Ellie Diagnostics
Ellie Diagnostics is an independent, full-service veterinary reference laboratory that provides diagnostic testing (chemistry, CBC, microbiology, cytology, histopathology, immunology, equine Coggins) to veterinary clinics across the United States, with results delivered next-day from its Louisville, KY flagship lab.
- Company typePrivate
- Founded2020
- HeadquartersRichardson, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Ellie Diagnostics does
Ellie Diagnostics is an independent, full-service veterinary reference laboratory providing diagnostic testing to veterinary clinics across the United States. Its core offering spans chemistry profiles, complete blood counts, urinalysis, microbiology (including aerobic/anaerobic culture and susceptibility), cytology, histopathology, immunology panels, and equine diagnostics including USDA-certified Coggins EIA testing. Samples are processed at a 33,000 sq ft flagship laboratory in Louisville, KY, opened in 2022 and strategically sited near the UPS air hub to enable next-day, early-morning results delivery to clinics nationwide.
The company operates a cloud-based digital ecosystem branded as Nova and the Ellie Portal, where clinics can place orders, view results, and request supplies. Ellie has integrated its ordering and results workflow into more than 10 veterinary practice management systems (Cornerstone, Avimark, ezyVet, ImproMed, Digitail, Shepherd, NectarVet, Vetspire, Provet Cloud, and others), allowing direct order placement and automatic results upload inside existing clinic software. Its differentiated output product is the Wellie Report, a proprietary, algorithm-driven wellness scorecard that summarizes lab results into a single Wellie Score plus a body-system breakdown and recommendations, designed to drive annual wellness compliance and pull-through lab volume for clinics.
Ellie earns revenue on a per-test, usage-based basis and supplements this with a subscription-style Ellie Membership Program that locks pricing for two years and includes complimentary sample pickup, supplies, and shipping. The company is sales-led, combining dedicated field account managers, an inside sales team reachable through a single phone number, and partner-channel distribution through PMS integrations. Its customer base spans independent small animal clinics (the long tail) and enterprise multi-location hospital groups, with Heart + Paw (28 hospitals across 10 states) disclosed as a major enterprise partner. Founded between 2018 and 2020, the company is privately held and self-describes as the fastest-growing independent veterinary reference laboratory in the U.S.
Ellie Diagnostics firmographics
Firmographics- Name
- Ellie Diagnostics
- Legal name
- Ellie Diagnostics
- Website
- https://elliediagnostics.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ellie Diagnostics is an independent, full-service veterinary reference laboratory that provides diagnostic testing (chemistry, CBC, microbiology, cytology, histopathology, immunology, equine Coggins) to veterinary clinics across the United States, with results delivered next-day from its Louisville, KY flagship lab.
- Ownership category
- akta.pro rank
Ellie Diagnostics industry classification
Industry- Product category
- Veterinary Reference Laboratory Services
- NAICS
- Medical and Diagnostic Laboratories (62151), Medical Laboratories (621511)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Reference Laboratory Testing (Clinical Pathology & Chemistry) (HLAMADAA)
- akta.pro secondary industries
- Veterinary Diagnostic Laboratories & Pathology (AFAEANAF), Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB)
Keywords
Where Ellie Diagnostics is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ellie Diagnostics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Veterinary Diagnostic Testing Services: Ellie generates revenue through providing veterinary diagnostic testing services to veterinary clinics. Services include CBC, chemistry panels, wellness profiles (Wellie), advanced diagnostics, microbiology cultures, cytology, histopathology, immunology tests, and equine diagnostics. Revenue is generated on a per-test basis based on the specific tests ordered. The company also offers membership pricing with 2-year price protection for subscribed clinics.
