Telluride Ski & Golf

What Telluride Ski & Golf does

Telluride Ski & Golf operates as TSG Ski & Golf LLC, a privately held four-season destination resort in Telluride, Colorado, founded in 1972 and headquartered at 565 Mountain Village Blvd. The core asset is a 149-trail ski operation on US Forest Service land under special use permit, complemented by Palmyra Peak extreme terrain (13,320 ft), Black Iron Bowl hike-to zones, Telluride Helitrax heli-skiing across 200+ square miles of San Juan Mountains, the Peaks Resort & Spa (32-suites of ski-in/ski-out lodging plus a 42,000 sq ft spa and 19,000 sq ft event space), the Telluride Golf Club and Racquet Club, a zipline, a bike park, and youth programming including Cub's Camp Nursery and Kids Summer Camps. The company runs a vertically integrated food and beverage program anchored by Allred's (at the top of the gondola, with the Wine Spectator Award of Excellence since 2014) and Alpino Vino (the highest fine-dining restaurant in North America at 11,966 ft). Supporting infrastructure includes 146 double-occupancy employee housing units at Big Billie's Apartments, a mobile app, live webcams, the Beacon Basin avalanche training park, terrain parks with 100+ features, and direct phone/e-commerce booking across more than 20 functional contact lines.

Revenue is generated through a diversified mix: lift tickets and season passes (including the Epic Pass partnership with Vail Resorts, providing global distribution to millions of pass holders), commission-bearing lodging reservations through featured partner properties (notably the 32-suite Inn at Lost Creek), on-mountain and town F&B, retail (Heritage Apparel, Telluride Resort Store, multiple Telluride Sports locations), equipment rentals, ski and golf club membership, conferences and weddings at the Peaks Resort, winter activities (snowshoeing, snowmobile tours via Telluride Outfitters/Outside, Nordic skiing), and youth/adult programming including specialty camps. Pricing is primarily unit-based with seasonal variability: e.g., Kids Summer Camps at $120/day with a $15 sack-lunch add-on, Kids Adventure Race at $140, Top-A-Ten Yurt trips at $1,315 per group of up to six, and a la carte ski valet/locker fees from $20 to $65 per day. GTM is direct-to-consumer across website, mobile app, on-mountain sales and call-center reservations, augmented by the Epic Pass marketplace and brand-driving editorial coverage in Vogue, Travel & Leisure, Ski Magazine, Powder, Esquire, HGTV and others. Strategic co-marketing partnerships span PepsiCo, Yeti, ROKA, Mammut, Telluride Brewing Company, and Wagner Custom Skis.

Name

Telluride Ski & Golf

Legal name

TSG Ski & Golf LLC

Website

https://tellurideskiresort.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Telluride Ski & Golf is a private, four-season mountain resort in Colorado operating 149 ski trails, the Peaks Resort & Spa, multiple restaurants, heli-skiing, golf, and conference facilities. It serves individual skiers and summer travelers through direct channels and the Epic Pass partnership with Vail Resorts.

Ownership category

akta.pro rank

Product category

Ski Resort & Mountain Hospitality

NAICS

Skiing Facilities (713920)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Mountain resort operations
• Ski lift tickets
• Alpine ski school
• Mountain dining services
• Winter sports recreation

Headquarters

HQ city

Telluride

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Lift Tickets and Season Passes: Core revenue from selling daily lift tickets and season passes including Epic Pass partnership
2. Food and Beverage: Multiple dining venues including Allred's Restaurant, Alpino Vino, Bon Vivant, Gorrono Ranch, Tomboy Tavern, and numerous casual dining options across on-mountain, Mountain Village, and Town of Telluride locations
3. Lodging Reservations: Commission or partnership revenue from lodging reservations including featured properties like Inn at Lost Creek
4. Retail: Multiple retail stores including Heritage Apparel, Telluride Resort Store, and Telluride Sports locations
5. Ski and Golf Club Membership: Private membership program at Telluride Ski & Golf Club
6. Conferences and Events: Conference facilities at The Peaks Resort with over 10,000 sq ft of meeting space, hosting corporate events and weddings
7. Weddings and Special Events: Wedding venues and event planning services including Bon Vivant available for private events
8. Equipment Rentals: Ski and bike rentals through Telluride Sports
9. Kids Camps and Programs: Summer camps including PIKAs, Beavers, LYNX, adventure races, fishing, archery, and mountain biking programs for ages 5-14
10. Winter Activities: Guided snowshoeing, heli-skiing via Telluride Helitrax, cross-country skiing, snowmobile tours
11. Spa Services: The Peaks Resort & Spa with 42,000 sq ft spa facility

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Telluride Ski & Golf operates a four-season mountain resort in Telluride, Colorado, providing lift access via lift tickets and season passes (including Epic Pass partnership), professional ski and snowboard instruction, multiple dining venues, lodging reservations, equipment rentals, golf, kids camps, and conference/event facilities. The resort operates on National Forest land under a US Forest Service special use permit and is supported by a free public gondola connecting Telluride town with Mountain Village.

