What's Up With Supps
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What's Up With Supps firmographics
Firmographics- Name
- What's Up With Supps
- Legal name
- What's Up with Supps
- Website
- https://whatsupwithsupps.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
What's Up With Supps industry classification
Industry- Product category
- Professional Networking Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Corporate Conferences & Sales Kickoffs (MPAGAGAC)
- akta.pro secondary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
What's Up With Supps business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Event Sponsorships: Revenue generated from corporate sponsorships at networking events. The organization displays sponsor logos on event pages and hosts sponsored events.
- Event Registration Fees: Revenue from ticket sales for networking events, after-parties, and special events like Supps & Sails and gym sessions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
What's Up With Supps product offering
Product offeringCore offering
What's Up With Supps is a networking organization for the dietary supplement, nutraceuticals, and health and wellness industry. The company organizes in-person networking events, fitness-based sessions (PUMPS Gym Sessions), and themed after-parties at major industry trade shows (Supplyside, Expo West, NBJ Summit) to connect industry professionals, foster business partnerships, and provide mentorship opportunities. Revenue is generated primarily through event sponsorships and ticket sales for events such as the Supplyside Carnival Closer, ICONS, Supps & Sails, and themed parties.
Product overview
What's Up With Supps is a networking organization serving the dietary supplement and health & wellness industry. The core offering consists of three main components: (1) the main What's Up With Supps brand organizing various networking events across the country, (2) PUMPS Gym Sessions featuring fitness-focused networking activities, and (3) Supps Squad, a board of industry leaders that guides the organization's mission. The organization hosts events including the Supplyside Carnival Closer, Supps & Sails, ICONS, and various industry after-party gatherings at major trade shows.
Differentiator
Problem solved
Functional benefit
Brands
- PUMPS Gym Sessions: Fitness-based networking events connecting fitness lovers and industry professionals through physical activities like cardio, weights, and pilates.
Products and services
- Networking Events for the Dietary Supplement Industry
Companies that use What's Up With Supps
Customer profileSegments1 record
Ideal customer profiles1 record
What's Up With Supps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
What's Up With Supps partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Diana MorgancoreFounder & Chief Fun Officer leading What's Up With Supps. Serves as the primary leader and organizer of networking events and community initiatives.
- Loren BrowncorePartner & Head of Takin' Care of Business at What's Up With Supps. Business Development at Nutrasource.
- Gina BenningercoreHead of Registration. Director of Sales & Marketing at Arizona Custom Blends.
- Ruth RodriguesminorHead of Marketing at What's Up With Supps. Marketing Manager at SGS Nutrasource.
- Elan SudbergminorCEO of Alkemist Labs. Serves on the Supps Squad board providing industry expertise.
- Rick CollinsminorLegal Muscle & Founding Partner at Collins Gann McCloskey & Barry PLLC. Event sponsor.
- Petra LingenbrinkminorDirector of Business Development at BD Nutritional. Supps Squad board member.
- Ivan WassermanminorManaging Partner at Amin Wasserman Gurnani, LLP. Legal partner for the industry.
- Heather WainerminorPublisher at WholeFoods Magazine. Media partner and board member.
- Uday GosaliaminorFounder of uGO Beyond, LLC. Board member supporting industry initiatives.
- Amber BennettminorVP Marketing & Engagement at American Herbal Products Association. Board member.
- Joey SavageminorCEO and President of Savage Nutra. Founder of Future Nutra Foundation. Board member.
- Elyse LovettminorRuns Lovett Marketing. Board member providing marketing expertise.
- Heather GranatominorPresident at Nutrachievement Inc. Board member.
- David SandlerminorPresident & CEO of StrengthPRO. Board member.
- Doug LynchminorFounder of MarketWell Nutrition. Board member.
- Supplyside EventscoreStrategic partnership with Supplyside trade show events. What's Up With Supps organizes official after-party networking events at Supplyside West and East shows.
- Expo WestcorePartnership with Expo West natural products trade show. Organizes networking events and gym sessions during the expo.
- NBJ SummitcorePartnership with Nutrition Business Journal Summit. Hosts NBJ Summit after-party events including the retro party.
- Nutraingredients-USAminorIndustry media outlet that has covered What's Up With Supps activities and events, providing press coverage and visibility.