- Ellie Membership Program: Subscription-based membership program offering 2-year price protection on all laboratory services. Members receive complimentary sample pickup, supplies, and shipping. The membership model provides predictable recurring revenue and customer lock-in.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Testing services with membership price protection |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Ellie Diagnostics product offering
Product offeringCore offering
Ellie Diagnostics operates a full-service veterinary reference laboratory that provides diagnostic testing services—including chemistry profiles, complete blood counts, urinalysis, microbiology, cytology, histopathology, and immunology panels—to veterinary clinics across the United States. Veterinary clinics place orders through the cloud-based Ellie Portal, by phone, or via integrated practice management software, and receive most results the next morning. The company also offers the proprietary Wellie Report wellness scorecard, equine Coggins testing, and a two-year price-protected membership program for subscribing clinics.
Product overview
Ellie Diagnostics is the fastest-growing full-service veterinary reference laboratory in the nation, offering a comprehensive portfolio of diagnostic services. The core offering is the Full Service Diagnostics Laboratory, which provides chemistry profiles (Ellie Chem/Value Chem), complete blood counts (Ellie CBC/Value CBC), urinalysis, microbiology, cytology, histopathology, and immunology testing. The Wellie product line (Advanced Wellie Profiles and Wellie Profiles) represents the company's wellness-focused testing bundles, complemented by the Wellie Report—a proprietary consumer-facing wellness scorecard that generates a single health score from lab results to help veterinarians communicate with pet owners. Ellie Equine extends the portfolio to equine diagnostics including Coggins testing. The platform layer includes the Ellie Portal and Nova digital ecosystem for order management and result viewing. The Ellie Membership Program provides price protection for two years, while Ellie Specialty helps hospitals order from external specialty labs. All services are integrated with major veterinary practice management systems (Digitail, Shepherd, ezyVet, Avimark, Cornerstone, ImproMed, Vetspire, Provet Cloud, NectarVet).
Differentiator
Problem solved
Functional benefit
Products and services
- Full Service Diagnostics Laboratory Full-service veterinary reference laboratory offering comprehensive diagnostic testing including chemistry profiles, CBC, urinalysis, microbiology, cytology, histopathology, and immunology tests with next-day early-morning turnaround. Sold to veterinary clinics across the United States.
- Ellie Membership Program Subscription-based membership offering two years of price protection on all laboratory services, with complimentary sample pickup, supplies, and shipping included. Sold to veterinary clinics that want predictable lab-service pricing.
- Wellie Report Industry-leading, easy-to-read pet wellness report providing a Wellie Score, body system scorecard, and recommendations to help veterinarians communicate lab results to pet owners. Designed to increase annual wellness compliance by 20% and lab revenue by more than 40%. Sold to veterinary clinics.
- Wellie Profiles Value-based wellness bloodwork profiles combining Value Chem and Value CBC for affordable routine wellness testing, with 1-day turnaround. Includes optional add-ons such as urinalysis, fecal O&P, heartworm testing, and feline-specific panels. Sold to veterinary clinics for annual preventive care visits.
- Advanced Wellie Profiles Comprehensive wellness profiles including Ellie Chem, Ellie CBC, T4, Amylase, Lipase, with optional add-ons for urinalysis, fecal O&P, heartworm testing, and feline-specific panels. Sold to veterinary clinics as a more comprehensive annual wellness offering.
- Ellie CBC Complete blood count with differential, reflex to auto reticulocyte count, expert Ellie Tech slide review, and veterinary pathologist slide review as needed. Sold to veterinary clinics.
- Ellie Chem (Chem 25) Comprehensive 25-parameter chemistry panel including ALB, A:G Ratio, ALKP, ALT, AST, Ca, Chol, Cl, CK, Crea, Glu, GGT, Glob, K, Na, Phos, TBil, TCO2, Trig, TP, BUN, BUN/Crea, NA/K, Anion Gap, Ca/Phos. Sold to veterinary clinics.
- Value Chem (Chem 16) 16-parameter chemistry panel including ALB, A/G ratio, ALP, ALT, AST, Cl, Crea, Glu, Glob, Na, K, TCO2, TP, BUN, Na/K, Anion gap. Sold to veterinary clinics as an affordable routine chemistry option.
