Jacobsen Salt

What Jacobsen Salt does

Jacobsen Salt Co. is an Oregon-based artisan food producer founded in 2011 by Ben Jacobsen, specializing in premium sea salt harvested from Netarts Bay on the Oregon Coast. The company's core technology is a proprietary harvesting process that pumps seawater through reverse osmosis to create prebrine, heats the concentrate in boil tanks to remove excess minerals, and finishes evaporation in custom-designed pans, with every crystal then hand-graded, sifted, and sorted. Pyramid-shaped flakes become finishing salt while coarser crystals are packaged as kosher salt. Beyond the domestic operation, Jacobsen also sources fine and coarse salts from open-air ponds in Trapani, Italy, broadening the pure-salt line to three grain formats (flake, kosher, fine). The product portfolio has expanded materially beyond pure salt to include approximately ten infused salt varieties, eight seasoning blends, five raw honey varietals, salted caramels and licorice, ceramic and slide-tin accessories, gift bundles, and branded apparel.

Name

Jacobsen Salt

Legal name

Jacobsen Salt Co.

Website

https://www.jacobsensalt.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Jacobsen Salt Co., founded in 2011, is an Oregon-based artisan producer of premium sea salt harvested from Netarts Bay using a proprietary reverse osmosis and hand-grading process, selling through DTC e-commerce, wholesale, and a physical gift shop to home cooks, chefs, and gift buyers.

Ownership category

akta.pro rank

Product category

Artisan Sea Salt

akta.pro primary industry

Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts) (AFAJANAE)

Keywords

• Artisan sea salt
• Infused salt seasonings
• Raw honey products
• Specialty salt products
• Artisan salt gift sets

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for sea salts, seasonings, honey, caramels, and apparel through e-commerce storefront. Products sold in various sizes and formats including jars, tins, canisters, and bags. No subscription required but Subscribe & Save option available.
2. Subscription (Subscribe & Save): Recurring revenue through subscription model offering 10% discount on regular deliveries. Customers can set delivery frequency (1, 2, or 3 months). No obligation with ability to modify or cancel anytime.
3. Gift Sets and Bundles: Curated gift sets and customizable 'Build Your Own Box' bundles offering higher average order values and gifting occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Jacobsen Salt Co. produces and sells hand-harvested premium sea salt from Netarts Bay, Oregon, in flake, kosher, and fine varieties, along with an extensive line of infused salts, blended seasonings, raw varietal honey, salt caramels and licorice, gift sets and bundles, and branded apparel. Distribution is centered on its own e-commerce storefront, a physical gift shop at the Oregon Coast production site, and a wholesale program for retailers.

Product overview

Jacobsen Salt Co. is a food product company that harvests and sells premium sea salts and pantry staples. The company operates as a unified product portfolio centered around its core sea salt offerings from Netarts Bay, Oregon. The main product lines include: (1) Pure Sea Salts in three grain sizes - Flake (largest pyramid-shaped flakes for finishing), Kosher (coarser crystals for everyday cooking), and Fine (small uniform crystals for cooking/baking from Italy); (2) Infused Sea Salts with specialty ingredients like Black Garlic, Rosemary, Lemon Zest, Pinot Noir, Black Pepper, Cherrywood Smoked, Garlic, Habanero, White Truffle, and Black Garlic Ginger; (3) Seasonings blends including Steak, Italian, Furikake, House Special, Taco, Savory Turmeric, Seafood, Ramen, and Everything Bagel (collaboration with Loveski); (4) Coarse Salts and Grinders including Italian Coarse Salt and Himalayan Salt; (5) Raw Honey varietals (Blackberry, Buckwheat, Wildflower, Carrot Flower, Alfalfa); (6) Caramels and Licorice confections; (7) Gift sets and bundles (The Starter Kit, Grilling Trio, Salty Larder, Build Your Own Box); (8) Apparel and accessories (caps, beanies, t-shirts, slide tins, ceramic salt cellars). The company also offers collaborations including Sansho Salt with Snow Peak and Tingly Sichuan Salt with Fly By Jing.

Differentiator

Problem solved

Functional benefit

Brands

• Jacobsen Co. Brand used for non-salt products including seasonings and candy.

