What UX Foundation does

UX Foundation is a Hanoi-headquartered, privately-held education and training company focused on UX/UI product design, founded in 2021 by Nguyễn Vương Chung and operating as UX Foundation Co., LTD in Vietnam. The company delivers a five-course curriculum — User Interface Foundation (UIF), User Experience Foundation (UXF), Psychology in UX Design (PXD), Data-Driven Design (DAD), and Automation Foundation (ATF) — covering beginner visual design through advanced data-driven product development and workflow automation. Courses run as 3-month cohorts delivered both online via Google Meet and in-person at the company's Hanoi classroom (10B Ng. 88 P. Tô Vĩnh Diện, Khương Đình), with stated course prices ranging from 7,000,000 VND (ATF) to 12,000,000 VND (DAD), and several priced at 8,000,000 VND. UXF alone has reached cohort K49, indicating sustained multi-cohort-per-year cadence since launch. The technology footprint is modest and pedagogical rather than proprietary: Google Meet for live online sessions, Figma for student deliverables, n8n for automation coursework, and Google Analytics/Firebase for data-driven design coursework. No app, API, SDK, or proprietary platform has been disclosed.

The business model is one-time course tuition with no subscription or recurring revenue stream. Payment terms require a 50% deposit 30+ days before class start with balance due within 30 days of start, or 100% upfront for late enrollment. Enrollment is handled directly via the company website (uxfoundation.vn) on a self-serve basis; cohorts fill 1–3 months before launch, suggesting demand-driven rather than sales-driven acquisition. Some corporate sponsorship exists (companies including Techcombank, MB Bank, Samsung SDS, FPT Software, and VinFast are listed as student employers), with the company explicitly accommodating extended corporate payment processing.

Go-to-market is community-led and organic. Primary channels are Facebook (120+ reviews), peer word-of-mouth, YouTube, LinkedIn, an active blog, and a comic series ("Comic Healing") launched in 2022 that distills UX/product concepts into accessible visual stories. Students come from 8+ countries including Vietnam, the US, and Australia, with the international cohort enabled by online delivery rather than physical expansion. The teaching team is led by founder Chung (former Head of Design at Seal Commerce, the company behind the GemPages Shopify page builder) with additional instructors (Hoàng Đàm Khánh, Nguyễn Hoàng Anh, Vũ Tuyên Hoàng), teaching assistants, and a small operations staff. UX Foundation has not disclosed any funding rounds, M&A activity, or external investors, and operates as a bootstrapped, founder-owned entity.

Name

UX Foundation

Legal name

UX Foundation Co., LTD

Website

https://uxfoundation.vn

Company type

Private

Founded year

2021

Operating status

Operating

Short description

UX Foundation is a Hanoi-based UX/UI design education company offering five project-based courses — UI Foundation, UX Foundation, Psychology in UX Design, Data-Driven Design, and Automation Foundation — delivered online via Google Meet and in-person to working professionals and corporate-sponsored learners across 8+ countries.

Ownership category

akta.pro rank

Product category

Design Education / Professional Training

NAICS

Educational Services (611), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

UX, Design Thinking & Customer Research for PMs (EDABAHAK)

akta.pro secondary industry

Cohort-Based Courses & Live Bootcamps (MPACALAC)

Keywords

• UX design education
• UI design training
• Product design courses
• Design thinking bootcamp
• Data-driven design training

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Tuition Fees: UX Foundation generates revenue through one-time tuition fees charged per course. Each course has a fixed price point. Payment terms include: 50% deposit 30+ days before class starts (balance due within 30 days before start), or 100% payment if enrolling within 30 days of start. No subscription or recurring revenue model is indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

UX Foundation is a Vietnam-based design education school that sells cohort-based UX/UI design training courses (User Interface Foundation, UX Foundation, Psychology in UX Design, Data-Driven Product Development, and Automation Foundation). Each course runs over multiple cycles per year in online (Google Meet) and offline (Hanoi classroom) formats, priced as one-time tuition fees, and teaches practicing or aspiring product designers structured design methodology, research, and prototyping skills.

Product overview

UX Foundation is an education/training company offering five UX/UI design courses: User Interface Foundation (UIF), User Experience Foundation (UXF), Psychology in UX Design (PXD), Automation Foundation (ATF), and Data-Driven Design (DAD). These courses are designed for different skill levels and career paths in product design, ranging from beginner UI fundamentals to advanced data analytics and automation. Courses are delivered in both online and offline formats, with lifetime access to course materials for in-person students and 2-month video access for online students.

