basic pieces to fashion-forward designs, distributed through department stores such as Macy's, Bloomingdales, and Boscovs.
• One A Budget-conscious women's knitwear and fashion separates offering updated, fashion-forward looks with luxurious yarn knits for busy lifestyles.
• Scarlett Day-to-evening dresses for modern women inspired by runway trends, featuring novel fabrics, embellishments, and flattering silhouettes.
• Perceptions New York Missy-moderate women's workwear and dress brand serving the driven workingwoman with jacket dresses and traditional silhouettes, distributed through department stores.
• RXB Contemporary women's knits, tops and sweaters offering modern vintage-inspired designs with affordable luxury pricing.
• Living Planet USA-born sustainable lifestyle apparel brand offering ethically sourced fashion-forward products that emphasize real connections.
• Ronni Nicole Contemporary women's dress brand offering polished, comfortable, washable, affordable and travel-friendly dresses for over 25 years.
• Greg Norman Collection Leading worldwide golf-inspired sportswear brand for men and women combining performance, luxury, and style, distributed through department stores, golf clubs, e-commerce and 13 US outlet stores.
• Hi-Tec Outdoor footwear and apparel brand with over 40 years of experience, focused on technology and comfort for everyday outdoor crossover use.
• Nick Graham Menswear brand offering loungewear, dress shirts, suits, bowties and ties blending tradition, attitude and contemporary style for the 'Perennial Millennial' customer.
• Dunning Golf Innovative golf apparel brand offering technical and versatile performance apparel for men using proprietary manufacturing processes, focused on fit and playability.
• Private Label Manufacturing for Retailers Customized private label apparel products designed and manufactured for direct retail partners, leveraging in-house design and global sourcing capabilities.
• Brand Licensing and Management Brand licensing and management services that license the Greg Norman Collection and other proprietary labels globally across multiple product categories, and license third-party brands (e.g., Hi-Tec) for the North American market.

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Nick GrahamcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2017Tharanco Group acquired majority stake in Nick Graham brand in 2017, partnering with Graham's sales and marketing company to distribute men's dress shirts and furnishings. Nick Graham established the eponymous menswear brand in 2014 targeting the 'Perennial Millennial' demographic.
• Cherokee (Hi-Tec Brand License)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2017Tharanco Group became the official North American apparel licensee for Cherokee's Hi-Tec brand in 2017, expanding into outdoor and outdoor crossover lifestyle market. Hi-Tec has been creating innovative footwear and apparel for over 40 years.
• John BartlettminorStrategic or Co-development Partner · 1 January 2010Tharanco Lifestyles LLC signed license and design agreement with The Bon-Ton Stores, Inc. to partner with designer John Bartlett for exclusive private label collection of men's apparel and accessories.
• TroonminorGTM or Marketing PartnerCorporate sponsor for Greg Norman Collection; Troon is a golf facility management company
• ClubCorpminorGTM or Marketing PartnerCorporate sponsor for Greg Norman Collection; ClubCorp owns and operates golf clubs
• PGA TourcoreGTM or Marketing PartnerCorporate sponsor for Greg Norman Collection; premier professional golf tour organization
• LPGAcoreGTM or Marketing PartnerCorporate sponsor for Greg Norman Collection; Ladies Professional Golf Association
• Ryder CupcoreGTM or Marketing PartnerCorporate sponsor for Greg Norman Collection; major international men's golf competition
• Solheim CupcoreGTM or Marketing PartnerCorporate sponsor for Greg Norman Collection; major international women's golf competition
• Trump GolfminorGTM or Marketing PartnerCorporate sponsor for Greg Norman Collection; golf properties and resorts
• MarriottminorGTM or Marketing PartnerCorporate sponsor for Greg Norman Collection; hospitality company with golf properties
• Delivering GoodminorOthersTharanco Group participates in Delivering Good charity initiative, sourcing products globally and giving back to communities. Delivering Good helps kids and families through product donations.

Scale indicators4 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Vineyard Vines: Premium lifestyle/whale-brand apparel company selling men's, women's, and children's clothing through DTC stores and select wholesale. Comparable to Tharanco's Greg Norman Collection and Dunning Golf as an aspirational sport/lifestyle brand sold in department stores and own retail.
• Lands' End: Multi-channel apparel brand offering family, women's, and men's clothing through catalogs, e-commerce, and department-store wholesale (notably Sears/Kmart legacy and department-store shop-in-shops). Comparable to Tharanco's mix of legacy missy brands plus DTC/outlet channel exposure.
• Centric Brands: Apparel holding company licensing and managing multiple brands (Joe's Jeans, Buffalo, Herve Leger, Under Armour) across department stores and specialty retail. Closest direct peer to Tharanco's multi-brand licensed apparel model with department-store dependence.
• Perry Ellis International: Public apparel holding company managing multiple men's, women's, and golf/lifestyle brands (Perry Ellis, Cubavera, Original Penguin, Grand Slam) sold through department stores and DTC. Direct peer to Tharanco's diversified brand portfolio with strong golf and missy overlap.
• Cherokee Inc. (now part of Apex Global Brands): Brand-licensing company that historically licensed Hi-Tec (which Tharanco now controls in North America) and other apparel/footwear brands. Direct peer in the brand-licensing and lifestyle apparel model.
• Callaway Apparel / Topgolf Callaway Brands: Premium golf apparel and equipment brand with global wholesale and DTC distribution. Closest peer in the golf-inspired sportswear category where Tharanco's Greg Norman Collection and Dunning Golf compete.
• Delta Apparel / Delta Galil Industries: Vertically integrated apparel manufacturer/brand owner serving mass, mid-tier, and specialty channels with private label and owned brands. Comparable to Tharanco's private-label manufacturing plus owned-brand hybrid model.

Broad incumbents

• Liz Claiborne / Fifth & Pacific (now Tapestry's portfolio): Historical peer in the multi-brand women's apparel holding-company model (Liz Claiborne, Juicy Couture, Lucky Brand). Larger, public, and broader in scale than Tharanco, but illustrates the trajectory of multi-brand missy portfolios under department-store pressure.
• G-III Apparel Group: Larger apparel holding company owning DKNY, Donna Karan, Karl Lagerfeld, Guess, Tommy Hilfiger licenses and more, with heavy department-store and outlet distribution. Broader incumbent comparable to Tharanco's licensed multi-brand wholesale model.

Emerging players

• Peter Millar / Castore: Premium men's sportswear and golf apparel brand acquired by Richemont, sold through upscale department stores and own stores. Comparable as a higher-end golf and lifestyle competitor to Greg Norman Collection.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tharanco Group