Products and services

• Pure Flake Sea Salt Pyramid-shaped flake crystals harvested from Netarts Bay, Oregon, with bright and briny flavor. Used as a finishing salt for both savory and sweet dishes. Available in 4 oz ($15), 16 oz ($58), and 5 lb Chef Bag ($280) sizes.
• Pure Kosher Sea Salt Coarser-grained crystals with a delicate fluffy texture and clean briny flavor, harvested from Netarts Bay on the Oregon Coast. Sold in a 1 lb canister for $13. Used for everyday cooking, roasting, brining, pickling, and seasoning.
• Pure Fine Sea Salt Small uniform crystals with clean bright salinity, harvested from open-air salt ponds fed by the Mediterranean Sea in Trapani, Italy. Sold in a canister for $10. Versatile ingredient for cooking, baking, and seasoning.
• Infused Black Garlic Salt JSC Kosher Sea Salt infused with house-fermented garlic, offering slightly sweet umami flavor. Priced at $13. Positioning for scrambled eggs, pasta, and bagels with lox.
• Infused Rosemary Salt JSC Kosher Sea Salt infused with fresh rosemary for a citrusy, herbaceous profile. Priced at $15. Marketed for roasted lamb, homemade focaccia, or shortbread cookies.
• Infused Lemon Zest Salt JSC Flake Sea Salt infused with fresh lemon zest for clean concentrated citrus flavor. Priced at $15. Marketed for grilled fish, shaved fennel salad, and blueberry pie.
• Infused Pinot Noir Salt JSC Flake Sea Salt infused with Oregon Pinot Noir for a rich aromatic salt with earthy undertones and notes of vanilla and sweet red fruit. Priced at $15.
• Infused Black Pepper Salt JSC Kosher Sea Salt infused with freshly ground Tellicherry peppercorns for a bright briny take on the classic salt-and-pepper combination. Priced at $11.
• Infused Cherrywood Smoked Salt JSC Flake Sea Salt cold-smoked with Cherrywood. Marketed for grilled salmon, fresh garden salads, or peaches and cream.
• Infused Garlic Salt JSC Kosher Sea Salt infused with a blend of ground and granulated garlic for a fresh take on a classic pantry staple.
• Infused Habanero Salt JSC Kosher Sea Salt infused with dried ground habanero peppers for a smoky spicy kick. Priced at $11. Marketed for grilled sweet corn, pork carnitas, or spicy margaritas.
• Infused White Truffle Salt JSC Flake Sea Salt infused with dried ground Italian white truffle and white truffle tincture for powerful aromatics and big flavor. Priced at $48.
• Infused Black Garlic Ginger Salt JSC Kosher Sea Salt infused with house-fermented garlic and Burlap & Barrel's Buffalo Ginger for umami flavor with a punchy ginger hit.
• Sansho Salt Collaboration with Snow Peak featuring prized budo sansho from Wakayama, Japan, combined with JSC Pure Flake Sea Salt. Fragrant citrusy infusion with subtle tingle, marketed for summer grilling.
• JSC x Fly By Jing Tingly Sichuan Salt Limited edition collaboration combining Fly By Jing's handpicked Sichuan Tribute Peppers with JSC Kosher Sea Salt. Marketed as a finishing touch, dry rub, cocktail rim, or snack seasoning.
• Steak Seasoning JSC Kosher Sea Salt blended with spices for coaxing exquisite flavors from steak, pork, or chicken. Priced at $9 for a shaker and $50 for a 21 oz size.
• Italian Seasoning Blend of Italian herbs, dried lemon, and fine sea salt from Trapani, Italy. Savory seasoning with a spark of lemon tartness. Priced at $9.50.
• Furikake Seasoning Crunchy umami-rich seasoning with Wadaman sesame seeds, dulse, and dried mushrooms, built on Pure Kosher Sea Salt from Netarts Bay. Priced at $12.
• House Special Seasoning Combines house-fermented garlic and kosher sea salt with sun-dried tomato, three types of chile pepper, cacao nibs, and mushroom. Umami and earthy with right amount of heat.
• Taco Seasoning JSC Fine Sea Salt with peppers, smoked paprika and herbs for tacos, burritos and quesadillas. Also marketed for pork, chili, or vegetables.
• Savory Turmeric Seasoning Bright and earthy mix of fine Italian sea salt and Diaspora Co.'s heirloom single-origin Pragati turmeric.
• Seafood Seasoning JSC Fine Sea Salt with cayenne, bay leaves, ground mustard, cinnamon and allspice, designed for fish, crab, shrimp, crawfish, or soups.
• Ramen Seasoning JSC Fine Sea Salt with ginger, garlic, white pepper and organic yeast extract. Soy-free seasoning marketed for ramen, fish, rice, and vegetables. Priced at $8.50.
• Loveski Everything Bagel Seasoning Collaboration with Loveski deli featuring shallots and garlic with larger seeds. Enjoy on popcorn, avocado toast, ice cream, or straight from the jar.
• Pure Coarse Sea Salt Grinder Coarse sea salt harvested from open-air salt ponds in Trapani, Italy, with a unique climate aided by clay-rich soil, Mediterranean breezes, and intense sun. Sold in a grinder format.
