Benestar
Benestar is an Australian employee assistance program (EAP) and corporate wellness provider, founded in 1988 and now operating under the TELUS Health brand. It delivers mental health, physical health, incident management, risk, and training services to enterprise clients via subscription-based, direct enterprise sales.
- Company typePrivate
- Founded1994
- HeadquartersSydney, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Benestar does
Benestar, headquartered in Sydney and founded in 1988, is an employee assistance program (EAP) and corporate wellness provider operating with 501-1,000 employees across the Australia and New Zealand markets. As of 2024 the business has been consolidated under the TELUS Health brand, the health division of Canadian telecommunications company TELUS Corporation (TSX: T), and is now distributed alongside TELUS Health's broader portfolio across more than 20 countries spanning APAC, North America, LATAM, and Europe.
The product surface is organized around five core solutions — Incident Management, Mental Health & Wellbeing (the core EAP), Physical Health Services, Risk & Safety, and Training & Development — structured around an Anticipate (preventive programs), Empower (digital-first engagement), and Respond (clinical intervention) care continuum. Delivery is supported by two digital platforms: TELUS Health One, a unified authentication hub for all TELUS Health services, and TELUS Health Wellbeing, a digital-first engagement platform offering personalized programs, guided challenges, and goal-setting. Clinical intervention, short-term counselling, crisis support, and manager tools for safe return-to-work form the responsive end of the offering, while training programs (including Mental Health First Aid) and a Mental Health Index research publication drive thought leadership and demand generation.
Revenue is generated through enterprise subscription contracts for EAP and wellness services, sold via direct enterprise field sales on a quote-based, annually billed model with pricing customized by organization size and requirements. The go-to-market targets enterprise organizations in transformation, talent-focused organizations, and large employers managing complex workforce challenges including hybrid work fatigue, manager strain, and burnout. As a subsidiary of TELUS Corporation, Benestar has no independent funding history and operates within the financial and strategic remit of TELUS Health rather than as a standalone capital-raising entity.
Benestar firmographics
Firmographics- Name
- Benestar
- Legal name
- TELUS Health
- Website
- https://benestar.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Benestar is an Australian employee assistance program (EAP) and corporate wellness provider, founded in 1988 and now operating under the TELUS Health brand. It delivers mental health, physical health, incident management, risk, and training services to enterprise clients via subscription-based, direct enterprise sales.
- Ownership category
- akta.pro rank
Benestar industry classification
Industry- Product category
- Employee Assistance Program and Corporate Wellness Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Social Assistance (624)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)
- akta.pro secondary industries
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Employee Assistance Programs (EAP) Management (HLAEAHAB)
Keywords
Where Benestar is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Benestar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Employee Assistance Program (EAP) Services: Core EAP subscription services providing mental health, wellbeing, and support programs to enterprise clients on a recurring subscription basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise EAP subscription - customized per organization |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Benestar product offering
Product offeringCore offering
Benestar provides corporate employee assistance programs (EAP) and workplace wellness services to enterprise clients, spanning incident management, mental health and wellbeing counselling, physical health services, risk and safety programmes, and training and development. Solutions are delivered through a digital-first engagement platform combined with clinical intervention, short-term counselling, and crisis support, structured as an end-to-end ecosystem of care (Anticipate, Empower, Respond).
Product overview
Benestar, now part of TELUS Health, offers a unified corporate health and employee wellness platform with a full ecosystem of care. The portfolio comprises five core solution areas: Incident Management, Mental Health & Wellbeing (EAP), Physical Health Services, Risk & Safety, and Training & Development. These are supported by the TELUS Health One and TELUS Health Wellbeing digital platforms, and complemented by the Mental Health Index research tool. The architecture follows a preventive-to-responsive continuum of care model: Anticipate (preventive health programs), Empower (digital-first engagement), and Respond (clinical intervention and crisis support). The solution supports over 30 years of experience in workplace mental health.
Differentiator
Problem solved
Functional benefit
Products and services
- Incident Management Expert clinical support services that reduce trauma, restore safety and strengthen workplace resilience following critical workplace incidents. For enterprise HR, People & Culture and safety leaders needing post-incident response and recovery.
- Mental Health & Wellbeing (Employee Assistance Programme) Comprehensive Employee Assistance Programme (EAP) covering crisis counselling, short-term counselling and preventative wellbeing programmes, providing a seamless, expert-led solution adapted to organisational needs. For enterprise HR and wellbeing buyers.
- Physical Health Services Expert care services including Health Check, Skin Check, Flu Vaccination, Massage, Ergonomics, and Health Expos designed to reduce risk, increase engagement and demonstrate commitment to employee wellbeing. For enterprise occupational health and HR buyers.
- Risk & Safety Proactive services including Embedded Workplace Support, Wellbeing Check, Mediation, and Assessment Services that foster wellbeing, reduce psychosocial risk and strengthen organisational culture. For enterprise HR, WHS and risk leaders.