- Microbiology Services Comprehensive microbiology testing including aerobic and anaerobic culture and sensitivity, urine culture, fungal culture, dermatophyte testing, and fecal culture for enteric pathogens. Uses CLSI antimicrobial interpretations to support antimicrobial stewardship. Sold to veterinary clinics.
- Cytology Services Cytology services for 1-3 sites per submission, bone marrow cytology, buffy coat exam, CSF analysis with cytology, and fluid analysis with cytology. Sold to veterinary clinics.
- Histopathology Services Histopathology services for 1-3 biopsy sites with special staining options as pathologist discretion. Sold to veterinary clinics.
- Immunology Panel Cardiac troponin, TLI, PLI, TLI/PLI, ProBNP, Canine CRP, and Feline SAA testing for comprehensive immunological assessments. Sold to veterinary clinics.
- Ellie Equine / Equine Coggins Specialized equine diagnostic testing including Equine CBC, Equine Chemistry, Equine O&P, Equine Pre-Op, urinalysis, and Coggins ELISA testing for Equine Infectious Anemia (EIA) submitted through the USDA portal. Sold to equine veterinarians.
- Ellie Specialty Specialty hospital solutions that simplify ordering specific tests from universities and other specialty testing centers, consolidating results through Ellie. Sold to specialty and emergency veterinary hospitals.
- Ellie Portal Customizable cloud-based portal where veterinary clinics can place diagnostic orders, view laboratory results, and request complimentary supplies. Includes interactive team training during onboarding. Sold as the digital front-end to Ellie's testing services.
- Nova Digital Ecosystem Comprehensive cloud-based digital ecosystem that changes the way customers and employees interact with Ellie Diagnostics, providing a fully customizable platform for placing orders, viewing results, requesting supplies, and managing the Ellie account. Sold to veterinary clinics.
Quantifiable outcome
- Increases annual wellness compliance by 20%
- +4 more outcomes
Companies that use Ellie Diagnostics
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Ellie Diagnostics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Ellie Diagnostics partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- Shepherd Veterinary SoftwarecoreTechnology integration partnership announced October 2024. Ellie Diagnostics and Shepherd Veterinary Software collaborate to bring streamlined workflows to veterinary clinics. Shepherd's cloud-based practice management software with SOAP-based medical records integrates with Ellie's diagnostics platform for seamless ordering and results delivery.
- Heart + PawmajorStrategic partnership announced June 2024. Heart + Paw is transitioning its network of 28 hospitals across 10 states to Ellie's laboratory services platform. The partnership leverages Ellie's advanced real-time analytics for early disease detection and health outcomes enhancement. Heart + Paw selected Ellie after an extensive search for a partner with forward-thinking approach to veterinary diagnostics and exceptional laboratory quality.
- DigitailcoreIntegration partnership. Digitail is an all-in-one veterinary software that connects with Ellie's diagnostic services for streamlined patient journey and workflow efficiency.
- NectarVetcoreIntegration partnership. NectarVet is an all-in-one cloud solution built for high-performing veterinary care teams, offering AI-powered SOAP generation and client communication tools that integrate with Ellie's diagnostics.
- VetspirecoreIntegration partnership. Vetspire is an innovative cloud-based practice management platform that integrates with Ellie's diagnostic services.
- Provet CloudcoreIntegration partnership. Provet Cloud veterinary software provides automated workflows and insightful analytics that connect with Ellie's diagnostic platform.
- ezyVetcoreIntegration partnership. ezyVet is practice management software for veterinary professionals that integrates with Ellie's ordering and results platform.
- CornerstonecoreIntegration partnership allowing direct order placement from Cornerstone PIMS screen with automatic results upload to patient records.
- AvimarkcoreIntegration partnership allowing direct order placement from Avimark PIMS screen with automatic results upload to patient records.
