What Shoplinkz does

Shoplinkz is a web-based social commerce aggregator founded in 2010 and headquartered in Little Rock, Arkansas. The platform aggregates product listings from 18+ retail store categories and 167+ service stores into a single discovery interface, allowing consumers to browse, save, and share products from a broad roster of retailers including Nordstrom, Macy's, Nike, Sephora, Apple, ASOS, H&M, Urban Outfitters, and learning platforms such as MasterClass, Skillshare, Udemy, and Coursera. Users sign in via Apple, Google, or email and engage with a social feed of 'shoplinked' products, following other shoppers and curating their own collections; the company operates with 1–10 employees and does not offer a native mobile app.

The platform is built around a product-led growth model in which user-generated content drives organic discovery. Power users with 10,000–17,000 shoplinked items indicate the social component is active for a small cohort, but aggregate engagement metrics are not disclosed. The underlying technology is described as a social commerce aggregation layer rather than a proprietary marketplace — Shoplinkz does not own inventory or process transactions, instead routing users to the originating retailer.

Shoplinkz's revenue model is affiliate/referral-based: the company earns commissions when users purchase through shared product links, with pricing set entirely by the underlying retailers. The platform is free to end users, there is no disclosed pricing tier, no disclosed funding, no disclosed revenue, and no ownership or investor information available. Leadership consists of co-founder Jonathan Stephens, CTO Ruslan Voloshin, and VP of Japan Takuei Terao, the latter signaling a modest international intent. Overall, the company presents as a small, bootstrapped aggregator with a broad brand footprint but limited disclosed scale.

Name

Shoplinkz

Website

https://shoplinkz.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Shoplinkz is a web-based social commerce aggregator that lets consumers discover, save, and share products from 18+ retail categories and 167+ service stores, monetizing via affiliate referral commissions from partner retailers.

Ownership category

akta.pro rank

Product category

Social Commerce / Shopping Aggregator

NAICS

Retail Trade (44-45)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Social commerce platform
• Shopping aggregator
• Product discovery
• Affiliate marketing
• Retail discovery network

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate/Referral Commerce: The platform appears to generate revenue through affiliate relationships with retailers. Users discover and share products from various stores, with the platform likely earning referral commissions when users purchase through shared links. Products displayed include pricing from retailers like Nordstrom, Macy's, ASOS, and others.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Shoplinkz is a social commerce platform that aggregates products from hundreds of online retailers into a unified shopping dashboard. Users sign up via Apple, Google, or Email, browse across 18+ store categories (department stores, apparel, electronics, home, beauty, food, entertainment, services, etc.), and follow other shoppers to discover products through shared "shoplinks." The platform links out to the original retailer for purchase and generates revenue via affiliate/referral commissions.

Product overview

Shoplinkz is a social commerce platform positioned as 'The Original OS for Online Shopping.' It operates as a unified aggregator that brings together products from hundreds of different online retailers into a single platform. The core Shoplinkz Platform enables users to discover, save, and share products across multiple stores without needing to visit each retailer separately. The Store Aggregator feature organizes products across 60+ retail categories including department stores (Nordstrom, Macy's), apparel brands (Free People, ASOS, Nike), electronics retailers (Apple, Best Buy), home goods (Crate and Barrel, IKEA), and entertainment services (Netflix, Ticketmaster). The Social Shopping Network component allows users to follow other shoppers, view their curated product collections ('shoplinks'), and engage with a community-driven shopping feed.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoplinkz Platform
• Store Aggregator / Store Directory
• Social Shopping Network

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• NordstromcoreOthersMajor department store featured on the platform with dedicated store page. Products from Nordstrom are featured including apparel, accessories, jewelry, and men's grooming products. The partnership allows Nordstrom products to be discovered through the Shoplinkz social commerce platform.
• Macy'scoreOthersDepartment store partner with dedicated store page on the platform. Features women's clothing, accessories, and home products. Products are shoplinked and shared by users on the platform.
• NikecoreOthersAthletic brand partner featured in the Shoes category. Products include athletic wear, running shoes, and sports apparel that are discoverable through the platform.
• SephoracoreOthersBeauty retailer partner in the Health & Beauty category. Features cosmetics, skincare, and beauty products on the platform.
• H&McoreOthersFast fashion retailer partner in Department Stores. Offers affordable clothing and accessories. Products include T-shirts ($9.99), pants ($12.95), rings ($5.95), and scarves ($24.95).
• ASOScoreOthersOnline fashion retailer partner. Features clothing, accessories, and grooming products. Notable products include the candy floss maker ($55.25) and various apparel items.
• MasterClassminorOthersOnline learning platform featured in the Services category. Offers video-based courses taught by experts in various fields.
• SkillshareminorOthersOnline learning community featured in Services category. Provides creative and business courses accessible through the platform.
• UdemyminorOthersOnline learning marketplace featured in Services. Offers courses on various topics discoverable through Shoplinkz.
• CourseraminorOthersOnline learning platform with university-backed courses. Featured in the Services category for educational discovery.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LTK (formerly rewardStyle / LIKEtoKNOW.it): LTK is an influencer-driven social commerce platform where creators share shoppable products and earn affiliate commissions — a close functional analog to Shoplinkz's UGC shoplink model.
• Pinterest: Pinterest is a visual discovery platform that aggregates products from retailers and enables social sharing through 'pins' and boards — directly comparable to Shoplinkz's shoplink/social-discovery mechanic at much greater scale.
• TikTok Shop: TikTok Shop integrates product discovery and checkout natively into a social feed, directly competing for the same fashion-conscious shopper who uses Shoplinkz to discover products across retailers.
• ShopStyle (by Condé Nast): ShopStyle is a fashion-focused shopping aggregator that lets users build looks from multiple retailers with affiliate links — closely aligned with Shoplinkz's multi-retailer discovery and social shopping mechanic.

Emerging players

• Depop: Depop (owned by Etsy) is a social shopping app targeting Gen Z, where users discover and buy fashion through a social feed — comparable to Shoplinkz's target persona and social-discovery mechanic, though C2C-focused.
• Linktree: Linktree is a link-in-bio platform that aggregates commerce and content links for creators — partially overlapping with Shoplinkz's shoplink/link-aggregation function, though not social-feed-driven.
• Poshmark: Poshmark is a social commerce marketplace for fashion where users follow each other and share listings — overlapping with Shoplinkz's social/shoplink mechanic, though focused on resale rather than new-product aggregation.

Others

• Yelp: Yelp aggregates local business listings with social reviews — a comparable discovery + reviews + commerce aggregator model, and a useful analog for how a multi-category commerce aggregator can scale into services (Food & Restaurants, Entertainment & Attractions are already Shoplinkz categories).

Broad incumbents

• Instagram Shopping: Meta-owned Instagram Shopping provides social product discovery, shoppable posts, and product tagging across a massive social graph — the dominant incumbent in social commerce that Shoplinkz competes against.
• Google Shopping: Google Shopping aggregates product listings from retailers and is a default starting point for online shopping intent — comparable in catalog-aggregation function, though without Shoplinkz's social layer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/shoplinkz
• Facebookfacebook.com/shoplinkz
• LinkedInlinkedin.com/company/shoplinkz-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoplinkz