Tellus Equipment Solutions

What Tellus Equipment Solutions does

Tellus Equipment Solutions is a privately held John Deere dealership group headquartered in Katy, Texas, founded in 2020. The company operates 25 full-service dealership locations spanning the Texas Hill Country, South Texas, the Rio Grande Valley, Central Texas, and North Texas, serving 55 counties. Its customer base spans four primary segments: individual homeowners and residential property owners purchasing compact tractors and zero-turn mowers, landscaping and grounds keeping professionals buying commercial-grade equipment, farmers and agricultural operations acquiring full-line John Deere ag equipment, and construction and earthmoving contractors purchasing compact construction equipment.

The company's product portfolio centers on the John Deere line, including four series of compact utility tractors (1 Series sub-compact through 4 Series), commercial and residential mowers, Gator utility vehicles, and a complete agricultural equipment offering spanning row crop tractors, cotton harvesting, hay and forage, tillage, planting and seeding, and self-propelled sprayers. Tellus complements John Deere products with allied brands including Stihl, Krone, Honda Power Equipment, Frontier, Diamond Mowers, Landoll, and Modern Ag Products. It also distributes John Deere's Precision Ag technology (GPS guidance, variable rate, data management) and Construction Technology solutions (grade control, telematics). Service capabilities include maintenance and repair performed by 100+ certified John Deere technicians across all locations, genuine parts distribution (in-store and via shop.deere.com), and equipment financing including promotional 0% APR offers.

Tellus generates revenue through four streams: one-time equipment sales (new and used), parts sales (recurring through equipment consumption cycles), service and repair work billed as professional services, and financing facilitation. Go-to-market combines 25 physical retail locations with e-commerce integration through the John Deere online store and dealer transfer requests for relocating customers. The company pursues a sales-led motion with seasonal promotional campaigns (e.g., Texas-Sized Annual Service Sale, 0% APR tractor packages). Its growth has been primarily acquisition-driven, most notably through the October 2023 acquisition of Bramlett Implement, supported by a $115M funding round completed in May 2023.

Name

Tellus Equipment Solutions

Legal name

Tellus Equipment Solutions

Website

https://tellusequip.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tellus Equipment Solutions is a privately held John Deere dealership group operating 25 locations across Texas. It sells new and used John Deere agricultural, landscaping, and compact construction equipment, plus allied brands, supported by 100+ certified technicians, parts distribution, financing, and Precision Ag technology integration.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment Dealership

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Farm Machinery & Equipment (3523), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

akta.pro secondary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• John Deere dealership
• Agricultural equipment retail
• Compact tractor sales
• Construction equipment dealer
• Equipment parts and service

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used John Deere equipment including tractors, mowers, construction equipment, and utility vehicles. Revenue generated from one-time equipment purchases at dealership locations.
2. Parts Sales: Sale of replacement parts and attachments for John Deere equipment, both in-store and through Shop.Deere.com online platform. Provides recurring revenue through parts consumption.
3. Service and Repair: Service and repair services performed by 100+ certified John Deere technicians across all 25 locations. Includes maintenance, repairs, and warranty work.
4. Financing Services: Facilitation of equipment financing through partnerships, earning spread or fees on financed purchases. Offers 0% APR financing promotions for qualified buyers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tellus Equipment Solutions is an authorized John Deere dealership that sells new and used agricultural, landscaping, and compact construction equipment through 25 retail locations across Texas. The company also provides genuine parts, certified technician service and repair, equipment financing, and allied-brand products such as Stihl, Krone, Honda Power Equipment, and Frontier.

