Your Kaya

What Your Kaya does

Your Kaya is a Polish direct-to-consumer beauty and personal-care manufacturer founded in 2017 in Warsaw by co-founders Kaja and Marek, in response to the founders' discovery that European law did not require disclosure of ingredients in menstrual products. The company develops and sells dermocosmetic skincare, intimate and menstrual care, supplements (notably the More COLLAGEN line), makeup ("pielęgnujący makeup"), and sexual wellness products under its own Your KAYA brand, alongside third-party brands such as LELO and GLOV carried through its own storefront. Products are formulated for sensitive and problematic skin and emphasize radical ingredient transparency—a positioning that the company states distinguishes it from competitors in the menstrual and skincare categories.

The core technology is dermatological formulation rather than software; Key claimed differentiators include gentle formulations for sensitive skin, low-molecular-weight collagen designed for higher absorption, and pH-balanced intimate care products. Distribution is omnichannel: a primary Shopify-based e-commerce storefront (yourkaya.pl), a company-owned retail showroom at Westfield Mokotów in Warsaw, and mass retail distribution through Rossmann drugstores across Poland. The go-to-market motion is product-led growth, leveraging a quiz-based recommendation funnel, subscription model with a 15% discount and monthly recurring delivery, bundles (e.g., FIRST SELF-TAN), and promotional codes (READY25, up to 25%). Marketing relies on organic social across Instagram, TikTok, Facebook, and YouTube, paired with the You KNOW editorial blog and the #mensTRUEacja Facebook community covering taboo topics around menstruation and sexuality.

The business model combines one-time direct product sales with a recurring subscription stream, generating revenue across price points from approximately 9.79 PLN for entry SKUs to 300+ PLN for premium supplements. The company has scaled to 51–100 employees and claims over 500,000 cumulative customers served, with reported social impact of over 65,000 products donated to fight menstrual poverty. Ownership is founder-controlled: the only disclosed institutional capital event is a 2020 investment from bValue Fund, with no subsequent funding rounds disclosed, indicating an otherwise bootstrapped structure consistent with a capital-efficient, founder-led Polish CPG business whose operating geography is currently confined to Poland.

Name

Your Kaya

Legal name

Your KAYA

Website

https://yourkaya.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Your Kaya is a Warsaw-based, founder-led Polish beauty manufacturer founded in 2017 that sells dermocosmetics, intimate care, supplements, and sexual wellness products directly to women with sensitive skin through its Shopify storefront, a Westfield Mokotów showroom, and Rossmann drugstores.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct product sales: One-time purchases of skincare, supplements, makeup, and intimate care products through e-commerce and retail channels
2. Subscription model: Recurring subscription purchases offering 15% discounts on products with automatic delivery of selected items

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Your Kaya is a Polish beauty and personal care brand that manufactures and sells dermocosmetics, beauty supplements, intimate hygiene products, menstrual care items, and caring makeup targeted at women with sensitive and problematic skin. It operates as a direct-to-consumer e-commerce brand with its own Shopify storefront, plus a physical retail store in Westfield Mokotów in Warsaw, and distribution through Rossmann drugstores in Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Face Care Products (Pielęgnacja twarzy) Dermocosmetic facial skincare line including cleansing, toning, exfoliation, creams/serums, SPF protection and self-tanning. Includes the Dermo równowaga, Dermo niedoskonałości, Dermo nawilżanie, and Oczyszczanie product lines addressing hydration, sebum regulation, blemishes, and tone-evening. Targeted at consumers with sensitive and problematic skin.
• Body Care Products (Pielęgnacja ciała) Body care range covering daily washing, exfoliation, moisturizing, antiperspirant and self-tanning, in lines including Dermo równowaga, Kokos i migdał, Słodka pomarańcza, and Bronzująca. Targeted at women with sensitive skin and at consumers seeking safe-for-mom (Bezpieczne dla mam) body care.
• Shaving Care Products (Golenie) Pre-, during-, and post-shave products for face and body designed to address ingrown hairs, irritation-free shaving, and skin smoothing. Includes bundle sets such as Zestaw FIRST SELF-TAN with the GLOV self-tanning application glove.
• Beauty and Wellness Supplements (Suplementy) Beauty-from-within supplement range including the high-absorption More COLLAGEN supplement (priced at 135.99-199.99 PLN), with broader offerings targeting skin, hair, nails, sleep, PMS, gut health, and immune support. Personalized recommendations are available through a dietitian-built quiz (collaboration with Natalia Janik).
• Caring Makeup (Pielęgnujący makijaż) Skincare-grade makeup line including moisturizing face tints (e.g., Nawilżający tint do twarzy at 69.99 PLN) combining cosmetic coverage with skin-caring ingredients.
• Intimate Hygiene and Sexual Wellness (Higiena intymna i seks) pH-balanced intimate hygiene and sexual wellness category including pads (Podpaski from 13.29 PLN), intimate care products that maintain microbiome health, and partner-distributed sexual wellness items such as LELO HEX condoms and LELO SONA 2 cruise sonic massager. Anchored by a donation program that has placed over 65,000 products against menstrual poverty in Poland.
• Hand and Foot Care Products (Dłonie i stopy) Dedicated hand and foot care skincare products for sensitive and problematic skin.
• Product Bundles (Zestawy) Curated product bundles combining multiple Your KAYA items such as Zestaw FIRST SELF-TAN with the GLOV x Your KAYA self-tanning application glove, with savings up to 30% versus individual purchases.
• Subscription Plan (Subskrypcja) Recurring subscription program offering 15% discount with automatic delivery of selected products; minimum order value 80 PLN; free shipping from 60 PLN.

