Blinds To Go
- Company typePrivate
- Founded1954
- HeadquartersParamus, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Blinds To Go does
Blinds To Go is a privately held North American specialty retailer and manufacturer of custom-made window treatments, founded in 1954 and headquartered in Paramus, New Jersey. The company designs, produces, and sells made-to-order blinds (wood, faux wood, aluminum, vertical), shades (cellular, roller, solar, Roman, woven wood, cascade/zebra, sheer, panel track, skylight), shutters, and curtains/drapery, with optional motorized and cordless operating systems integrated with the BOND Bridge smart-home hub. Products are sold through a vertically integrated omnichannel model combining more than 100 company-owned showrooms across the USA and Canada, a direct e-commerce website, free in-home design consultations, free sample delivery, and a professional measure-and-install service network staffed by pre-screened installers. The business also operates a Designer Trade Program offering interior designers a 25% discount plus a 3.5% monthly recurring commission on delivered purchases, and co-markets named-designer capsule collections (Jhonny Curran, Gregory DelliCarpini, Brian Atwood). Customers are primarily residential homeowners, with secondary segments in renters, interior designers, and property/real estate professionals. Pricing is quote-based with no public list price, supported by periodic storewide promotions (BOGO 50% off, Buy 1 Get 150% off) and a lifetime product warranty.
Blinds To Go firmographics
Firmographics- Name
- Blinds To Go
- Legal name
- Blinds To Go Inc.
- Website
- https://blindstogo.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Blinds To Go industry classification
Industry- Product category
- Custom Window Treatments
- NAICS
- Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)
- akta.pro secondary industries
- Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN), Curtain, Blind & Shade Installation/Repair (HSAGAAAG)
Keywords
Where Blinds To Go is headquartered
LocationHeadquarters
- HQ city
- Paramus
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Blinds To Go business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Custom Window Treatments: Sale of made-to-order custom blinds, shades, shutters, and drapery. Products are manufactured to exact customer specifications based on measurements provided. Once order is confirmed and sent to production, orders cannot be changed, exchanged, or refunded.
- Professional Services: Charges for professional measure and installation services, separate from product pricing. Installation guides available for DIY customers.
- Designer Trade Program: Interior designers receive 25% discount on window coverings with 3.5% monthly commission on delivered purchases. Commission paid via direct deposit monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Custom Pricing |
| Subscription | Annual | Designer Trade Program - 25% Discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Blinds To Go product offering
Product offeringCore offering
Blinds To Go manufactures and retails made-to-order custom window treatments including blinds, shades, shutters, and drapery. Products are custom-built to exact customer specifications and sold through 100+ physical showrooms and e-commerce, complemented by free in-home design consultations, free sample delivery, and professional measure-and-install services. The company also operates a Designer Trade Program providing interior designers with a 25% discount and recurring 3.5% monthly commission.
Product overview
Blinds To Go is a custom window treatment retailer offering a comprehensive portfolio of made-to-order blinds, shades, drapery, and shutters. The core product line consists of horizontal wood and faux wood blinds, aluminum mini blinds, vertical blinds and sheers, cellular/honeycomb shades, roller shades, solar shades, Roman shades, woven wood shades, cascade/zebra shades, Serenity sheer shades, panel track blinds, skylight shades, window shutters, and curtains/drapery. These products are sold primarily through retail showrooms and an e-commerce platform, with optional add-on motorization for cord-free smart home control and free in-home design consultation services. The company also offers designer collaboration collections (Jhonny Curran, Gregory DelliCarpini, Brian Atwood) and a trade program for interior design professionals. Sample kits and measurement/installation services support the custom ordering process.
Differentiator
Problem solved
Functional benefit
Brands
- Serenity Sheer Shades: Soft and modern sheer window shades offering privacy and light control
- Jhonny Curran Collection
- Gregory DelliCarpini Collection
- Brian Atwood Collection
- Ideal Shutters
Products and services
- Wood Blinds Custom real wood horizontal blinds crafted from basswood, kiln dried and clear coated for durability. Available in a variety of stains and finishes, offering a classic, elegant look with natural grain and knots for residential windows.
- Faux Wood Blinds Custom faux wood blinds made from composite PVC material, mimicking the look of real wood with moisture resistance, durability, and easy maintenance. Ideal for kitchens, bathrooms, and high-humidity areas in residential properties.