• Sourced Pink Himalayan Salt Grinder 2.5 oz grinder of Himalayan pink salt harvested from ancient deposits. Minimally processed with no additives, non-GMO, with bright clean flavor and natural pink coloring.
• Sourced Tellicherry Peppercorn Grinder 2.5 oz grinder of Tellicherry peppercorns with beautiful aromatics, bright pepper flavor, and a hit of spice. For use whole or fresh cracked on pasta sauces, salads, pickling, and meat brines.
• Disco Di Sale Italian salt discs harvested from open-air salt ponds in Trapani, Italy. Quarter-sized salt discs for finishing dishes.
• Raw Honey Sampler Set Giftable trio of raw honey varietals. Sustainably harvested and never heated, treated, blended, or ultra-filtered. Priced at $26.
• Raw Blackberry Honey Sustainably harvested raw honey with distinct flavor reflecting the flora and forage of its region. Priced at $11-$13 for 8.62 oz jars.
• Raw Buckwheat Honey Sustainably harvested raw buckwheat honey with distinct flavor reflecting the flora and forage of its region.
• Raw Wildflower Honey Sustainably harvested raw wildflower honey with distinct flavor reflecting the flora and forage of its region.
• Raw Carrot Flower Honey Sustainably harvested raw carrot flower honey with distinct flavor reflecting the flora and forage of its region.
• Raw Alfalfa Honey Sustainably harvested raw alfalfa honey with distinct flavor reflecting the flora and forage of its region.
• Salty Classic Caramels Handcrafted caramels using pure sea salt from Netarts Bay, with sugar and butter toasted to a perfect golden brown. Priced at $13 per 6.5 oz box.
• Salty Chocolate Caramels Handcrafted caramels with chocolate using pure sea salt from Netarts Bay, with sugar and butter toasted to a perfect golden brown.
• Salty Black Licorice Handcrafted black licorice using pure sea salt from Netarts Bay, with molasses and anise.
• Salty Natural Licorice Handcrafted natural licorice using pure sea salt from Netarts Bay with cream.
• Salty Larder All three Pure Sea Salt grain sizes packed into one bundle: Pure Flake, Pure Kosher, and Pure Fine Sea Salt.
• The Starter Kit Giftable intro to all things salt. Curated collection of most beloved salts paired with a helpful guide full of insights, techniques, and tools. Priced at $95.
• Grilling Trio Bundle featuring Steak Seasoning, House Special Seasoning, and Italian Seasoning. Designed to elevate everyday grilling. Priced at $30.50.
• Canister Duo Bundle of Pure Kosher Sea Salt and Pure Fine Sea Salt, positioned for everyday cooking needs. Priced at $23.
• Infused Best Sellers Gift Box Gift box featuring all six infused salts. Priced at $80.
• Garlic Trio Three most popular infused salts bundled together: Black Garlic Salt, Garlic Salt, and Black Garlic Ginger Salt.
• Six Vial Infused Salt Set with Branded Wood Stand Tasting set with six infused salts including Rosemary, Habanero, Pinot Noir, Black Garlic, and Black Pepper on a wooden stand.
• Popcorn Trio Bundle featuring Furikake, Savory Turmeric Seasoning, and Ramen Seasoning.
• Netarts Bay Bundle Bundle celebrating Jacobsen Salt's Oregon Coast heritage featuring flake salt, kosher salt, and a slide tin.
• Time for Pasta Bundle Bundle featuring Garlic Salt, Disco di Sale, and Tellicherry Peppercorn Grinder for pasta dishes.
• Build Your Own Box Customizable bundle where customers curate a box of favorites. Choose 3 or 6 products beautifully packaged in a gift-ready box.
• Salty & Sweet Classic Gift Box Gift box featuring infused salts and raw honey varietals.
• Sea Salt Slide Tin Trio Limited edition slide tin trio featuring illustrations by Kate Towers, inspired by the Pacific Coast. Includes Pure Flake Salt, Pure Kosher Salt, and Infused Pinot Noir Salt. Each tin is 2.25 x 1.6 inches.
• Infused Slide Tin Collection Gift set of six striped slide tins featuring five Infused Salts and Pure Flake Sea Salt. Marketed for picnics, dining out, camping, or lunch on the go. Priced at $38.
• Jacobsen Salt Co. Dockside Cap Branded cap featuring the Jacobsen Salt Co. logo.
• Jacobsen Salt Co. Beanie Branded beanie with the Jacobsen Salt Co. logo, available in white logo variant.
• Jacobsen Salt Co. Netarts Bay T-Shirt Branded T-shirt celebrating Netarts Bay, available in sizes XS through XXXL.
• Ceramic Arch Salt Cellar Ceramic salt cellar available in Cool Gray, Granite Speckle, and Canyon colors. Designed for tabletop salt storage.
• Subscribe & Save Recurring delivery subscription program offering 10% off all products with customer-selectable delivery frequency (1, 2, or 3 months); no obligation, with ability to modify or cancel anytime.

