Cartograph
Cartograph is an Austin-based, full-service Amazon agency serving CPG brands across Food & Beverage, Beauty, Health, Pet, and Baby categories. It bundles operations, advertising, content, and proprietary dashboards into a managed service for brands from launch through 8-figure scale.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Cartograph does
Cartograph is a full-service Amazon agency founded in 2017 in Austin, Texas, focused exclusively on consumer packaged goods brands operating across Amazon's Seller Central, Vendor Central, Fresh, Whole Foods, and Dropship programs. The company provides end-to-end channel management organized into five service modules: Operations Design (3PL, inventory, freight, and assortment), P&L Management (SKU-level margin reporting), Category Knowledge (CPG-specific merchandising expertise), Content Execution (SEO and A/B-tested listings), and Advertising Management (Sponsored Products, Sponsored Brands, Sponsored Display, DSP, AMC, and Streaming TV). At the core of its technology stack are four proprietary client dashboards hosted on Sigma Computing and API-connected to Amazon, providing live P&L, repeat purchase cohort tracking, catalog performance, and search query analytics.
The firm's go-to-market is consultative: prospective CPG brands receive a complimentary account audit using read-access to Seller or Vendor Central, after which Cartograph delivers a customized proposal with projected outcomes. Pricing combines a $5,000/month base retainer with a 6% variable fee on managed revenue, scaling with client complexity. Cartograph reports managing $700M+ in annual client sales across 300+ brands cumulatively and $50M+ in managed annual ad spend, with over $100M in incremental client growth generated in 2024. The client base spans emerging first-time Amazon sellers through established 8-figure CPG businesses across Food & Beverage, Beauty, Health, Pet, and Baby categories.
In April 2026, Cartograph was acquired by Harvest Group, an integrated commerce agency, in a transaction described as Harvest Group's largest to date and approximately doubling its Amazon business. The acquisition was accompanied by a growth investment from Mountaingate Capital. Cartograph continues to operate under its existing brand identity as a core Amazon-focused subsidiary within the parent's integrated commerce platform, while expanding its channel coverage to Instacart and Chewy.
Cartograph firmographics
Firmographics- Name
- Cartograph
- Legal name
- Cartograph LLC
- Website
- https://gocartograph.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Cartograph is an Austin-based, full-service Amazon agency serving CPG brands across Food & Beverage, Beauty, Health, Pet, and Baby categories. It bundles operations, advertising, content, and proprietary dashboards into a managed service for brands from launch through 8-figure scale.
- Ownership category
- akta.pro rank
Cartograph industry classification
Industry- Product category
- Amazon Marketing Agency Services
- NAICS
- Direct Mail Advertising (541860), Support Activities for Transportation (488)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
Keywords
Where Cartograph is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cartograph business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Agency Management Fees: Monthly retainer fees starting at $5,000/month plus 6% of managed revenue. Engagements scale based on complexity and scope of the client's Amazon business. The pricing model is tiered based on managed revenue volume and service scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Entry-level engagement starting at $5,000/month plus 6% of managed revenue |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Cartograph product offering
Product offeringCore offering
Cartograph is a full-service Amazon agency that manages CPG brands' end-to-end Amazon business, covering operations (assortment, 3PL, freight across Vendor Central and Seller Central), advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP, AMC, Streaming TV), content and SEO, and SKU-level P&L visibility through proprietary API-fed dashboards. Engagements are structured as hybrid monthly retainers plus a percentage of managed revenue, with all clients receiving complimentary live dashboards and structured performance updates.
Product overview
Cartograph is a full-service Amazon agency built for CPG brands, offering end-to-end channel management as a single unified platform. The core offering is Full-Service Amazon Management, encompassing five integrated service modules: Operations Design (3PL, inventory, freight, Vendor/Seller Central), P&L Management (API-fed live reporting with SKU-level margin visibility and four client dashboards), Category Knowledge (CPG domain expertise across Food & Beverage, Beauty, Health, Pet, and Baby), Content Execution (SEO, A/B-tested listings, advertising creative), and Advertising Management (Sponsored Products, Sponsored Brands, Sponsored Display, DSP, AMC, Streaming TV — managing $50M+ in annual spend). All clients receive complimentary access to four proprietary live dashboards (P&L, Repeat Purchase, Sales by Product, Search Query Performance) connected directly to the Amazon API. The company also publishes the Amazon & CPG Blog, Case Studies, and a Newsletter as content resources supporting its agency services.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Amazon Management End-to-end Amazon channel management for CPG brands covering brand strategy, listing content and SEO, advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP, AMC, Streaming TV), inventory management, 3PL and freight, Vendor Central and Seller Central management, and custom analytics and reporting. Designed as a single point of accountability for a brand's entire Amazon business across Food & Beverage, Beauty, Health, Pet, and Baby categories.
