What Emendu does

Emendu (legal entity EMENDU RENT S.L.) is a Spanish B2B device-as-a-service platform headquartered in Valencia, combining technology rental with an AI-powered IT management SaaS called MyEmendu. The company targets small and medium enterprises that lack dedicated IT departments, offering bundled device procurement (computers, Apple devices, smartphones, tablets, accessories), 12/24/36-month rental contracts that include all-risk insurance (via Europ Assistance), 72-hour delivery, and pre-configuration. Its technology core is a cloud-based SaaS featuring LISA, an AI agent that automates incident resolution, inventory management, device recommendations, software installation, and employee onboarding, with Google Workspace integration for automatic user provisioning.

The product portfolio spans five interconnected modules — Inventario, Personas, Soporte, Catálogo, and Addons — distributed via a freemium SaaS tier (free up to 5 devices) and a Premium tier (30-day free trial, MDM, unlimited AI usage, 24/7 expert support). Revenue is generated through recurring monthly SaaS subscriptions and device rental fees (e.g., €28–€61/month per laptop, €24–€49/month per phone/tablet), supplemented by direct device purchase and a software catalog add-on channel.

Emendu operates primarily through product-led growth (self-serve SaaS) and inside-sales for enterprise rentals, distributing within Spain via direct website sales and channel partnerships with startup accelerators (Lanzadera, Google for Startups, SeedRocket). Named customer logos skew toward Spanish startups (ISDI, Hawkers, Taxdown, Demium, Novolabs), and the company cites 300+ customers on MyEmendu. Founded in 2021 with a current headcount of 1–10, Emendu has raised undisclosed funding from Google for Startups (Sep-2022) and Core Angels Barcelona (2023), and remains privately held without disclosed revenue.

Name

Emendu

Legal name

EMENDU RENT S.L.

Website

https://emendu.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Emendu is a Spanish B2B device-as-a-service platform combining technology rental with an AI-powered IT management SaaS (MyEmendu) for SMEs lacking dedicated IT departments, bundling devices, insurance, support, and automation in one offering.

Ownership category

akta.pro rank

Product category

IT Asset Management Software

NAICS

Computer Systems Design and Related Services (54151), Office Machinery and Equipment Rental and Leasing (532420), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Computer Rental & Leasing (7377), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Endpoint Support & Device Lifecycle Services (IMACD) (BPAEAJAF)

akta.pro secondary industries

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• IT asset management
• Device rental services
• SaaS IT management
• Mobile device management
• Workplace technology services

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. SaaS Subscription (MyEmendu): Monthly subscription model with Free tier (up to 5 devices) and Premium tier. Premium includes 24/7 expert support, MDM, unlimited AI consultations, advanced inventory and people management, and software catalog.
2. Technology Renting (Renting Tecnológico): Operating lease (renting) of devices including computers, phones, tablets, and accessories. Contracts typically 12, 24, or 36 months. Monthly fees include device, insurance, delivery, and maintenance. End-of-term options: return, renew, or purchase.
3. Device Purchase: Direct purchase of devices at competitive prices through the MyEmendu catalog, alongside renting options.
4. Software Catalog (Addons): Access to a complete software catalog with packages organized by category (programming, browsers, security, productivity, communication). Installation and management through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Emendu provides a B2B SaaS platform called MyEmendu that centralizes IT management for businesses — covering device inventory, employee onboarding, software deployment, and 24/7 AI-powered support through its LISA agent. Complementing the software, Emendu rents business technology devices (computers, smartphones, tablets, and accessories) on 12/24/36-month operating leases with bundled insurance, delivery, preconfiguration, and maintenance, targeting SMEs and startups without dedicated IT departments.

Product overview

Emendu operates as a device-as-a-service (DaaS) provider combining technology rentals with an AI-powered SaaS management platform. The core product is MyEmendu, a unified IT management SaaS available in Free and Premium tiers, which integrates rental device management with intelligent automation. The platform consists of five interconnected modules: MyEmendu Inventario for device tracking, MyEmendu Personas for employee and team management with Google Workspace synchronization, MyEmendu Soporte for 24/7 remote IT support, MyEmendu Catálogo for device acquisition (purchase or rental), and MyEmendu Addons for software management. Central to the offering is LISA, an AI agent that automates incident resolution, inventory management, and employee onboarding. The rental portfolio spans computers (including Apple), smartphones, tablets, and accessories, all bundled with all-risk insurance and maintenance. The Premium tier adds MDM capabilities and unlimited AI access.