Quantifiable outcome

• Founded in 2011 with 12+ years of continuous operation

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• Snow PeakminorStrategic or Co-development PartnerCollaboration to create Sansho Salt, combining Snow Peak's prized budo sansho from Wakayama, Japan with Jacobsen's Pure Flake Sea Salt from Netarts Bay, Oregon. The result is a fragrant, citrusy infusion with a subtle tingle, positioned as a perfect accompaniment for summertime grilling.
• Fly By JingminorStrategic or Co-development PartnerLimited edition Tingly Sichuan Salt featuring Fly By Jing's handpicked Sichuan Tribute Peppers combined with Jacobsen's Kosher Sea Salt. Marketed as a finishing touch, dry rub, cocktail rim, or snack seasoning.
• Loveski DeliminorStrategic or Co-development PartnerCollaboration on Everything Bagel Seasoning with Loveski, a 'jew-ish' deli from Northern California created by Christopher and Martina Kostow. The seasoning incorporates Martina's Thai heritage through shallots and garlic with a Californian approach using larger seeds.
• OishiiminorStrategic or Co-development PartnerBehind-the-scenes collaboration on Koyo Berry Salt, an infused salt featuring berry varieties from Oishii, presented as a limited edition product line.
• MizubaminorStrategic or Co-development PartnerCollaboration on Infused Matcha Salt, combining Mizuba's matcha expertise with Jacobsen's salt base for a unique infused product.
• Burlap & BarrelminorStrategic or Co-development PartnerSourcing partner for Black Garlic Ginger Salt - uses Burlap & Barrel's Buffalo Ginger, an heirloom variety grown in Northern Vietnam, combined with Jacobsen's house-fermented garlic.
• WadamanminorStrategic or Co-development PartnerSesame seed supplier for Furikake seasoning - Wadaman sesame seeds are sourced and combined with Jacobsen's kosher sea salt, dulse, and dried mushrooms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burlap & Barrel: Direct-to-consumer single-origin spice and condiment brand with strong storytelling. Comparable as a premium DTC food brand that co-brands and partners with chefs and brands — Jacobsen even sources ingredients from Burlap & Barrel.
• Real Salt: US-based brand sourcing unrefined sea salt from a single deposit. Comparable as a positioned-as-natural, single-origin salt brand with a multi-channel DTC and wholesale model.
• Diaspora Co. Single-origin spice brand with strong DTC and foodservice channels. Comparable as a premium, story-driven spice/condiment brand; Diaspora Co. is also a Jacobsen supplier (heirloom turmeric).
• Maldon Sea Salt: Iconic British producer of pyramid-shaped flake sea salt. Directly comparable as a premium, single-product sea salt brand with strong DTC and foodservice/wholesale presence.
• Oishii: Premium DTC produce brand (Japanese strawberries). Comparable as a story-driven premium food brand with limited-edition collaborations and high price points — and is an explicit Jacobsen partner on Koyo Berry Salt.
• Fly By Jing: Premium DTC Chinese condiment brand (Sichuan chili crisps, sauces). Directly comparable as a venture-backed premium food brand with subscriptions, gifting bundles, and co-branded collaborations — and is an explicit Jacobsen partner on the Tingly Sichuan Salt.

Regional players

• Murray River Salt: Australian premium finishing salt producer with flake and pink varieties. Comparable premium finishing-salt brand, but operates primarily in Australia and Asia rather than in Jacobsen's core US market.
• Le Saunier de Camargue: French producer of premium Camargue sea salt. Comparable as a heritage, PDO-style premium salt brand, but primarily distributed in Europe rather than North America.

Broad incumbents

• La Baleine: Mass-market French sea salt brand. Less premium than Jacobsen but a relevant incumbent in the broader sea salt category and a competitor for shelf space at specialty retailers.
• SaltWorks: Largest US specialty salt wholesaler. Overlaps with Jacobsen on specialty/finishing sea salts but competes as a broader portfolio incumbent across price points and channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/jacobsensaltco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacobsen Salt