Differentiator

Problem solved

Functional benefit

Products and services

• User Interface Foundation (UIF) A beginner-level course teaching how to design digital products following proper UI standards and conventions. Covers digital product design fundamentals, visual design principles, and Figma usage. Targeted at beginners, graphic designers, and junior-to-mid product designers. Delivered online (Google Meet) and offline (Hanoi classroom). Priced at 8,000,000 VND per cohort.
• User Experience Foundation (UXF) A foundational course covering user experience design methodology. Teaches how to identify target users, define problems, and determine appropriate features. Focuses on user-centric design thinking. Approximately 3-month course (~12 sessions), delivered online and offline. Price not publicly listed on the main page.
• Psychology in UX Design (PXD) A course teaching how to design interfaces that are convenient for users by applying psychological principles to UX design. Covers behavioral psychology, habit formation, and decision-making in product design. Targeted at product builders and all-level product designers. Approximately 3-month course. Price not publicly listed.
• Data-Driven Product Development (DAD) A course teaching how to make decisions and optimize products using data. Covers the loop of data collection, analysis, experimentation, and evaluation. Students practice on real products with actual data. 16 sessions. Priced at 12,000,000 VND per cohort.
• Automation Foundation (ATF) A course teaching automation skills using tools like n8n to optimize repetitive daily tasks, build workflows, and create functional solutions. Also serves as a foundation for building AI Agents in the future. 13 sessions. Priced at 7,000,000 VND per cohort.

Quantifiable outcome

• Multiple graduates reported landing UX/UI design roles or career advancement after completing courses (e.g., Phuoc Pham hired by Best Student during course; Linh Ha transitioned from Graphic Design to UI design role)
• +2 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Seal CommerceminorOthersNguyen Vuong Chung, the founder of UX Foundation, was formerly Head of Design at Seal Commerce. Seal Commerce builds the GemPages page builder for the Shopify ecosystem. This is a personal professional history connection rather than a formal company partnership, though it contributes to the founder's industry credibility and teaching expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• General Assembly: Global private education company offering cohort-based bootcamps in UX design, data, and software engineering. Comparable to UX Foundation as a direct competitor in UX immersive training, though at much larger scale and broader curriculum.
• BrainStation: Global digital skills training provider offering UX/UI, data, and development bootcamps in cohort-based formats. Comparable as a broader incumbent in the same UX bootcamp category, with corporate training offerings similar to UX Foundation's employer-sponsorship channel.

Direct peers

• Interaction Design Foundation: Online learning platform specializing exclusively in UX, interaction design, and HCI courses with a subscription model. Directly comparable to UX Foundation's UX-focused curriculum, though it serves a global English-speaking audience.
• CareerFoundry: Online bootcamp offering mentored UX/UI design programs with career-change focus. Comparable to UX Foundation's career-transition curriculum, asynchronous-but-mentored delivery, and career outcomes orientation.
• Designlab: Online UX/UI design school offering cohort-based courses with mentorship and project-based learning. Closely comparable in pedagogy (project capstones, mentor feedback, career transition focus) and target learner (career changers and junior designers).
• Springboard: Online bootcamp offering UX design career tracks with mentor-led, project-based curriculum and job guarantees. Comparable to UX Foundation in UX career-track structure and mentor-driven cohort model.

Emerging players

• DesignerUp: Online UX/UI design school offering self-paced and mentored programs targeting career changers. Comparable as a smaller, more focused UX-only training provider with similar target persona.
• Reforge: Selective product and growth education platform offering cohort-based courses for working professionals. Comparable to UX Foundation in cohort model and professional-target audience, though focused on product management and growth rather than UX design specifically.

Regional players

• MINDX (Vietnam): Major Vietnamese coding and digital skills school offering web development, data, and design courses. Comparable as a domestic Vietnamese training competitor with broader curriculum but similar employer-sponsored enrollment model.
• VTI Academy (Vietnam): Vietnamese IT training provider affiliated with VTI Group offering software, data, and design courses. Comparable as a Vietnam-based competitor in the digital skills training space with corporate and individual enrollment channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UXFoundation
• Facebookfacebook.com/UxFoundation
• LinkedInlinkedin.com/company/74760802

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UX Foundation