What Reunion.com does

Reunion.com, now operating as MyLife.com, is a Santa Monica-based consumer internet platform that aggregates publicly available records — including criminal and civil court records, lawsuits, liens, judgments, income and property records, social media profiles, work and education history, photos, personal reviews, and contact details — into unified "Reputation Profiles" accompanied by a proprietary 0–5 "Reputation Score." The platform serves individual consumers seeking to verify or reconnect with other individuals: prospective dates, neighbors, acquaintances, relatives, and people they interact with online. The original Reunion.com positioning emphasized social reconnection; the MyLife.com repositioning centers on a safety/trust narrative, advertising that 67% of people lie about who they are online and 27% have been victims of fraud.

The product surface comprises People Search (A–Z name directory), Phone Search (reverse phone lookup at phone.mylife.com), Address Search (reverse address lookup), and Identity Monitoring as an add-on subscription service. All products are built on a shared underlying data repository of public records and aggregated information accessed through a self-serve web platform. Additional features include "See Who's Searching for You," reputation-monitoring dashboards, contact-import-based social-graph expansion, and the ability for users to correct background facts and manage personal reviews on their own profile.

The business model is subscription-based recurring membership with a freemium/lead-gen front door: users enter an email for free access to a basic background report and are upsold into paid memberships for full reports, ongoing monitoring, and premium features such as search-notification alerts. GTM is product-led growth via direct website and SEO, supported by user testimonials as social proof. The company is privately held, organized under parent entity InsightBridge LLC, has 51–100 employees, and its only known institutional capital is a $25M round from Oak Investment Partners dated April 16, 2007. No public revenue, recent funding events, acquisitions, or leadership changes are disclosed in the available data.

Name

Reunion.com

Legal name

InsightBridge LLC

Website

https://reunion.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Reunion.com (operating as MyLife.com) is a Santa Monica-based consumer subscription platform that aggregates public records into Reputation Profiles and a 0–5 Reputation Score, serving individuals verifying dates, neighbors, acquaintances, and relatives or managing their own online reputation.

Ownership category

akta.pro rank

Product category

People Search & Reputation Platform

akta.pro primary industry

Social Media & Online Reputation Screening (BPACALAL)

Keywords

• People search platform
• Background check service
• Reputation management
• Identity monitoring
• Public records aggregation

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription-based membership: Users pay for membership to access detailed background reports, reputation scores, and premium features like seeing who searches for them.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Reunion.com (operating as MyLife.com) runs a self-serve reputation and people-search platform that aggregates publicly available government, court, social, and personal-review data into unified Reputation Profiles with a proprietary 0-5 Reputation Score. Consumers can search individuals by name, phone, or address, run background checks, monitor and improve their own online reputation, and receive alerts when others search for them via subscription membership.

Product overview

MyLife operates as a unified reputation platform offering a suite of interconnected people-search and identity services. The core product consists of Reputation Profiles & Scores, which aggregate publicly available information including criminal records, court data, social media, personal reviews, and contact details to generate reputation scores. Supporting the core platform are specialized search products including People Search, Phone Search, and Address Search directories. Identity Monitoring serves as an add-on protection service. All services are integrated under the MyLife brand and access the same underlying data repository of public records and aggregated information.

Differentiator

Problem solved

Functional benefit

Products and services

• MyLife Reputation Profiles & Scores Proprietary reputation platform that aggregates public records, court data, social media profiles, personal reviews, and contact details into unified Reputation Profiles scored on a 0-5 scale, targeted at consumers seeking background information on individuals.
• Background Reports Aggregated background reports drawing on public government, court, and social data sources, designed for individual consumers who want a consolidated view of a person's records and history.
• People Search Alphabetical name-based directory search service enabling individual consumers to look up friends, dates, neighbors, relatives, and other acquaintances and view their Reputation Profiles.
• Phone Search Reverse phone number lookup service that identifies and provides background information on the individual associated with a phone number, for consumer use.
• Address Search Reverse address lookup that surfaces information about individuals connected with a given address, used by consumers to verify neighbors or property-related contacts.
• Identity Monitoring Subscription add-on service that monitors a user's identity and alerts them to potential identity threats and unauthorized use of their personal information.

Quantifiable outcome

• 67% of people lie about who they are online
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• BeenVerified: Subscription-based consumer people-search and background-check service offering criminal records, contact info, and reverse lookups — directly overlapping MyLife's core offering with similar B2C subscription model.
• Whitepages: Established consumer people-search and reverse-lookup service; directly competes with MyLife on contact info, address lookup, and background-check functionality.
• TruthFinder: Subscription background-check platform providing criminal records, contact details, and dark-web monitoring; competes head-to-head with MyLife's reputation profiles and identity monitoring offerings.
• Intelius: Long-standing people-search and background-check service covering criminal records, address lookups, and reverse phone — overlapping with MyLife's People Search and Background Reports.
• Pipl: Identity resolution and people-search data provider aggregating global public records; comparable data layer that powers MyLife-style consumer lookups, with stronger enterprise/API orientation.
• Instant Checkmate: Subscription background-check service focused on public records, criminal history, and contact information; comparable business model and product surface to MyLife.
• PeopleFinder: Consumer people-search directory offering reverse phone, address, and name lookups — directly comparable to MyLife's People Search and Address Search modules.
• Spokeo: People-search aggregator compiling public records, social profiles, and contact info into consumer-facing profiles; directly competes with MyLife across the same look-up use cases and subscription pricing.

Broad incumbents

• Sterling: Large incumbent background-screening and identity-verification provider serving enterprise HR use cases; broader portfolio player whose data assets overlap with MyLife's profile aggregation.
• Checkr: Tech-enabled background-screening platform primarily serving enterprise and gig-economy employers; adjacent to MyLife's background data capabilities but at significantly larger scale and with B2B focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mylifecom
• Facebookfacebook.com/mylifeus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reunion.com