Product overview

Telluride Ski & Golf is a premier mountain resort offering a comprehensive four-season destination experience. The core offering centers on ski lift access (via lift tickets and season passes, including Epic Pass partnership), professional ski and snowboard instruction through Ski School, and diverse dining experiences ranging from casual to fine dining (Allred's Restaurant, Alpino Vino, Bon Vivant). Summer operations include the Bike Park, zipline adventures, golf, and kids camps. The resort also offers specialty camps (Development Squad, Women's Weekend, Ski Biomechanics), winter activities (snowshoeing, heli-skiing, snowmobiling), and conference/event facilities at The Peaks Resort & Spa. The product portfolio spans recreation, lodging, dining, and events across both winter and summer seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• Lift Tickets & Season Passes Ski lift tickets, season passes, and Epic Pass partnership allowing access to Telluride's terrain including Revelation Bowl, Palmyra Peak, Black Iron Bowl, and hike-to terrain for skiers and snowboarders of all ability levels.
• Ski School Professional skiing and snowboarding instruction including private lessons, group lessons for children and adults, adaptive programs for guests with disabilities, and specialty camps such as Women's Weekend and Development Squad.
• Summer Activities Comprehensive summer activities including zipline adventures, mountain biking at the Bike Park, kids camps, Cubs Camp nursery, golf at Telluride Golf Club, Telluride Racquet Club, guided adventures, and fishing programs.
• Mountain Dining On-mountain and resort dining experiences including Allred's Restaurant (fine dining at 10,551 ft), Alpino Vino (highest fine-dining restaurant in North America at 11,966 ft), Bon Vivant (French cuisine), Gorrono Ranch, Tomboy Tavern, and casual dining options.
• Conferences & Events at The Peaks Resort & Spa Ski-in/ski-out conference and event venue in Mountain Village featuring over 10,000 sq ft of meeting space, a 42,000 sq ft spa facility, golf course access, and event venues including Big Billie Ballroom and Altezza Deck.
• Winter Activities Winter activities beyond lift-served skiing including guided snowshoeing, heli-skiing with Telluride Helitrax (access to over 200 square miles of San Juan Mountains terrain), cross-country skiing at Telluride Nordic Center, and snowmobile tours to historic ghost towns.
• Stay (Lodging & Travel) Full-service lodging reservations and travel planning services including featured partner lodging at Inn at Lost Creek (32 luxury suites), flights to Telluride (TEX) and Montrose (MTJ) airports, driving directions, ground transportation, and international guest services.
• Kids Summer Camps Full-day adventure day camps for children ages 5-14 including Pikas, Beavers, and Lynx programs with daily adventure activities, plus specialty programs like Fishing 101, Archery 101, Mountain Biking 101, and Kids Adventure Race priced at $120/child per day.
• Ski & Bike Equipment Rentals Ski and snowboard equipment rentals through Telluride Sports locations including Camel's Garden, Cimarron Lodge, Franz Klammer Lodge, and The Peaks Resort, plus bike rentals for summer use.
• Resort Retail Stores Multiple on-site retail stores including Heritage Apparel, Telluride Resort Store, and Telluride Sports locations selling apparel, gear, souvenirs, and ski equipment to resort guests.
• Weddings & Special Events Wedding venues and event planning services at multiple mountain and resort locations including Bon Vivant, available for private events with dedicated weddings team ([email protected]).
• Spa & Wellness The Peaks Resort & Spa with 42,000 sq ft spa facility, the largest spa in Colorado, offering wellness treatments to resort guests and visitors.

