True North Wellness
True North Wellness is a founder-owned Illinois-based wellness services company offering personalized one-on-one coaching, corporate wellness programs, and yoga classes (in-person in Wilmette and virtual) to individual consumers and corporate clients.
- Company typePrivate
- Founded1996
- HeadquartersHighland Park, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What True North Wellness does
True North Wellness is a privately-held, founder-owned wellness services business operating from Northfield, Illinois, with a single physical yoga studio in Wilmette. Founded by Sharyn Galindo, who opened one of the first mind-body fitness studios in 1996 and grew it to three locations, the company delivers personalized one-on-one wellness coaching, corporate wellness programs, and yoga instruction. Its coaching portfolio includes a tiered package structure (Single Session at $135, Presence Plan at $689 for six sessions, Resilience Plan at $1,299 for twelve sessions) plus three signature specialty programs in emotional wellness, women's midlife health, and chronic pain management, each priced at $689+. Corporate offerings include the Search Inside Yourself mindfulness workshop originally developed at Google. Yoga is delivered both in-person at the Wilmette studio and virtually through a $49/month Namastream-based membership with day passes and live-stream drop-in options.
The company has no proprietary technology platform; its service delivery and commerce stack is assembled from off-the-shelf tools including Zoom for coaching sessions, Calendly for booking, HeyMarvelous and Namastream for e-commerce and class scheduling, Constant Contact for the Breathe Newsletter, and Squarespace for its website. There is no disclosed use of AI or machine learning, no mobile app, and no public API. Marketing is content-led via a wellness blog, organic social, email newsletter, and a free wellness survey tool that serves as a lead qualification mechanism routing prospects into package recommendations.
The business model combines one-time package purchases, a single recurring subscription line (the $49/month virtual yoga membership), and B2B professional services revenue from corporate wellness engagements. Customer acquisition is direct-to-consumer for individuals and direct sales for corporate accounts, with no disclosed channel partners, resellers, or institutional marketing spend. The company reports having served "hundreds of clients" cumulatively over 25+ years and remains bootstrapped with no external funding, parent company, or subsidiary structure.
True North Wellness firmographics
Firmographics- Name
- True North Wellness
- Legal name
- True North Wellness
- Website
- https://truenorthwell.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- True North Wellness is a founder-owned Illinois-based wellness services company offering personalized one-on-one coaching, corporate wellness programs, and yoga classes (in-person in Wilmette and virtual) to individual consumers and corporate clients.
- Ownership category
- akta.pro rank
True North Wellness industry classification
Industry- Product category
- Holistic Wellness Coaching Services
- NAICS
- Offices of Other Health Practitioners (6213), Fitness and Recreational Sports Centers (713940), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industries
- Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
Keywords
Where True North Wellness is headquartered
LocationHeadquarters
- HQ city
- Highland Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
True North Wellness business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Health and Wellness Coaching: One-on-one coaching sessions delivered via Zoom, sold in packages of 1, 6, or 12 sessions. Single session $135, Presence Plan $689 (6 sessions), Resilience Plan $1299 (12 sessions). Signature programs for emotional wellness, midlife coaching, and pain management at $689+ each.
- Yoga Classes and Memberships: In-person yoga classes at Wilmette location ($27 single, $130 for 5-pack). Virtual membership providing access to live streams and recordings ($49/month or $20/24hr day pass). Live stream drop-in classes at $15.
- Corporate Wellness Programs: One-on-one coaching and group coaching/workshops for corporate clients, including Search Inside Yourself mindfulness program developed at Google. B2B enterprise sales model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Session - One 60-minute wellness coaching call |
| One time/ perpetual license | Multi-year contract | Presence Plan - 6-session coaching package for personalized wellness path |
| One time/ perpetual license | Multi-year contract | Resilience Plan - 12-session coaching package for building true resilience |
| One time/ perpetual license | Multi-year contract | Emotional Wellness Coaching - Signature program for stress, anxiety, and life challenges |
| One time/ perpetual license | Multi-year contract | Coaching for Women in Midlife - Hormone, nutrition, fitness, and emotional wellness support |
| One time/ perpetual license | Multi-year contract | Coaching for Pain Management - Holistic pain management techniques based on neuroscience |
| Unit Pricing | Pay-as-you-go | Wilmette In-Person Yoga Class |
| Unit Pricing | Multi-year contract | 5-Pack Yoga Classes |
| Subscription | Monthly | Virtual Membership |
| Subscription | Pay-as-you-go | Day Pass |
| Unit Pricing | Pay-as-you-go | Live Stream Only |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
True North Wellness product offering
Product offeringCore offering
True North Wellness sells personalized one-on-one health and wellness coaching delivered via Zoom, sold in session packages (Single $135, Presence $689 / 6 sessions, Resilience $1,299 / 12 sessions) and signature programs for emotional wellness, women's midlife, and pain management at $689+. The company also offers corporate wellness programs featuring the Google-developed Search Inside Yourself mindfulness workshop, plus in-person yoga classes in Wilmette, IL and a $49/month virtual yoga membership through the Namastream platform.
Product overview
True North Wellness operates as a holistic wellness coaching company offering a multi-modal service portfolio centered around personalized health and wellness coaching, corporate wellness programs, and yoga instruction. The core offerings include individual coaching packages (Single Session at $135, Presence Plan with 6 sessions at $689, and Resilience Plan with 12 sessions at $1299), three signature coaching programs (Emotional Wellness Coaching, Coaching for Women in Midlife, and Coaching for Pain Management, all at $689+), Corporate Wellness Programs including the Search Inside Yourself workshop from Google, and in-person/virtual yoga classes with various pricing tiers including single classes ($27), class packs, and monthly memberships ($49/month). Additional services include a Wellness Survey tool for personalized recommendations. The company is founded by Sharyn Galindo, NBC-HWC, and has over 25 years of wellness practice experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness Coaching One-on-one personalized health and wellness coaching delivered via Zoom, providing tailored wellness blueprints and habit-change support across mental, physical, and work-life wellness for individual adult clients.
