What Prisma does

Prisma (Prisma Holdings Inc.) is a B2B SaaS platform founded in 2016 and conceived at MIT that applies artificial intelligence combined with business rules to optimize retail decision-making across pricing, promotions, assortment, space planning, and inventory management. The company sells a unified omnichannel platform composed of six integrated modules: Prisma Pricing (price elasticity, competitive positioning, KVI identification, cross-channel margin management), Prisma Promotions (multi-mechanic promotion design, cannibalization detection, incremental ROI), Prisma Assortment Planning (cluster-based SKU rationalization via Pareto analysis), Prisma Space Planning (automatic planogram generation, heat map analysis, commercial-agreement rule management), Prisma Item Master (AI-powered product classification, attribute enrichment, competitor product matching), and Smart Supply (demand-forecast-driven replenishment and distribution optimization). A mobile Mystery Shopper App captures competitor pricing with outlier detection and geolocation validation, feeding directly into the Pricing engine. The platform operates on multimodal data (text, image, structured transactional) and is exposed via a REST API gateway with 20+ years of integration experience across SAP, Oracle, Microsoft Dynamics, JD Edwards, and legacy systems.

Prisma targets enterprise retailers in Latin America across convenience stores, supermarkets, fuel retail, pharmacy, consumer electronics, and quick-service restaurants. Named customers include OXXO (9 countries), Cencosud, Walmart, Sam's Club, ExxonMobil, Shell, YPF, Axion, Puma Energy, Ipiranga, La Rebaja, Starbucks, Burger King, Reckitt Benckiser, and Sanofi, with implementations spanning thousands of stores. Documented outcomes include 7% gross margin uplift and 4% inventory reduction at a 600-store supermarket chain, EBITDA doubling at a 500+ gas station fuel retailer, 4,000+ price changes within 2 months at a 960-store Colombian pharmacy, and 22% stock increase with 7% inventory reduction at a consumer electronics retailer.

The company operates a direct enterprise sales motion with quote-based annual SaaS subscriptions and 3-6 month implementations, supported by distribution through Microsoft Azure Marketplace and Microsoft AppSource. The company is privately held by co-founders Lucas Gorganchian (CEO, MIT MBA, 25+ years, six prior software companies) and Damian Barletta (CTO, 20+ years engineering), with no disclosed external institutional funding. Headquarters are in San Francisco under Prisma Holdings Inc. with operational roots in Argentina and country management in Brazil.

Name

Prisma

Legal name

Prisma Holdings Inc.

Website

https://prismaretail.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Prisma is a B2B SaaS platform founded in 2016 that uses AI and business rules to optimize pricing, promotions, assortment, space planning, and inventory for enterprise retailers in Latin America across verticals including convenience stores, supermarkets, fuel retail, pharmacy, and consumer electronics.

Ownership category

akta.pro rank

Product category

Retail Planning Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Retail pricing optimization
• Assortment planning software
• Promotion management platform
• Retail space planning
• Retail inventory optimization

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: B2B SaaS platform delivered as subscription service. Pricing is quote-based / not publicly disclosed. Implementation typically takes 3-6 months for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Prisma is a unified B2B SaaS retail planning platform that uses AI and machine learning combined with business rules to optimize pricing, promotions, assortment, space planning, and inventory for enterprise retailers. The platform is delivered through integrated modules (Pricing, Promotions, Assortment Planning, Space Planning, Item Master, Smart Supply, and Mystery Shopper App) accessible via a single omnichannel interface, with native integrations to ERP, POS, and BI systems.