- Training & Development Comprehensive evidence-based programmes including Facilitated Training, Supervision Program, Mental Health First Aid Training, and Career Transition to develop a culture of growth. For enterprise learning, HR and L&D buyers.
- TELUS Health One Central login hub providing access to every TELUS Health service with unified authentication. For enterprise client administrators and employees of subscribing organisations.
- TELUS Health Wellbeing Digital-first wellbeing platform that engages employees with personalised programmes, guided challenges and goals. For employees of enterprise customers subscribed to the Benestar/TELUS Health EAP and wellness offering.
- Mental Health Index Research and benchmarking tool providing insights into workplace mental health trends and employee wellbeing metrics. For HR, wellbeing and people-analytics leaders benchmarking organisational mental health.
Quantifiable outcome
- 34% of Australian employees find it more difficult to be motivated at work - highlighting need for wellness support
- +4 more outcomes
Companies that use Benestar
Customer profileSegments3 records
Ideal customer profiles3 records
Benestar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Benestar partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Benestar competitors and assessment
Company assessmentDirect peers
- ComPsych: ComPsych is one of the world's largest traditional EAP providers, serving thousands of employers globally. Closely aligned with Benestar's legacy EAP service model, with comparable enterprise focus and clinical intervention offerings.
- Spring Health: Spring Health provides employer-sponsored mental health benefits including therapy, coaching, medication management, and EAP functionality. A direct competitor across the same buyer persona and similar full-stack mental health positioning.
- Lyra Health: Lyra Health is a leading employer-sponsored mental health platform providing EAP-style services, teletherapy, and coaching to enterprise clients. Directly comparable to Benestar in target market (large employers), service scope (mental health and wellbeing), and B2B enterprise GTM.
- CuraLinc Healthcare: CuraLinc Healthcare is a traditional EAP provider offering mental health, work-life, and wellness services to employers. Closely mirrors Benestar's core EAP service model and enterprise customer base.
- Modern Health: Modern Health is a global mental health platform for employers offering therapy, coaching, and digital self-service. Competes head-to-head with Benestar for the same enterprise HR buyers with a more technology-led delivery model.
- Workplace Options: Workplace Options is a global EAP and wellbeing provider operating across more than 70 countries. Directly comparable to Benestar in service breadth (EAP, mental health, work-life services) and international enterprise footprint.
- Headspace Health: Headspace Health (combining Headspace and Ginger) offers mental health services including therapy, coaching, and self-guided content to employers and health plans. Competes with Benestar in the same employer-sponsored mental health category with a strong consumer brand.
Emerging players
- Calm Health: Calm Business provides digital mental wellness (meditation, sleep, mindfulness) to employers as a complement or alternative to traditional EAPs. Partial overlap with Benestar's Empower digital engagement layer, primarily serving as a point-solution complement.
Broad incumbents
- Optum Behavioral Health: Optum (UnitedHealth Group) offers EAP and behavioral health services as part of its broader health benefits and care delivery portfolio. A broad incumbent with overlapping capabilities but operating across a much wider healthcare services footprint.
- Telus Health (LifeWorks): Telus Health acquired LifeWorks in 2022 to become one of the largest EAP and wellbeing providers globally. As the direct parent platform that Benestar has been consolidated into, it is the most direct comparable entity in terms of full-service EAP delivery at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Benestar social profiles
Digital presenceBenestar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benestar leadership team
Management profileNumber of profiles
Benestar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benestar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benestar
What does Benestar do?
Benestar provides corporate employee assistance programs (EAP) and workplace wellness services to enterprise clients, spanning incident management, mental health and wellbeing counselling, physical health services, risk and safety programmes, and training and development. Solutions are delivered through a digital-first engagement platform combined with clinical intervention, short-term counselling, and crisis support, structured as an end-to-end ecosystem of care (Anticipate, Empower, Respond).
Is Benestar a public or private company?
Benestar is a private company. It is classified as corporate owned and is currently operating.
When was Benestar founded?
Benestar was founded in 1994. It employs 501 to 1,000 people.
Where is Benestar based?
Benestar is headquartered in Sydney, Australia, in the Oceania region.
How does Benestar make money?
One revenue line is on record: employee Assistance Program (EAP) Services.
Who are Benestar's main competitors?
Direct peers on record are ComPsych, Spring Health, Lyra Health, CuraLinc Healthcare, Modern Health, Workplace Options and Headspace Health. Calm Health is listed as an emerging player. Broad incumbents are Optum Behavioral Health and Telus Health (LifeWorks).
Does Benestar have an API?
No public API is recorded for Benestar.
What industry is Benestar in?
Benestar's product category is Employee Assistance Program and Corporate Wellness Services. Its primary akta.pro industry code is HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms, with a secondary code of BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP). Its NAICS code is 621420 and its SIC code is 8000.