- Emotional Wellness Coaching Signature coaching program designed to change the relationship to stress, anxiety and life's challenges, cultivating resilience and reclaiming inner peace through personalized support, yoga, mindfulness, breathwork, and holistic strategies at $689.
- Coaching for Women in Midlife Signature coaching program addressing hormonal changes, nutrition, fitness, sleep, stress management, sexual wellness, emotional well-being, and lifestyle changes for women navigating midlife transition, priced at $689+.
- Coaching for Pain Management Signature coaching program using modern neuroscience approaches to chronic pain management, retraining the brain to process pain differently through mindfulness, relaxation exercises, self-compassion, and lifestyle adjustments at $689+.
- Corporate Wellness Programs B2B employee wellness offering including one-on-one coaching, group coaching, workshops, and the Search Inside Yourself program, focused on mindfulness, resilience, stress management, emotional wellness, and leadership development for corporate clients.
- In-Person Yoga Classes (Wilmette) In-person yoga, breath, and meditation classes at the Wilmette studio (3545 Lake Ave) ranging from beginner-friendly to advanced (vinyasa, ashtanga), incorporating breathwork, meditation, and spiritual training.
- Virtual Yoga Membership Subscription ($49/month) providing access to all live streams and recordings of yoga, breath, and meditation sessions via the Namastream platform, with day-pass option at $20 for 24-hour access.
- Search Inside Yourself Workshop Two-day, 16-hour corporate workshop developed at Google combining mindfulness, neuroscience, and emotional intelligence to teach workplace mindfulness for sustained peak performance, collaboration, and effective leadership, delivered by founder Sharyn Galindo as a certified instructor.
- Wellness Survey & Personalized Report Personalized assessment designed to understand individual wellness needs and provide tailored recommendations and a personalized report to guide the wellness journey, used as a lead-generation and recommendation mechanism for coaching packages.
Companies that use True North Wellness
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
True North Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
True North Wellness partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
True North Wellness competitors and assessment
Company assessmentDirect peers
- BetterUp: Enterprise-focused 1:1 coaching platform combining professional and wellness coaching sold to corporate HR/benefits buyers. Directly comparable to True North's corporate wellness coaching offering and competitive for the same SME/mid-market employer budget.
- Noom: Digital health and wellness coaching platform offering subscription-based behavior change programs (weight, stress, mindset). Competes for the same individual wellness coaching customer willing to pay recurring fees, including corporate/employer channels.
- Glo: Subscription-based digital yoga and meditation platform with live classes and on-demand library. Directly competes with True North's virtual yoga membership and live-stream offering on content, format, and pricing model.
- Alo Moves: Premium digital yoga, fitness, and mindfulness platform from Alo Yoga, offering subscriptions with live and on-demand classes. Comparable to the virtual yoga membership tier and competes for the same premium-paying yoga practitioner.
- Wellable: Corporate wellness platform offering programs, coaching, and analytics to employers. A more direct B2B peer to True North's corporate wellness offering for mid-sized employers seeking turnkey wellness solutions.
- Lyra Health: Mental health and emotional wellness benefits platform for employers, providing coaching and therapy services. Directly comparable to True North's Emotional Wellness coaching and corporate emotional wellness programming.
Broad incumbents
- Headspace Health: Major meditation and mindfulness app with an enterprise arm (Headspace for Work) selling to corporate wellness buyers. Overlaps with True North's mindfulness/meditation content and competes for the same employer wellness dollar, but at vastly larger scale.
- Calm: Leading meditation and sleep app with a B2B (Calm Business) offering meditation, mindfulness, and resilience content for employers. Comparable to True North's corporate mindfulness/SIY-adjacent programming and to its virtual subscription meditation/yoga-adjacent library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
True North Wellness social profiles
Digital presenceTrue North Wellness compliance and trust
Trust signalCompliance4 records
True North Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
True North Wellness leadership team
Management profileNumber of profiles
Profiles1 record
True North Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True North Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True North Wellness
What does True North Wellness do?
True North Wellness sells personalized one-on-one health and wellness coaching delivered via Zoom, sold in session packages (Single $135, Presence $689 / 6 sessions, Resilience $1,299 / 12 sessions) and signature programs for emotional wellness, women's midlife, and pain management at $689+. The company also offers corporate wellness programs featuring the Google-developed Search Inside Yourself mindfulness workshop, plus in-person yoga classes in Wilmette, IL and a $49/month virtual yoga membership through the Namastream platform.
Is True North Wellness a public or private company?
True North Wellness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True North Wellness founded?
True North Wellness was founded in 1996. It employs 11 to 50 people.
Where is True North Wellness based?
True North Wellness is headquartered in Highland Park, United States, in the North America region.
How does True North Wellness make money?
Three revenue lines are on record. Health and Wellness Coaching is the primary driver. The others are yoga Classes and Memberships and corporate Wellness Programs.
Who are True North Wellness's main competitors?
Direct peers on record are BetterUp, Noom, Glo, Alo Moves, Wellable and Lyra Health. Broad incumbents are Headspace Health and Calm.
Does True North Wellness have an API?
No public API is recorded for True North Wellness.
What industry is True North Wellness in?
True North Wellness's product category is Holistic Wellness Coaching Services. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADAJAF, Meditation Retreats, Workshops & Immersive Programs. Its NAICS code is 6213 and its SIC code is 8090.