- Collins Gann McCloskey & Barry PLLCminorLegal firm that sponsors What's Up With Supps events, providing financial support in exchange for brand visibility among industry professionals.
- HelainaminorCompany sponsoring the photobooth at the ICONS Supplyside West closer event in October 2024.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
What's Up With Supps competitors and assessment
Company assessmentDirect peers
- BevNET: Beverage-industry networking, content, and event community serving founders, suppliers, and investors — a structurally analogous model (media + trade-show-tied networking) applied to the natural beverage space adjacent to WUWS's nutraceutical niche.
- Startup Grind: Global community-and-events organization that hosts conferences and chapter-based networking for startup founders; directly comparable business model of monetizing professional networking via sponsorships and event registrations.
- Brewbound: Beverage-alcohol industry's trade networking, content, and events platform serving suppliers and brand founders — analogous event-and-community monetization model in an adjacent CPG vertical.
Others
- Natural Products Association (NPA): Long-standing natural-products trade association hosting conferences and networking events for the same supplement/natural products audience as WUWS; comparable as an industry networking body though with broader advocacy scope.
- Nutrition Business Journal (NBJ): Media and events brand covering the nutrition industry, including the NBJ Summit where WUWS hosts its retro after-party; comparable as a content-plus-events monetization model in the same industry vertical.
- Council for Responsible Nutrition (CRN): Trade association serving the dietary supplement industry with member networking, events, and advocacy — overlapping audience and event footprint with WUWS but operating as a non-profit member body rather than an independent community organizer.
- American Herbal Products Association (AHPA): Herbal-products trade association whose VP Marketing sits on WUWS's Supps Squad board; serves the same supplement-industry audience via events and networking but as an established association rather than a grassroots community.
Broad incumbents
- Informa Markets (Supplyside / Expo West parent): Owner of Supplyside and Expo West — the trade shows around which WUWS organizes its networking events; comparable as a B2B events organizer and the entity most capable of replicating or absorbing WUWS's networking function.
Emerging players
- Girlboss: Community-and-events brand monetized through sponsorships, content, and member engagement for a defined professional demographic; structurally similar event-driven community model to WUWS.
- MJBizCon / MJBizDaily: Cannabis-industry networking, conferences, and content brand serving a regulated consumer-products vertical; structurally similar event-first community monetization model in an adjacent emerging CPG category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
What's Up With Supps social profiles
Digital presenceWhat's Up With Supps financial estimates
Financial estimateRevenue estimate
Valuation estimate
What's Up With Supps leadership team
Management profileNumber of profiles
Profiles4 records
What's Up With Supps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
What's Up With Supps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about What's Up With Supps
What does What's Up With Supps do?
What's Up With Supps is a networking organization for the dietary supplement, nutraceuticals, and health and wellness industry. The company organizes in-person networking events, fitness-based sessions (PUMPS Gym Sessions), and themed after-parties at major industry trade shows (Supplyside, Expo West, NBJ Summit) to connect industry professionals, foster business partnerships, and provide mentorship opportunities. Revenue is generated primarily through event sponsorships and ticket sales for events such as the Supplyside Carnival Closer, ICONS, Supps & Sails, and themed parties.
Is What's Up With Supps a public or private company?
What's Up With Supps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was What's Up With Supps founded?
What's Up With Supps was founded in 2020. It employs 1 to 10 people.
How does What's Up With Supps make money?
Two revenue lines are on record. Event Sponsorships are the primary driver. The others are event Registration Fees.
Who are What's Up With Supps's main competitors?
Direct peers on record are BevNET, Startup Grind and Brewbound. Others are Natural Products Association (NPA), Nutrition Business Journal (NBJ), Council for Responsible Nutrition (CRN) and American Herbal Products Association (AHPA). Informa Markets (Supplyside / Expo West parent) is listed as a broad incumbent. Emerging players are Girlboss and MJBizCon / MJBizDaily.
Does What's Up With Supps have an API?
No public API is recorded for What's Up With Supps.
What industry is What's Up With Supps in?
What's Up With Supps's product category is Professional Networking Services. Its primary akta.pro industry code is MPAGAGAC, Corporate Conferences & Sales Kickoffs, with a secondary code of MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 561920.