Quantifiable outcome

• Over 100 terrain park features for all skill levels
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Denver Air ConnectioncoreChannel Partner/ Reseller/ Distributor · 1 December 2022Daily direct flights from Phoenix (PHX) to Telluride (TEX) airport via Dornier 328 Jet. First-ever jet service to Telluride, with 70-minute flight time. Partnership with United for connecting bookings.
• Colorado FlightscoreChannel Partner/ Reseller/ Distributor · 1 December 2022Facilitated the return of PHX-TEX flights and partnered with Denver Air Connection to establish daily jet service to Telluride.
• US Forest ServicecoreStrategic or Co-development PartnerTelluride operates in partnership with the US Forest Service on National Forest land under special use permit. The partnership enables resort operations on federal land.
• Epic Pass / Vail ResortscoreGTM or Marketing PartnerTelluride participates in the Epic Pass program, Vail Resorts' multi-resort season pass offering global access to pass holders across multiple ski destinations.
• PepsiCominorGTM or Marketing PartnerBeverage and food partner providing products throughout the resort. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion.
• Yeti CoolersminorGTM or Marketing PartnerPremium cooler brand partner. Founded in 2006 with mission to build durable coolers for serious outdoor enthusiasts.
• ROKAminorGTM or Marketing PartnerPerformance eyewear partner for snow goggles and sunglasses. Founded in Austin, Texas, trusted worldwide for performance gear with 1,000-day guarantee.
• MammutminorGTM or Marketing PartnerSwiss multinational mountaineering and trekking company founded in 1862, providing high quality sportwear and equipment for snow-sports, hiking, climbing, and outdoor outerwear.
• Telluride Brewing CompanyminorGTM or Marketing PartnerLocal craft brewery partner featuring beers made with Rocky Mountain snowmelt. Won gold medals at World Beer Cup (2012) and Great American Beer Festival (2012, 2014).
• Wagner Custom SkisminorStrategic or Co-development PartnerLocal ski manufacturer founded in 2006 in Telluride. Builds custom skis and snowboards with world-class materials in world's greenest ski factory running on wind and solar energy.
• Telluride HelitraxcoreStrategic or Co-development PartnerColorado's premier helicopter skiing and snowboarding company with access to over 200 square miles of terrain in San Juan Mountains. Operates Eurocopter AS350 B3e for high altitude mountain flying. Located on-site at 136 Country Club Dr.
• Telluride Nordic CenterminorStrategic or Co-development PartnerNon-profit organization dedicated to education and enhancement of Nordic skiing for all ages and abilities. Located in Town Park.
• Telluride OutfittersminorChannel Partner/ Reseller/ DistributorGuided snowmobile tours provider offering family-friendly access to local backcountry with half-day and full-day options.
• Telluride OutsideminorChannel Partner/ Reseller/ DistributorGuided snowmobile tours provider offering family-friendly access to local backcountry with half-day and full-day options.
• Colorado Avalanche Information CentercoreStrategic or Co-development PartnerCAIC provides avalanche safety information, education and promotes research to help people reduce their risk from avalanches. Friends of Colorado Avalanche Information Center is a supported non-profit.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alterra Mountain Company: Owner-operator of 15+ destination resorts (Steamboat, Mammoth, Deer Valley, Palisades Tahoe) and the Ikon Pass. Direct broad incumbent competitor for destination skier demand, pass-distribution scale, and resort M&A activity that could include Telluride.
• Vail Resorts: Largest North American ski operator (Vail, Beaver Creek, Breckenridge, Park City, Whistler Blackcomb, etc.) and operator of Epic Pass. Most relevant as Telluride's distribution partner and principal benchmark for multi-resort operating model, even though Telluride itself remains independent.

Direct peers

• Big Sky Resort: Large-format mountain resort in Montana marketed on terrain scale and luxury lodging (Montage, One&Only). Competes with Telluride for the high-end destination skier seeking signature terrain and full-service resort amenities.
• Jackson Hole Mountain Resort: Premier independent destination resort in Teton Village, Wyoming — comparable to Telluride in extreme/expert terrain, destination traveler mix, lodging integration, and multi-season programming.
• Sun Valley Resort: Historic independent ski destination in Idaho with comparable premium positioning, integrated lodging, ice rink, and year-round programming — directly comparable in brand positioning and operating model.
• Park City Mountain Resort: Largest ski resort in the US, operated within the Epic Pass network — competes with Telluride for destination visitors in Utah and Colorado and offers the closest benchmark for Epic-affiliated mountain operations with multi-base infrastructure.
• Aspen Skiing Company: Operates Aspen Mountain, Aspen Highlands, Buttermilk, and Snowmass in Colorado — the most directly comparable premium independent ski resort group to Telluride in terms of luxury positioning, comparable trail count, and high-end destination traveler base.
• Deer Valley Resort: Independent luxury ski-only resort in Park City, Utah with comparable premium-service positioning, real-estate-integrated operations, and similar four-season amenity strategy (dining, lodging, spa). Direct benchmark for Telluride's luxury day-and-stay experience.
• Steamboat Springs Resort: Colorado-based ski resort now operated by Alterra Mountain Company with integrated lodging and family-friendly positioning. Closest mid-sized Epic/Ikon competitor in Colorado competing for overlapping destination skier segments.

Regional players

• Whistler Blackcomb: Largest ski resort in North America (Vail Resorts) located in British Columbia, Canada. Comparable in integrated mountain village, lodging, and four-season experience model, but serves a different geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/telluride
• Facebookfacebook.com/telluride
• LinkedInlinkedin.com/company/telluride-ski-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telluride Ski & Golf