Lief Labs
Lief Labs is a full-service cGMP contract manufacturer of dietary supplements, founded in 2008, that provides turn-key manufacturing, formulation, branding, and Amazon Prime Ready fulfillment services to entrepreneurial supplement brands across 30+ countries.
- Company typePrivate
- Founded2008
- HeadquartersValencia, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Lief Labs does
Lief Labs, founded in 2008 by Adel Villalobos and headquartered in Valencia, California, is a full-service cGMP contract manufacturer of dietary supplements operating across two facilities totaling 220,000+ sq ft. The company produces capsules, tablets, and powders at industrial scale — more than 5 million capsules, 1 million tablets, and 25,000 kg of bulk powder daily — and has formulated over 1,000 products since inception, developing 500+ new products per year in its R&D laboratory. Its technology stack combines SAP ERP, GlobalVision proofreading software for label compliance, an A2LA ISO/IEC 17025-accredited in-house quality control laboratory, and 14 encapsulation machines, 3 tablet presses, and 5 packaging lines, with stated Industry 4.0 ambitions around automation, AI, and machine learning.
Lief serves primarily entrepreneurial supplement brands across sports nutrition, health and wellness, organic/natural, women's health, pet supplements, and Amazon-native segments. Its go-to-market is sales-led through dedicated account executives who manage 300+ monthly quotes, supplemented by industry event presence (SupplySide Global, Natural Products Expo West), a thought-leadership podcast ('Beyond The Supps'), a free GMP Starter Kit lead magnet, and earned media in industry trade publications. The firm differentiates via a turn-key model spanning custom formulation, in-house flavor development, branding, regulatory compliance, international registration support across 30+ countries, and Amazon Prime Ready FBA fulfillment (1M+ units shipped to Amazon).
Revenue is generated through project-based contract manufacturing fees with minimum order quantities of 10,000 units for capsules/tablets and 5,000 units for powders, complemented by white-label 'Premier Label' stock formulas and proprietary branded formulations (GLP-1 Balance, GlowVita, SereniZ Elixir, FemBalance). The company is privately held by founder Villalobos alongside institutional investors Prairie Capital, S2G Ventures, and Skyline Global Partners (undisclosed 2021 funding round), and operates three wholly-owned subsidiaries: Lief Cares (philanthropy), Lief Raws (ingredients), and Lief Ventures (brand investments). In September 2025, the founder transitioned to Chairman and Dave Schwendimann (former President of Doctor's Best) was appointed CEO, with Dr. Brianna Diorio joining as Head of Technical Sales in April 2026.
Lief Labs firmographics
Firmographics- Name
- Lief Labs
- Legal name
- Lief Organics, LLC
- Website
- https://lieflabs.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lief Labs is a full-service cGMP contract manufacturer of dietary supplements, founded in 2008, that provides turn-key manufacturing, formulation, branding, and Amazon Prime Ready fulfillment services to entrepreneurial supplement brands across 30+ countries.
- Ownership category
- akta.pro rank
Lief Labs industry classification
Industry- Product category
- Nutraceutical Contract Manufacturing
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Vitamins & Minerals (Single Nutrients) (CRADAGAB)
- akta.pro secondary industries
- Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO), Primary Packaging (Form-Fill-Seal, Blister, Sachet/Stick Pack, Bottling) (TLAIAGAA)
Keywords
Where Lief Labs is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lief Labs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Contract Manufacturing Services: Lief provides turn-key contract manufacturing solutions for dietary supplements including capsules, tablets, and powders. Revenue is generated through production fees based on minimum order quantities (10,000 units for capsules/tablets, 5,000 units for powders). The comprehensive service includes product development, quality control, packaging, and shipping.
- Product Development & Formulation Services: In-house product development team creates custom formulations for clients, including flavoring and compliance services. The company develops over 500 new products annually for clients.
- White Label / Stock Formulas: Lief offers in-house stock formulas that are cost-effective and ready to produce, providing an alternative to fully custom development for brands seeking faster time-to-market.