- Aluminum Mini Blinds Horizontal aluminum mini blinds offering a sleek, durable, and moisture-resistant window solution. Feature cordless tilt control for smooth, precise light control in residential settings.
- Vertical Blinds Vertical blinds designed for patio doors and wide windows, offering sleek design, easy light control, and a modern aesthetic. Available in fabric, vinyl, and sheer options for residential customers.
- Cellular Shades Energy-efficient cellular (honeycomb) shades balancing privacy, light control, and year-round comfort. Available in light-filtering, room-darkening, and blackout options, including Day/Night configurations for residential windows.
- Roller Shades Sleek, streamlined roller shades delivering smooth operation and everyday light control. Available in a wide range of colors and openness factors for light filtering or blackout applications in residential windows.
- Solar Shades Solar shades blocking UV rays while preserving outward visibility. Available in multiple openness factors for a range of privacy and view options, made from woven PVC for durability and easy cleaning in residential properties.
- Roman Shades Fabric shades that fold into crisp layers when raised, adding softness, warmth, and elegant light control. Available in flat, waterfall, or classic styles with light filtering or blackout liners for residential customers.
- Woven Wood Shades Shades handwoven from natural grasses, reeds, and bamboo, lending a relaxed natural casual vibe. Feature a timeless bohemian aesthetic and organic texture suitable for modern farmhouse and eco-minimalist design in residential homes.
- Cascade/Zebra Shades Cascade sheer shades (also called zebra shades) featuring alternating sheer and opaque bands for precise light and privacy control with a modern, polished look for residential interiors.
- Serenity Sheer Shades Soft and modern sheer window shades offering elegant light diffusion and a sleek contemporary appearance. Designed for residential spaces where a refined, airy look is desired.
- Panel Track Blinds Panel track blinds designed for wide windows or sliding doors, delivering modern style and versatile light control with large fabric panels that slide along a track in residential settings.
- Skylight Shades Custom window treatments designed specifically for skylights, adding style and light control to skylight openings in ceilings for residential customers.
- Window Shutters Framed panels with adjustable louvers (Ideal Shutters) sitting inside or around the window or door opening, creating a built-in finished look. Known for stability, privacy, and consistent light control. Includes café shutters covering only the bottom half of windows in residential homes.
- Sheer Vertical Blinds Vertical blinds made from sheer fabric that softens natural light while maintaining privacy. Designed for large windows and patio doors with a modern, elegant aesthetic for residential customers.
- Curtains and Drapery Custom curtains and drapery available in 100+ fabrics. Available in sheer, light-filtering, room-darkening, and blackout options. Includes Tailored Fit Drapery for a precise, polished look in residential homes.
- Blinds To Go x Jhonny Curran Collection A collaboration collection of drapery and shade styles in a sophisticated palette of neutrals, whites, and subtle textures. Inspired by stories of home and celebrated togetherness, designed to feel effortlessly stylish in any room. Available exclusively through Blinds To Go.
- Blinds To Go x Gregory DelliCarpini Collection A designer collaboration collection featuring exclusive window treatment styles, featured under Blinds To Go's Collaborations section for residential customers.
- Blinds To Go x Brian Atwood Collection A designer collaboration collection featuring exclusive window treatment styles with Brian Atwood, listed under Blinds To Go's Collaborations section.
- Designer Trade Program A membership program for interior designers offering a 25% discount on window coverings purchased in stores or online, plus a 3.5% monthly commission on delivered purchases. Available to U.S. and Canada residents with business license and tax identification requirements.
- Free In-Home Consultation A complimentary design consultation service where a design expert visits the customer's home to recommend window treatment solutions tailored to their space and provide an estimated quote.
- Free Sample Kits Complimentary swatch sample kits available to customers, including curated kits (Most Popular, Cool Coastal, Jhonny Curran) and individual product swatches, delivered via USPS priority mail in 1-3 days.
Quantifiable outcome
- Lifetime warranty on products
- +1 more outcomes
Companies that use Blinds To Go
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Blinds To Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Blinds To Go partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Jhonny CurrancoreDesigner collaboration featuring a sophisticated palette of neutrals, whites, and subtle textures in a drapery and shade collection. Jhonny Curran brings comfort and style from Vermont roots to Westchester NY, inspiring through affordable-chic decor and lifestyle content.
- Gregory DelliCarpiniminorDesigner collaboration for exclusive window treatment collection.
- Brian AtwoodminorDesigner collaboration for exclusive window treatment collection.