- ImproMedcoreIntegration partnership allowing direct order placement from ImproMed PIMS screen with automatic results upload to patient records.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Ellie Diagnostics competitors and assessment
Company assessmentDirect peers
- IDEXX Laboratories: IDEXX is the dominant veterinary reference laboratory and diagnostics provider in the U.S. with comprehensive clinical pathology, microbiology, and practice-management-adjacent offerings. It is the primary incumbent Ellie positions against on price, service, and turnaround time.
- Antech Diagnostics: Antech is one of the two largest U.S. veterinary reference laboratories, now owned by Mars Petcare, with a broad test menu and direct relationships with general practice and specialty clinics. It competes head-to-head with Ellie on routine CBCs, chemistry panels, and wellness testing.
- Heska: Heska (acquired by Mars Petcare) is a veterinary diagnostics company with in-clinic and reference lab testing capabilities serving companion animal practices. It overlaps directly with Ellie on routine chemistry, hematology, and specialty testing for vet clinics.
- Phoenix Central Laboratory for Veterinarians: Phoenix Lab is an independent veterinary reference laboratory serving companion animal and equine practices across the U.S., comparable to Ellie in scale, scope of test menu, and positioning against the IDEXX/Antech duopoly.
Others
- Texas A&M Veterinary Medical Diagnostic Laboratory (TVMDL): TVMDL is a state-supported veterinary diagnostic laboratory providing reference testing to Texas veterinarians, with a full clinical pathology and infectious disease menu. It is comparable as an alternative reference lab source but operates as a public/quasi-public entity rather than a commercial competitor.
Broad incumbents
- Zoetis Reference Laboratories: Zoetis operates a global animal health diagnostics footprint including reference lab services, sitting inside a much broader animal pharma and biologics portfolio. It is an indirect but large-scale competitor for vet clinic diagnostic volume.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ellie Diagnostics social profiles
Digital presenceEllie Diagnostics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ellie Diagnostics leadership team
Management profileNumber of profiles
Profiles9 records
Ellie Diagnostics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ellie Diagnostics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ellie Diagnostics
What does Ellie Diagnostics do?
Ellie Diagnostics operates a full-service veterinary reference laboratory that provides diagnostic testing services—including chemistry profiles, complete blood counts, urinalysis, microbiology, cytology, histopathology, and immunology panels—to veterinary clinics across the United States. Veterinary clinics place orders through the cloud-based Ellie Portal, by phone, or via integrated practice management software, and receive most results the next morning. The company also offers the proprietary Wellie Report wellness scorecard, equine Coggins testing, and a two-year price-protected membership program for subscribing clinics.
Is Ellie Diagnostics a public or private company?
Ellie Diagnostics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ellie Diagnostics founded?
Ellie Diagnostics was founded in 2020. It employs 11 to 50 people.
Where is Ellie Diagnostics based?
Ellie Diagnostics is headquartered in Richardson, United States, in the North America region.
How does Ellie Diagnostics make money?
Two revenue lines are on record. Veterinary Diagnostic Testing Services are the primary driver. The others are ellie Membership Program.
Who are Ellie Diagnostics's main competitors?
Direct peers on record are IDEXX Laboratories, Antech Diagnostics, Heska and Phoenix Central Laboratory for Veterinarians. Texas A&M Veterinary Medical Diagnostic Laboratory (TVMDL) is listed as an others. Zoetis Reference Laboratories is listed as a broad incumbent.
Does Ellie Diagnostics have an API?
No public API is recorded for Ellie Diagnostics.
What industry is Ellie Diagnostics in?
Ellie Diagnostics's product category is Veterinary Reference Laboratory Services. Its primary akta.pro industry code is HLAMADAA, Reference Laboratory Testing (Clinical Pathology & Chemistry), with a secondary code of AFAEANAF, Veterinary Diagnostic Laboratories & Pathology. Its NAICS code is 62151 and its SIC code is 8071.