Product overview

Tellus Equipment Solutions is a John Deere dealership offering a comprehensive equipment portfolio through a network of 25 Texas locations. The product lineup centers on John Deere compact utility tractors across four series (1 Series Sub-Compact through 4 Series), complemented by commercial mowers, residential zero-turn mowers, Gator utility vehicles, and full agricultural equipment categories (cotton harvesting, hay & forage, tillage, planting, sprayers, row crop tractors). The company bundles tractors with attachments in pre-configured packages (1023E, 1025R, 3025D, 3025E, 3035D, 3032E, 3038E, and 5 Series utility packages) with financing options. Additional offerings include used equipment, parts, precision agriculture technology, and allied brand products (Stihl, Krone, Honda, Landoll, Frontier, Diamond Mowers). Services encompass maintenance/repair by 100+ certified technicians, online parts ordering via shop.deere.com, and equipment financing including promotional 0% APR offers.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 Series Sub-Compact Tractor Sub-compact tractors including John Deere 1023E (21.5 hp), 1025R (23.9 hp), 1E 23, 1M 25, and 1R 25 models designed for property maintenance and versatile task handling by homeowners and small property owners.
• 2 Series Compact Tractor Compact tractors including John Deere 2025R (23.9 hp), 2032R (30.7 hp), and 2038R (36.7 hp) models built to handle a wide range of tasks with versatility for property owners and small operators.
• 3 Series Compact Tractor Compact utility tractors including 3025D, 3025E, 3032E, 3033R, 3035D, 3038E, 3039R, 3043D, and 3046R models ranging from 24.4 hp to 44.7 hp, offering economical, gear-driven, and premium comfort options for property maintenance and small operations.
• 4 Series Compact Tractor The most powerful compact tractors in the John Deere lineup, including 4044M/R, 4052M/R (Heavy Duty variants), 4066M/R (Heavy Duty variants), and 4075R models ranging from 42.5 hp to 74.6 hp for demanding property maintenance and small farm use.
• Tractor Packages Pre-configured tractor packages combining compact tractors from the 1 Series and 3 Series with loaders, box blades, pallet forks, and flail mowers, available with promotional 0% APR financing for 84 months on select models.
• Commercial Mowers John Deere commercial mowers for landscaping professionals and grounds keeping operations, including various deck sizes and configurations for daily commercial use.
• Residential Zero-Turn Mowers Zero-turn mowers designed for homeowners, providing maneuverability and efficiency for residential lawn care.
• Gator Utility Vehicles John Deere Gator utility vehicles available in Work Series, Mid-Size Crossover XUVs, Full-Size Crossover Gas XUVs, and Full-Size Crossover Diesel XUVs for property work, hauling, and recreational use.
• Compact Construction Equipment Compact construction equipment including skid steers, excavators, compact wheel loaders, compact track loaders, and compatible attachments for landscaping and construction applications.
• Agricultural Equipment Full range of farm equipment for agricultural operations including Ag Technology, Cotton Harvesting, Cutters and Shredders, Harvesting, Hay and Forage Equipment, Nutrient Application, Planting and Seeding, Row Crop Tractors, Self-Propelled Sprayers, Tillage, Track Tractors and Scraper Systems, Tractor Attachments, and Utility Tractors.
• Used Equipment Pre-owned equipment inventory available for purchase across categories including sprayers and applicators, shredders, mowers, hay and forage, utility vehicles, cotton equipment, construction equipment, tractors, tillage equipment, planting and seeding, harvesting equipment, and miscellaneous, with options to value trade-ins.
• Parts and Service Genuine John Deere parts available online via shop.deere.com and in-store, with 100+ certified technicians providing maintenance, repair, warranty work, PowerGard extended warranty, service inspections, and do-it-yourself repair support across all 25 Texas locations.
• Precision Ag Integrated precision agriculture technology solutions including precision ag systems and construction technology to optimize farming and equipment operation efficiency through GPS guidance, variable rate technology, and data management systems.
• Equipment Financing Equipment financing options including promotional rates (0% APR for 84 months on select compact tractors with 10% down), financing applications, and customer portal registration to support larger equipment purchases.
• Allied Brand Products Additional brand products sold alongside John Deere equipment including Stihl handheld outdoor power equipment, Modern Ag Products, Krone hay and forage equipment, Diamond Mowers attachments, Honda Power Equipment, Landoll agricultural and construction equipment, and Frontier attachments and implements.

