What Cornerstone Caregiving does

Cornerstone Caregiving is a private, for-profit provider of non-medical in-home senior care services, founded in 2020 and headquartered in Waco, Texas. The company delivers a comprehensive care portfolio spanning core daily-living services (personal care, transportation, health and nutrition, exercise, companionship, housework) and specialized programs (24-hour care, Alzheimer's and dementia care, hospice and palliative support, hospital recovery, respite care, and veteran/HHA care). Care is delivered by trained caregivers operating out of 430+ locally-staffed offices across 40+ US states, with each office led by an Operating Director who conducts free in-home assessments and develops customized care plans, typically commencing service within 24 hours of initial contact. The company is backed by private equity firm Warburg Pincus and financed by Monroe Capital via a senior credit facility (May 2026); it also operates an exclusive in-home care relationship with MyVetBENEFITS, a partnership with the Veterans Affairs, and support for the Medicare GUIDE Program for dementia respite care. The GTM motion is sales-led and direct-to-consumer, combining local office outreach, healthcare provider referrals, and VA channel partnerships; revenue is generated primarily through hourly, pay-as-you-go billing of usage-based care, with VA-funded care billed through the Veterans Affairs on behalf of eligible veterans.

Name

Cornerstone Caregiving

Legal name

Cornerstone Caregiving

Website

https://cornerstonecaregiving.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Cornerstone Caregiving is a private, Warburg Pincus-backed provider of non-medical in-home senior care, operating 430+ local offices across 40+ US states and serving families needing personal care, Alzheimer's/dementia, veteran, hospice, and respite services.

Ownership category

akta.pro rank

Product category

Senior In-Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Memory Care Respite (Short-Term) (HSABAEAD)

Keywords

• In-home senior care
• Non-medical home care
• Dementia care services
• Veteran home care
• Respite care services

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Hourly In-Home Care Services: Billed hourly for non-medical in-home care services including personal care, companionship, medication reminders, transportation, meals, housekeeping, and specialized care for Alzheimer's, dementia, and hospice support.
2. Specialized Care Programs: Revenue from specialized care services including 24-hour care, hospital recovery care, and respite care programs billed at hourly rates.
3. VA Funded Care Services: Care services funded through Veterans Affairs programs for eligible veterans at no cost to the veteran.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cornerstone Caregiving provides non-medical in-home senior care services delivered by trained caregivers through a network of 430+ locally operated offices across 40+ US states. Services include personal care, companionship, medication reminders, transportation, meals, housekeeping, and specialized programs for Alzheimer's, dementia, hospice, hospital recovery, 24-hour care, and veteran care (including VA-funded programs). Care is billed hourly with no long-term contracts, and the company also operates in Canada.

Product overview

Cornerstone Caregiving operates as a home-based senior care provider offering a comprehensive suite of in-home care services through its core In-Home Care platform. The product portfolio includes six specialized care services (24-Hour Care, Respite Care, Veteran/HHA Care, Alzheimer's & Dementia Care, Hospice & Palliative Care, and Hospital Recovery Care) and six core daily living support services (Personal Care, Transportation, Health & Nutrition, Exercise, Companionship, and Housework). The company also operates a promotional seasonal offering called The Golden Hour. All services are delivered by trained caregivers through local office locations across 40+ states, with a focus on non-medical care that helps seniors remain independent in their homes.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Care
• 24-Hour Care
• Respite Care
• Veteran / HHA Care
• Alzheimer's & Dementia Care
• Hospice & Palliative Care
• Hospital Recovery Care
• Personal Care
• Transportation
• Exercise
• Companionship
• Housework
• Health & Nutrition
• The Golden Hour

Quantifiable outcome

• 100% of Americans say they wish to pass away in their own home
• +2 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Veterans Affairs (VA)flagshipStrategic or Co-development PartnerCornerstone Caregiving partners with the Veterans Affairs' funded home care program to ensure comprehensive care for veterans nationwide. Services encompass activities of daily living and instrumental activities of daily living. VA-funded care is provided at no cost to eligible veterans.
• MyVetBENEFITScoreGTM or Marketing PartnerCornerstone Caregiving is the exclusive in-home care provider for MyVetBENEFITS members in service areas. This exclusive partnership provides veterans access to Cornerstone's fully funded VA home care programs.
• Disabled American Veterans (DAV)coreGTM or Marketing PartnerCornerstone Caregiving stands with Disabled American Veterans and supports their mission to empower and honor those who have served. Partnership provides veteran referrals and community support.
• LTCCP (Long-Term Care Certified Professional)minorStrategic or Co-development PartnerCornerstone announced sponsorship of LTCCP training in response to increasing demand for in-home care and a rise in long-term care insurance claims. This training program certifies caregivers in long-term care best practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Honor Technology: Tech-enabled home care platform that acquired Home Instead in 2021, combining a franchise network with proprietary caregiver matching, scheduling, and care management technology. Represents a tech-enabled evolution of the traditional agency model that could pressure Cornerstone's operational model.
• Papa: Tech-enabled companion care platform connecting seniors with "Papa Pals" for non-medical support, transportation, and companionship. Focuses on Medicare Advantage partnerships as a payer channel. Represents an emerging alternative model with health plan payer integration.

Direct peers

• Senior Helpers: National non-medical home care franchise with 300+ locations. Specializes in Alzheimer's and dementia care, personal care, and respite. Comparable in franchise-driven model, service mix, and PE-backed ownership history (recently acquired).
• BrightStar Care: Franchise network offering both non-medical home care and skilled home health services across 300+ US locations. Comparable in service breadth (personal care, dementia, hospice support) and franchise expansion model, with additional medical services line.
• Amada Senior Care: Franchise-based senior care provider with 100+ US locations offering personal care, hospice support, and dementia care. Comparable service mix and franchise-driven expansion, though smaller in scale than Cornerstone Caregiving.
• ComForCare: Non-medical home care franchise with 200+ locations serving seniors and adults with disabilities. Directly comparable offerings including personal care, dementia care, respite, and 24-hour care, with similar franchise-led geographic expansion strategy.
• Comfort Keepers: Non-medical home care franchise with 700+ locations globally offering personal care, companionship, dementia care, and respite. Operates as a subsidiary of the Sodexo group but functions as a direct competitor in the US in-home care market.
• Home Instead (Honor Technology): Largest non-medical home care franchise network with 1,000+ locations globally. Directly comparable to Cornerstone Caregiving in core offering (personal care, dementia care, respite) and franchise-style geographic expansion model. Now owned by Honor Technology, adding a tech-enabled layer.
• Visiting Angels: National non-medical home care franchise with 600+ locations across the US. Offers comparable services including Alzheimer's care, respite, personal care, and 24-hour support. Closely aligned with Cornerstone Caregiving on franchise-driven geographic expansion and core senior care offerings.

Broad incumbents

• Humana CenterWell Home Health: Humana-owned home health division offering skilled home health, primary care, and pharmacy services. Operates broadly in non-acute home-based care as part of Humana's integrated care strategy, with overlapping customer base (Medicare Advantage seniors) though focused on clinical rather than non-medical care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Caregiving