Differentiator

Problem solved

Functional benefit

Products and services

• MyEmendu SaaS Platform Cloud-based SaaS platform for remote IT management that enables organizations to control their technology fleet, manage incidents, onboard employees, and acquire new devices from a centralized dashboard. Includes AI-powered support via LISA. Designed for SMEs and startups that lack dedicated IT departments.
• Technology Renting — Computers Operating-lease rental of laptop and desktop computers from brands including HP, Lenovo, Dell, and Apple. Contract terms of 12, 24, or 36 months. Monthly fee includes the device, all-risk insurance, 72-hour delivery, preconfiguration, and maintenance. End-of-term options: return, renew, or purchase.
• Technology Renting — Apple Computers Renting service for Apple computers including MacBook Air, MacBook Pro, and iMac with specialized macOS technical support and expert remote assistance. Includes all-risk insurance and 72-hour delivery.
• Technology Renting — Smartphones

Quantifiable outcome

• A 50-person company can save more than 80 hours per year managing inventory efficiently
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Europ Assistance S.A. (Spanish Branch)coreStrategic or Co-development PartnerEurop Assistance provides insurance coverage for Emendu's rented devices, including accidental damage, theft, and improper appropriation. They manage repairs through authorized Spanish service centers and coordinate device replacement.
• Google (Google Workspace / Admin Directory)coreTechnology or IntegrationEmendu integrates with Google Admin Directory API to access and manage Google Workspace user information, enabling automatic user import, creation, and synchronization for employee onboarding.
• LanzaderaminorOthersStartup accelerator program that supports and promotes Emendu's services, listed as a supporter of the company.
• Google for StartupsminorOthersGoogle's startup support program that backs Emendu, listed as a supporter of the company.
• SeedRocketminorOthersStartup accelerator that supports and promotes Emendu, listed as a supporter of the company.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• NinjaOne: Unified endpoint management platform for IT teams covering device inventory, patching, remote support and MDM. Closely comparable to MyEmendu on the endpoint/device lifecycle management and remote IT support layer.
• Grover: European subscription/rental platform for consumer and business technology (phones, laptops, tablets) with monthly fees and bundled services. Most directly comparable to Emendu on the technology-renting business model and target SME/team buyer.
• Atera: SaaS platform for IT management combining RMM, PSA, remote access and an AI assistant (Atera AI) for SMBs and MSPs. Comparable to MyEmendu on the cloud-based remote IT management and AI-assistant positioning.

Broad incumbents

• HP Device-as-a-Service: HP's DaaS offering combines PCs, printers, support, analytics and lifecycle services into a single subscription. Directly overlaps Emendu's renting-plus-management bundle but operates from a much larger OEM platform.
• Lenovo Device-as-a-Service: OEM DaaS program from Lenovo bundling hardware, services, support and financing for business customers. Competes head-on with Emendu's renting business, but as part of a much wider hardware and services portfolio.
• Freshservice (Freshworks): Cloud ITSM and IT asset management suite used by mid-market and enterprise IT teams for ticketing, asset tracking and workflow automation. Competes with the MyEmendu Soporte/Inventario modules but at a larger scale and broader portfolio.
• ServiceNow IT Service Management: Enterprise IT service management and workflow platform, increasingly embedding AI agents for IT support. Broad incumbent alternative to MyEmendu Soporte and a clear competitive risk for Emendu's AI-led IT management wedge.
• Kaseya VSA: Unified IT management suite for MSPs and IT teams covering RMM, endpoint management, security and ticketing. Overlaps with MyEmendu's remote device management and support capabilities, with broader established reach.
• Microsoft Intune (Endpoint Manager): Cloud-based MDM and endpoint management solution bundled into Microsoft 365. Comparable to the MDM capabilities already present in MyEmendu Premium and a relevant incumbent alternative once Microsoft 365 integration ships.

Emerging players

• Flexxible | DaaS: European-focused DaaS provider offering managed device rental, lifecycle services and remote support for SMEs. Closely comparable to Emendu's bundled device-renting-plus-managed-services model and a relevant European peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/emendu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emendu