Quantifiable outcome

• Over 500,000 customers have trusted the brand
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• GLOVminorGTM or Marketing PartnerCollaborative product partnership creating the Rękawica do aplikacji samoopalacza GLOV x Your KAYA (application glove for self-tanning products), bundled together in sets like Zestaw FIRST SELF-TAN
• LELOminorOthersPartnership for sexual wellness products including Prezerwatywy LELO HEX and Soniczny masażer LELO SONA 2 cruise sold through Your KAYA platform
• Natalia JanikminorStrategic or Co-development PartnerCollaboration with dietitian Natalia Janik to create quiz-based supplement recommendations and personalized supplement sets
• RossmanncoreChannel Partner/ Reseller/ DistributorRetail distribution partnership making Your KAYA products available in Rossmann drugstore locations across Poland

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nacomi: Polish natural and vegan skincare brand selling body care, facial care, and supplements through DTC e-commerce and Polish drugstores (Rossmann, Hebe). Closest domestic analog to Your KAYA by category mix, price band, GTM, and target women-with-sensitive-skin persona.
• OnlyBio.Life: Polish eco-certified cosmetics and personal-care brand with DTC and Rossmann/online drugstore presence. Directly comparable on natural-formulation positioning, sensitive-skin focus, and Polish-market GTM mechanics.
• Korres: Greek natural-ingredients dermo-cosmetics brand with full body/face/skincare range and broad drugstore distribution across Europe. Comparable on 'natural + clinically credible' positioning and EU-retail-led GTM relevant to Your KAYA's Rossmann playbook.
• The Ordinary (DECIEM): Estée Lauder-owned ingredient-transparent skincare brand built on product-led growth, subscription, and educational content. Closest analog for Your KAYA's ingredient-transparency, sensitive-skin dermatological positioning, and content-led acquisition model.
• Drunk Elephant: Shiseido-owned biocompatible skincare brand that built scale via ingredient transparency, premium positioning, and selective retail expansion (Sephora). Represents the 'premium-clean-dermo' exit trajectory relevant to Your KAYA's brand building.

Broad incumbents

• Ziaja: Largest Polish dermo-cosmetics manufacturer with deep drugstore footprint across CEE and full body/skin/hair portfolio. Broad incumbent with overlapping sensitive-skin positioning; serves as the domestic scale reference point competing with Your KAYA on Rossmann shelves.
• Eveline Cosmetics: Polish mass-market cosmetics manufacturer with broad facial/body/intimate portfolio distributed globally in drugstores. Overlaps with Your KAYA on intimate care and skincare SKUs at the mass end, providing pricing and shelf competition.
• CeraVe: L'Oréal-owned dermo-skincare leader formulated for sensitive/problematic skin, distributed globally through drugstores. Threatens Your KAYA's niche by combining medical-credibility brand cues with premium-R&D backing and superior retail muscle.
• La Roche-Posay: L'Oréal-owned sensitive-skin dermo-skincare brand sold in pharmacies across Europe. Directly competes in Your KAYA's sensitive/problematic-skin category with dermatologist endorsement and substantially larger marketing budget.
• Bioderma (NAOS): France-based sensitive-skin dermo-cosmetics brand distributed through European pharmacies and drugstores. Overlaps with Your KAYA on ingredient transparency, dermatological positioning, and pharmacy-channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/therealyourkaya
• YouTubeyoutube.com/@yourkaya4425
• Facebookfacebook.com/yourkayaofficial
• Instagraminstagram.com/yourkaya
• TikToktiktok.com/@yourkayaofficial
• LinkedInlinkedin.com/company/your-kaya

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Kaya