- BOND BridgecoreBOND Bridge integration enables app-based control of motorized blinds and shades through smartphone or tablet. Allows scheduling, room grouping, and remote adjustment of window treatments compatible with home automation routines.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Blinds To Go competitors and assessment
Company assessmentDirect peers
- 3 Day Blinds: US custom blinds, shades, shutters, and drapery retailer offering in-home design consultation and professional installation with quick-ship positioning. Comparable to Blinds To Go in custom manufacturing, consultation-driven sales motion, and product breadth.
- Smith & Noble: Custom window treatment retailer owned by Hunter Douglas, selling made-to-order blinds, shades, shutters, and drapery with in-home consultation. Directly comparable to Blinds To Go in custom product, consultation-led sales, and premium positioning, but operates on a manufacturer-owned rather than independent platform.
- Blinds.com: Online-first custom window treatment retailer owned by The Home Depot, offering made-to-order blinds and shades with national reach. Comparable to Blinds To Go in custom product offering but differentiated by digital-first distribution and big-box parent backing.
- Budget Blinds: Franchise-based custom window treatment retailer offering made-to-order blinds, shades, shutters, and drapery with in-home consultation and professional installation. Operates a multi-location retail model similar in customer experience and product mix to Blinds To Go, though franchised rather than company-owned.
- The Shade Store: Premium direct-to-consumer custom window treatment retailer with showrooms across the US, offering fabrics and finishes positioned at the higher end of the category. Closely comparable to Blinds To Go in made-to-order model, showroom-based distribution, and trade/contractor program.
Broad incumbents
- Lowe's: National home improvement retailer offering custom and ready-made window treatments alongside broader home categories. Comparable in custom blind offering and DIY customer base, though not specializing exclusively in window treatments.
- Home Depot: National home improvement retailer carrying both ready-made and custom-configured blinds and shades in-store and through Blinds.com. Overlaps with Blinds To Go in custom window treatments but competes primarily on price, convenience, and one-stop shopping.
- Hunter Douglas: Largest North American manufacturer of custom window coverings, distributing through independent dealers and proprietary brands such as Smith & Noble. Comparable to Blinds To Go as the upstream manufacturer behind many category competitors, with overlapping product technology including motorization.
Others
- IKEA: Global home furnishings retailer offering ready-made curtains, blinds, and cellular shades at value price points. Tangentially comparable to Blinds To Go in window covering category but competes almost entirely on ready-made commodity offerings rather than custom manufacturing.
Emerging players
- Lutron: Manufacturer of premium motorized shading systems (Serena, Triathlon) integrated into its broader lighting and smart-home control platform. Comparable to Blinds To Go in motorized shades but at the premium/smart-home end of the category, with strong overlap through Blinds To Go's BOND Bridge integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Blinds To Go social profiles
Digital presenceBlinds To Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blinds To Go leadership team
Management profileNumber of profiles
Profiles1 record
Blinds To Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blinds To Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blinds To Go
What does Blinds To Go do?
Blinds To Go manufactures and retails made-to-order custom window treatments including blinds, shades, shutters, and drapery. Products are custom-built to exact customer specifications and sold through 100+ physical showrooms and e-commerce, complemented by free in-home design consultations, free sample delivery, and professional measure-and-install services. The company also operates a Designer Trade Program providing interior designers with a 25% discount and recurring 3.5% monthly commission.
Is Blinds To Go a public or private company?
Blinds To Go is a private company. It is classified as family owned and is currently operating.
When was Blinds To Go founded?
Blinds To Go was founded in 1954. It employs 501 to 1,000 people.
Where is Blinds To Go based?
Blinds To Go is headquartered in Paramus, United States, in the North America region.
How does Blinds To Go make money?
Three revenue lines are on record. Custom Window Treatments are the primary driver. The others are professional Services and designer Trade Program.
Who are Blinds To Go's main competitors?
Direct peers on record are 3 Day Blinds, Smith & Noble, Blinds.com, Budget Blinds and The Shade Store. Broad incumbents are Lowe's, Home Depot and Hunter Douglas. IKEA is listed as an others. Lutron is listed as an emerging player.
Does Blinds To Go have an API?
No public API is recorded for Blinds To Go.
What industry is Blinds To Go in?
Blinds To Go's product category is Custom Window Treatments. Its primary akta.pro industry code is CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical), with a secondary code of CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail. Its NAICS code is 449122 and its SIC code is 5700.