Product overview

Prisma is a unified B2B SaaS retail planning platform that combines AI and business rules to optimize the key variables of retail operations — Pricing, Promotions, Assortment, Space, and Inventory — within a single omnichannel platform. The platform is structured around a central unified planning engine (Prisma Platform) with six integrated modules: Prisma Pricing (AI-driven price optimization and competitive positioning), Prisma Promotions (promotional intelligence and ROI measurement), Prisma Assortment Planning (SKU rationalization and cluster-based assortment), Prisma Space Planning (planogram optimization and automatic planogram generation), Prisma Item Master (product classification enrichment via AI), and Smart Supply (demand-driven inventory optimization). An additional module, the Mystery Shopper App, provides mobile-based competitive price capture. All modules share a common data layer and machine learning infrastructure, enabling cross-module insights such as using demand forecasts to inform pricing, linking assortment decisions to space allocation, and feeding captured competitor data into pricing algorithms. The platform targets retailers across multiple verticals including supermarkets, convenience stores, oil and gas, consumer electronics, and pharmacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Prisma Pricing AI-powered pricing optimization module that analyzes competitive pricing, performs price simulations, manages price zones by trade area, calculates product elasticities and cross-elasticities, and generates pricing suggestions based on costs, market prices, inventory levels, taxes, and consumer behavior. Supports KVI identification, rounding rules, and margin guidelines across all sales channels. Designed for enterprise retailers needing consistent, optimized pricing decisions at scale.
• Prisma Promotions Promotional intelligence module that suggests promotional dynamics, designs and manages multi-mechanic promotions (Direct Discount, Get A Pay B, Discount x Quantity), identifies promotional overlaps, measures cannibalization effects, calculates pre/post-promotional sales and marketing ROI, and computes incremental profitability per promotion. Supports integration with pre-existing loyalty programs and POS systems. Designed for retail marketing and merchandising teams.
• Prisma Assortment Planning Assortment optimization module that combines business rules with AI to generate product listing and removal suggestions per store cluster. Identifies consumer shopping patterns and trends, enables store clustering and product segmentation, and performs SKU rationalization using Pareto analysis to maximize sales, margins, and inventory efficiency across all channels. Designed for category managers and merchandising teams at multi-store retailers.
• Prisma Space Planning Space allocation and planogram management module that generates visually appealing layouts and maximizes linear space profitability. Includes automatic planogram generator creating store-specific planograms at scale in three steps (Preparation, Subdivision, Automatic Generation). Features heat map analysis, timeline KPI tracking, commercial agreement rule management, and real-time store communication. Supports drag-and-drop planogram design on store floor plans. Designed for space planners and merchandising teams.
• Prisma Item Master Product information management (PIM) module that uses AI to autocomplete product categories and attributes, detect errors and anomalies, identify consumption patterns by attribute, and find matching products to compare competitor prices and assortment. Enriches item master with market data, supports multiple units of measure, and integrates with ERP, POS, and BI systems via API. Designed for retail data management teams.
• Prisma Mystery Shopper App Mobile application module enabling retailers to create store missions for capturing competitor pricing data. Features outlier detection algorithm, geolocation tracking to confirm mission completion, automatic data synchronization to the Prisma platform, and shopper performance auditing for best practice replication. Designed for retail competitive intelligence and pricing teams.
• Smart Supply Supply chain intelligence module that suggests product reorder based on demand forecasts, inventory levels, vendor lead times, and available space. Optimizes distribution center management, supplier ordering, replenishment frequency, and omnichannel distribution model. Reduces stock-outs and overstocks by integrating data across the supply chain. Designed for retail supply chain and operations teams.
• Prisma Platform (Unified Retail Planning) Unified B2B SaaS retail planning platform that integrates Pricing, Promotions, Assortment Planning, Space Planning, Item Master, and Smart Supply modules within a single omnichannel platform. Combines business rules with machine learning algorithms to capture internal and external data, detect anomalies, enrich information, and generate actionable suggestions that help retailers increase profitability across all channels. Designed for enterprise retailers across verticals including supermarkets, convenience stores, oil and gas, consumer electronics, and pharmacy.

Quantifiable outcome

• 7% gross margin increase and 4% inventory decrease in 600-store supermarket chain implementation
• +3 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Microsoft AzurecoreTechnology or IntegrationPrisma is a Microsoft partner built on Azure cloud infrastructure. The company protects all services with robust authentication and security layer following Microsoft highest Security Guidelines. Listed on Azure Marketplace for enterprise customer access.
• Microsoft AppSourcecoreTechnology or IntegrationPrisma is listed on Microsoft AppSource, making the platform available to Microsoft Dynamics 365 and Microsoft Cloud ecosystem customers.
• EndeavorminorGTM or Marketing PartnerEntrepreneur network organization supporting high-impact entrepreneurs. Prisma appears as an Endeavor-supported company for mentorship and network access.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blue Yonder: Leading supply chain and retail planning platform (formerly JDA Software) offering pricing, assortment, space planning, and inventory optimization. Direct competitor to Prisma across all five core modules but at much larger enterprise scale.
• RELEX Solutions: AI-driven retail and supply chain planning platform covering forecasting, pricing, assortment, space, and inventory optimization. Closest direct competitor to Prisma's unified platform approach with similar mid-market enterprise positioning.
• o9 Solutions: AI-powered integrated business planning platform serving retail and consumer goods with demand planning, pricing, and supply chain optimization. Comparable in offering an AI-native unified platform to enterprise retailers.
• Revionics: Specialized retail price optimization SaaS using AI/ML for everyday pricing, promotions, and markdown optimization. Directly competes with Prisma's Pricing and Promotions modules in the retail vertical.
• Aptos: Retail technology provider offering merchandising, planning, and pricing solutions to mid-market and enterprise retailers. Comparable vertical SaaS competitor with similar unified retail platform positioning.
• ToolsGroup: AI-driven supply chain and retail planning platform with demand sensing, inventory optimization, and assortment planning. Direct competitor in the Smart Supply and Assortment Planning modules.

Broad incumbents

• SAP (Retail / IBP): Enterprise software incumbent with SAP Integrated Business Planning and SAP Retail solutions covering pricing, assortment, and supply chain. Competes via breadth of ERP integration and existing enterprise customer relationships.
• Oracle Retail: Oracle's retail-specific suite (including RPAS, Merchandising, and Pricing) competes with Prisma across merchandising, pricing, and assortment planning. Broad incumbent with deeper enterprise integration.

Emerging players

• Antuit.ai: AI-powered demand planning, forecasting, and pricing optimization for retail and consumer goods. Comparable in AI-native approach to inventory and pricing optimization, though narrower in module coverage.

Regional players

• Relex / 7thSlope (LATAM regional players): Regional retail technology providers (e.g., Datasul in Brazil, Linio/other LATAM-focused retail SaaS) serving the same Latin American retail customers as Prisma with localized support and Spanish/Portuguese-language implementations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnbwEubqU3K6ZnGVbLRKI8w
• LinkedInlinkedin.com/company/prismaretail
• Xx.com/prismaretail
• Facebookfacebook.com/prismaretail

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prisma