Quantifiable outcome

• 55 Texas counties served following Bramlett Implement acquisition

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• John DeerecoreChannel Partner/ Reseller/ DistributorTellus Equipment is an authorized John Deere dealership, distributing the full line of John Deere agricultural, landscaping, and construction equipment. This is the core business relationship that defines the company's product offerings and brand positioning.
• StihlminorChannel Partner/ Reseller/ DistributorAllied brand offering handheld outdoor power equipment including chainsaws, trimmers, and blowers, sold alongside John Deere products at Tellus locations.
• KroneminorChannel Partner/ Reseller/ DistributorAgricultural equipment manufacturer specializing in hay and forage equipment, offered as an allied brand complementing John Deere product line.
• Honda Power EquipmentminorChannel Partner/ Reseller/ DistributorPower equipment manufacturer offering generators, water pumps, and other portable power solutions as allied brand products.
• Modern Ag ProductsminorChannel Partner/ Reseller/ DistributorAgricultural products manufacturer providing additional equipment options for Texas farming operations.
• Diamond MowersminorChannel Partner/ Reseller/ DistributorAttachment manufacturer specializing in brush cutter and other attachments for compact equipment, offered as compatible products for John Deere machines.
• LandollminorChannel Partner/ Reseller/ DistributorAgricultural and construction equipment manufacturer offering tillage, grain handling, and other equipment as allied brand products.
• FrontierminorChannel Partner/ Reseller/ DistributorJohn Deere brand offering attachments, implements, and accessories for utility tractors, sold through Tellus as part of the John Deere ecosystem.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RDO Equipment Co. One of the largest John Deere dealership networks in the U.S., operating across multiple states with a similar model of new/used equipment sales, parts, service, and precision agriculture. Highly comparable in scale and operating model to Tellus's Texas-focused dealership group.
• Ag-Pro Companies: Large multi-state John Deere dealer group with a comparable mix of agricultural, residential, and compact construction equipment. Operates a similarly broad territory with full-service dealership locations, parts, and service infrastructure analogous to Tellus.
• Stotz Equipment: Multi-state John Deere dealership group offering agricultural, lawn and garden, and compact construction equipment through full-service branches. Comparable in business model and product mix to Tellus.
• Everglades Equipment Group: John Deere agricultural and construction equipment dealer group operating across Florida with full-service branches. Closely mirrors Tellus's dealership model with new equipment, parts, service, and financing offerings.
• Quality Equipment: Multi-location John Deere dealer in the southeastern U.S. offering agricultural, residential, and compact construction equipment. Directly comparable in customer segments and product portfolio to Tellus.
• Greenway Equipment: John Deere dealer group serving Arkansas and Missouri with full-line agricultural, residential, and construction equipment. Operates with the same multi-location dealership-plus-parts-and-service model as Tellus.
• Koenig Equipment: Multi-location John Deere dealership group across Indiana, Kentucky, and Ohio offering agricultural and lawn/garden equipment. Comparable scale and operational model to Tellus, though in a different geographic region.
• United Ag & Turf (Nortrax): John Deere agricultural and turf equipment dealer with locations across multiple southern and midwestern states. Closely comparable full-service dealership model with similar customer mix to Tellus.

Broad incumbents

• Pape Group: Large Pacific Northwest equipment dealer representing John Deere alongside other major brands, with similar equipment, parts, and service capabilities. Operates at a broader geographic and brand scale than Tellus.

Others

• Shop.Deere.com (John Deere Direct): John Deere's online parts and equipment storefront that Tellus is integrated with for order fulfillment. Represents both a channel partner and a potential long-term disintermediation threat to independent dealers like Tellus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TellusEquip

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tellus Equipment Solutions