- Client Dashboards and Reporting Four proprietary live client dashboards hosted on Sigma Computing that provide 24/7 visibility into P&L (SKU-level margin), Repeat Purchase (cohort LTV, CAC, new-to-brand rates), Sales by Product (catalog performance), and Search Query Performance (keyword-level full-funnel data). All dashboards are API-fed directly from Amazon and updated daily. Clients access them via the Cartograph client login portal.
Quantifiable outcome
- 300+ brands helped grow on Amazon
- +9 more outcomes
Companies that use Cartograph
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Cartograph technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature6 records
Cartograph partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harvest GroupcoreCartograph was acquired by Harvest Group, an integrated commerce agency for high-growth consumer brands. The transaction was Harvest Group's largest acquisition to date and approximately doubled the size of Harvest Group's Amazon business and team. The acquisition brings together complementary capabilities for serving brands across growth stages and expands integrated commerce and media solutions within the Amazon ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Cartograph competitors and assessment
Company assessmentDirect peers
- Acadia: Acadia is a full-service Amazon agency that manages brands' Amazon businesses end-to-end, including advertising, content, and operations. Directly comparable to Cartograph in service model and target customer (CPG brands on Amazon).
- Pattern: Pattern is an eCommerce acceleration company that helps brands grow on Amazon and other marketplaces, providing similar end-to-end marketplace management, advertising, and content services to CPG brands. A scaled direct competitor to Cartograph.
- Envision Horizons: Envision Horizons is an Amazon-first agency offering full-service Amazon management, advertising, and content services. Comparable in target market (CPG and consumer brands) and service scope to Cartograph.
- Commerce Canal: Commerce Canal is a full-service Amazon agency focused on brand strategy, content, advertising, and operations for CPG brands. Highly comparable in customer base and service offering.
- Trellis (formerly 1SEO): Trellis is an eCommerce agency that provides full-service Amazon management, paid media, and content services. Comparable in service breadth and target market of mid-market to enterprise CPG brands.
- Carbon6: Carbon6 offers Amazon software tools and agency services to help brands scale on Amazon, including advertising optimization, listing tools, and managed services. Comparable in both SaaS tooling and full-service agency offerings.
- Shopdot: Shopdot (formerly known as Marketplace Strategy) is an Amazon agency providing advertising, content, and operations services to CPG brands. Directly comparable service model.
- AdLift: AdLift is a digital marketing agency that provides Amazon advertising and SEO services. Comparable in marketplace advertising focus and eCommerce specialization, though broader in channel coverage.
Broad incumbents
- Harvest Group: Harvest Group is an integrated commerce agency for high-growth consumer brands, and is now Cartograph's parent company. Comparable as a broader commerce agency serving CPG brands across multiple channels.
Emerging players
- Stack Influence: Stack Influence provides influencer marketing services for Amazon and eCommerce brands, intersecting with Cartograph's content and advertising offerings. A more niche emerging player in the Amazon ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cartograph social profiles
Digital presenceCartograph financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cartograph leadership team
Management profileNumber of profiles
Profiles2 records
Cartograph funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cartograph M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cartograph
What does Cartograph do?
Cartograph is a full-service Amazon agency that manages CPG brands' end-to-end Amazon business, covering operations (assortment, 3PL, freight across Vendor Central and Seller Central), advertising (Sponsored Products, Sponsored Brands, Sponsored Display, DSP, AMC, Streaming TV), content and SEO, and SKU-level P&L visibility through proprietary API-fed dashboards. Engagements are structured as hybrid monthly retainers plus a percentage of managed revenue, with all clients receiving complimentary live dashboards and structured performance updates.
Is Cartograph a public or private company?
Cartograph is a private company. It is classified as corporate owned and is currently acquired.
When was Cartograph founded?
Cartograph was founded in 2017. It employs 11 to 50 people.
Where is Cartograph based?
Cartograph is headquartered in Austin, United States, in the North America region.
How does Cartograph make money?
One revenue line is on record: agency Management Fees.
Who are Cartograph's main competitors?
Direct peers on record are Acadia, Pattern, Envision Horizons, Commerce Canal, Trellis (formerly 1SEO), Carbon6, Shopdot and AdLift. Harvest Group is listed as a broad incumbent. Stack Influence is listed as an emerging player.
Does Cartograph have an API?
No public API is recorded for Cartograph.
What industry is Cartograph in?
Cartograph's product category is Amazon Marketing Agency Services. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 541860 and its SIC code is 7310.