What Eletive does

Eletive is a Sweden-based SaaS company founded in 2014 in Malmö that operates a People Success Platform combining employee engagement, performance management, and self-leadership tooling for mid-to-large organizations globally. The platform is built on AI-powered people intelligence that combines machine learning, adaptive survey algorithms, and behavioral science; core capabilities include real-time pulse surveys, NLP-based sentiment analysis of open-text responses, attrition risk prediction, lifecycle surveys, 360-degree feedback, OKR tracking, and anonymous communication channels. The product surface spans three core modules (Employee Engagement, Performance Management, Self-leadership) supported by feature modules such as Attrition Risk, Lifecycle Surveys, Anonymous Chat, eNPS, 360-Degree Feedback, and OKRs, and the platform is delivered in 43+ languages with native integrations to Workday, SAP SuccessFactors, Personio, BambooHR, ADP Workforce Now, HiBob, Slack, Microsoft Teams, Okta, and Google Workspace.

Eletive monetizes through an annual per-employee-per-month SaaS subscription with custom enterprise pricing that requires a sales conversation; pricing is not publicly disclosed. The go-to-market is enterprise field sales with a contact-sales CTA, complemented by content marketing (blog, resource library, newsletter), proprietary virtual conferences (People Success & the Future of Work, AI in HR), webinars, and strategic SEO targeting competitor keywords. Customer logos span roughly 20 named enterprises across chemicals (AkzoNobel), industrial manufacturing (Trelleborg, JOST, Halton), environmental services (Veolia), retail (Hertz, New Yorker, Groupe Rocher, IKEA, Best Western), food and consumer goods (Orkla, Dole), financial services (Luxembourg Stock Exchange), hospitality (Sheraton, Best Western), telecommunications (Drei), government (EU-LISA), and construction (Xella Group, Purmo).

The company was founded by engineers and psychologists, maintains ISO 27001 and GDPR compliance, and was acquired by U.S. software-focused private equity firm Accel-KKR in November 2025 at an ARR of approximately 100 million SEK (~$9.3–$9.5 million USD) and a 2023 valuation of approximately €41 million. Post-acquisition, leadership including CEO and co-founder Marcus Wennmo continues to run the business, and the company is investing in AI-driven product expansion, the Eletive Certification program, and continued thought-leadership content including the Eletive Executive Report 2026.

Name

Eletive

Legal name

Eletive AB

Website

https://eletive.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Eletive is a Sweden-based SaaS company that provides an AI-powered People Success Platform combining employee engagement surveys, performance management, and self-leadership tools for mid-to-large organizations globally, monetized through annual per-employee enterprise subscriptions with custom pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Per Employee/Month): Annual recurring revenue model based on per-employee-per-month subscription pricing. Custom quote pricing with tiered plans for different organizational sizes and feature requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Eletive is a SaaS People Success Platform that combines employee engagement, performance management, and self-leadership in one unified solution. It offers AI-powered real-time pulse surveys, adaptive question batteries, sentiment analysis on open-text feedback, attrition risk prediction, lifecycle surveys, OKRs, 360-degree feedback, and 1:1 tools. The platform is sold primarily to mid-to-large enterprises globally and integrates with major HRIS systems.

Product overview

Eletive is a People Success Platform that combines employee engagement and performance management in a unified SaaS solution. The core platform consists of Employee Engagement (real-time pulse surveys, AI-powered sentiment analysis, lifecycle surveys, and anonymous feedback channels) and Performance Management (goal alignment, OKRs, 1:1 meeting tools, and 360-degree feedback) modules. These are supplemented by Self-leadership features that give employees individual dashboards and recommended actions, and Advanced People Management with intuitive heatmaps for visualizing workforce data. The platform integrates AI capabilities including sentiment analysis and attrition risk prediction, supports 43+ languages, and works as a standalone engagement layer that can integrate with existing HRIS systems like Workday, SAP SuccessFactors, Personio, BambooHR, and ADP. Eletive also offers an annual Eletive Executive Report, hosts virtual conferences (People Success & the Future of Work, AI in HR), and provides an Eletive Certification program for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Engagement Real-time pulse surveys and continuous listening module that provides organizations with AI-powered sentiment analysis, dynamic heatmaps, and automated alerts to measure and increase employee engagement across the workforce. Designed for HR leaders and people managers in mid-to-large enterprises.
• Performance Management Continuous performance management module that enables goal alignment, OKR tracking, 1:1 meeting tools, and structured performance reviews integrated with engagement data. Built for HR and people leaders in mid-to-large organizations.
• Self-Leadership Platform module that promotes a culture of feedback and self-leadership by giving employees their own dashboards, personalised notifications, and recommended actions to take ownership of their development. Designed to operate alongside manager and HR dashboards in enterprise deployments.
• Eletive Certification Certification program that recognises organisations demonstrating outstanding commitment to employee engagement, people management excellence, and data-driven workplace practices. Customers can earn and showcase certification badges.

Quantifiable outcome

• 81% lower absenteeism for highly engaged organizations
• +4 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• SlackcoreTechnology or IntegrationNative integration with Slack for notifications and survey access. Users receive notifications through Slack and can access surveys directly from notifications.
• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams for survey delivery and notifications within the Teams interface.
• WorkdaycoreTechnology or IntegrationIntegration with Workday HCM for seamless data flow and employee data synchronization.
• SAP SuccessFactorscoreTechnology or IntegrationIntegration with SAP SuccessFactors for HR data synchronization and workflow integration.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Workday Peakon Employee Voice: Peakon (acquired by Workday) provides real-time employee engagement surveys and people analytics, competing head-to-head with Eletive for multinational enterprise buyers and leveraging Workday HCM distribution.
• Culture Amp: Culture Amp is a closely comparable employee engagement and performance management SaaS platform serving mid-to-large organizations globally, overlapping directly with Eletive across pulse surveys, engagement analytics, and performance reviews.
• 15Five: 15Five delivers continuous performance management and employee engagement solutions including pulse surveys and 1:1 tools, making it a direct comparable to Eletive's engagement and performance modules.
• Lattice: Lattice offers performance management, OKRs, and employee engagement tools to mid-market and enterprise customers, overlapping with Eletive's performance management and continuous listening capabilities.
• Perceptyx: Perceptyx provides enterprise employee listening and people analytics, competing with Eletive in survey-driven engagement measurement and benchmarking for large global workforces.
• Officevibe: Officevibe (a SurveyMonkey company) provides pulse survey-based employee engagement tools targeting SMB and mid-market, competing with Eletive in continuous listening for HR leaders.
• Kazoo (formerly TinyPulse): Kazoo (formerly TinyPulse) offers employee engagement pulse surveys combined with recognition and performance tools, directly overlapping with Eletive's engagement and self-leadership modules.

Broad incumbents

• Qualtrics Employee Experience: Qualtrics offers an employee experience and engagement suite as part of its broader experience management platform, serving enterprise customers with overlapping survey and people analytics capabilities.
• Glint (LinkedIn Talent Insights): Glint, owned by LinkedIn (Microsoft), provides enterprise employee engagement analytics and is bundled into LinkedIn's broader talent platform, competing with Eletive among large multinational customers.

Emerging players

• Engagedly: Engagedly is a people operations platform combining performance management, employee engagement, and learning for mid-market organizations, partially overlapping with Eletive's core modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/eletivecom
• Facebookfacebook.com/eletivecom
• LinkedInlinkedin.com/company/eletive
• Instagraminstagram.com/eletive_com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eletive