- Prime Ready Packaging & Fulfillment: Amazon-specific fulfillment services including documentation, COA, MSDS preparation, and direct shipping to FBA warehouses across the U.S.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Capsules and Tablets MOQ |
| Unit Pricing | Multi-year contract | Powder Products MOQ |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Lief Labs product offering
Product offeringCore offering
Lief Labs is a full-service cGMP contract manufacturer of dietary supplements, producing capsules, tablets, and powders across two 220,000+ sq. ft. facilities in Valencia, California. Its core offering is turn-key manufacturing for entrepreneurial and mid-to-large supplement brands, integrating formulation, R&D, quality assurance (A2LA ISO/IEC 17025 accredited lab), branding, packaging, and Amazon Prime Ready FBA fulfillment. The company also develops proprietary branded formulations (GLP-1 Balance, GlowVita, SereniZ Elixir, FemBalance, PBLief) and white-label Premier Label stock formulas, supported by NSF/ANSI 455-2 GMP, USDA Organic, Kosher, Halal, Non-GMO, and BSCG certifications.
Product overview
Lief Labs is a full-service cGMP contract manufacturer offering turn-key manufacturing solutions for dietary supplements. The core offering consists of contract manufacturing services (capsules, tablets, powders) across 220,000+ sq. ft. of facilities, complemented by integrated product development & formulation, quality assurance & control, and branding services. The company also offers proprietary formulations including GLP-1 Balance (weight management), GlowVita (skin health), SereniZ Elixir (sleep support), and FemBalance (women's health), as well as stock formulas under the Premier Label white-label program. Specialized services include Amazon Prime Ready fulfillment, the GMP Starter Kit educational resource, and the Beyond The Supps podcast. The product portfolio spans from manufacturing capabilities to proprietary branded ingredients, all supported by comprehensive quality testing through A2LA-accredited laboratories.
Differentiator
Problem solved
Functional benefit
Brands
- PBLief: Premier functional powdered peanut butter product with pre and probiotic options
- Premier Label
- Beyond The Supps
- Lief Cares
Products and services
- Contract Manufacturing Services
Quantifiable outcome
- 500+ new products developed annually
- +5 more outcomes
Companies that use Lief Labs
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
Lief Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Lief Labs partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Heart of the BrainminorLief is a proud corporate sponsor of this nonprofit organization working to improve treatment and curing brain cancer. Community of patients, doctors, donors and supporters.
- Vitamin AngelscoreGlobal nonprofit providing life-changing vitamins to mothers and children. Lief Labs supported from 2017-2023, reaching over 400,000 mothers and children with nutritional interventions to combat malnutrition.
- What's Up With SuppsminorLief is a proud sponsor of industry networking events. Board is made up of dynamic industry leaders passionate about supplements and keeping the industry strong.
- Axe ALSminorPartnership to bring awareness and nutritional support to the ALS community through supplement donations and fundraising, raising nearly $8,000 for the ALS community.
- A2LA (American Association for Laboratory Accreditation)coreLief's Quality Control laboratory has been recognized by A2LA for ISO/IEC 17025 accreditation for microbiological testing, demonstrating ongoing commitment to public safety and high standards of testing.
- NSF InternationalcoreNSF certifies Lief's cGMP compliance. NSF/ANSI 455-2 is an ANSI-accredited public standard recognized by the Global Retailer and Manufacturer Alliance (GRMA) and widely accepted in global markets.
- Where Food Comes From (WFCF)coreCertification partner for USDA Organic certification. Lief is a certified USDA Organic facility through WFCF, the leader in organic certifications.
- Islamic Services of America (ISA)coreISA certifies Lief to manufacture Halal-compliant dietary supplements, ensuring products meet rigorous Halal standards including ingredient sourcing, production processes, and facility practices.
- Banned Substances Control Group (BSCG)coreBSCG provides third-party certification ensuring products are rigorously tested and verified free from more than 500 substances banned by major athletic organizations including WADA, NFL, NCAA, and others.
- GlobalVisioncoreGlobalVision proofreading software used for label inspection and comparison against customer-approved digital files, detecting discrepancies at the earliest stage to ensure compliance.
- Natural Products Association (NPA)coreProud member and advocate. NPA is the leading voice of the natural products industry, advocating for consumer access to products that maintain and improve health.
- American Herbal Products Association (AHPA)minorMember of this national trade association and voice of the herbal products industry, comprised of more than 350 member companies.
- NASC (National Animal Supplement Council)minorPre-qualified supplier for NASC Primary Suppliers, allowing Primary Suppliers to accept services without additional vendor qualifications under NASC cGMPs.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Lief Labs competitors and assessment
Company assessmentDirect peers
- Makers Nutrition: Full-service dietary supplement contract manufacturer offering capsules, tablets, powders, and gummies with in-house formulation, labeling, and packaging. Directly comparable mid-market CMO serving SMB and emerging supplement brands with a similar turn-key value proposition.
- Vitakem: Dietary supplement contract manufacturer specializing in capsules, tablets, powders, and liquid formulations. Comparable to Lief in scale, custom formulation capabilities, and SMB supplement brand customer base.
- Robinson Pharma: Large-scale cGMP-certified supplement contract manufacturer with broad capsule, tablet, softgel, and liquid capabilities. Closely comparable in certifications, production scale, and target customer segment of growing supplement brands.
- Nutralliance: Nutraceutical and dietary supplement contract manufacturer offering custom formulation, encapsulation, tableting, and packaging. Directly comparable turn-key CMO serving brand customers with similar production formats.
- PMC (Supplement Manufacturing): Contract manufacturer specializing in tablets, capsules, and powder supplements with cGMP certification. Comparable mid-market CMO with similar entrepreneurial supplement brand customer base and formulation services.
- Sirio Pharma: Global nutraceutical and dietary supplement contract manufacturer with CDMO services spanning gummies, softgels, liquids, and powders. Comparable in turn-key formulation and manufacturing, but operates globally with significantly larger footprint.
Broad incumbents
- Pharmavite: One of the largest US vitamin and supplement manufacturers (Nature Made, Nature's Bounty partner) with extensive manufacturing capabilities and branded products. Comparable at the manufacturing capability level, but operates at much greater scale and with its own branded portfolio.
- Aenova Group: European-headquartered global contract manufacturer serving pharma and nutraceutical markets with broad dosage form capabilities. Comparable at the contract manufacturing level, but operates at much greater scale with a broader pharma-nutraceutical mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lief Labs social profiles
Digital presenceLief Labs compliance and trust
Trust signalCompliance9 records
Lief Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lief Labs leadership team
Management profileNumber of profiles
Profiles10 records
Lief Labs subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lief Labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lief Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lief Labs
What does Lief Labs do?
Lief Labs is a full-service cGMP contract manufacturer of dietary supplements, producing capsules, tablets, and powders across two 220,000+ sq. ft. facilities in Valencia, California. Its core offering is turn-key manufacturing for entrepreneurial and mid-to-large supplement brands, integrating formulation, R&D, quality assurance (A2LA ISO/IEC 17025 accredited lab), branding, packaging, and Amazon Prime Ready FBA fulfillment. The company also develops proprietary branded formulations (GLP-1 Balance, GlowVita, SereniZ Elixir, FemBalance, PBLief) and white-label Premier Label stock formulas, supported by NSF/ANSI 455-2 GMP, USDA Organic, Kosher, Halal, Non-GMO, and BSCG certifications.
Is Lief Labs a public or private company?
Lief Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lief Labs founded?
Lief Labs was founded in 2008. It employs 101 to 250 people.
Where is Lief Labs based?
Lief Labs is headquartered in Valencia, United States, in the North America region.
How does Lief Labs make money?
Four revenue lines are on record. Contract Manufacturing Services are the primary driver. The others are product Development & Formulation Services, white Label / Stock Formulas and prime Ready Packaging & Fulfillment.
Who are Lief Labs's main competitors?
Direct peers on record are Makers Nutrition, Vitakem, Robinson Pharma, Nutralliance, PMC (Supplement Manufacturing) and Sirio Pharma. Broad incumbents are Pharmavite and Aenova Group.
Does Lief Labs have an API?
No public API is recorded for Lief Labs.
What industry is Lief Labs in?
Lief Labs's product category is Nutraceutical Contract Manufacturing. Its primary akta.pro industry code is CRADAGAB, Vitamins & Minerals (Single Nutrients), with a secondary code of CRADAOAO, Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends). Its NAICS code is 311 and its SIC code is 2000.